Analysis of Institution Bauer Taken from the Bauer media website - "Bauer Media is a division of the Bauer Media

a Group,
Europes largest privately owned publishing Group The Group is a worldwide media empire offering over !"" maga#ines in $% &ountries, as well as online, T' and radio stations Bauer Media (oined the Bauer Media Group in )anuary *""+ following a&,uisition digital businesses -olle&tively, the Group employs some .,/"" people Bauer Media is a multi-platform 01-based media Group &onsisting of many &ompanies &olle&ted around two main divisions 2 Maga#ines and 3adio - widely re&ognised and rewarded as being industry innovators 4ur business is built on influential media brands with millions of personal relationships with engaged readers and listeners 4ur strategy is to &onne&t audien&es with e5&ellent &ontent through our broad multi-tou&h point brand platforms, wherever and whenever and however they want 4ur wide portfolio of influential brands gives us advantages over pure play maga#ine or radio &ompetitors "

6 have de&ided to go with the &ompany as 6 feel that they would be an appropriate &hoi&e to publish my maga#ine They have e5perien&e in publishing other su&&essful maga#ines su&h as 7 and M4)4 therefore they will obviously know what they are doing They are also involved in publishing the gossip maga#ine 8E9T This shows how they &an target an array of different audien&es