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1 . I N T E R N A T I O N A L MA R K E T I N GF O O T WE A RE X P O R TH O U S E A D I T Y A C H A T U R V E D I A N U P A MD U B E YA N K U S HK R . S O N I S U N I L C H A B B A R WA L 2 . F O O T WE A RE X P O R TH O U S E F O O T WE A RI N D U S T R YI NI N D I A I n d i a
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i s t h e s e c o n d l a r g e s t g l o b a l p r o d u c e r o f t h e f o o t w e a r i n t h e w o r l d a f t e r C h i n a . A c c o u n t s f o r a l m o s t 1 3 %o f g l o b a l p r o d u c t i o n o f f o o t w e a r p r o d u c i n g 1 6 b i l l i o n p a i r s . I n d i a e x p o r t s a b o u t 1 1 5 m i l l i o n p a i r s o f f o o t w e a r e v e r y y e a r . 9 5 %o f t h e p r o d u c t i o n i s c a t e r e d t o t h e d o m e s t i c d e m a n d . Ma j o r p r o d u c t i o n

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c e n t e r s C h e n n a i , K a n p u r , A g r a , F a r i d a b a d , D e l h i , S o n e p a t , K a r n a l , L u d h i a n a e t c . E x p o r t e d f o o t w e a r s D r e s s s h o e s , Mo c c a s i n s , c a s u a l s , s p o r t s s h o e s , H o r r a c h i e s , s a n d a l s , s l i p p e r s , B a l l e r i n a s , B o o t s . I t g i v e s e m p l o y m e n t t o a b o u t 1 . 1 0 m i l l i o n p e o p l e .
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3 . F O O T WE A RE X P O R TH O U S E B R A N D S S O U R C E DF R O MI N D I A 4 . F O O T WE A RE X P O R TH O U S E Ma j o r I m p o r t i n g C o u n t r i e s o f F o o t w e a r ( L e a t h e r a n d N o n L e a t h e r ) ( V a l u e i n Mi l l i o n U S $ ) C o u n t r y 2 0 0 7 2 0 1 1 U S A 2 0 0 3 9 . 1 3 2 3 2 4 5 . 0 6 G e r m a n y 5 9 6 6 . 9 9 8 5 2 7 . 6 2 F r a n c e 5 4 7 3 . 0 4 6 5 3 8 . 0 1 U K5 2 8 1 . 5 5 5 8 8 6 . 7 5 I t a l y 4 5 2 9 . 7 7 5 6 6 1 . 7 7 J a p a n 3 7 5 0 . 0 4 5 0 6 2 . 1 3 H o n g K o n g 4 8 8 1 . 6 7 4 8 5 0 . 3 0 R u s s i a 2 0 6 7 . 8 2 3 9 3 5 . 9 5 N e t h e r l a n d s 2 2 9 7 . 9 5 3 7 1 6 . 6 5 S p a i n 2 3 8 8 . 7 4 3 1 1 4 . 0 8 B e l g i u m2 5 4 3 . 0 4 2 4 2 7 . 0 9 C a n a d a 1 6 7 7 . 0 5 2 0 8 9 . 4 3
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5 . F O O T WE A RE X P O R TH O U S E C o m p a n y n a m e F O O T WE A RE X P O R T H O U S E P R O D U C TA l l k i n d s o f L E A T H E RS H O E S I T CH S c o d e 6 4 0 3 5 1 1 1 S a l e s t y p e B o t h D o m e s t i c ( 2 0 %) , I n t e r n a t i o n a l ( 8 0 %) P r e f e r r e d I n t e r n a t i o n a l l o c a t i o n G e r m a n y C o m p a n y L o c a t i o n C h e n n a i 6 . F O O T WE A RE X P O R TH O U S E G E R MA N Y S e c o n d l a r g e s t i m p o r t e r i n t h e w o r l d a f t e r U S a n d l a r g e s t i m p o r t e r i n t h e E u r o p e a n U n i o n . G D P ( P P P ) 3 . 2 5 t r i l l i o n U S D G e r m a n y s f o o t w e a r m a r k e t i s w o r t h 8 . 7 b i l l i o n E u r o s a s o f 2 0 1 0 . G e r m a n y i m p o r t e d a b o u t 4 . 3 b i l l i o n E u r o s w o r t h o f f o o t w e a r i n t h e y e a r 2 0 1 0 , n e a r l y c o m i n g t o h a l f o f i t s t o t a l c o n s u m p t i o n . D e m a n d f o r t h e m e d i u m t o h i g h e n d n i c h e p r o d u c t s i s i n c r e a s i n g a s c u s t o m e r s a r e m a k i n g a w a y f r o m t h e c o n v e n t i o n a l d e s i g n s w h i c h a r e p r o d u c e d b y t h e c o u n t r y s m a n u f a c t u r e r s . G e r m a n y i m p o r t s a b o u t 1 6 %o f w h o l e o f E u r o p e a n U n i o n f o o t w e a r i m p o r t s . D u e t o t h e c h a n g i n g t r e n d s a n d m a r k e t i n s t a b i l i t y a n d h i g h c o m p e t i t i o n , i n t e r n a l m a n u f a c t u r i n g i s d r o p p i n g a t a r a t e o f 2 . 