Finance industry

LOCAL BANK 1. RHB Banking Group

Overview: The fourth largest fully integrated financial service group in Malaysia. Our core businesses are streamlined into seven Strategic Business Groups (SBGs):

Retail Banking Business Banking Group Transaction Banking Corporate & Investment Banking Islamic Banking Global Financing Banking Group Treasury

Vision: To be a leading multinational financial services group Mission: To become the most admired, innovative and profitable financial services company in Malaysia with distribution capabilities in neighbouring Asian countries.

2.

Bank Islam Malaysia Berhad (BIMB)

Overview: Established in 1983, is Malaysias maiden Shariah-based institution. Throughout the year, Bank Islam has been embarking on a number of expansion programmes with its involvement in, among others, notable transaction in Sukuk and Corporate Mandates. Through a vast expanding network of 131 branches and more than 1000 self-service terminals nationwide, Bank Islam parades a comprehensive list of more than 70 innovative and sophisticated Islamic banking products and services, comparable to those offered by its conventional counterparts.

Vision: To be a Global Leader in Islamic Banking Global Leader is defined as being the ultimate guidance and source of reference for innovative Shariah-based products and services. Mission: 1. To continually develop and innovate universally accepted financial solutions in line with Syariah Principles; 2. To provide a reasonable and sustainable return to shareholders; 3. To provide for a conducive working environment and to become an Employer of Choice for top talents in the market; 4. To deliver comprehensive financial solutions of global standards using state-ofthe-art technology; 5. To be a responsible and prudent corporate citizen

3.

Bank Muamalat Malaysia Berhad

Overview: Provides Islamic banking and related financial services in Malaysia. Its consumer banking products include deposits, such as savings, current, and general accounts; financing products comprising mortgage, home financing, shophouse financing, land financing, personal financing, hire purchase, and vehicle financing products; and wealth management, Internet and electronic banking, and other services. The companys wholesale banking products consist of corporate banking products that include financing and trade finance products; investment banking products, such as Islamic capital market instruments, and corporate advisory and consultancy services; treasury and capital market products; and commercial banking and trade finance products. It operates approximately 59 branches. The company is headquartered in Kuala Lumpur, Malaysia. Bank Muamalat Malaysia Berhad is a subsidiary of DRB-HICOM Berhad. Vision: To deliver best value to the stakeholders. Mission: To become the preferred Islamic financial services provider.

FOREIGN BANK 1. Royal Bank of Scotland Group (RBS Group)

Overview: RBS is one of Europe's largest banking groups. Through subsidiaries Royal Bank of Scotland and National Westminster Bank, it has the UK's largest bank network of more than 2,000 branches. RBS offers private banking and insurance products through Coutts Group and Adam & Company. Other divisions include Ulster Bank, which operates in Ireland and Northern Ireland; Citizens Financial, which operates as Citizens Bank and Charter One in the US; and US transaction processor RBS Lynk. After a series of bailouts in 2008 and 2009, the UK government owns 81% of RBS. Vision: To be recognised as a leader in wholesale banking in each of the product areas and markets in which we choose to operate. Mission: To provide world-class financing, risk management, transaction services and liquidity to financial institutions, corporates, sovereigns and public sector clients. We help them access markets around the globe and seize the opportunities that the future will bring, so they can build their tomorrows.

2.

United Overseas Bank Malaysia Berhad (UOB)

Overview: United Overseas Bank ("UOB") was incorporated on 6 August 1935 as the United Chinese Bank. Founded by Datuk Wee Kheng Chiang, the Bank catered mainly to the Fujian community in its early years. The change of name was effected in 1965. Over the past 76 years, UOB has grown from strength to strength. Through a series of acquisitions, it is now a leading bank in Asia. Besides Far Eastern Bank in Singapore, UOBs major banking subsidiaries in the region are United Overseas Bank (Malaysia), United Overseas Bank (Thai), PT Bank UOB Buana and United Overseas Bank (China). Today, the UOB Group has a network of over 500 offices in 19 countries and territories in Asia Pacific, Western Europe and North America.

Vision:

To be recognised as a leader in consumer and commercial banking services, with investment banking products in support.

To provide quality products and excellent customer service.

Mission: Our mission is aligned with our parent companys mission to be a premier bank in the Asia-Pacific region, committed to providing quality products and excellent customer service.

