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Sony AIBO Presentation

Time: More than 20 minutes (We have the whole of 90 minutes but we do need to spare some time for Q&A session)

3D SWOT Analysis

General Business Case Analysis: The meaning of the case & identify problems AIBO faced.

PESTLE (Various factors supporting the success of the AIBO)

What are the problems? Contextualize What are the reasons the problems behindthe problems?

Solutions/ Other What kind of information Recommenda do we need for a solution? tions

!!!Do NOT come up with extra materials online, only focus on the Harvard Case Study!!!

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