Different Advertisement for

Different Country for the

same Product ‘Why can they
not be Interchanged’?
Assignment-06
of
Marketing Management-I
Advertisement for
Different Country
for the same
Product ‘Why can
they not be
Interchanged’?
What is the
problem? “Explain for the
Ad of Honda”
Advertisement is the type of
communication in which we want to
impress our potential customer to be
attracted towards the product. It creates
curiosity in the mind of viewer to use the
product at least for once.
Advertisement is meant to change the
human psychology, by showing the
relevant culture, by using relevant
language for creating need to increase
want and demand of the product to
achieve the goal i.e. maximum selling of
the product and generate more and more
revenue by satisfying the customers
Here, in the case of Honda-City Advertisement. There
are differences in the advertisement of same product
in the different country, and the reasons are:-
 Difference in culture
 Difference in Behavior of the people within the
country
 Language barrier
 Difference in human psychology
 Geological reason
 Political influence
 Type of information required by the public of the
relevant country
 Marketing Strategy may be different for the different
country
 Ethics of the business for the targeted Customer or
for the country
According to
Kotler:-
“What influences Consumer Behavior” are:-


 Cultural factors:- Culture, subculture, and social

class are particularly important influences on
consumer buying behavior.
 Social factors:- Social factors such as reference
groups, family, and social roles and statuses
affect our buying behavior.
 Personal factors:- Personal factors include the
buyer’s age and stage in the life cycle;
occupation and economic circumstances;
personality and self-concept; and lifestyle
and values.

And “The Buying Decision Process: The


five-stage Model” are:-

 Problem Recognition:- Different
Advertisement for Different Country for
the same Product viz. Honda-City.
 Information Search:- Here the only mode of
information available is audio-visual
advertisement in this case.
 Evaluation of Alternatives:- It is the process
where consumer collect competitive
brand information and make a final value
judgment.

 Purchase Decision:- It totally depend on
choice set of the consumer and may be
influenced by the most preferred brand,
mode of payment (i.e. credit card, EMI,
etc.), and some additional value addition to
the product.
 Post Purchase Behavior:- Post purchase
Behavior includes the servicing,
performance, and the feedback.

Thank You