Main Image
There is a striking main image of Paris
Action Line
The action line is a rhetorical
question, which puts the
audience in thinking mode.
It’s done to attract the
audience more into the
Text
There is not much text on the
advertisement. However the little bit
there is has stayed in the same font
and colour for consistency. The text is
in a pink curly/Disney font which
suggests the advert is targeting
teenage girls, as they are more likely
to wear perfumes compared to girls
that are younger.
Hilton looking like a fairy. This gives the
idea that if you buy and wear the perfume
you will become like a fairy. Her clothes are
quite revealing, which fragments the
audiences down to a teenage audience, no
older because being a fairy would be childish
for middle aged and older women. The
ideology of this picture may catch a boys
attention to because it’s quite seductive, so
he might buy the product for a girl to become
Pack shot
This is a pack shot. It shows
the perfume bottle so the
audience know what the
advert is advertising and
what the product looks like.
Main title
The brand name is written
in a large font compared
to the rest of the text, so
the audience can
recognise the product.
• Paris Hiltons perfume is being advertised.
• It is targeting teenage girls; this is clear because of the theme running across the product of fairytales, which is too childish for women any
older. We also know this in the way she is dressed, her revealing clothes make her look attractive and makes her an aspiration for young girls.
• She is using an attractive young woman stereotype.
• The advert gives a message that if you buy the product you will become a fairy and your life will be like a fairytale so all your dreams will
come true!