Report On Business Communication

Business Communication
STUDY OF IBRAHIM GROUP

“BUSINESS COMMUNICATION”
Ibrahim fiber limited Page 1

CONTENTS:
Group
Logo………………………………………………………………………………………………
………3
Group
Introduction……………………………………………………………………………………
……...4
Acknowledgment...............................................................................................
......................................6
Dedication ........................................................................................................
..........................................7
Research
Methodology………............................................................................................
...................8
Primary Data Collection

.......................................................................................................................8
Secondary Data Collection

..................................................................................................................8
Limitations ........................................................................................................
.........................................8
Executive
Summary…………………………………………………………………………………………
...9
Introduction ......................................................................................................
.......................................10
Vision &
Mission……………………………………………………………………………………………
….11
Ibrahim
businesses………………………………………………………………………………………
…..12
Milestones………………………………………………………………………………………
………………..13
Chairman’s
message…………………………………………………………………………………………
14
Board of directors &

hierarchy………………………………………………………………………….15
Introduction to
communication…………………………………………………………………………16
Communication in
IFL……………………………………………………………………………………….16
Importance of
communication…………………………………………………………………………...17
Purpose of
communication………………………………………………………………………………..
17
Internal & external

communication……………………………………………………………………18
Internal communication purpose in

IFL……………………………………………………..............18
Written communication setup in

IFL………………………………………………………………….19
External communication purpose in
IFL…………………………………………………………….20

Channels of
communication………………………………………………………………………………
21
Centralized/de-
centralized………………………………………………………………………………..22
IFL Technology for

communication…………………………………………………………………..23
Use of Jargons in
IFL………………………………………………………………………………………….24
Professional & HR development in
IFL………………………………………………………………..24
IFL Communicate towards community care...
……………………………………………………..24
Formal & informal
communication…………………………………………………………………….25
Interdepartmental
communication…………………………………………………………………….25
Inter-cultural communication within
IFL……………………………………………………………26
Analysis of the organization in the light of
communication…………………………………..26
Recommendation strategies for
improvement…………………………………………………….27
Conclusion………………………………………………………………………………………
…………………27
Key learning
outcomes……………………………………………………………………………………….2
8

Group Name:
“VERVE”
Verve Members:
Name: Mohammad Ali
Roll # 19
Contact # 0300-8656543
E-mail: mohammadali442@yahoo.com
Education: B.com from Punjab University
Hobbies: Reading books & cricket

Why MBA: to fulfill my MOTHER wish as well as to secure my future
What from B.C: helped me to communicate effectively & enhance my
speaking skill
Name: Zonash Ghaffar

Roll # 41
E-mail: zonash85@gmail.com
Education: B.B.A from U.C.P Lahore
Hobbies: Music & reading human behavior
Why MBA: To become competent & want to do job in HRM field where my
skills can be properly utilized and optimized.
What from B.C: Creativity, capable to organize immense of work
& Strong communication skills
Name: Faisal Ali

Roll # 06
Contact # 0300-6638562
E-mail:faisal_ali01 @yahoo.com
Education: B.A from Punjab University
Hobbies: movies & songs
Why MBA: it’s my wish
What from B.C: helped me to communicate effectively & enhance my
knowledge

Name: Waqas Safdar

Roll # 17
Contact # 0322-7950169
E-mail: jugga_jutt302@hotmail.com
Education: B.com from Punjab University
Hobbies: body building, wrestling and boxing
Why MBA: for bright future
What from B.C: helped me to communicate effectively in professional life
Name: Mohammad Kashif Safdar

Roll # 27
Contact # 0301-6045758
Hobbies: cricket
Why MBA: it’s my parents wish
What from B.C: increase communicate skills
Name: Zubair Yousaf

Roll # 32
Contact # 0336-6166255
Hobbies: Cricket
Why MBA: Business purpose
What from B.C: helped me to increase my knowledge to communicate in
proper way

ACKNOWLEDGMENT
All acclamation to Allah who has empowered and enabled us to accomplish

the task
successfully. First of all we would like to thank our Allah Almighty who really
helps us in every problem during the project. We would like to express our
sincere and humble gratitude to Almighty who’s Blessings, help and
guidance has been a real source of all our achievements in our life.

