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  • Public Relations

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    Public relations involves activities and events to create a positive public image for a sponsor through media coverage and free advertising. It also involves determining and evaluating public attitudes, identifying policies of interest to the public, and developing communications to build public understanding and acceptance. Tools of public relations include press releases, press conferences, exclusives, interviews, and community involvement. Advantages of public relations are credibility, cost avoidance, avoiding clutter, lead generation, and image building.

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    Public relations involves activities and events to create a positive public image for a sponsor through media coverage and free advertising. It also involves determining and evaluating public attitudes, identifying policies of interest to the public, and developing communications to build public understanding and acceptance. Tools of public relations include press releases, press conferences, exclusives, interviews, and community involvement. Advantages of public relations are credibility, cost avoidance, avoiding clutter, lead generation, and image building.

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    Attribution Non-Commercial (BY-NC)
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    23 Ansichten1 Seite

    Public Relations

    Hochgeladen von

    9986212378
    Public relations involves activities and events to create a positive public image for a sponsor through media coverage and free advertising. It also involves determining and evaluating public attitudes, identifying policies of interest to the public, and developing communications to build public understanding and acceptance. Tools of public relations include press releases, press conferences, exclusives, interviews, and community involvement. Advantages of public relations are credibility, cost avoidance, avoiding clutter, lead generation, and image building.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als DOC, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    Public Relations

    Public Relations: Activities and events whose purpose is to create a positive public image for the sponsor. Editorial coverage given by the media in response to PR activities; "free advertising." 1. !. #. he determination and evaluation of public attitudes. he identification of policies and procedures of an organi"ation with a public interest. he development and e$ecution of a communications program designed to bring about public understanding and acceptance.

    Tools of public relations


    Press releases Press conference E$clusives %nterviews &ommunity involvement

    Advantages of PR
    &redibility &ost Avoidance of &lutter 'ead generation %mage building

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