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> LYNN ELAM, TIFFANY AUXIER, AND BECCA BOLAND ‘A comerstone of leadership and success is recognizing and then capitalizing on opportunities. An innovative service often begins with someone making an observation and having an idea. So it was at Hinsdale Public Library in Hinsdale, Mlinois, where librarians asked themselves, “Where did all these teenagers come from?” Alone, in groups, atthe computers, and siting in almost every chair in the library were students with books and papers intent on their ‘work. We suddenly understood that it was finals week! This realization gave us inspiration for the Hinsdale Public Library High School Finals Service. Now entering its fourth ye Finals Service has become a signature program for area students. Ia community of 18,000 people, Finals Service draws hundreds of high school students into the library over a course of five days The twice-yearly program takes place at the end of each semester and draws busy teens whose lives are so filled with school, jobs, extracurricular activities, and more that we rarely ee them in the library THE PROPOSAL ‘To formalize what was already happening, library youth and young adult services staft drafted a proposal that provided: a HOW TO GET NEARLY 1,000 TEENS INTO YOUR Sa IN FIVE DAYS OR LESS PUBLICITY AND ADVERTISING Publicity and promotion are important fora successful Finals Service program. The library competes for attention with many community activities. The advertising campaign was built around the concept of| library as destination, the place to be and be seen during finals week. ‘Advertising also promoted the program to parents. What began with in-house poster, fiers, and paid advertising in the school and local newspapers has evolved into a multimedia community campaign that includes trilers on local cable television, messages on the school district’ electronic mailing list, brary and community blogs, and Facebook and Twitter postings. A giveaway has been a successful advertising piece. One thousand highlighter pens are given to students throughout the week as a useful and tangible reminder of the Finals Service program. Imprinted with the library’s logo, Web site, and IM address, the popular pens send a message that the library lives and functions in the electronic world where students spend much oftheir time. } IMPLEMENTING THE SERVICE Rationale and scope of service. Finals gevewnne ron Tat Deab MibTeRM GOES Service is an effective means of providing Woe sMoorHLY wT 4 GOOD Fi outreach to teens and promoting the library as a study destination. Balancing the study needs of students with other library se during this period requires cooper from all departments. Time frame for service. Exam schedules from area schools need to be coordinated with the library program as well as deciding fon the number of days and hours the program should be offered. Use of space. Quiet spaces and group work areas are needed, requiring consideration of patrons not participating in the program. Partnering opportunities Hinsdale Public Library collaborated with staf of the local youth center to offer overflow spaces and supervision on days that anticipated use ‘would be greatest ‘Monitoring. The use of monitors is essential to provide a quality study experience and to ensure that other patrons are not negatively impacted. ‘Budget. The program's success hinged on a strong promotional ‘campaign that included paid advertising; funds for supplies such as note cards, pencils, erasers, snacks and beverages; and a take-away item that would keep the program in the minds of the participants. ‘Buy in. In order for the program to launch and run successfully, staff needed the support and word-of-mouth marketing from trustees, teachers, parents, and community members. 288 | VOYA October 209 ices. THE LINE BETWEEN STUDYING AND HANGING WiTH jon FRIENDS GETS SLURRED DURING FINALS SERVICE . ‘The Young Adult Librarian chaired an interdepartmental committee, which under the guidance of the Library Director reviewed the behavior policy, planned a structured but flexible environment, and rallied the staff to embrace the program, crucial for its success. Staff members are familiar with working with young children, adults, seniors, and middle school students, but they did not often see high school students, Alter obtaining the school schedule and choosing program dates, the library's | two public meeting rooms were reserved for student use only. Every Finals Service is monitored by members of the youth, young adult, adult reference, and circulation departments. Snacks and beverages ae ordered through a warehouse store and are refilled by the monitors throughout the day. Signs announcing the program are posted in the library and at local businesses two weeks before Finals Service. The signs are a reminder to teens of programs dates and times but also notity other patrons in case they wish to change their plans. During the program, more signage designates locations available for group study, tells how to sign up for stady rooms, and identifies areas that are to remain silent work spaces, Monitor stations are equipped with a laptop computer, a statistics sheet, and information detailing their responsibilities waneyyacon and expectations of the students. The computer is used for ‘communication with other staff via instant messenger, e-mail, and the staff blog. Supplies for student use, including index cards,

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