Synopsis Regarding Report on Consumer Behaviour Towards NON Alcoholic Beverage Industry

DESIGN OF THE STUDY

Statement of the problem
In todays market situation, there is a very tough competition existing in non alcoholic beverage industry. The two companies, which mainly competing each other are Coca Cola and Pepsi, as these companies are known world wide through various medias of advertisement.

Objective of the study

To determine the factors that led the consumer to use a particular brand of non alcoholic beverages To determine which brand of non alcoholic beverages is widely used in Bangalore A critical comparison of the leading brands, namely Coco cola and Pepsi To analyze the various factors that influences the buying behavior with respect to non alcoholic beverages. To evaluate the consumption pattern of consumers with respect to non alcoholic beverages.

 Scope of the research

The study will be conducted on non alcoholic beverage industry to analyze and obtain the consumer buying behavior towards non alcoholic beverages. It will be carried within Bangalore city and also to compare the leading brands in the non alcoholic beverages.

Research methodology
I. II. III. IV. Type of Research Sources of Data Sampling Plan Research Instrument

Questionnaire
1. How often, on the average, do you usually have a soft drink? a.) Every day b.) Once a week c.) Once a month 2. When buying a soft drink, you choose it on the basis of.

a) Taste/Flavour b) Price d) Brand e) Other 3. What kind of soft drink do you drink?

a) Mild b) Strong d) Economy 4. Which brands of the beer do you like the most? a)Coca cola b) pepsi c) thums up d) sprite e) 7up f)) diet coke g) diet pepsi

h) minute maid i) Tropicana j) mirinda k) fanta

5. Does cost of the product influence your purchase? a) YES b) NO

6. Are you willing to change the brand if you are given any offers? a) YES b) NO 7. Does visibility affects your purchase?

a) YES b) NO
8. What influences your decision at the last moment? a) Visibility b) Price c) Offers d) Brands 9. What makes you to try a new brand?

a) Price b) Offers c) Ads d) Influence by your friends

10. How loyal are you to your current brand?

a) Sincere b) Often variability c) Doesnt matter