Consumer Consumption of Video;

What’s Next?
Floyd Wagoner, Director, Marketing
Motorola Access Network Solutions

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 Discussion Points

Ð Content Revolution
Ð Broadband Traffic
Generation

Ð The Evolving
Consumer Experience

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The Content Revolution Is Happening

How Many Ways Can You Watch “The Office”?

Download Download Broadcast

Stream to Transfer to
DVR VOD w/ w/o Mobile
PC Commercials Commercials Tivo & PMP
Video

“Included
Flat
‘free’ $0.99 ‘free’ ‘free’ ‘$1.99’ w/Service
fee/mo*
Fee”

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 Broadband Traffic Generation Shift

Total Broadband Videos Viewed by Screen Type:

2002 – 2012, ABI, March 2008

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Broadband Traffic Generation Shift
M

MS Movie Maker

Interactive Video

Over-the-Top

Video Creation

Text Documents Interactive

http://www.internetworldstats.com/emarketing.htm
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 Evolution of Consumer Experiences
Home Mobile Internet

Video DBS MSOs Internet

Service
Providers

Data
Wireless
Overbuiders
(WIFI &
WiMAX)

Voice Telcos Cellular VoIP Service

Providers Providers

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Evolution Of Consumer Experiences

Single Service Over Individual

a Single Network Services

CONVERGED
EXPERIENCES
Bundled Services Over Bundled Blended Multiple Services
a Single Network Services Experiences Blended to Create
New Experiences

Blended Experiences Over Converged IP Networks

Fixed Social Online

Video Data Mobility Messaging Navigation Gaming Music Photo Networking Commerce Search Email
Voice
Network Enabled Experiences Device Enabled Experiences Web Enabled Experiences

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Video is Key to Blended Experiences
Network Blended Internet
Service Provider Experiences Service Provider
Bundled Services Bundled Services

Fixed Mobile

Fixed Voice Mobile Over the Top

Social Video
Media

Video Data Mobile TV

Fixed Social Online

Video Data Mobility Messaging Navigation Gaming Music Photo Networking Commerce Search Email
Voice
Network Enabled Experiences Device Enabled Experiences Web Enabled Experiences

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 Delivering Personal Media Experiences
Network Blended Personalized
Service Provider Experiences Media Experiences
Bundled Services

Fixed Mobile

Fixed Voice Mobile Internet on TV

Social TV

Video Data Mobile TV

Fixed Social Online

Video Data Mobility Messaging Navigation Gaming Music Photo Networking Commerce Search Email
Voice
Network Enabled Experiences Device Enabled Experiences Web Enabled Experiences

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