Beruflich Dokumente
Kultur Dokumente
, interior space, interior design, lighting effect and the furniture itself that can lure customers with respect to The Coffee Bean & Tea Leaf and Starbucks. Design/methodology/approach Data were collected throughout 60 questionnaires survey given to varying group sizes and activities. Findings The results indicate that preference in layout for the case coffeehouses retail indeed has significant influence towards luring customers. Research limitations/implications The study did not consider demographic variables like income and education level as factors that might affect consumers attraction towards coffeehouse retail.
in layout.
Paper type General review
DATA ANALYSIS
CONCLUSION
The purpose of this paper is to study the preference in layout for coffeehouse comprises of the entrance zone, interior
space, interior design, lighting effect and the furniture itself that can lure customers with
respect to The Coffee Bean & Tea Leaf and Starbucks at Palm Square, Centre Point
Sabah.
Objectives of Study
The objectives of this research were to answer these questions:
case coffeehouse?
Scope of Study
This study focuses on preference in layout of coffeehouse comprises of the entrance
zone, interior space, interior design, lighting effect and the furniture itself. The
case chosen for the study included the Coffee Bean & Tea Leaf and Starbucks at
Palm Square, Centre Point Sabah.
Significant of Study
This area of research would highlight the preference in layout for coffeehouse that gives
small retailers.
DATA ANALYSIS
CONCLUSION
The second chapter commences with a comprehensive overview of preference in layout for coffeehouse. The preference
comprises of the entrance zone, interior space, interior design, lighting effect and the
furniture itself. Each will be explain in brief in this section.
of browsing and consumer spend in the store. Loyalty is directly affected most
significantly by entrances and exit points.
around the store, ease of access from outside the store and clear navigation and
displays.
electrical outlets, views to the outside, views of spaces inside, availability of outside seating,
ability to move furniture, availability of speakers for music or announcements, and any other
DATA ANALYSIS
CONCLUSION
were:
Instruments of Study
1. Visual Documentation
2. Observation 3. Questionnaires Survey
Questionnaires Survey
Data Analysis
Data Analysis
Data Analysis
Data Analysis
Data Analysis
Data Analysis
Data Analysis
Data Analysis
Data Analysis
Data Analysis
DATA INTEPRETATION
CONCLUSION
Discussion of Findings
Entrance Zone
Layout of entrance zone plays an important role to represent a coffee house first impression. Both The Coffee Bean &
Discussion of Findings
Interior Space
The Coffee Bean & Tea Leaf and Starbucks compressed furniture and passable area to fully utilize the scarce
Discussion of Findings
Interior Design The Coffee Bean & Tea Leaf interior design with tea and coffee leaf pictures to
Discussion of Findings
Lighting
Only small amount of respondent prefer dim light to bright light during their visit at
The Coffee Bean & Tea Leaf. Most respondents prefer bright light to enable
them to read varieties of magazine which is available at Starbucks or during working on their computers or chatting with fiends.
Discussion of Findings
Furniture
More than half of respondents prefer The Coffee Bean & Tea Leaf choices of
furniture compared to Starbucks. This could arise because The Coffee Bean
uses various cozy sofas. Starbucks only have round wooden seats and very few sofas to comfort their customer.
Limitations of Study
This study only cover The Coffee Bean & Tea Leaf and Starbucks coffee house in Palm Square, Centre Point Sabah. Thus,
Square has included the clientele from age range between 20 40 years old.
DATA INTEPRETATION
CONCLUSION
Summary
Despite of our time constraint and choice of specific coffee house location to study
the preference in layout design, we found that location of the coffee house also play
Recommendation
THE END