Inquiring& Analysing

ByChrysanteIliakis

InquiringandAnalyzing 1.Explainandjustifytheneedforasolutionforaspecifiedclient/user. 2.Identifyandprioritizetheresearchneededtodevelopasolutiontotheproblem. 3.Analyzearangeofexistingproductsthatinspireasolutiontotheproduct. 4.Summarisetheanalysisofthefindingfromarangeofsourcesrelatedtothe developmentofapossiblesolution,citedappropriately. A)Learnaboutthepersonyouarepromoting(conductasurveyifpossible) B)Learnaboutyourtargetgroup(conductasurveyifpossible) C)Learnhowtousethecomputersoftwareyouwillneedtomakeyourproduct.

Inquiring and Analyzing

1. Explain and justify the need for a solution for a specified client/user.
Thechallengethathasbeensetistomakeanadvertisementthatinformsthecommunityabout whyacertainpersonisbeneficialtothecommunity,andIchoseVivian.Thiswillbedoneusing herinterests,personalqualities,andanythingelsethatisspecialaboutspecificallyher.The reasonwearedoingthisistoraiseawarenesstoourcommunityaboutthepeopleinitandabout theimportantroleofeachindividualinthiscommunityandhowtheyenrichit. ThemarketthatIwillbetargetingwithmyadvertisementismyclassgroup10.5.Thecreationof mysolutionwillsolvetheneedforknowingwhatkindofdiversitythereisattheschoolandthe factthatmanypeopledonotknowmuchabouttheirpeers,whichisaproblem.Iwilladvertise myfriendVivian,inordertoaddress,andattempt,tosolvetheproblemathand. Itwillmakethemappreciatethepeoplearoundthemmore,includingVivian,andwillhelpthem recognizethateverypersonisavaluablememberofthecommunityintheirownway.

2. Identify and prioritize the research needed to develop a solution to the problem.
ThethingsthatIwillhavetoresearchinordertomakemyfinalproduct: 1.ThedifferenttypesofTVadvertisements 2.HowtouseAdobePremiereProCS6 3.Whatkindsofadvertisementsappealtopeopleinmyclassmost 4.HowtouseAdobeAfterEffectsCS6 5.What 6.Whatkindofcolorsappealtopeoplemostinadvertising 7.Thetypesofthingspeopleareinterestedininanadvertisement 8.Professionalfilmingmethods

9.Whattheideallengthofmyfinalproductshouldbesothatitisinformativebutnot boring 10.Whatkindofmethodsofadvertisingaremostrelevanttomyfinalproduct 11.Howtocompileallofmyinformationinawaythatappealstotheaudience

3. Analyze a range of existing products that inspire a solution to the product.

WatchingObamasCampaignadforinspirationonhowtoconvincepeopleinfavorofone productoranother.Italsoshowshowwiththeuseofcountingupstepsandfactsitcanmakeit seemwellplannedoutandorganized.

Humor:PepsiColaCommercial.Thiscommercialuseshumor,andalsousesforeshadowing, whichisveryfunnyanditappealstoyoubecauseitstaysinyourheadanditissomethingthatis memorable.Thecolorsthatareusedareyellowandblue,whicharealsothecolorsonthepepsi packaging.Thishelpsyourememberwhatthecolorthatisbeingadvertisedlookslikethecolors thatareonthepackagingandmakesitmorememorableandappealingtowatch.

YouTube.PepsiCola.YouTube,29Nov.2007.Web.04Sept.2013.

Thisadforcheddarcontainsmanydifferentemotionsthatyoufeelwhenyouwatchit.Itgoes fromhappiness,tosadness,andthentostrength.Ithinkthatitisveryfunnyandthatthedark colorsintheadvertisementkindofreflectthecheddarthatwillbepresentedintheend.Italso helpscreatetheatmospherefortheadvertisementasawhole.Itisgenerallydark,which symbolizedthateverythingishappeninginsecret.

Thiscommercialtalkedabouttheconceptofhowweseeourselvesincomparisontohowwe areperceptedbyotherpeople,andhowwethinkwearealotlessbeautifulthatweactuallyare. ThiswaspartofaDoveRealBeautycampaign,anditreallygetsyouthinkingandmovesyou emotionally,whichiswhyIthinkthatitisaveryeffectiveadvertismentasawhole.Adsthatstick toyoutendtobealotmoreeffectiveinsellingtheproduct.

4. Summarise the analysis of the finding from a range of sources related to the development of a possible solution, cited appropriately.
A)Learn about the person you are promoting (conduct a survey if possible)
ThepersonthatIampromotinginVivian.Italkedtoher,andthisistheinformationaboutherthat Iwrotedowntoincludeinmyadvertisement: Sheis15yearsold Herbirthdayisonthe5thofMay,1998 Shehasbeenplayingtheviolinfor13years ShespeaksEnglishandMandarinfluently,andislearningGermanandSpanish Sheplaysvolleyball,tennisandbadminton ShewasborninGermany ShehaslivedinPhiladelphia,Kansas,Leverkusen,Taiwan,NorthCarolina,Toronto, andDsseldorf. ShecametoISDin7thgrade. HerfavoritesubjectsareEnglishandScience.

