Cover and Contents page conventions Cover page Conventions Masthead- Name and Brand name Typography- Style

of writing- font and color Central Image- The main cover photo Pug- Offer on front page Puff- An exaggerated claim to make you Coverlines- Sentences which encourage you to interact with the magazine Splash- Large text designed to grab audience attention Copy- Any text in a publication Left Third- Area of magazine visible when on display on a shop shelf Top & bottom strip- Area of cover used to advertise this issues contents or special features. Content page Conventions Page numbers- So readers can quickly access what they want Pictures- To draw readers attention to important articles Regulars- What is in every issue Subscriptions- Offers made by the magazine Exclusives- What is special about this issue Simple Layout- Dont confuse a reader looking for information about contents Introduction/Letter- Text aimed at the reader explaining certain things and sometimes thanking the reader The contents page will always stay true to the house style defined on the front cover with consistent: Fonts Colours Tone Language