3.

Sumitomo Mitsui Banking Corporation (SMBC)

Overview: Sumitomo Mitsui Banking Corporation (SMBC) and its group companies offer a broad range of financial services centered on banking. They are also engaged in the leasing, securities, credit card, investment, mortgage securitization, venture capital and other credit related businesses. Mission:

To found our own prosperity on providing valuable services which help our customers to build their prosperity;

To create sustainable value for our shareholders founded on growth in our business;

To provide a challenging and professionally rewarding work environment for our dedicated employees.

4.

Bangkok Bank Berhad

Vision: Our vision is to be the leading relationship foreign bank in Malaysia.

Mission: Our Mission is to add value to our customers business by providing quality products and excellent service.

5.

Citibank Berhad

Mission: Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world's toughest challenges and seizing its greatest opportunities, we strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and millions of people, we are your global bank; we are Citi.

6.

OCBC Bank (Malaysia) Berhad

Vision: To be the bank of choice with world class standards recognized for its caring and trustworthiness Mission: Bank OCBC NISP will conduct its business and will operate as an honorable corporate citizen that grows together with the society in a sustainable manne by :

Providing and developing innovative and high quality financial services that exceed growing public expectations with best results

Nurturing mutually beneficial and cooperative networks based on mutual trust Creating a work environment that ensures the growth of professionalism and organizational renewal with a familial spirit

Building public trust through ethical, caring and prudent behaviours

7.

Asian Finance Bank Berhad

Vision: Empowering Business with Islamic Banking Values

Mission: Continuously provide value-added services in the pursuit of business excellence. Create new markets for global investment opportunities. Invest in human capital development to ensure service excellence.

8.

Kuwait Finance House (Malaysia) Berhad

Vission: To be the leading and preferred regional Islamic Bank. Mission: Leading the way in Islamic Finance by:

Delivering cutting-edge Shariah-based solutions to all sections of society Being the leading authority on the growth of Islamic banking in the region Being the Finance House of Choice for customers, employees, and shareholders

9.

India International Bank (Malaysia) Berhad

Vision: The Vision of IIBM is to be the preferred niche Bank for business enterprises and consumers. Mission: Our mission is to grow with our customers by building strong relationship, optimizing shareholder value by prudent risk taking and incorporating high standards of corporate governance and responsibility.

10.

HSBC Bank Malaysia Berhad

Vision: To be the leading international Bank in Turkey. Mission: Throughout our history, we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper,

helping people fulfill their hopes and dreams and realize their ambitions. This is our role and purpose.

Analyze of mission statement: Element/ Customers Products Markets Technology Company or services Concern Philosophy Self- Concern Concern for concept for for survival, public employees growth and image profitability

Local bank RHB Banking Group BIMB Bank Muamalat Malaysia Berhad Foreign bank RBS Group UOB SMBC

Evaluation of mission statement: Local Bank RHB Banking Group Comment Foreign Bank RBS Group Comment Poor mission statement Reason: Provide clear mission on increase customer values. Besides, mission also focus on products or services and market expansion. Lack of priority on applying developing technologies, profitability, company values, major competitors, responsibility towards community and employees encouragement.

BIMB

Bank Muamalat Malaysia Berhad

Poor mission statement Reason: Concentrate on firms products or services, expansion of market and profitability. Need to focus more on customers demand, use on current technology in improving firm performance, build values, identify major competitors, corporate social responsibility and offer reward to employees. UOB Good mission statement Reason: Clearly define of company products or services, targeting market, commitment on profitability, firm values and considering of public image. Miss out the importance of customer preference, apply of current technology, differentiate from competitor and concern on employees. SMBC Poor mission statement Reason: Mainly focusing on products or services offer. Mission need to include the customers demand, target geographical area, technology use, improve on profitability, built firm values, determine competitor, concern for

Poor mission statement Reason: Reflect the objectives on increase customer values. Besides, mission also focus on products or services and market expansion. Insufficient on applying developing technologies, profitability, company values, major competitors, responsibility towards community and employees encouragement. Poor mission statement Reason: Do well on focusing on customers, products or services, considering profit and reward on employees. Need to focus on target market, technology use, company values, identify major competitor and increase public image.

public image employees reward.

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