B) Learn about your target group (conduct a survey if possible)

Icreatedasurveyformytargetgroup,whichwas10.5,whichaskedpeoplewhattheythoughtof differentaspectsofadvertising(lengthofadvertisement,setting,colors...)andwhattheythought ofVivian,andwhattheywantedtoknowabouther. Thesearetheresultsthatmysurveygaveme:

Analysisofmyresponses Whattypeofadvertisementdoyouprefer? Thisquestionreferredtowhatgenreofadvertisementmytargetaudiencepreferredtosee.The majorityansweredthattheypreferredasurprisingorfactualadvertisementoveranythingelse. Thesecondmostpreferredwasahappyadvertisement,andlaggingbehindwiththeleast amountofvoteswasasadorfactualadvertisement. Howlongdoyoupreferadvertisementstobe? Mostofmytargetaudiencepreferredanadvertisementthatwas12minuteslong,andIagree, becauseIthinkthatthisisthebestlengthofadvertisementsinceitstillgivemetimetoputinall thefactsthatIwanttoinmyadvertisement,butdoesntforcemetofillthetimewithasmany factsaspossible.Thesecondmostpreferredwasunder1minute,whichIthinkisagood amountoftimeforanaverageadvertisement,howeverifIwanttosuccessfullyadvertiseVivianI needtoputalittlemoreinformation.23minutesandover3minuteshadtheleastvotes. Whatcolorsdoyoulikeinadvertisements? Forthisquestion,coolcolorsandwarmcolorsweretied.IthinkthatIwillusemorecoolcolors though,becausethesettingthatIamplanningtofilminwillhavemorecoolcolors.Singlecolor themesandblackandwhitestayedbehindwiththeleastamountofvotes.

Whatsettingdoyouprefermost? MostofthepeoplethatIsentthequestionnairetoansweredthattheypreferredanoutside setting,suchasoutontheroad.Afterthat,naturehadthemostvotes,andinsidehadtheleast. Thissetsasmallchallengeforme,sincesomeofmyideasareinside,butIthinkthatIwillfinda waytoaccomodateeverything. Whatkindofmusicdoyoupreferinadvertisements? Mostpeopleansweredthattheypreferredupbeatmusic,whichIalsothinkwouldbethebest typeofmusicifImakeaninspirationaladvertisement,whichisprobablywhatIamgoingtodo judgingonmypreviousresponses.Thenextmostvotedwashiphop,andclassicalandpophad theleastamountofvotes. Whatisonethinganadvertisementshouldcontaininyouropinion? Althoughthereweresomesillyanswerstothisquestion,theanswersagoodsettingandwords onthescreendidgivemeanideaastowhichdirectionIwanttodirectmyadvertisement. WhatisitaboutVivianthatyoulikethemost? Inretrospect,IwishIwouldntveansweredthisquestion,sinceitattractsquitesomesilly answers.However,alotofanswersimpliedthatsheiskindandcaringandhelpful. WhichthingswouldyouliketolearnmoreaboutVivian? Mostpeoplewanttoseethesportsshedoesandhermusicalinvolvement,butallhavealotof votes,with9votesforhowshehelpspeople,7forhermusicalinvolvement,and5forsportsshe doesandcommunityandservice.

C) Learn how to use the computer software you will need to make your product.
LearninghowtouseAdobePremiereCS6.ThiswillhelpmebecauserightnowIamplanningon usingthatfortheeditingofmyfinalproduct,asitwillchallengememoreandcouldmakea higherqualityoutcomeforthefinishedadvertisement.Ilearnedabouthowtocutandeditvideos, howtoaddeffectsandaddwritingontopofvideos.Ialsolearnedhowtoapplydifferentformsof filmingintomyfinalproject.

Thesearepicturesofmyresults:

LearninghowtouseAdobeAftereffectsCS6.ThiswillhelpmeincaseIwouldliketoanimate somethingtoputintomyadvertisement.Here,Itookapictureofagoldfishandanimateditso thatitlookedlikeitwasmoving.Iusedastepbysteptutorialtohelpmemakethefishmove. First,IusedthepuppettooltoselectallofthepartsofthefishthatIwantedtoanimate,sothe edgesandtheendsoflines,andanyprominentcurves.Then,Iheldcommandandclickedand heldoneofthelittlecircles,andmoveditaroundinacircularmotiontocreatetheillusionthatit wasswimming.Finally,IdevelopeditintoamoviewhichIthenwasabletowatch.Iwas fascinatedbythewaythatdespitethemovementsthatImademygoldfishdoweresimple,it actuallylookedlikeitwasmoving.

AnothertutorialthatIdidwasa3Dtexttutorial,incaseIwanttoputin3Dtextsomewhereinmy project.TodothisIfoundatutorialonyoutubecalledHowToCreate3DTextInCS6AfterEffects CS6Tutorial.

WorksCited: YouTube.HowtoUseAdobePremiereCS6.YouTube,24Aug.2012.Web.04Sept.2013. "HowToCreate3DTextInCS6AfterEffectsCS6Tutorial."YouTube.YouTube,04Oct.2012. Web.26Sept.2013. "DoveRealBeautySketches."YouTube.YouTube,14Apr.2013.Web.20Sept.2013. "BESTADEVERWinnerOf2010BestTVAdvertisementAward."YouTube.YouTube,16Feb. 2010.Web.20Sept.2013. YouTube.PepsiCola.YouTube,29Nov.2007.Web.04Sept.2013. YouTube.Perf.BarackObama.YouTube.YouTube,27Sept.2012.Web.04Sept.2013