We would like to admit that we completed this project due to parents who
pray for our success.
We also wish to express our appreciation to our supervisor Miss. TASNEEM

who helps us a lot and introduce us to new dimensions of knowledge.
Last but not the least our team efforts, support, cooperation and
encouragement showed by
each member in the group with each other.

DEDICATION
Our PROJECT is dedicated to our beloved Parents, teachers,

brothers, sisters and all of our well wishers.

RESEARCH METHODOLOGY
The research techniques that are adopted for the purpose of this study are
as follows:
Primary Data Collection
Formal Interview
The formal interview include people from management his name is
Mr. Jawaid Ashraf
General Manager
Marketing & Technical
Email- Jawaid@igcpk.com
Tel 9241-2617836-41

Secondary Data Collection
Internet search
• www.igcpk.com
Limitation
One of the major limitations while carrying out this research was the lack of
cooperation
on the part of the management of the “IBRAHIM FIBER LIMITED” in providing

the data regarding the company and its policies.

Executive Summary
Today the world is defined by the term 'Information Age.' All businesses,
both large and small, require effective and efficient business communication
solutions in order to continuously meet their customer expectations and
attain a competitive advantage, and therefore are successful. Whether a
company is large or small it is realized that, the right amount of financing,
materials, talent, and experience are not enough to succeed without a good
communication system in place that enables smooth transaction sealing.
Communications is at the heart of regional and international integration.
The “IBRAHIM FIBER LIMITED” started with a cloth trading business in the
industrial city of Faisalabad. Late Haji Sheikh Mohammad Ibrahim, founder of
the Ibrahim Group.
The Mission Statement Is “To build the company on the sound financial
footing with better productivity, excellence in quality and improved
efficiency at lower operating costs by utilizing blend of state of the art
technologies”. Ibrahim Group acquired Allied Bank Limited, one of the five
largest commercial banks in Pakistan under the scheme of re-construction of
the Bank’s capital undertaken by The State Bank of Pakistan. The objective
of IFL is profit earning & growth through effective communication.
IBRAHIM FIBER LIMITED defines communication by focusing on three objectives

A (Attention), B (Brief), C (Clarity). Business communication channel mainly based on E-mail
& have in-house E-Mails system that is directly connected with Karachi & Lahore. This E-mail
system is design by their I.T department. The decision making approach is both centralized &
de-centralized. They communicate externally using medium such as conferencing, website, &
market mobilization. Ibrahim IT department is very strong. Ibrahim using following technologies
to communicate such as Oracle, Microsoft, HP, Siemens and Cisco. Provides
BlackBerry mobiles phone to managers for communication.
Ibrahim build strong culture & discipline character. Have Friendly environment
within organization & professional outlook that shows their good repute & image.
Ibrahim industry has strong interdepartmental communication. In Future
Ibrahim Fiber Limited enhance their communication patterns & implement IT technology to
enhance effective communication.

INTRODUCTION:
Ibrahim Group at a Glance
The group started with a cloth trading business in the industrial city of
Faisalabad. Late Haji Sheikh Mohammad Ibrahim, founder of the Ibrahim
Group, settled in Faisalabad after partition of India in 1947 and re-
established his ancestral business of cloth trading by the name of “Ibrahim
Agencies”. What is known in business today as Ibrahim Group with
diversified business interests from Spinning to PSF, Financial Institutions to
Banking and Energy, started off as a mere cloth trading agency just half a
century ago.
It was middle of the fifties, when Sheikh Mukhtar Ahmed, present Chairman
of the group, joined in this family business. It was then, that he took initiative
to integrate the business vertically upwards adding up yarn trading as an
additional line of business. Turning out to be a milestone in the future
progress, it did not take long before the group was widely reputed and
respected in marketing of cotton and blended yarns.
Backed by this goodwill and experience in marketing, in 1980, manufacturing

