Beruflich Dokumente
Kultur Dokumente
PROJECT REPORT
ON
FOR
SHAREKHAN LTD.
UNIVERSITY OF MUMBAI
SUBMITTED TO
MARATHA MANDIR’S
BABASAHEB GAWDE INSTITUTE OF
MANAGEMENT STUDIES
MUMBAI CENTRAL
SUBMITTED BY
AMIT M.MAURYA
ROLL No -17
MARKETING
DECLARATION
Institute of Management Studies (BGIMS), hereby declare that I have successfully completed
Signature
ACKNOWLEDGEMENT
1
I here by take opportunity to thank the people who have helped me a lot during the
project work of two months. The successful accomplishment of this project, involves sincere
guidance from my Internal Project guide – Prof.T Parmar and Prof S.Kutty their excellent
guidance, encouragement and patience made possible the successful completion of project. I
would also like to thanks our director, Atul Thakurdas, for his sincere guidance, in the
Opportunities & Trend Of Investment among Working Professionals” for Sharekhan Ltd. It
was altogether a different and wonderful experience to be there in Sharekhan Securities Ltd. as a
summer trainee .
I specially want to thank my external guide Swanand Kale & Mr. Nitesh Bang who was
very cooperative with me during the entire project work. They helped me to acquire the material
regarding the information of various investment options, and helped me to understand all those.
Last but not the least I am thankful to the whole staff of Sharekhan Ltd. who directly or
2
CONTENTS
1. Acknowledgement 2
6.2 Investing 22
9. Findings 50-51
10. Recommendations 52
11. Conclusion 54
3
12. Limitations 55
14. Bibliography 59
Executive Summary
This project represents information regarding various investment options available in the market
and awareness of Sharekhanas a financial service provider. The main objective of the project is
to “Study what is risk and return combination and whether the general public is aware of the
various investment options available and the risk and return associated with them”.
➢ To conduct a survey for the company to find about the awareness of various investment
options.
➢ To find out the awareness among working professional’s about the awareness of Sharekhan
available.
This research work will also help in future in understanding the behavior of customer
(especially the professional’s with handsome salary) toward investment. For execution of the
project, methodology adopted is the collection of data through questionnaire, processing and
analyzing the data. The people who were selectedfor this research are professionals having
good salary.
4
The area of the project work is Mumbai city. Sharekhan are the one of the personalized
service providers offering a range of investment services depending on the customer needs and
wants. As far as the brand awareness is considered the Karvy tops the list so, the companies have
to put the extra effort on its awareness, and also the company has to take maximum efforts on
According to the respondents the quality of the service is very important. So the company
should project itself as a brand in the market that gives end user the best quality of service with
handy operations.
Most of the respondents have their own personal, consultant or company consultants. Sharekhan
have to differentiate their services from other consultant effectively by delivering value added
Organizations have to concentrate on direct marketing activities. The consultancy should develop
its long-term relationship with the customers. The consultancy must give much more emphasis
The maximum amount of awareness which has been generated is through newspaper, magazine,
internet and word of mouth. So the company should take care of it as it can be one of the
The maximum respondents want to invest in tax planning and second preference for the mutual
fund, so the consultancy can decide its strategy accordingly. The consultancy has to consider the
The company should increase the level of interaction between the customer and the Consultancy.
The organization should focus on developing long-term relationship with the customers.
5
According to the respondents the quality of the service is very important. So the company
should project itself as a brand in the market that gives end user the best quality of service with
handy operations.
The objective conducting this project exercise was to get useful insight about the investment
sector. I have prepared this report with some specific objective .The objectives are as under
➢ To conduct a survey for the company to find about the awareness of various investment
options.
6
➢ To find out the awareness among working professional’s about the awareness of Sharekhan
available.
➢ To study the risk and return combination associated with the various investment opportunities
There is a wide scope of study on this research work. This project can be used by
different students to various investment opportunities available and way to save tax but as my
project duration was only for two months, I have restricted myself only to working professionals
working in Mumbai city .It would have been impossible for me to have an analysis of all people,
and also people of other area i.e. outside Mumbai, in just duration of two months.
