ratios 2010 2011 2012 net income 11,809 8,572 9.019 net revenue 35.119 46,542 48.

017 ROS 33.63% 18.42% 18.78% net income 11,809 8,572 9.019 equity 31.003 31,635 32,790 ROE 38.09% 27.10% 27.51% net income 11,809 8,572 9.019 total asset 72.921 79,974 86,174 ROA 16.19% 10.72% 10.47%
2010 ROA ROE Profit margin 16.19 38.09 33.6 2011 10.72 27.1 18.4 2012 10.47 27.5 18.9

Net Profit Margin:Coca-Cola Co.'s net profit margin deteriorated from 2010 to 2011 but then slightly improved from 2011 to 2012.According to the definition, higher the ratio, higher will be the firms ability to pay its taxes. In the year 2011, the margin was little low but in 2012 the margin increases by 0.4%. For the company, roughly 0.38 cents out of every sales dollar consists of After Tax Profit'. Coca-Cola is more efficient at converting sales into actual profit and its cost control is good. Return on Equity (ROE): Coca-Cola Co.'s ROE deteriorated from 2010 to 2011 but then slightly improved from 2011 to 2012.The ratio should be higher. Here starting from 2011, the ratio was 27.10% and goes up in 2012 to 27.51%. This increase in Return on Equity is a good thing for stockholders and indicates that Coca Cola is using the equity provided by stockholders during this specific year effectively and using it to generate more equity for the owners. Return on Assets (ROA): Coca-Cola Co.'s ROA deteriorated from 2010 to 2011 and from 2011 to 2012.The decrease in Return on Assets indicates that the company is generating less profits from all of its resources in the year 2012 as compared to the year 2011. The higher of this ratio is, the better for the

company. Therefore this decrease in Coca-Colas ratio is indicating that the company is not that much prospering.

(comparison with competitors chart)