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Principles of Marketing Syllabus for Final Exams BBA 2K10 (A)

S.No
1. 2. 3. 4. 5. 6. 7. 8 9.

Topic
Marketing Environment Consumer Behavior Customer Driven Marketing Strategy Product New Product Development Understanding pricing Pricing Strategies Marketing Channels Promotion

Lecture Number
3 4 (a,b) 5 6 (a,b,c) 7 (a,b) 8a 8b 9 10