of own blended yarn was initiated by establishment of Ibrahim Textile Mills
Limited. With long term considerations and a simple principle of “no
compromise on quality “two more textile spinning companies; A.A. Textiles
Limited in 1982 and Zainab Textile Mills Limited in 1987 were established. A
power generation Company Ibrahim Energy Limited was incorporated in
1991 to improve the efficiency of the existing manufacturing companies. All
these manufacturing companies have now been merged into Ibrahim Fibers’
Limited.
The Group diversified into the financial services by floating First Ibrahim
Modaraba and also established a leasing company; Ibrahim Leasing Limited.
Subsequently First Ibrahim Modaraba was merged into Ibrahim Leasing

Limited. Upon declaration of the privatization policy by Government of

Pakistan, Ibrahim Group together with other leading groups participated in
the bidding to acquire controlling shares of Muslim Commercial Bank Limited.
Under the scheme of reconstruction proposed by State Bank of Pakistan,
Consortium of Ibrahim Leasing Limited, Ibrahim Group and its sponsors
acquired more than 75% of the shareholding of Allied Bank of Pakistan
Limited. Management and control of the Bank was handed over to Ibrahim
Group on August 19, 2004. At present Ibrahim Group is holding more than
80% shareholding of this bank. One of the top five banks of Pakistan, Allied
Bank has more than 742 branches across the country with 7,139 employees
and financial assets of Pak Rupees 234 billion. The Group plans to inject its
own dynamism and energy in the bank to turn it into a premier financial
institution of the country. After the acquisition of the bank Ibrahim Leasing
Limited has been merged into Allied Bank limited.
The strength of the group today stands manifold with entrepreneurial skills
and visionary leadership of Sheikh Mukhtar Ahmed added with fresh
concepts and professional skills of Mohammad Naeem Mukhtar who has
done his MBA from the University of Wales, Cardiff, UK. and Mohammad
Waseem Mukhtar who has done his Bachelor in Computer Science and
Masters in Total Quality Management (TQM) from the University of
Glamorgan, Wales, UK.
Vision
To be a Sustainable, growth oriented company and achieve scale to remain

competitive, in the barrier free global economy.
Mission
To build the company on the sound financial footing with better productivity,
excellence in quality and improved efficiency at lower operating costs by
utilizing blend of state of the art technologies.
To accomplish excellent results through increased earnings this can benefit all
the stakeholders.
To be a responsible employer and to take care of the employees in their
career planning and reward them according to their abilities and
performance.

To fulfill general obligations towards the society, being a good corporate

citizen.
Ibrahim Fiber Limited Businesses

1. Polyester
immer AG Germany; market leaders in the Polyester Polymer capacities with
nearly 30% share in the world market has supplied the engineering and

technology for Ibrahim Fibres Limited Polyester Plant and has also
guaranteed not only the designed capacity but the quality of finished goods
to be in compliance with world standards.
2. Textile
Spun Yarn Division of Ibrahim Fibres Limited consists of three projects;
TP1 (Ibrahim Textiles)
TP2 (AA Textiles)
TP3 (Zainab Textiles)
All these projects were operating as independent public limited companies and were listed on
stock exchanges in Pakistan till September 2000 before their merger into Ibrahim Fibers Limited.
These projects are equipped with Real Time Ring Monitoring System (RTRMS), Uster Ring
Expert, Spin Vision, and Coner Pilot for online monitoring and analyzing to facilitate production
and efficiency while maintaining quality parameters. Moreover, auto-doffing system has been
installed on the spinning and winding machines to automate the manufacturing process.
To maintain and to keep an edge we keep on adding latest machinery and technical know-how.
3. Power generation
Ibrahim Energy Limited was incorporated as a Private Limited Company on
2nd June,1991, converted into a Public Limited Company on Feb 26,1992 and
the power generation started from January 1994. Ibrahim Energy now
merged into Ibrahim Fibers Limited.
Power generating capacity of the project is 31.8 MW based on heavy fuel oil.
The plant and machinery of the project comprises of 6 furnace oil generating
sets, each having a capacity to produce 5.3 MW, supplied by Nigata
Engineering Company, Japan.
4. Financial services
Allied Bank
The consortium of Ibrahim Leasing Limited and Ibrahim

Group assumed the control of the Allied bank in August
2004 by injecting Rs 14.2 billion into the capital of Allied
bank for acquiring 325 million additional shares.
Milestones
2004
Ibrahim Group acquired Allied Bank Limited, one of the five largest
commercial banks in Pakistan under the scheme of re-construction of the
Bank’s capital undertaken by The State Bank of Pakistan. Ibrahim Group
injected equity of PKR. 14.2 billion Into the Bank against 325 million shares
of the Bank.
Major Modernization & Replacement of the Back process equipment of
Textile Plant 1 (Ibrahim Textile Mills Ltd.)
2002
The expansion unit of Polyester plant started commercial production thus
increasing the PSF production capacity from 70,000 tons per annum to
208,600 tons per annum.
2001
Four Group companies, Ibrahim Textile Mills Ltd., A.A Textiles Ltd., Zainab
Textile Mills Ld. and Ibrahim Energy Limited were merged into Ibrahim Fibers
Limited.
1996
Commissioning of the Polyester Staple Fiber plant having an annual
production capacity of 70,000 tons per annum.
1994
The Group commenced the start-up of Polyester Staple Fiber Manufacturing
Plant having a capacity to produce 70,000 tons of PSF per annum.
The Group established Ibrahim Energy Limited, a 31.8 MW power generation
plant.
1989
The Group established the third Textile spinning plant, Zainab Textile Mills
Limited, having a capacity of 38,400 spindles.
1984
The Group established the second Textile spinning plant, A.A Textiles
Limited, presently having a capacity of 40,128 spindles.
1980
The Group established Ibrahim Textile Mills Limited, a Textile spinning plant
presently having a capacity of 58,080 spindles.

Chairman's Message
Chairman communicates his message

“By carrying out business activities with customer centric focus and by attaining the confidence
of our shareholders, customers and society, Ibrahim Fibers aims to be a Company making a
significant contribution to the national economy.
We will continue to strive for excellence in all spheres of our activities and to manufacture high
quality products through the use of advanced technology in our business operations, be an
attractive organization to work with and a reliable business partner.”
Mohammad Naeem Mukhtar

Chairman

Hierarchy of IBRAHIM FIBER Limited


1. INTRODUCTION TO COMMUNICATION
In this Field Study Report, we have discussed what is communication, channels of
communication, types of communication in an organization, interdepartmental communication in
an organization, policies regarding communication & decision making approach etc.For this
purpose we have visited and studied the functions relating to our topic of “IBRAHIM FIBER
LIMITED”.
IFL Stands for

 I(Individually & collectively)
 F(friendly & caring)
 L(life styles with leading qualities)
That communicates the IFL Good Image & Repute both internally &
externally
1.1 Communication
Communication may be defined as the transfer of information from sender to receiver, with the
information being understood by the receiver. The communication function is the means to unify
an organized activity, through transfer of information from one individual to another, or from
one system to another.
According to IBRAHIM FIBER LIMITED they define communication by focusing
on three objectives
 A = Attention
 B= Brief
 C= Clarity

1.2 Importance of Communication

Communications is the means by which people are linked together in an
organization to achieve a common purpose. Indeed group activity is
impossible without communication because coordination and change would
not be effected. Sociologists and psychologists have also realized the
importance of communication in interpersonal relationships, and have
focused their study on communication networks.
IFL give more importance to communication because they emphasize On

Attention, Brief & clarity of communication & IFL retain customers through
proper communication.
1.3 Purpose of Communication

The purpose of communication in an enterprise is to effect change. In an organization, there can
be two types of communication, i.e. internal and external. Internal communication means
communication within the organization, whereas external communication is the communication
with the outside environment.
The following diagram depicts the purpose and function of communication in an IBRAHIM
FIBER LIMITED organization.

Planning Organizing Leading Controlling
Communication
External Environment
* Customers
* Suppliers
* Stockholders
* Governments
* Communities
* Others
As can be seen from the above diagram, the purposes of internal

communication in an IFL are as follows:
2. Internal communication
Inside communication means giving and receiving information by all
hierarchical levels. It includes vertical communication covering downward
communication, upward communication, horizontal communication and
diagonal communication. It includes communication flowing at any
intermediate level as well as at operating level, or top management level,
because internal communication is indeed required by all who work together
in an organization to accomplish common goal.
2.1 Requirements for Effective Internal Communication:

 Internal communication must be recognized as an essential tool of
management. It is a way to achieve corporate objectives, build
teamwork, and motive: It can make managers become better leaders.
This requirement recognizes that, employee attitudes and resulting
performance are improved by effective communication.

 Great emphasis must be placed on communication and measurement

Communication cannot be left to chance. There must be a plan who
communicates that how to whom, for what purpose and to what effect.
 Top management must establish a communication climate other

divisions and departments will reflect this climate.
 A long‐term investment in professional talent and communication

programming must be made Programming and qualified people cost
money, but it is well spent.
2.3 Written communication setup of Ibrahim Fiber

Limited
Written messages also take many forms. At one extreme are the scribbled
notes and at the other are formal reports. Regardless of the form, written
messages have one big advantage they let us to plan and control the
message. The other advantages of written communication are that it can
provide records, references, and legal defenses when needed. Written
messages can be transmitted to a large audience through the mail or
through mass media like newspapers etc. Written communication is also
useful in maintaining uniformity in policies and procedures. However,
disadvantages of written communication are that the feedback is not
immediate, effective messages are difficult to produce if the sender is not
sufficiently skilled, and the written communication may create heaps of
paper which may become difficult to manage.
“IFL strongly focuses on written communication”

In the following about different common forms of written communication are
explained

2.4 LETTERS
The medium used for written messages to persons outside the organization is the business letters.
Business letters are substitute of personal visits and paper representatives of the writer. Letters
are written for many purposes such as appointment letters, promotion letters, termination letters,
Etc. Letters are also used for downward communication. Letters are written to the customers as
well as to other external agencies like suppliers, taxation authorities, governmental regulatory
bodies etc.
2.5 PARTS OF A BUSINESS LETTER
ESSENTIAL PARTS NON-ESSENTIAL PARTS

HEADING REFERENCE LINE
DATE ATTENTION LINE
INSIDE ADDRESS SUBJECT LINE
SALUTATION ENCLOSURE
MAIN BODY OF THE LETTER
COMPLIMENTARY CLOSE
SIGNATURE
2.6 MEMORANDUMS
Memorandums are in contrast to the letters which are used for routine in
day-to-day exchange of information within the organization and also for
downward communication. This medium is basically intended to
communicate to employees, the rules, regulations, and policies of the
company.
2.7 OFFICE MEMORANDA

Office memoranda are also used for downward communication. This medium
is basically intended to communicate to employees, the rules, regulations,
and policies of the company as well as to explain something.

3. External communication
External communication is equally important as internal communication to
provide a link between the employees and the shareholders and other third
parties. As a matter of fact, external communication is considered as
lifeblood of the modern business. External communication can be arranged
by oral or verbal communication as well as through written media. Telex,
television, telephone, tele‐printer, transmitters, STD, ISD, and other modern
sophisticated communication technologies can be used for external
communication. Written media like letters, circulars, notices, legal notices,
newspapers, magazines, manuals, periodical reports, pamphlets etc., are
also used towards external communication.
External correspondence is mostly in written form except in extraordinary
circumstances resorting to telecommunication services. It is utmost
necessary to build attitudes, develop rapport, create confidence, win
goodwill, morale support and influence, mutual understanding by keeping
them well informed. There are many broad areas outside the organization
about which information should be communicated
3.1 Internal communication in IFL

