HR strategy

Chart
production manager, assistants , electrical engineer , designer , technician, supporting staff

Training and Development

Training would be for:product

Developing Technical/ work skills for proposed

Improving Production quality

 Targeting middle class as well as upper middle

class population

Target market

Target
cities

customers are from metro and urban

It has targeted all age groups viz teens, youths,

adults , senior citizen

Hotels : Ecofriendly

Segmentation

Geographic Demographic Lifestyle Behavioral

Frequency

: Tier 1 & Tier 2 cities : Based on income : Personal motive and family oriented, hotels : Occasion, User Status,

Positioning

Competitive advantage

Low cost leadership strategy Broad differentiation strategy

Focuses on customer satisfaction

4 ps

Price

Affordable acceptable by the general public at

large

250 1000 It will vary as per the product promotional discount for starting 3 months

Place

Retail outlets
Direct distribution (directly owns & manages) Indirect distribution (independent dealers, retailers,
distributor)

Uses internet technology to sell their products

Cont..

particulars units

Per unit rs

amount

Material cost:
salt color bulb Kite paper 1000 1000 1000 1000 5 20 100 5 5000 20000 100000 5000

wire
holder rod M-seal

1000
1000 1000 1000

8
5 10 25 total

8000
5000 10000 25000 178000

particulars Quantity produced Direct cost Direct material Total direct labor Prime cost Indirect cost Factory overheads

Amount (p.u) 1000

Amount

178000

800000 478000

Works cost
Office and admin expenses rent electricity Selling and distribution

68200
70000 60000 3500 73500