5 3 %P . A . 7 . F O O T WE A RE X P O R TH O U S E E x t e r n a l I n G e r m a n i m p o r t s o f f o o t w e a r , m a j o r e x p o r t i n g c o u n t r i e s a r e a s f o l l o w s : - C h i n a 8 6 1 I t a l y 5 5 7 V i e t n a m4 9 6 S l o v a k i a 2 5 6 P o r t u g a l 2 5 0 I n d i a 1 9 6 I n d o n e s i a 1 1 4 * a l l v a l u e s i n m i l l i o n e u r o s C O MP E T I T I O NI n t e r n a l B r i k e n s t o c k s h o e s P a p i l l i o s h o e s S a n i t a S h o e s H a f l i n g e r s h o e s T a t a m i s h o e s A d i d a s B r u t t i n g Z a l a n d o R o h d e s h o e s 8 . F O O T WE A RE X P O R TH O U S E MA R K E TE N T R Y A s a s t a r t u p c o m p a n y w e w i l l b e f o l l o w i n g C O N T R A C T U A L B A S I S o f p r o d u c t i o n s y s t e m . B u i l t t o o r d e r t y p e p r o d u c t i o n s y s t e mw i l l b e o u r U S P . E n g a g i n g i n t o l o n g t e r mc o n t r a c t s w i t h t h e G e r m a n y s s h o e m a n u f a c t u r e r s f o r s u s t a i n e d w o r k i n g o f t h e c o m p a n y . E n t e r i n g i n t o t h e m e d i u mp r i c e d m a r k e t b y l a u n c h i n g o u r o w n b r a n d a n d g i v i n g s t y l e s a n d s h a p e s w h i c h a r e u n i q u e t o t h e G e r m a n m a r k e t . E s t a b l i s h i n g a n a m e f o r s e l f w h i l e a l s o c a t e r i n g t o t h e n i c h e / h i g h e n d m a r k e t v i a t h e c o m p a n i e s e s t a b l i s h e d i n G e r m a n y . 9 . F O O T WE A RE X P O R TH O U S E S E G ME N T A T I O NA N DD I S T R I B U T I O N T w o t y p e s o f m a r k e t s e g m e n t a t i o n N i c h e / H i g h e n d a n d m e d i u mp r i c e d N i c h e / H i g h e n d c a t e r i n g t h r o u g h B u i l d t o o r d e r w i t h t h e l o g o o f t h e c o m p a n y w h i c h h a s c o n t r a c t e d . Me d i u mp r i c e d C a t e r i n g t h r o u g h o w n b r a n d i n g b y g i v i n g t h e mn e ws h a p e s a n d s t y l e s w h i c h a p p e a l t o t h e y o u n g g e n e r a t i o n o f c u s t o m e r s w h o w a n t s o m e t h i n g d i f f e r e n t . D i f f e r e n t s h a p e s ,
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s i z e s , p a t t e r n s , c o l o u r s c o m b i n a t i o n s , c o o l g r a p h i c s p r i n t e d o n t o t h e s h o e s w i l l m a k e o u r b r a n d u n i q u e a n d d i s t i n c t i v e . D I S T R I B U T I O N D i s t r i b u t i o n f o r n i c h e / h i g h e n d p r o d u c t w i l l b e c o n t r a c t e d c o m p a n y s o w n r e s p o n s i b i l i t y t o s e l l a s w e w i l l j u s t m a n u f a c t u r e t h e ma n d t h e b r a n d i n g o n t o i t w i l l b e c o n t r a c t e d c o m p a n y s . I n t h e e a r l y p h a s e s o f t h e d i s t r i b u t i o n o f t h e m e d i u m p r i c e d s e g m e n t o f s h o e s w i t h o u r o w n b r a n d i n g , w e w i l l t a p l o c a l m u l t i b r a n d s e l l e r s t o s e l l o u r b r a n d a n d c r e a t e a w a r e n e s s o f t h e b r a n d . O n c e t h e d e m a n d a n d p o p u l a r i t y p i c k s u p , w e w i l l u s e t h e s h e l f s p a c e o f t h e b r a n d e d r e t a i l e r s t o s e l l o u r b r a n d , t h u s c r e a t i n g a p o s i t i v e i m a g e i n t h e m i n d s o f o u r c u s t o m e r s . 