Beruflich Dokumente
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0 Executive Summary
competitors.
and making is now critical continued success and future profitability. It’s
wants and demand. It will help to right offer to right customer and can
them. Also they have some important information about customer, which
Target Markets
The target market of GIGABYTE NOTEBOOK is shown below:
Corporate End
User Users
• Geographic
GIGABYTE NOTEBOOK has specific domestic geographic
distribution channel.
• Demographics
Demographic has been done on the basis of the following
attributes:
• Behavior factor
NOTEBOOK increase the status and prestige of the users.
on any time.
GIGABYTE NOTEBOOK.
It also fulfills the following benefits which are important to their customer-
o High quality
o Reasonable price
reasonable price.
o Product availability
Customer always seek available product sothat they can buy the
more competitors are coming in the market also customer are more aware
about the product for that reason they want different types of product.
Thus, GIGABYTE made segments for their product. They divided their
within the company, and describes the opportunities and threats facing
GIGABYTE.
o Strong quality.
o Attractive design.
2.2.2 Weakness
o Lack of promotional activities.
o Insufficient capital.
2.2.3 Opportunities
o Increasing the demand of NOTEBOOK PC.
2.2.4 Threats
o Legal & political barriers regarding import duty, tax etc.
2.3 Competitions
GIGABYTE establish its own market. Also it is facing some competitors.
ITEM PRICE
W451U-T5600 64,999.00
W451U-T2080 52,999.00
W552U-T2450 55,999.00
W451U 43,999.00
W552U 43,999.00
o Strong quality
referrals.
areas:
o Different configaration.
o Product quality.
o Delight user.
3.1 Mission
sectors.
other competitor.
promotional activities.
The potential markets are separated into two segments; “Corporate User”
o Corporate User: Corporate users are the users who bye the
o End User: End users are the users who buy the NOTEBOOK
3.6 Strategies
GIGABYTE’s main primary marketing strategy will seek to first create
o Consumer Orientation
customer service.
Product
Brand Name
Variety
Quality
Design
Features
Packaging
Services
Place
Channels
Coverage
Assortments
Location
Inventory
Transportation
Logistics
PRODUCT
o Brand name
o Product variety
o Quality
o Design
o Features
o Packaging
o Size
o Service
PROMOTION
o Sales promotion
o Advertising
o Personal selling
ITEM PRICE
W451U-T5600 64,999.00
W451U-T2080 52,999.00
W552U-T2450 55,999.00
W451U 43,999.00
W552U 43,999.00
o Discount
o Payment period
and retailers and after the sale they the make payment. The
PLACE
o Channels
o Distributor
products.
o Location
products.
o Transport
showrooms.
promotional activities.
about-
product?
4.0 Financials
This sector will offer the financial overview of GIGABYTE NOTEBOOK
related to marketing activities. GIGABYTE address brake even analysis,
sales forecast, expense forecast, and indicate how this activity are link
to the marketing activity.
Break-even Analysis:
Assumptions:
Users.
Graph analysis:
Months Sales(Tk.)
July 3,50,00,000
August 3,45,00,000
September 2,75,00,000
October 5,25,00,000
November 4,40,00,000
December 3,80,00,000
January 2,90,00,000
February 5,40,00,000
March 4,35,00,000
April 2,50,35,000
May 2,01,00,920
June 3,75,00,000
for 2006-07 and 4% for 2007-08. Expenses are tracked in the major
5.0 Controls
The purpose of GIGABYTE NOTEBOOK’s marketing plan is to serve as a
o Customer satisfaction.
budget.
Milestone
July Aug Sep Oct Nov Dec Jan Feb Mar Apr May June
Newspaper Yes Yes Yes Yes Yes Yes Yes Yes - Yes Yes -
partners, looking out for our marketing goals and implementing the
competitor.
liabilities.
in Bangladesh: