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STRATEGY

 Why strategise

 Imperatives for India

 Advantage India
WHY STRATEGISE
 Survival

 Profit [exploitation of potential]

 Growth within potential

 Growth of potential
NATURE OF STRATEGY
 View of the situation
 Purpose
 Plan of action
 Desired outcomes
 Targets
 End point
SOME SUCCESSFUL
STRATEGIES
 GE : Set the house in order

 First phase

 Second phase

 3M: Cleave off a product line


BPR PIONEERS
 Amul vs. Aarey models : the
conceptual difference

 Success and failure


DIVERSIFICATION
 Tata’s foray into motors
DRIVERS OF SUCCESS
 Characteristics of key people

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