Studenti + business online =

Dorin Boerescu CEO 2Parale

Intrebari?

Intrebari: Angajati Antreprenori Planuri Domenii Social media Analytics Ecommerce

Magazin fashion low/medium mall Target lunar: 1.000 vanzari Valoare medie tranzactie: 190 lei Adaos mediu: 33% Buget marketing: ~10% din vanzari = 1.000 vanzari x 190 lei x 10% = 19.000 lei Cost marketing acceptabil/tranzactie= 19 lei

Campanie 1 luna Canale media Mesaj/slogan Imagine

Magazin online fashion Rata medie de conversie: 1% Target: ~100.000 vizitatori lunar

Organic search (SEO) Email marketing (newsletter, altele) Comparatoare de preturi Reclame YouTube

Price search engine 1500 clicks 2% conversion rate => 30 sales 240 lei average basket x 15% margin Gross margin/channel/1mo 855 lei Purchases /client in 4 years 8 lifetime value/client 288 lei

Email marketing 12.000 clicks 0.35% conversion rate => 42 sales 140 lei average basket x 25% margin Gross margin/channel/1mo 670 lei Purchases /client in 4 years 2 lifetime value 70 lei

Surse de vanzari direct organic search (SEO) paid search newsletter facebook price search engine affiliate marketing (2Parale) google display network Total

trafic 12.000 28.000 26.000 8.000 10.000 1.500 5.000 3.000 93.500

cost 2.500,00 14.300,00 200,00 1.500,00 225,00 800,00 780,00 20.305,00

% conv 1,10% 0,60% 1,20% 2,20% 0,30% 2,00% 0,80% 0,30% 0,96%

# vanzari 132,00 168,00 312,00 176,00 30,00 30,00 40,00 9,00 897,00

Surse de vanzari direct organic search (SEO) paid search newsletter facebook price search engine affiliate marketing (2Parale) google display network

AVG sale adaos % 180 175 190 250 160 240 200 150 30% 25% 40% 40% 20% 15% 25% 20%

RON 54,00 43,75 76,00 100,00 32,00 36,00 50,00 30,00

adaos 7.128,00 7.350,00 23.712,00 17.600,00 960,00 1.080,00 2.000,00 270,00

Surse de vanzari direct organic search (SEO) paid search newsletter facebook price search engine affiliate marketing (2Parale) google display network -

Marja RON 7.128,00 4.850,00 9.412,00 17.400,00 540,00 855,00 1.200,00 510,00

Marja % 100% 66% 40% 99% -56% 79% 60% -189%

Surse de vanzari direct organic search (SEO) paid search newsletter facebook price search engine affiliate marketing (2Parale) google display network

# achizitii 4 ani "lifetime" value 12 3 5 20 6 8 6 8 648,00 131,25 380,00 2.000,00 192,00 288,00 300,00 240,00

Ce se va intampla in 5 ani ? We overestimate #technology in the short term and underestimate it in the long term.

Rezultate 2Parale 2012

+95%

2011
Valoare vnzri finalizate

2012

Performance marketing company

Misiunea 2Parale este de a facilita democratizarea marketingului. Suntem dedicati dezvoltarii unui sistem de business care incurajeaza si rasplateste performanta.

Cea mai mare retea de afiliere Agentie Google Engage Platinum Divizie affiliate management

Online performance marketing

Dorin Boerescu Speed Promotion (Godmother) 1997 Agrafa 2004 Hyperactive (SeniorHyper) 2008 2Parale 2010 ecomTIM.ro SEMdays.ro

Recomandari Cititi Participati la evenimente de business Urmariti oamenii relevanti pe SM Incercati afilierea sau porniti un blog si urmariti targeturi (postari, trafic, comentarii)

2Parale este cea mai mare reea de afiliere din Romnia. Suntem online din decembrie 2008

and counting live on realtime.2parale.ro

realtime.2parale.ro

Valoarea medie a unei vanzari/categorie*

Fashion IT&C Carti Electronice Home&deco Cosmetice
*Primele 9 luni 2013 vanzari 2Parale, sumele nu includ TVA.

153 lei 709 lei 72 lei 142 lei 197 lei 133 lei

Win-win relationship

Elefant.ro 2% - 7% pentru vanzare Homeycomb 7% pentru vanzare, 1 lei/lead Bonprix 12% pentru vanzare OTP Bank 14 lei/lead Noriel 15% pentru vanzare

Bibliografie
The pumpkin plan In the plex Im feeling lucky Buyology Introduction to finance An introduction to operations management Competitive Strategy

Affiliate management 1 h/day Evgenii Prussakov Advanced Google Adwords Brad Geddes

Intrebari?

Multumesc
dorin.boerescu@2parale.ro linkedin.com/in/boerescu