> LYNN ELAM, TIFFANY AUXIER, AND BECCA BOLAND
‘A comerstone of leadership and success is recognizing and then
capitalizing on opportunities. An innovative service often begins
with someone making an observation and having an idea. So it was
at Hinsdale Public Library in Hinsdale, Mlinois, where librarians
asked themselves, “Where did all these teenagers come from?”
Alone, in groups, atthe computers, and siting in almost every chair
in the library were students with books and papers intent on their
‘work. We suddenly understood that it was finals week!
This realization gave us inspiration for the Hinsdale Public
Library High School Finals Service. Now entering its fourth ye
Finals Service has become a signature program for area students. Ia
community of 18,000 people, Finals Service
draws hundreds of high school students
into the library over a course of five days
The twice-yearly program takes place at the
end of each semester and draws busy teens
whose lives are so filled with school, jobs,
extracurricular activities, and more that we
rarely ee them in the library
THE PROPOSAL
‘To formalize what was already happening,
library youth and young adult services staft
drafted a proposal that provided:
a
HOW TO GET NEARLY 1,000 TEENS INTO
YOUR Sa IN FIVE DAYS OR LESS
PUBLICITY AND ADVERTISING
Publicity and promotion are important fora successful Finals Service
program. The library competes for attention with many community
activities. The advertising campaign was built around the concept of|
library as destination, the place to be and be seen during finals week.
‘Advertising also promoted the program to parents. What began with
in-house poster, fiers, and paid advertising in the school and local
newspapers has evolved into a multimedia community campaign
that includes trilers on local cable television, messages on the school
district’ electronic mailing list, brary and community blogs, and
Facebook and Twitter postings.
A giveaway has been a successful
advertising piece. One thousand
highlighter pens are given to students
throughout the week as a useful and
tangible reminder of the Finals Service
program. Imprinted with the library’s
logo, Web site, and IM address, the
popular pens send a message that the
library lives and functions in the
electronic world where students spend
much oftheir time.
} IMPLEMENTING THE SERVICE
Rationale and scope of service. Finals gevewnne ron Tat Deab MibTeRM GOES
Service is an effective means of providing Woe sMoorHLY wT 4 GOOD Fi
outreach to teens and promoting the library
as a study destination. Balancing the study
needs of students with other library se
during this period requires cooper
from all departments.
Time frame for service. Exam schedules
from area schools need to be coordinated
with the library program as well as deciding
fon the number of days and hours the
program should be offered.
Use of space. Quiet spaces and group work
areas are needed, requiring consideration of
patrons not participating in the program.
Partnering opportunities Hinsdale Public
Library collaborated with staf of the local
youth center to offer overflow spaces and
supervision on days that anticipated use
‘would be greatest
‘Monitoring. The use of monitors is essential to provide a
quality study experience and to ensure that other patrons are not
negatively impacted.
‘Budget. The program's success hinged on a strong promotional
‘campaign that included paid advertising; funds for supplies such as
note cards, pencils, erasers, snacks and beverages; and a take-away
item that would keep the program in the minds of the participants.
‘Buy in. In order for the program to launch and run successfully,
staff needed the support and word-of-mouth marketing from
trustees, teachers, parents, and community members.
288 | VOYA October 209
ices. THE LINE BETWEEN STUDYING AND HANGING WiTH
jon FRIENDS GETS SLURRED DURING FINALS SERVICE
. ‘The Young Adult Librarian chaired an
interdepartmental committee, which
under the guidance of the Library
Director reviewed the behavior policy,
planned a structured but flexible
environment, and rallied the staff to
embrace the program, crucial for its
success. Staff members are familiar with
working with young children, adults,
seniors, and middle school students,
but they did not often see high school
students,
Alter obtaining the school schedule
and choosing program dates, the library's
| two public meeting rooms were reserved
for student use only. Every Finals
Service is monitored by members of
the youth, young adult, adult reference,
and circulation departments. Snacks and
beverages ae ordered through a warehouse store and are refilled by
the monitors throughout the day. Signs announcing the program
are posted in the library and at local businesses two weeks before
Finals Service. The signs are a reminder to teens of programs dates
and times but also notity other patrons in case they wish to change
their plans. During the program, more signage designates locations
available for group study, tells how to sign up for stady rooms, and
identifies areas that are to remain silent work spaces,
Monitor stations are equipped with a laptop computer, a
statistics sheet, and information detailing their responsibilities
waneyyaconand expectations of the students. The computer is used for
‘communication with other staff via instant messenger, e-mail,
and the staff blog. Supplies for student use, including index cards,