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THESIS
A STUDY ON EFFECTIVENESS OF
AACHI MASALA ADVERTISEMENTS
INTRODUCTION:
This study entitled “A STUDY ON
EFFECTIVNESS OF AACHI MASALA’S
ADVERTISEMENTS” is conducted in Aachi
masala Pvt. Ltd.,
This study is all about three advertisements
for Aachi masala’s
Vision
Their turn over has been increasing at 50% over the last two
years and they are confident of continuing this growth rate.
Spices
Spices Powders
Thokku
Pickles
Cooking Paste
Oil
Flour Items
Special Products
PROBLEM STATEMENT:
As it is explained earlier that advertisements are very
complicated and have to invest more for advertisement
and promotion activities. It’s because of creating
awareness about product for the people so those
activities have to fit into mind of the people. This
study is to find out whether there is sufficient reach
of advertisements for Aachi masala.
OBJECTIVES:
To find out whether people have noticed the advertisement for Aachi
masala if so it related to increase in the business.
Secondary objectives:
Research Design:
The research design is the determination and statement of
general approach of strategy adopted for the particular project. It is the
heart of the planning, which will ensure that the needs will be served.
• Loyal customers
• Quality service
• Our turn over has been increasing at 50% over the last two years and we are
confident of continuing this growth rate. We have currently 130 product
ranges available in different pack size to suit every household.
Weakness:
Any existing or potential force which could server as a barrier to maintaining
or achieving a competitive advantage in the market.Ex.Lack of a clear
company strategy, Lack of training opportunities.
Opportunity:
Thread: