How to create new Possibilities in Consumer Products What You Face

15-20% of revenue is spent on promotions and incentives

Fierce competition to secure and maintain shelfspace at retail

Process and data complexity slows planning process

Inability to compare plan scenarios or create tailored promotions

What You Need

SAP HANA

TM

Enhanced Planning for Trade Promotions

Optimize promotions to increase baseline volume while reducing spend

Enable real-time planning against highly granular internal and external data

Maximize revenue, volume and profitability for both manufacturer and retailer

Compare scenarios to tailor promotions by region, customer or store

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