7
This research work will also help in future in understanding the behavior of customer
toward investment.
Company Profile
8
9
Sharekhan is online stock trading company of SSKI Group, provider of India-based
investment banking and corporate finance service. Sharekhan is one of the largest stock broking
houses in the country. Shri Shantilal Kantilal Ishwarlal Securities Limited (SSKI) has been
Sharekhan Ltd is India's leading online retail broking house with its presence through
1288'Share Shops' in 398 cities. It has a client base of 1.5 Corers. Launched on 8 th February,
2000 as an online trading portal, Sharekhanoffers its clients trade execution facilities for cash
as well as derivatives, on BSE and NSE, depository services, mutual funds, initial public
offerings (IPOs), and commodities trading facilities on MCX and NCDEX. Besides high
quality investment advice from an experienced research team Sharekhan provides market
related news, stock quotes fundamental and statistical information across equity, mutual funds,
IPOs and much more. Sharekhan is also about focus. Sharekhan does not claim expertise in too
many things. Sharekhan’s expertise lies in stocks and that's what he talks about with authority. To
sum up, Sharekhan brings to you a user- friendly online trading facility, coupled with a wealth of
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Experience
SSKI has more than eight decades of trust and credibility in the Indian stock market. In the Asia
Money broker's poll held recently, SSKI won the 'India's best broking house for 2004' award.
Ever since it launched Sharekhan as its retail broking division in February 2000, it has been
Technology
With their online trading account one can buy and sell shares in an instant from any PC with an
internet connection. Customers get access to the powerful online trading tools that will help them
Accessibility
Sharekhan provides services for investors. These services are accessible through many centers
across the country (Over 650 locations in 150 cities), over the Internet (through the website
Knowledge
In a business where the right information at the right time can translate into direct profits,
www.sharekhan.com. Investors will also get a useful set of knowledge-based tools that will
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Convenience
One can call Sharekhan’s Dial-N-Trade number to get investment advice and execute his/her
transactions. They have a dedicated call-center to provide this service via a Toll Free Number
Customer Service
Its customer service team assist their customer for any help that they need relating to
transactions, billing, dmat and other queries. Their customer service can be contacted via a toll-
Investment Advice
Sharekhan has dedicated research teams of more than 30 people for fundamental and technical
research. Their analysts constantly track the pulse of the market and provide timely investment
advice to customer in the form of daily research emails, online chat, printed reports etc
• Online BSE and NSE executions (through BOLT & NEAT terminals)
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• Sharekhan Value Line (a monthly publication with reviews of recommendations, stocks to
• Daily research reports and market review (High Noon & Eagle Eye)
• Personalized Advice
• Depository Services
TYPES OF PRODUCTS
• Classic Account
• Trade Tiger
1. Classic Account
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There can be a market watch.
• Here you can add minimum 20 scrip and maximum 100 scrip.
• Top gainers, Top losers, Top traded equities and Top traded funds are the special links
available in this.
• Systems required here are Windows XP, 2000, IE 6.0 and Java.
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• You can also buy Mutual funds and IPO online.
• You can see the market depth i.e. the logic of demand and supply. It will help to
• This online trading platform is an applet- based application that provides live
• Get live market prices and market statistics like best bid price, quantity, best offer
3.Trade Tiger
15
Trade Tiger is an application that brings you the power of a broker’s terminal, right from your
desktop.
• Trade on multiple exchanges {NSE, BSE, MCX, NCDEX} from a single screen.
• Customize market watches by scripts or sectors and view them on a single screen.
4. Invest Tiger
• This account allows you to trade through website and is suitable for retail
investors.
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• Online trading website also comes with a Dial-n-Trade service that enables to buy
Sharekhan has tied up with ten banks to facilitate the transfer of money from saving account to
Dmat account and vice –versa .and by only these banks one can transfer the money by e-banking
• AXIS Bank
• Bank of India
• Citi Bank
• HDFC
• ICICI Bank
• IDBI Bank
• IndusInd Bank
• Yes Bank
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TYPES OF PLANS
18
EXPOSURE
• In Sharekhan one can get 4 times exposure on cash and on assets one can gets 2 times.
