CONTENTS

Sl. No.
1.

Title
INTRODUCTION

Page No.
1-6

2.

COMPANY PROFILE

7-13

3.

PRODUCT PROFILE DEALER PROFILE CONSUMER BEHAVIOUR

14-41

ANALYSES AND INTERPRETATION

42-53

FINDING SUGGESTION & CONCLUSION

54-5

6.

ANNE!URE

"UESTIONNAIRE BIBLIOGRAPHY

List of tables and Graph

Tabel & Graph

Title of the table & graph

Page no.

Table showing the classification of respondent on the basis

of their sex

43

Table showing the classification of respondents on the basis of their Age

44

Table showing the classification of respondents on the basis of their Age

45

Table showing the classification of respondents on the basis of their Occupation

46

Table showing the classification of respondents on the basis of their Family Income per month

47

Table showing the classification of respondents on the basis of factor influenced while purchasing !oyal "nfield #otorcycle

48

Table showing the classification of respondents on the basis of source of information

49

Table showing the classification of respondents on the basis of consumer opinion regarding price

50

Table showing the classification of respondent on the basis of superior factor in !oyal "nfield #otorcycle

Table showing the classification of respondents on the basis of Inferior factor in !oyal "nfield #otorcycle

1$

5!

Table showing the classification of respondents on the

11

basis of opinion on service of Royal Automobile

53