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  • Purchase FB: Need Arousal Intentions To Buy

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    swansh
    21 Ansichten14 Seiten
    Model of habitual purchasing behavior Need Arousal Intentions to buy Post Purchase Evaluations PURCHASE reinforcement extinction Revert to Complex Decision Making introducing an alternative to the leading brand introducing a new feature in an existing brand Trying to change consumer priorities by introducing a feature consumers had not previously considered introducing free product samples, coupons,,price specials introducing an existing brand that offers a new brand benefit Role of information acquisition in consumer Decision Making search for additional information acquisition Perception Brand Evaluation

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    Listening Consmers

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    Model of habitual purchasing behavior Need Arousal Intentions to buy Post Purchase Evaluations PURCHASE reinforcement extinction Revert to Complex Decision Making introducing an alternative to the leading brand introducing a new feature in an existing brand Trying to change consumer priorities by introducing a feature consumers had not previously considered introducing free product samples, coupons,,price specials introducing an existing brand that offers a new brand benefit Role of information acquisition in consumer Decision Making search for additional information acquisition Perception Brand Evaluation

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Markieren Sie unangemessene Inhalte
    21 Ansichten14 Seiten

    Purchase FB: Need Arousal Intentions To Buy

    Hochgeladen von

    swansh
    Model of habitual purchasing behavior Need Arousal Intentions to buy Post Purchase Evaluations PURCHASE reinforcement extinction Revert to Complex Decision Making introducing an alternative to the leading brand introducing a new feature in an existing brand Trying to change consumer priorities by introducing a feature consumers had not previously considered introducing free product samples, coupons,,price specials introducing an existing brand that offers a new brand benefit Role of information acquisition in consumer Decision Making search for additional information acquisition Perception Brand Evaluation

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 14

    Model of habitual purchasing behavior

    Need Arousal Intentions to buy

    Post Purchase
    Evaluations PURCHASE
    FB

    reinforcement

    Extinction

    Revert to Complex Decision


    Making
    Inducing a Switch from habit to Decision Making

    •Creating awareness of an alternative to the leading brand


    • Advertising a new feature in an existing brand
    • Trying to change consumer priorities by introducing a
    feature consumers had not previously considered
    • Encouraging consumers to use the product as a
    substitute for another category
    • Using free product samples, coupons, ,price specials
    •Introducing a line extension of an existing brand that
    offers a new brand benefit
    Nature of situational influences

     Types of Situations that influence Consumer’s Decisions


     Characteristics of these situations
     Development of an inventory of situations to measure how they
    Influence consumer attitudes, preferences, and purchasing behavior
    Consumption pattern of Beer

     Entertaining close friends at home


     Going to restaurant/lounge/
     Watching a sports event or favorite TV show
     Engaging in a sports activity or hobby
     Taking a weekend trip
     Working at home on the yard ,house, or car
     Relaxing at home
    Unanticipated
    In-store
    Purchase
    situations
    situation

    Gift
    Giving Communication
    situations situation
     Role of information acquisition in
    consumer decision making
    Search for additional
    information

    Acquisition
    Information Purchase
    Consumers Of Brand
    Is And
    Environment. information Evaluation
    perceived consumption

    Acquisition of Past
    information experiences

    Retention in
    memory
     Sources of consumer information
    personal Non personal

    Market Sales people


    Cont. Advertising
    sources Telemarketing In-store displays
    tradeshows Sales promotions
    packaging

    Word of Mouth
    Family and friends Editorial and news material
    Non Neutral sources consumer reports
    Market Professional advice
    Con.
    sources Experience from
    consumption
    Consumer information Processing
    Additional
    Informatio
    n
    search

    Inf. Brand Purchase


    Perception
    acquisition evaluation consumption

    Short term
    memory

    Long term memory


    Processing
    Processing strategies
    strategies

    evaluative Non-evaluative

    Attribute
    category specific

    compensatory
    Non-compensatory

    conjunctive Lexicographic

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