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TOPIC Marketing Problem

Study Background & Need for Research

Research Objectives

Information Areas (1/3)

Information Areas (2/3)

Information Areas (3/3)

Research Design

Research Methodology
Interviewing Method: Markets: TG Definition

Sampling Methodology
Define the population Defining a sampling Frame

Specify Sampling Method


Where will you meet the respondents? Any Sample Quotas? Approximate Sample Size

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