• Only Blue-chip companies get exposure and not for x group companies.
NOTES
► Reliance:
• Here the problem is that any order you place has to be cleared by 2.30pm.
• There tie-ups with only two banks i.e. HDFC and IDBI.
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► ICICI:
• There is high brokerage for delivery is 0.75 paise and intraday is 0.25 paise.
• There is no exposure.
THEORETICAL BACKGROUND
"The most important thing is to forecast where customers are moving and to be in front of
them." - Kotler
The aim of marketing is to meet and satisfy target customers needs & Wants. The field of
Consumer Behavioral studies how individuals, grows, and organizations. Select, buy, use &
dispose of goods, services, ideas or experiences to satisfy their needs & desires.
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Understanding consumer behavior and "knowing customers" is never simple .Customers
may say one thing but do another. They may not be in touch with their deeper motivations. They
may respond to influences that change their minds at the last minute.
Consumer behavior is a process and purchase is only one stage in the process. There are
many underlying influences ranging from internal motivations and attitudes to social influences
of various kinds. Yet, motivation and attitude can be understood through research. Perfect
predication is never possible, but properly designed and used research efforts can significantly
consumption behavior relates to the mass or aggregates of individuals (macro behavior). The
study of consumer behavior always focuses on the decision process of the individual consumer
or consuming unit, such as the family. In contrast, the study of consumption behavior is
Usually before investment consumers go on for a detailed study of each and every option
available to them. Often they want to go on for those options which involves less risk and that
will give more profit. Usually before investing anywhere they like to consult those to whom they
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INVESTING
An investment operation is one which, upon thorough analysis promises safety of principal and
Types of Investment.
maximum of Rs 9lakhs (Rs 4.5lakhs per person) with an interest of approximately 10.5% in a
monthly income scheme. In addition this investment will fetch you a taxable bonus of 8% on the
deposit maturity (i.e. after 6 years). Premature withdrawal is allowed after one year with a
discount of 5% on the amount deposited as a penalty and after 3 years without any discount on
the bonus. Interest qualifies for deduction under section 80L. Only individuals can open the
account (either single or joint). The post-office monthly income scheme (MIS) provides for
monthly payment of interest income to investors. It is meant for investors who want to invest a
sum amount initially and earn interest on a monthly basis for their livelihood. The MIS is not
suitable for an increase in your investment. It is meant to provide a source of regular income on a
long term basis. The scheme is, therefore, more beneficial for retired persons.
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National Savings Certificates (NSC) are certificates issued by Department of post,
Government of India and are available at all post office counters in the country. It is a
long term safe savings option for the investor. The scheme combines growth in money
with reductions in tax liability as per the provisions of the Income Tax Act, 1961. The
500, Rs 1,000, Rs 5,000 and Rs 10,000 for a maturity period of 6 years. There is no
prescribed upper limit on investment. Rs. 1000 becomes Rs. 1601 after 6 years at a
compounded yield of 8.16% with tax benefits under section 80L and 88. No premature
withdrawal is allowed. Interest accrued annually is also reinvested in this scheme and
also qualifies for up to 15/20 % rebate under section 88. There is no tax deduction at
source.
Kisan Vikas Patras is a safe and long term investment option backed by the Government
of India which provides interest income similar to bonds. The title of the scheme makes
some misconception that it is only meant for farmers. But anyone can go for Kisan Vikas
Patra. KVP is beneficial for those looking for a safe avenue of investment without the
pressing need for a regular source of income. Money doubles at the end of specified
period. Money can be doubled in 8 years and 7 months. There is no upper limit that you
can invest. There are no tax benefits for investments made under this scheme. The rate of
interest works out to be 8.41% (2009). Loans are available against Kisan Vikas Patra.