Internal communication of IBRAHIM FIBER LIMITED is mainly downward, but upward and
crosswise communication is also encouraged.
 Establish and disseminate goals of the organization.
 To develop plans for achievement of these goals.
 To organize human and other resources effectively and efficiently.
 To select, develop, and appraise members of the organization.
 To control all activities.
3.2 External communication in IFL
External communication helps the managers of IFL to become aware of:

 The needs of customers.
 The availability of suppliers.
 The claims of stockholders.
 The regulations of government
 The concerns of the communities

4. Channels of communication in IFL
4.1 Internal channels of IFL

 E-mails
 Faxes
 Letters
 Reports
 Memo
 Telephones
 Conferencing
 Meetings
Following are the channels that IFL use to communication within the
organization. The most important channel they focus to communicate is “E-
MAILS”. All work is done through E-Mails.IFL have in-house E-Mails system
that is directly connected with Karachi & Lahore. This E-mail system is design
by their I.T department who is responsible for controlling it & gives access to
each & every person within the organization. They communicate on daily
basis internally & externally both to Communication more clearly & correctly.

And the other work is done by using different channels that are letters, reports etc.
Different types of reports are prepared on suggestions or recommendations on personnel, activity
execution time and plans for overcoming the difficulties.
Reports are made on daily basis & weekly basis. Each & every department of IFL is responsible
for submitting their report so that information is update on daily basis. And communication will
be more effective & efficient.
Minutes are prepared of every meeting for the purpose to implementation of
the decision and record.
4.2 External channels of IFL
 Toll free number/U.A.N
 Video conferencing
 Audio conferencing
 Web-site(static)
 Newspaper
 Marketing mobilization
 letters
These are the channels that IFL uses to communicate with external
environment that includes customer, suppliers, stockholders & government
etc
IFL communicate with their customers in a better way & correctly to retain
their customers. Their objective is communicates clearly with customers. For
this they provide facilities to their customer such as a TOLL free Number
through this customer gets information regarding their products & services
or anything they want to know.
By communicating in that way IFL gain the loyalty of customers. Even no
little confusion occur in communication because while communicating with
customer or making any contract they confirm it many times. So less
chances of miss-understanding occurs.
Letters are written to the customers as well as to other external agencies like
suppliers, taxation authorities, governmental regulatory bodies etc.
5. Decision making approach

Two types of decision making approach that are
5.1Centerlized
5.2 De-centralized
5.1 Centralized
The degree to which decision-making is concentrated at a single point in the
organizations.
Organizations in which top managers make all the decisions and lower-level
employees simply carry out those orders.
IBRAHIM FIBER LIMITED follow the “Centralized structure” & all work in
controlled and checked by C.E.O He is responsible for major decision making.

5.2 De-centralized
Organizations in which decision-making is pushed down to the managers who are closest to the
action.
Employee Empowerment by increasing the decision-making authority (power) of employees.
IBRAHIM FIBER LIMITED also follows the de-centralized structure to get
strong FEEDBACK from employees.
IFL communicate with their employees to get feedback and their
suggestions regarding company policies & procedures. This communication
leads to high growth and profit of the organization. That shows their good
management teamwork because IFL can’t take things guaranteed.
6. IFL Technology for communication
During the last decade, digital technology has changed the world in profound
and exciting ways. Today we communicate instantly and no one questions
the competitive advantages that come when we can communicate and
collaborate instantly with customers and business partners around the world.
Global supply chains enable businesses to manufacture products and move
them to market with incredible speed and efficiency. Mobile devices ensure
that we are productive no matter where we are. During the next decade, the
world's information will be digitized.
As organizations strive for increased profitability and growth, the pressure is

on to provide faster, better information to ever-increasing numbers of
business users, analysts and decision makers. Everyone wants the ability to
reach information they can trust, when they need it, for effective decision-
making. Use of Information Technology based solutions fulfills these
requirements effectively. The end result is dramatic improvements in
collaboration between users, applications, and technology components,
generating significant value for any business and creating competitive
advantage.
"Information Technology is no longer a business resource; it is the

