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Common factors causing such preferences. Country of Origin Colonial Mentality Consumer Ethnocentrism (Home Country Bias) Country Image
Other Factors Consumers Product Evaluation (Price, Taste, Smell, Texture etc) Consumers Purchase Intentions o Motivations and Preferences for Buying Local Foods o Willingness to Pay More for Local foods Availability of Domestic Alternatives Demographic factors
History & Culture of Philippines Period of Colonization Still a developing country Colonial Mentality Visible Effects on Culture
Motivation Personality Perception Learning Attitudes While external f actors include: Communication Ref erence Groups Family Inf luences Social Class Culture etc