ethical factor of Indian FMCG industry

Many factors have led to Industry paying attention to the ethical activities. These include: Sustainable development Globalization CSR Governance Corporate sector impact Communications Finance Ethics Consistency and Community Leadership Business Tool Potential benefits of implementing a ethical approach by them are better anticipation and management, improved reputation management, enhanced ability to recruit, develop and retain staff, improved innovation, competitiveness and market positioning, enhanced operational efficiencies and cost savings, improved ability to attract and build effective and efficient Supply chain relationships, enhanced ability to address change, more robust social license to operate in the community, access to capital, improved relations with regulators, a catalyst for responsible consumption. The ethical Framework given by the World Economic Forum Global Corporate Citizenship points out below: 1. Provide leadership 2. Define what it means for your company 3. Make it happen 4. Be transparent about it Ethical initiatives in India are now taken by many companies. Especially for theFMCG companies, where the major challenge is reduction of packaging materials, these companies are doing work in the field of Environment, Healthcare, Education, Community welfare, Women's empowerment and Girl Child care. Companies like Hindustan Unilever started CO2 reduction also. The websites of these companies are providing information about their CSR initiatives but are found not updated regularly. For checking their ethical performance, Karmayog Rating is taken. The rating gives good insight. The method of calculating the rating is also discussed. In appendices, Indias top three major FMCGs companies overall ethical initiatives are discussed.