Describe the current marketing mix for Red Bull. Do you recommend any changes to it?

Product Red Bull Energy Drink serves as the distinctive beverage of the company. In Singapore, they extended their product line with Red Bull Sugarfree Price

Place Promotion

the marketing mix for Red Bull Energy Drink is based around:a distinctive product - the taste of the product is unlike any other, it also has a functionaleffect in comparison to other soft drinks it is easy to obtain as it is sold in a variety of places including retail outlets and foodand drink establishments Red Bull uses a premium pricing strategy. The product is priced above that ofcompetitors products. Consumers will pay a premium for Red Bull due to the quality ofthe product and the products benefits. This is reflected in the fact that it is the worldsbest-selling energy drink. However, perhaps the most interesting element of Red Bulls marketing mix is itsapproach to promotion. Red Bull embraces innovation within its promotional activitiesand as such is able to create a lasting impression on consumers. The concept behindits promotional activity is to give people Wiiings. This translates as pushing theboundaries of what is possible and nurturing peoples talent so they can achieve theirgoals and dreams
Who is Red Bulls competition?

Energy Drink Sector: Naughty G

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