1 0 . F O O T WE A RE X P O R TH O U S E T R A N S P O R T A T I O NB U I L TT OO R D E R Me t h o d : F O B ( F r e e o n B o a r d ) F o r B u i l t t o o r d e r t y p e o f s e l l i n g , w e w i l l b e u s i n g F O Bm e t h o d w h i c h m e a n s w e w i l l b e t r a n s p o r t i n g t o t h e s h i p p e r s t r a n s p o r t a n d a l s o p a y i n g i n l a n d c u s t o m s d u t y . O n c e o n t h e b o a r d o f t h e t r a n s p o r t v e h i c l e i t w i l l b e b u y e r s r e s p o n s i b i l i t y . O WNB R A N DMe t h o d : D D P ( D e l i v e r y D u t y P a i d ) F o r o u r o w n b r a n d , i n i t i a l l y w e w i l l u s i n g D D P t y p e o f m e t h o d t o g e t o u r b r a n d t o t h e c o u n t r y a n d s e l l t h e mt h r o u g h t h e p r o p o s e d s y s t e mo f d i s t r i b u t i o n . A s t h e d e m a n d a n d p o p u l a r i t y p i c k s u p w e w i l l e v e n t u a l l y m o v e t o C I F ( c o s t , i n s u r a n c e a n d f r e i g h t )
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1 1 . F O O T WE A RE X P O R TH O U S E T H R E A T S I t m i g h t b e p o s s i b l e t h a t b r a n d e d s t o r e s d o e s n o t a l l o wu s t o s e l l o u r b r a n d . C o m p e t i t i o n f r o mo t h e r c o u n t r y m a n u f a c t u r e r s s p e c i a l l y f r o mC h i n a m a y d i s r u p t o u r t a r g e t m a r k e t . L a p s e o f c o n t r a c t m a y f o r c e u s t o g e t o u t o f t h e m a r k e t a s m a j o r i t y o f o u r p r o f i t s w i l l b e c o m i n g f r o mt h i s a r e a . O u r b r a n d m a y r u n i n t o c h e a p i m a g e b r a n d a s i t h a s b e e n m a n u f a c t u r e d i n a d e v e l o p i n g c o u n t r y . R e s o l u t i o n o f c u s t o m e r g r i e v a n c e s a t t h e s t a r t i n g l e v e l m a y b e n o t t h a t e f f e c t i v e t h u s c r e a t i n g a n e g a t i v e e f f e c t . I n c r e a s e o f p o r t c u s t o m s t o m a y i n c r e a s e t h e o v e r a l l p r i c e o f o u r p r o d u c t . C a s h c r u n c h c r i s e s m a y f o r c e u s o u t o f t h e m a r k e t a s s e l l i n g o f f o o t w e a r i s a l e n g t h y a f f a i r . A s t h e c o m p e t i t i o n i n c r e a s e s t a x i n c r e m e n t m a y h u r t t h e o v e r a l l p r i c i n g o f t h e o w n b r a n d e d p r o d u c t . L o c a l m a n u f a c t u r e r s s e e i n g t h e o p p o r t u n i t y m a y e n t e r i n t o t h e m a r k e t w i t h c o m p e t i t i v e p r i c e s w h i c h w i l l f o r c e u s t o r e v i e wt h e p r i c i n g o f o u r o w n b r a n d . 1 2 . C O N C L U S I O NI n d i a b e i n g o n e o f t h e g l o b a l e x p o r t e r s i n t h e w o r l d f o r f o o t w e a r a n d s e e i n g t h e m a r k e t d e m a n d i n m a j o r e c o n o m i e s i n t h e w o r l d , i t c a n b e s a f e l y c o n c l u d e d t h a t b u s i n e s s p r o p o s i t i o n f o r e x p o r t i n g f o o t w e a r i s a p r o f i t a b l e a n d g r o w t h i n t h i s i n d u s t r y i s e v e r i n c r e a s i n g .
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C o n t a c t U s H e l p &S u p p o r t Using SlideShare S l i d e S h a r e 1 0 1 T e r m s o f U s e P r i v a c y P o l i c y C o p y r i g h t &D MC A C o m m u n i t y G u i d e l i n e s S l i d e S h a r e o n Mo b i l e Pro & more G o P R O E n t e r p r i s e S a l e s P R OF e a t u r e s Developers & API D e v e l o p e r s S e c t i o n D e v e l o p e r s G r o u p E n g i n e e r i n g B l o g B l o g Wi d g e t s 2 0 1 4 S l i d e S h a r e I n c . A l l r i g h t s r e s e r v e d . R S SF e e d E N G L I S H E n g l i s h F r a n a i s E s p a o l P o r t u g u s ( B r a s i l ) D e u t s c h
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