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Satisfaction

One-Dimensional
Free Breakfast
Room Rate
Location Convenience
Time to Check-out
Delighters
They welcome me by name
Choice of pillows
Personalized amenities
Personal concierge
Example 2: Kano Diagram for Hotel
Product/Service
Fully Functional
Product/Service
Dysfunctional
Dissatisfaction
Must Be
Non-Smoking room
King bed
Clean bathroom
Saral Confidential Page 24 Six Sigma Black Belt Training

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