BALANCE Score Card

Robert Kaplan

David Norton

Vision Strategy

Finance Customer
Internal Processes

Knowledge & Growth

Customer
How do we look to our shareholders? How do our customers see us?

What should we be best at?

How can we improve & create value?

COMPANY VISION STATEMENT

COMPANY MISSION STATEMENT

Financial Perspective
Increase Revenue
Profitability

Productivity

Customer Perspective
Increase Customers Perceived Top Products

Targeting Costumers

Fast R & D Cycle Time

COMPANY CORE VALUE STATEMENT Learning & Growth Perspective

Capturing new ideas Recruit & Train Best

Latest Technology

MESURING AGAINST THE TARGETS

FAILURE

Performance Measures

ONLY FEW EASILY UNDERSTAND ACTED UPON QUICKLY

LEADING MEASURES are the only measures that can influence & therefore make a difference.

If it has 4 10 Objective you will Succeed 2

LAW OF DIMINISHING RETURN

BALANCE Score Card