business environment".
6.1 Technologies for Communication

At Ibrahim Fibres Limited, we have adopted state of the art IT solutions
available from various giant in the Information Technology industry like,
 Oracle
 Microsoft
 IBM
 DELL
 HP
 Siemens and Cisco
That shows their strong communication with the organization as well as

outside the organization.IFL also provides “BLACK BERRY” mobile phones to
their employees for communication and for business purpose.
IFL defined their HOTLINES Codes for different cities to communicate for
Karachi the code is 4200 & For Lahore the code is 5200.
7. Use of Jargons
They also used Official Abbreviation or jargons to communicate in their

organization
For Example
 JA (Javaid Ashraf)
 WP (Waseem Pasha)
 AY (Asim Yaseen)
B/c in this way IFL can deliver the specific message to the specific person
easily.
7. Professional & HR development
At Ibrahim Group, strength is derived from a firm belief in the potential of

each individual associated with the Company. Every department is managed
by highly qualified team of professionals with vast experience in their
respective fields. Professional development courses and training programs
are frequently undertaken to groom every member of the team. The
standards prescribed by international institutions for the quality of
management systems, working conditions, hygiene and environment at the
workplace are strictly adhered to.
IFL communicate with their employees through HRM department that is
responsible for hiring, recruitment, appraising, performance management &
give employee training. Through communication employee will motivated
both towards organization & towards their work.
8. IFL Communicate towards community care

Ibrahim Fibres Limited is committed to constantly strive for higher standards

in health, safety and environment. The Company strictly follows the safety
standards at all levels and training is provided under the supervision of
qualified manager and various sessions are being held to create safety
awareness.
Environmental issues have raised concern all over the world due to the rapid
industrialization and drastic increase in population. In this regard National
Environmental Quality Standards as laid down by Pakistan Environmental
Protection Ordinance 1997 are being strictly followed. The horticulture
department, under the supervision of a qualified horticulturist, has been
established and every year a plantation campaign is launched by the
Company at all its locations to provide healthy and clean environment to all
personnel. Arrangements have been made to provide pure mineralized
water, high standard foods and medical care for all the employees working at
the plant sites.
As part of the organizational culture of IFL, the Company fulfils its social
responsibilities and apart from monetary contributions to educational
institutions and hospitals the Directors of the Company are directly
participating in the management of educational institutions and hospitals.
9. Formal & informal communication

Ibrahim fiber limited communicates in both ways formally & informally. They
have friendly environment in their company so that each and every
employee feel free to share their ideas, opinions etc.
10.Interdepartmental communication
IFL interdepartmental communication is very strong and effective because
they communicate on daily basis and updated data, exchange information as
well.
For example in IBRAHIM FIBER LIMITED the Marketing department
communicates with other department. The figure is given below

11. Inter-cultural communication within IFL

IFL communicate in better way by following the culture. IFL emphasis on
strong & effective communication within organization that shows their strong
culture.
IBRAHIM FIBER LIMITED

 Focuses on professional life style
 Emphasis on effective style of communication
 Focus on manners
 Proper & professional dressing
 Style of offices shows strong management
 Strong culture
 Use Good approach for communication
 Follow moral values & ethics
 Attentive
 Focus on individual character or behavior
 Build discipline character
7. Analysis of the organization in the light of

communication
a. Strengths
 Business communication channel mainly based on E-MAILS

 Friendly environment
 Strong communication channels
 Strong IT system for communication
 less chances of error in communication
a. Weaknesses
 Lack or customer awareness through advertising
 Technical personnel have less command on effective business writing

7. Recommendation Strategies For Improvements

After having analyzed the deficiencies of IBRAHIM FIBER LIMITED we would now
recommend strategies to overcome these weaknesses in the following lines:
14.1 Repetition
Repetition of a message, such as an advertisement, creates greater impact
on the recipients. This technique should be employed. It is important to note,
however, that repetition should be only where it is necessary.
14.2 Effective business writing

While writing letters or other any type of written communication to others especially to
executives of organizations, be sure about the accuracy of figures, facts and words of the
correspondence.
14.3 Training
Imparting of such training would greatly improve the communication skills of
the engineers on technical matters.
8. Conclusion
 Developing a communication strategy and its implementation in an

efficient and effective manner is quite beneficial for an organization.
 Need to be transparent about your goals and values.
 Consistency has to be maintained.
 Need to adopt comprehensive & persuasive methods for that.
 All this needs a long term focus.

