Communications Solutions

Writing & Editing

Social media
Strategy & Communications Planning
Cultural & Organizational Change Management

©Nancy Shawver Consulting June 2009

Services
Opportunity begins with your strategy, goals and objectives.
Together, we build a plan, identify timeline with milestones.
Elements:
 Assessment
 Communications plan
 Media: Social media, traditional media
 Culture change, organizational change management
 Measurement

©Nancy Shawver Consulting June 2009

Assessment
 What change?
 Listening: reputation audit
 Interviews & research
 Surveys, focus groups
 Predictive markets
 Strategic analysis

Understand the human

reactions to change – the
natural stages in the cycle
of change adoption

©Nancy Shawver Consulting June 2009

Communications Plan
Use storyboards,
 Telling the story speeches, events,
presentations,
 Audience podcasts, newsletters
-- a variety of ways to
 Messages engage your audience.
 Tone & Style
 Frequency
 Engagement
 Events, Contests
 Workshops
Speeches, Presentations
IT Shooters 1Q 2006

Top 10 Award
 Recognition Presented to

 Measurement <Winner Name>

In recognition of your leadership in the pursuit of IT
synergy goals through application elim ination.

Dick LeFave
Sprint CIO
March 16, 2006

©Nancy Shawver Consulting June 2009

Media
 Traditional media
 Print & broadcast

 Trade publications

 Policies, handbooks

 Newsletters, brochures & promotional materials

 Websites
 Internal

 External

 Optimization

 Podcasts, webinars

 Social media
 Twitter

 Blogs

 Facebook & community sites

 Wikis

©Nancy Shawver Consulting June 2009

Cultural, Organizational Change
Management
 Strategy & Vision
 Organizational diagnostic
 Integration points
 Interaction models
 Cultural assessment
 Voice of “customer”
 Surveys
 Focus Groups
 Anthropological Study
 Predictive markets
 Analysis & Blueprint
 Engagement strategy
 Call to action
 Measurement

©Nancy Shawver Consulting June 2009

Measurement
 Feedback
 Surveys
 Analysis
 Adjustments
 Assess strategic alignment

©Nancy Shawver Consulting June 2009

For more information
 Let’s talk!
 Nancy@NancyShawver.net

©Nancy Shawver Consulting June 2009