Interest is paid on maturity and cannot be claimed prior to maturity. This can be
purchased jointly by two adults. In the case of loss or stolen Certificate, the purchaser
should report the post office at the earliest. An application should submit in post office
containing the certificate number, amount, date of purchase /maturity etc. and declare the
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circumstances resulting the loss of certificate. In such cases the identity slip comes useful
to get a duplicate certificate. After the verification, the post office will issue a duplicate
bond/declaration/Bank verification.
The government has announced a new senior citizens saving scheme. It has been
launched only through designated post offices from 2nd august 2004. It is for individuals
who have attained the age of 60 years, and who have retired under voluntary retirement
scheme on the date of opening of an account. The main features of the scheme are that it
carries an interest of 9 % p.a. (taxable) on the deposit. Deposit can be a minimum of Rs.
1000 and a maximum of Rs. 15 lakhs, to be held for a period of 5 years and extendable
for a further 3 years. It can be prematurely withdrawn after one year with some
deductions. Interest qualifies for deductions. A depositor may open the account in the
individual capacity or jointly with a spouse. Non resident Indian are not eligible to open
an account. This Scheme is most beneficial to Senior citizens and provides a high rate of
interest as compared to bank interest of 4.5- 4.75%. Although the interest on the deposit
is taxable, the deposits themselves are tax free. As the post office is a department of the
The rate for public provident fund is currently 8% pa. This is basically a long term
account can be withdrawn entirely only after 15 years. Part withdrawal is allowed only
after 7 years. An investor can put up to Rs 70000 per year in PPF in either lump sum or
12 monthly installments. After 15 years the investor can renew this account for a 5 year
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period. Interest is totally exempt from income tax. The amount deposited qualifies for tax
Bank fixed deposits yields will vary from bank to bank but are more or less streamlined.
The yields are currently ranging from 4.5 % to 5.5 % per annum for deposits ranging
from 30 days to 3 years. All scheduled banks are covered under DICGC (deposit
insurance and credit Guarantee Corporation) which mean that up to Rs 1lakh deposited in
a bank every person is absolutely safe and insured even if the bank collapses. Interest
Government securities or gilts are totally secure. Government bonds are issued by
government of India periodically. These are now available in the secondary market
through satellite dealers and banks. They are known to yield 5 to 6% per annum. Interest
These are 8% bonds which are taxable. The maturity period is after 6 years and there is
no upper limit to investment in these bonds. The interest accrued on these bonds is
vii) Insurance
There are several types of insurance policies available in the market today through
various players. Life Insurance Corporation (LIC) till recently held monopoly in this
market. Life insurance is the most sought option as it also offers tax benefits for premier
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viii) Company Fixed Deposits
Company fixed deposits was a highly popular investment vehicle in the past. In today’s
changing scenario where the corporate world has access to cheaper funds from sources all
over the world, the rates of interest offered by good companies make this a less attractive
investment vehicle.
If company fixed deposits are unsecured deposits and if a accompany goes insolvent;
An infrastructure bond is a tax saving bond that was innovated in order to provide funds
for the development of key infrastructure projects. Thus, investors in these bonds apart
from material benefit in terms of tax savings, have the higher satisfaction of having
Mutual Funds:
Through Mutual Funds. companies pools the money of many investors -- its shareholders
mutual funds provide the benefit of having someone else manage your investments and
diversifying your money that may not be available or affordable to you otherwise. A
mutual fund, by its very nature, is diversified -- its assets are invested in many different
securities
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ii) Shares and Stock Market
The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Ltd
(NSE) are the two primary exchanges in India. In addition, there are 22 Regional Stock
Exchanges. However, the BSE and NSE have established themselves as the two leading
exchanges and account for about 80 per cent of the equity volume traded in India. The
primary index of BSE is BSE Sensex comprising 30 stocks. NSE has (Nifty) which
consists of fifty stocks. The BSE Sensex is the oldest and more widely followed index.
