Consumer Durables

CTVs

CTVS : VOLUME GROWTH

CTVS : VALUE GROWTH

CTVS : SEGMENTAL MIX

MARKET SHARE: CRT TV AND FC TV

MARKET SHARE: PANEL TV (LED, LCD, PLASMA)

Refrigerators
refrigerator market is estimated to grow at a CAGR of 25.7% during 2012-2015.

Whirlpool Corporation, a global manufacturer and marketer of major home appliances, emerged as a leader in the Direct Cool refrigerator segment with a share of 27.2% in value share vis--vis 21.5 % last year and No. 2 in the Fully Automatic Washing Machine segment. Washing Machine category, escalating to the No. 2 position. Whirlpools value share touched 17.8%, a growth of 0.9 pts over September 2006. Semi Automatic share grew by 2.9 points. Fully Automatic Top Load continues to grow steadily, with a gain over September of 1.7 pts. The YTD share for the washing machine category stands at 16.2 %.

REFRIGERATORS : SALES VOLUMES

10

REFRIGERATORS : VALUE GROWTH

11

REFRIGERATORS : SEGMENTAL MIX

12

REFRIGERATORS : MARKET SHARES

13

WASHING MACHINES

14

WASHING MACHINES : SALES VOLUMES

15

WASHING MACHINES : VALUE GROWTH

16

WASHING MACHINES : SEGMENTAL MIX

17

WASHING MACHINES : MARKET SHARE

18

RACs

19

RACs: SALES VOLUME

20

RACs: VALUE GROWTH

21

RACs: SEGMENTAL MIX

22

RACs: MARKET SHARE

23