Concept of Strategic Intent

It is defined as what the organization wants to achieve in the long-term and means to achieve in the long-term . It includes vision, missions , goals, objectives and business model of an organization. It lays down framework of the organization and helps in providing the direction to organization to achieve the goals.

Process of Strategy intent

Setting the strategy intent

Defining the challenges

Empowering the strategy intent

Importance of Strategic Intent

The important of strategic intent for an organisation and its employees Clarity: Implies that strategy intent clarifies the purpose of the organization . The purpose of the strategy would be anything from gaining competitive advantage to increase profits or lowering costs. Focus: Requires a commitment from organizations employees . The organization communicates the strategic intent to all the employees so that they can focus in their respective areas to achieve goals.

Inspiration to employees: To motivate and encourages individuals to pursue the organizational goals. Strategy intent should be seen as challenge and practiced as a passion by employees.