Beruflich Dokumente
Kultur Dokumente
June, 2009
Page: 38
Section: General News
Region: National, AU
Circulation: 33567
Type: Magazines Business
Size: 2,424.10 sq.cms.
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SOCIAL MEDIA
J
IAL MEDIA
P-01 :oNv
exlending ther gegtaphta into a broader community,
creating a distinct paint o! drfferentiaribrrkiufn the larger
organisations that are --estn,-red by oo`icv declslo ow to
e:fecI.'Yely resporio and pro,ect iheir brand
Social tried it for so-called Web 2.0 applications) such as
Twitter, Skype, Facebock. YouTube. blogs. wikis, gS5!really 5rmpfe
syndicat,ors) and aggregation of content, stacal networks. photo
of videoshannq Sites, Google searches, or web-enabled mobile.
STC ANN BARTLETT-BRAGG phones, are empowering consLime rs--geographicatly dispersed.
but cannetted ;)y technology-ta gather nformatton, make
ChpiC£5 and decisions, and interact with many people without the
It 15 vrefutable that technology has had a profound impact on boundaries imposed by tradrtional business modern.
the business envronmenz over toe past decade. Vahetheryou r Why has social mettle become so popular? The underlying
business is a multi-nat onal organisation, an SME or a home-based concepts attr:buted to The rapid uptake of Social media
micro business, shoal media is the buzzword from boarcrooms to appticatocrs such as Twitter, am.
kltchet s,'?ei, not sirce the i.i,rodutlion of the printing press has Ease of use (anyone can sign up for free and start participating
there been an intervenbart that has potential to revolutionise the within minutes)
nature of business. Creation of networks (you can quickly and easily connect, share
It is estimated that there are currently 475 million internet users. and communicate with others)
worldwide aged between. 115 and 54. Of these, 5 1 miIlion are Ab-Ilty to partiooate ir a variety of ways (you can rate, review.
Australian. 5ncial media provides businesses with the opportunity comment. write or 5irep:y mead or uratchi
to connect directly with their Customers (and suppliers), while
Sacral media supports corlversa;lons and Interactions between
peap!e, while building a personalised social network that creates
connections and altow5 shared experiences arid shamed knowledge
CAM 5 'UDY
38 dynamicbusir1essc9m Iune.09
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SOCIAL MEDIA
ERSATION
result ss an influence economy that is forcing everyone -n the There are a number of local Australian examples currently in
N."
public realm including the owners. of products and brands to play, with yet to be deiermmed outcomes. By the trifle a story
become rrflre Transparent, open, canver5dt+or.al, appears in local media. its already gamed s!gn!f=cant
and honest. They have to rethink the voay that attent!an in the social media landscape!
inIluerlce is dislr!buted and the role of theii marketing
CUM municatlons n an information landscape which is
nowadays dictated by consumers.
The ease of use has enabled the rise
of mass influence channels where
consumers share their experiences
A Current case study still playing out across ae,-9C.to and voice the.r opinions, while
media landscape a than of the The Motrin Moms. BdCkia1h others make comrnents, rate and
against an advertising video on their website spread acrrtss _Tevlew your products and services.
hundreds of blog posts, Twitter streams, a dedicated The-kn en complaint sent directly to the
Far.ehook group, YoCrTube, and the traditional rned:a manufacturer'has been superseded by social
within two days, it was almost unstoppable media platfrsmns with a wider-and international
The advert.semerit was pulled, the manufacturers apoloq!sed, audrenCe
but the Moms aren't stopping yet and it will remain to be seen how The sp`ia: media landscape requires a 11*
the SCCnarro Continues and how it Concludes. Fallow thn story here: new, more to fec ils7rial apuroacti Shat
http:ffblogs. torrester.cornfg roundsweIU2oU8f 1 1 4he -grow ndswel I
html o; do a Google search for the most current conrrerit5.
r
D WHAT OPPORTUNITIES DO SOCIAL CASE STUDY
MEDIA PRESENT FOR BUSINESSES?
A ftontb A a[mrrurrrta#ion to a wide audience:-regular EN'
cngagem0llitaClr s relevarrt.stiiitiial media platfcta Can
rep9eoe mantl*ernall newslettnre Q
r
Grow 3lpw d 6 r.lhrpt ll psq t@k Wf4. became
'falls e"'! or "reied'
Extasrd your mtxo mach .#.foc I bruin s
can rowiuip ct canteet.beyand tthelrp itaf ten tor%s
Direct cr crow: faaback - ask yaw autnrners to cat and by 013
review your prvdtrctband.fimlcK addit3
Expertopnlon;ptlbl1ishyourv ws-onarxftntnewsor usurp 1
related#Wrpvatdrrl rWklerigalop Indumy lpemk
>E teaa4urcaa -'t°r'.3rtbtaamacarr[ ppllre
at re#arbnct iCf ybw fled k' pu17Fl#r Yoypieir agd
shgringyaur kxwWadge mum
ewsu
a 'ewild P* iV i Itrtrelsesas - ins ease your p rsoarai and 1
MM
4rarrdproFikt Freaugh prrtklpattreF
M&
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Dynamic Small Business
June, 2009
Page: 38
Section: General News
Region: National, AU
Circulation: 33567
Type: Magazines Business
Size: 2,424.10 sq.cms.
press clip
SOCIAL MEDIA