Now these days even common people is being aware about the share market in respect of
4-5 years ago . before 4-5 years ago only affluent and highly educated people were aware
about share market and they used to invest in companies stock. But the time is changing
very rapidly .the people is being educated about the share market by broking firms , stock
exchange , government, news papers, news channels and by introducing various new
course in schools and colleges . now common people have started investing in
In this type of investment there is no certainty of return on investment one may loose his
These two of benefit get the stock holder only if the company is doing well and all
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A private placement memorandum (PPM) is the document that discloses everything the
investor needs to know to make an informed investment decision. This includes: the
offering structure, the share structure of the company, disclosures about the shares being
transactions that could affect the investor, and investor suitability data. The PPM also
includes the subscription agreement which is the actual "sales contract" for the shares of
stock. This is the document that the investor will sign and send in with their investment
funds.
The PPM is very important because it provides the investor with all of the prescribed data
they will need to make an investment decision and includes the actual documentation to
meaning that there need not be other information presented to the investor for them to
make an accurate investment decision. Many companies will attach their business plans
information in the business plan properly corresponds with the information in the PPM
and that the investor is made aware that the business plan alone does not constitute an
offer to sell securities - only the PPM can make that offer.
C) .Conventional options
1. Property
Investment in real estate or property is a good long-term investment for well heeled
investors with a large amount of money. People used to purchase property and when they
realize that they are getting maximum return on their investment sale it off and book the
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profit. In this type of investment there is no fix rate of return its depend on the people’s
foresight.
In developing countries, people have often trusted gold as a better investment than stock
and bank deposits. gold and silver have always been popular in India because historically
these acted as a good hedge against inflation . in that sense these metals have been more
attractive than bank deposits or gilt –edged securities.In gold and silver there is also a
aesthetic appeal which attracts the people and they consider it as a value for money .
Buying the gold and silver people feel secure because these are the scarcest and they can cash it
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Taxable
PPF (8%). Offers tax benefits High Low Moderate
Bank FDs (between 4.5 -5.5%) High High Low
Deposits covered by DICGC up to Rs.
1 lakh.
Government Securities, Gilts (5-6%) High Good Low
RBI Taxable Bonds (8%). The interest High Low Moderate
accrued is taxable
Insurance High Low Low
Company FD. Not a recommended Low Low Low
investment option in today’s
environment
Infrastructure Bonds High Moderat Moderate
e
b) VARIABLE RETURN OPTION
30
Research Methodology
Following are the various definitions of marketing research:
customer and the public to the marketer through information used to identify and define
marketing opportunities and the problems; generate, redefine action; monitor marketing
process.
Marketing research is the systematic design, collection, and analysis of data and findings
31
Type of Research:
Descriptive research: descriptive research is chosen for this project, because this project deals
with, knowing the customer preferences for the investment and knowing customer habits relating
Both quantitative and qualitative approaches are used for the project, but more emphasis is given
on the qualitative approach. As we tried to know customers interested area of investment, so that
The sources of data collection were primary and secondary source. Primary data has been used
for analysis of the objective of research. As well as secondary data proved to be helping hand in
Primary data: Primary data are those, which are, collected for the first time, and it is original in
character. In this research, primary data was collected by the use of questionnaires.
Secondary data: Secondary data on the other hand are those which have already been collected
by someone else and which have already been passed through the statistical process. In this
project secondary data used were, books, magazines, internet and other project reports.
Since the main objective of the project, knew the customer preferences for the financial
service, the best tool that can satisfy all the requirement of data was the primary data. One needs
to have the depth knowledge the customer views, and their perception and their investment
Thus the primary data have been proved one of the potential approaches in collection of the
information.
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Data collection methods:
1) Through email
The structured questionnaire has been undertaken to extract the desired information from
the respondents. Also both closed and open-ended questions are used to determine the
perceptions of respondent. To obtain the information, the questionnaire are mailed to the
respective respond, which result in cost reduction as well as, in a very short period we become
able to obtain the necessary information to carry out the project more effectively and efficiently
2) Personal interview:
information. It offers a sense of the participation. It is more flexible form of data collection.
Depth interview is possible, complex questions can be asked. Observational approach can be
3) Sample Unit:
It gives the target population that will be sampled. This research has been carried only in
Mumbai city. As the sample which we have chosen are the people who are working in the IT and
software, construction and real estate , companies having handsome salary. These people are
33
always keen to invest at large extent. Also this is the sample that will consult the consultancy for
The reason for selecting this sample was these are the people who will consult the organization
for investments, as they are having the potentiality to invest huge amount of money, and which
need the proper guidance about the financial services in which they are going to invest.