7. Key learning outcomes
 Able to write all business correspondence

 Able to demonstrate how important information technology in business
communication today
 Have skill required in telephone communication
 Ability to plan a group presentation
 Able to design relevant visual aid for a presentation
 Build confidence
 Gain more knowledge about effective communication
 Ability to communicate in effective way by using body language
 Enhance the knowledge about how organization communicate with
internal and external environment effectively
 Able to write a C.V
 Able to explain the difference b/w formal & informal communication
 Learn to enhance personality
 Capable to become a good listener as well as good speaker
 Capable to organize immense of work
 Improve communication skills
 Further enhance and develop written communication strategies
 Acquire and incorporate relevant vocabulary in both written as well as
oral tasks and activities
 Interact and participate confidently in group based tasks, discussions and
presentations.
 Use of an original vocabulary
 Clarity and accuracy of the summary
 Able to prepare ourselves for an interviews


Report On Business Communication

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Report On Business Communication

Hochgeladen von

Copyright:

Verfügbare Formate

Business Communication

STUDY OF IBRAHIM GROUP

Ibrahim fiber limited Page 1

Primary Data Collection

Secondary Data Collection

Board of directors &

Internal & external

Internal communication purpose in

Written communication setup in

Ibrahim fiber limited Page 3

IFL Technology for

Ibrahim fiber limited Page 4

Hobbies: Reading books & cricket

Name: Zonash Ghaffar

& Strong communication skills

Name: Faisal Ali

Ibrahim fiber limited Page 6

Name: Waqas Safdar

Name: Mohammad Kashif Safdar

Name: Zubair Yousaf

Ibrahim fiber limited Page 7

All acclamation to Allah who has empowered and enabled us to accomplish

Ibrahim fiber limited Page 8

We also wish to express our appreciation to our supervisor Miss. TASNEEM

each member in the group with each other.

Ibrahim fiber limited Page 9

Our PROJECT is dedicated to our beloved Parents, teachers,

Ibrahim fiber limited Page 10

Primary Data Collection

The formal interview include people from management his name is

Mr. Jawaid Ashraf

Marketing & Technical

Ibrahim fiber limited Page 11

Secondary Data Collection

on the part of the management of the “IBRAHIM FIBER LIMITED” in providing

Ibrahim fiber limited Page 12

IBRAHIM FIBER LIMITED defines communication by focusing on three objectives

Ibrahim fiber limited Page 13

Ibrahim Group at a Glance

Backed by this goodwill and experience in marketing, in 1980, manufacturing

Ibrahim fiber limited Page 14

Limited. Upon declaration of the privatization policy by Government of

To be a Sustainable, growth oriented company and achieve scale to remain

Ibrahim fiber limited Page 15

To fulfill general obligations towards the society, being a good corporate

Ibrahim Fiber Limited Businesses

Ibrahim fiber limited Page 16

The consortium of Ibrahim Leasing Limited and Ibrahim

Ibrahim fiber limited Page 18

Chairman communicates his message

Mohammad Naeem Mukhtar

Ibrahim fiber limited Page 19

Hierarchy of IBRAHIM FIBER Limited

Ibrahim fiber limited Page 20

Ibrahim fiber limited Page 21

IFL Stands for

Ibrahim fiber limited Page 22

1.2 Importance of Communication

IFL give more importance to communication because they emphasize On

1.3 Purpose of Communication

Ibrahim fiber limited Page 23

Planning Organizing Leading Controlling