Embedding CR

Seminar on
Embedding CR into
operational
departments
Birkbeck College
25 September 2009
Pam Muckosy, Ethical Corporation, pam.muckosy@ethicalcorp.com
and
Sue Konzelmann, Director LCCGE, s.konzelmann@bbk.ac.uk
Toby Webb, Ethical Corporation, toby.webb@ethicalcorp.com
 Embedding CR

CR staff need to know too much…

 Embedding CR

But have too little resources…

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The solution? Collaboration.

But there are some obstacles to hurdle:
1. Convincing the board and senior management
2. Working with a small budget
3. Decentralising CR activity
4. Measuring success
SUCCESS: DESIGNING
CR METRICS AND
SELECTING TOOLS
 Embedding CR

Procurement
“Developing effective sustainable
procurement strategies ensure
continuity of supply and protect
against reputational risks. There are
also benefits for supplier companies
and their employees, both key
stakeholder groups for the
purchasing company.”
 Embedding CR

Human Resources
“Employees now expect their
companies to have defined and
effective CR strategy, and so it is a
vital factor in recruitment and
retention. In training, personal
appraisal and other human resources
responsibilities, a focus on CR is
important.”
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Communications
“Reporting about CR activity,
externally and internally, is a crucial
element in embedding sustainability
in a corporate culture. Moreover, it is
very important that employees are
kept aware of CR programmes and
how they affect company activity.”
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Facilities, Logistics & Operations

“Developing programmes that are as
relevant on the shop floor as in the
board room is vital. There must be a
focus on CR strategy that makes
processes more efficient and that
partners with employees,
empowering them to take on the CR
agenda.”
 Embedding CR

Finance & Accounting

“As guardians of corporate data – and
increasingly this includes financial
and non-financial information –
finance and accounting professionals
can ensure that it is accurate and
available. Developing ethical checks
and balances is a central task.”
 Embedding CR

What’s effective?
Making CR a legal company objective?
Creating pride in CR achievements?
Engaging with suppliers, partners and the
industry?
90% attention on measurement & reporting?
Bottom-up initiatives?
 Embedding CR

You are invited to our next roundtable

debate 12:30 – 13:30 on 16th November

Let us know what topics

and concerns are on the
top of your agenda.

Email Pam at:

pam.muckosy@ethicalcorp.com