Location: 1) L & T
2) T C S
3) RCF
4) Mahindra Holidays
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DATA ANALYSIS
The graph above shows that awareness about Tax Planning was the highest i.e. 34%.After that
23% people were aware about Mutual funds then comes Insurance-20%.17% of the people were
about Bond’s/F.D.’s. The least awareness was found for Stock broking And PPM i.e. 3% each.
2) Awareness of Sharekhan
Our sample size was 75, and it was found that only 75% were aware about Sharekhan & 25%
are not aware of Sharekhan.
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Among the Financial consultancies, the highest awareness was for KARVY-17% then
comes ENAM is 16%. For Agents the percentage was highest as it was 33.33%.
In respect of the customer awareness about financial services from media, Newspaper and T.V.
were on the top most i.e. 20% each. For others, the percentage was – for Magazine-17%, for
Radio, Agents, Franchise, and reference it was 10% each. The lowest was for Hoardings i.e.3%
only.
5).Interested In Investment
Out of 75 sample unit, 67% of the people were interested in investment, and only 33% of the
6).Areas of investment
36
Out of sample unit 150, the percentage of people interested in different areas was as follows:
80% 63%
60%
40% 30%
20% 7%
0%
Tax Saving Safety High Returns
63% of the people say that for the purpose of tax saving they invest in Insurance sector. Safety
was the reason given by another 30% of the people .And 7% of the people said that it gives high
37
6(ii) Factors Considered For Investment In Mutual funds
50%
45% 43%
40%
35%
30%
30%
25%
20%
14% 13%
15%
10%
5%
0%
High Returns High Liquidity Capital Building Diversification Of
Risk
43% of the people said that Investing in Mutual Funds Gives high returns.30% of the people
gives the reason as high liquidity.14% of the people said that investing in Mutual funds helps in
capital building, while the next 13% people give the reason as diversification of risk.
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6(iii) Factors Considered for Investment for Tax Planning
80% 75%
60%
40% 25%
20%
0%
Tax Saving Safety
For tax Planning 75% of the people said that it helps in tax saving, while 25% said that it is very
safe.
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6(iv) Factors Considered For Investing In Bonds
70%
60%
50%
40%
30% 58%
20% 43%
10%
0%
Tax Saving Capital Building
58% of the people said that Bonds help in Tax Saving while 43% were of the view that it helps in
building capital.
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6(v) Factors Considered For Investment In Stock Broking:
60% 55%
50% 45%
40%
30%
20%
10%
0%
High Returns High Liquidity
41
High return was the reasons given by 55% of the people for their investment in Stock
30% of the people said that because of the previous loss they had suffered they are not willing to
invest. Another 30% of the people said that that due to lack of knowledge they do not invest in
various options. High risk was the reason for another 23% of the people, while the rest 17%the
people said that due to lack of financial planning they do not invest.
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Tax planning 5 10 15 15 45
Mutual funds 10 15 10 05 40
Insurance 08 08 10 04 30
Bond’s/FD 05 10 0 05 20
Stock Broking 05 05 0 0 10
PPM 03 02 0 0 05
From the survey we found that for most of the people preferable period of investment was from
43
Out of the total sample unit of 150, 65% of the people said that they would like to invest through
consultancies while the rest 35% of the people showed their unwillingness towards Investment.
FINDINGS
1) From the survey it was found that most of them are aware about Sharekhan as a Financial
Service Provider.
2) Among all the services, most of the people were aware about Tax Planning’s and least
awareness was for PPM and Stock Broking, so efforts should be taken accordingly.
3)As far as the brand awareness is considered the Karvy tops the list so, the companies have to
put the extra effort on its awareness, and also the company has to take maximum efforts on
4) According to the respondents the quality of the service is very important. So the company
should project itself as a brand in the market that gives end user the best quality of service with
handy operations.
