Ziegel lait

Creative brief
Persented by Group -4

Background

Ziegel lait ( name of the brand)

Combination of two French word ziegel+lait; Ziegel means brick and lait means milk , so it means a brick of milk.

It contains more then 70% of milk inside. 15% milk Chocolate 5% cream .
Nutrients energy -959kj ; protein- 4.4g; carbohydrate21.2g ; fat- 5%.

Role of communication
To make a brand image in the market, a milk chocolate
Milk in a flavor of chocolate.

Target Audience

The target audiences are the chocolate users and chocolate purchasers.
The main target audience are the children ( 4-10 years )

Key perception
Milk provides a lot of Calcium, vitamin D and protein which is not at all drunk by the children due to bad taste so we are providing the children an another way to have the Calcium, vitamin D and protein In the form of chocolate.

Competition

Milky bar
Amul chocolate Bar one

dairy milk
Nestle crunch Choc on.

Single Minded Proposition

Consuming ziegel lait is the easiest way to feed the children with nutrient, calcium, and vitamin.

Key Consumer Insight

When it comes to drink the milk children always refuses it and there is a big no by the nonverbal action. Due to the smell and taste of the milk .

Personality

Positive
Lovely Happy

Stronger and clever

Thank you