Procter & Gamble Co.

1. After its establishment in 1837, Procter & Gamble Company become one of the preeminent companies in history of United States. . !ts brands are icons and its strate"ies follo#ed by many companies o$er the #orld. 3. %&t in '()s it faces dan"er as its sales fallin" and its competitors #ere doin" $ery #ell comparin" P&G. *. +or a decade, it e,pands its prod&ct line and mar-et b&t this co&ld not increase their sales, #hich ma-e them to adopt cost.c&ttin" policy to remain profitable. /. !n the be"innin" of the millenni&m era 0&r- 1a"ar #as appointed as its ne# C23, #ho e$ent&ally #as not s&stain more then se$enteen month. 4. 5e #as a ris- ta-er in nat&re. 7. 5e l&nch ne# prod&ct and prod&ct line in premi&m price and e,pand P&G)s b&siness form its o#n field to other, as he bro&"ht t#o pharmace&tical companies. 8. %&t his actions did not made any positi$e impact on company)s on "oin" crisis as company)s sales and mar-et position #ere still in dan"er. '. As a res&lt, in ((( Alan G. 6afley too- char"e of C23. 1(. 6afley brin"s P&G on its old trac-, and concentrates doin" those tas-s in #hich they are best. 11. 5e foc&s on company)s old b&t #ell accepted, branded prod&ct. 1 . 5e #as tryin" to recapt&re its old position on mar-et by impro$in" prod&ct 7&ality, red&cin" prod&ct price by $ario&s strate"ies etc. 13. And e$ent&ally he #as s&cceeded