5) Most of the respondents have their own personal, consultant or company consultants.
Sharekhan have to differentiate their services from other consultant effectively by delivering
7) The consultancy must give much more emphasis on creation of customer who make
repurchase.
8) The maximum amount of awareness which has been generated is through newspaper and TV.
So the company should take care of it as it can be one of the potential media for advertisements.
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9) The maximum respondents want to invest in tax planning and second preference for the
10) The consultancy has to consider the factors for investments of respondents, effectively before
11) From the survey I also founded that the consultancy lacked in after sales service which is
12) Consultancy should eliminate the brand myopia as customers can jump on to their
competitors as it is a lucrative market & every player has lot of benefit to offer to the customers.
RECOMMENDATIONS
On the basis of the conclusion, there are few points on which Consultancy should make
improvements.
1) It is important for a consultancy to create awareness about its financial services more
effectively.
2) The customers are expecting frequent and timely correspondence from the consultancy
regarding their funds and the monthly market overview. Therefore the organization needs to give
45
3) The company should increase the level of interaction between the customer and the
Consultancy.
4) The organization should focus on developing long-term relationship with the customers.
5) According to the respondents the quality of the service is very important. So the company
should project itself as a brand in the market that gives end user the best quality of service with
handy operations.
6) Sharekhan should focus on their service segment as customers are highly dissatisfied with
7) Sharekhan should have CRM (Customer Relationship Management) which will have a greater
8) As the consultancy is selling a intangible product, service plays a very important role in
9) The Relationship Manager is the first leg through which the customers interact so its very
important the consultancy should have a highly efficient relationship manager so that the
customers query get answered & he or she is highly satisfied & feel good about the company.
10) Seminars should be held for providing information to prospective and present customers so
that they feel secure in investing there money in different financial products.
For e.g.: If a customer has information on derivatives he may invest in derivatives but then he
should also be informed that the derivatives are highly risky segments.
11) Sales people of the consultancy should go for training schedules periodically so that they
should be aware of different financial products which the consultancy is offering and it’s USP
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CONCLUSIONS
As most of the executives who were taken as our sample unit were from middle class or upper
middle class, they have a decent amount of saving. So they are willing to invest in different
options only if they are aware about the product they are getting into.
So it is important for the company, to create awareness about its financial services
more effectively. It is also necessary for the company to become customer friendly, to solve their
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LIMITATIONS
1) The survey and research has been done only in Mumbai, therefore the results show the market
position of Mumbai only, so results cannot be considered as representatives of whole India.
2) The psychology and temperament of a respondent play a significant role. Some respondents
are more sensitive as against others who are more tolerant. A change in the composition of the
3) The responses of the respondent may be biased, as they were not true in answering the
questions.
4) Some respondents can be the customers of Sharekhan which can have a significant impact on
ANNEXURES
QUESSTIONAIRE
Name: -------------------------------------------------------------------------------
Gender : --------------------------------------------------------------------------
Age : ----------___
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Occupation: ------------------------------------------------------------------------
Company : ------------------------------------------------------------------------
Mobile no :-------------------------------------------------------------------------
a) Yes b) No
Q4) From which of the following Media you come to know about the Financial Services?
i) Others j) Reference
a) Yes b) No
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Q6) If yes, in which have you invested?
Q7) If no, what is the reason behind not preferring to any financial services?
Q8)How much percentage do you invest/ would you like to invest from your annual
income?
a) Yes b) No
Q11) If yes, what all services would you expect from the Consultancy?
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BIBLIOGRAPHY
A) BOOKS:
1) Philips Kotler,’Marketing Management’ Prentice Hall Of India. New Delhi, 10th edition, 2001
2) Kothari C.R. ‘Research Methodology’ Wishwa Prakashan, New Delhi, 2nd, Edition, 2001
B)Internet:
1) http://www.icicibank.com/pfsuser/demat/demathome.htm
2) http://www.sharekhan.com/Services/
3) http://www.Equitymaster.com
4) http://www.Moneycontrol.com
5) http://www.webindia123.com/finance/post/mis.htm
6) http://nseindia.com/
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