A RESEARCH PROJECT REPORT ON

A STUDY ON BUYING BEHAVIOUR OF CUSTOMER IN BIG BAZAAR IN DELHI

Submitted To Kurukshetra University, Kurukshetra In the Partial fulfillment of the requirement for the degree Of MASTERS OF !S"NESS A#M"N"STRAT"ON SESS"ON $%&&'(%&))*

S! M"TTE# TO+ ( KURUKSHETRA UNIVERSITY, KURUKSHETRA

S! M"TTE# ,+( SAHARSH MITTAL Class: M A C!lle"e R!ll N!# M A$%&$%' University R!ll N!#(

KARNAL INSTITUTE )* TECHN)L)+Y , MANA+EMENT, KARNAL -A..r!ve/ 0y AICTE, A11iliate/ t! Kurukshetra University, Kurukshetra2

AC-NO./E#0EMENT It is 3y .leasure t! 0e in/e0te/ t! vari!us .e!.le, 4h! /ire5tly !r in/ire5tly 5!ntri0ute/ in the /evel!.3ent !1 this 4!rk an/ 4h! in1luen5e/ 3y thinkin", 0ehavi!r, an/ a5ts /urin" the 5!urse !1 stu/y# I e6.ress 3y sin5ere "ratitu/e t! #r1 R1 1 Sangh2an3 4!rthy 7rin5i.al 1!r .r!vi/in" 3e an !..!rtunity t! un/er"! su33er trainin" at 88888888## I a3 thank1ul t! Mr888888# 1!r his su..!rt, 5!!.erati!n, an/ 3!tivati!n .r!vi/e/ t! 3e /urin" the trainin" 1!r 5!nstant ins.irati!n, .resen5e an/ 0lessin"s# I als! e6ten/ 3y sin5ere a..re5iati!n t! Mr$Ms# 88888888884h! .r!vi/e/ his valua0le su""esti!ns an/ .re5i!us ti3e in a55!3.lishin" 3y .r!9e5t re.!rt# Lastly, I 4!ul/ like t! thank the al3i"hty an/ 3y .arents 1!r their 3!ral su..!rt an/ 3y 1rien/s 4ith 4h!3 I share/ 3y /ay(t!(/ay e6.erien5e an/ re5eive/ l!ts !1 su""esti!ns that i3.r!ve/ 3y :uality !1 4!rk#

-SAHARSH M"TTA/*

DECLARATION
I3 SAHARSH M"TTA/3 ST!#ENT OF M A "4TH SEMESTER3 ST!#,"N0 AT
-ARNA/ "NST"T!TE OF TECHNO/O0, AN# MANA0EMENT3 -ARNA/3 HERE , #EC/ARE THAT THE RESEARCH REPORT ON 5A ST!#, ON !,"N0 EHA4"O!R OF C!STOMER "N TO -!R!-SHETRA "0 A6AAR "N #E/H"7 -!R-SHETRA "N !S"NESS S! M"TTE# !N"4ERS"T,3

PART"A/ F!/F"//MENT OF #E0REE OF MASTERS OF

A#M"N"STRAT"ON "S THE OR"0"NA/ .OR- CON#!CTE# , ME1 THE IN*)RMATI)N AN; ;ATA +IVEN IN THE RE7)RT IS AUTHENTIC T) THE EST )* MY KN)<LE;+E# TH"S S!MMER TRA"N"N0 REPORT "S NOT AN# FE//O.SH"P1 E"N0 S! M"TTE# TO AN,

OTHER !N"4ERS"T, FOR A.AR# OF AN, OTHER #E0REE3 #"P/OMA

-SAHARSH M"TTA/*

TA /E OF CONTENTS
S1 No1 )1 "ntrodu9tion &;()< #e89ri:tion Page No1

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/iterature Re=ie2

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"ntrodu9tion to 8ub@e9t

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Re8ear9h Ob@e9ti=e

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Re8ear9h methdologC

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#ata analC8i8 and "nter:retation8

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S2ot AnalC8i8

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Sugge8tion8

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Con9lu8ion8

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)&1 Due8tionnaire

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ibliogra:hC

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Executive Summary
As customers taste and preferences are changing, the market scenario is also changing from time to time. Todays market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the customers changing tastes and preference, changed no hich has bought in a change in the market. Income level of the than that of olden days. There has been a shift in the market orld. Technology is one of the ma"or factors, hich is people has changed! life styles and social class of people have completely demand in todays

responsible for this paradigm shift in the market. Todays generation people are no more dependent on hat market and far off departmental stores. Today e can see a ne todays era in market ith the opening up of many departmental stores, ork rather its a pleasant hypermarket, shoppers stop, malls, branded retail outlets and specialty stores. In orld shopping is not any more tiresome outing phenomenon no . The study is based on a survey done on customers of a hypermarket named big ba#aar. $ig ba#aar is a ne type of market, hich came in to e%istence in India since 199&. It is a type of market here various kinds of products are available ill find

under one roof. 'y study is on determining the customers demand for big ba#aar and the satisfaction level of customers in big ba#aar. The study out the current status of big ba#aar and determine market. > here it stands in the current

This market field survey ill help us in kno ing the present customers tastes and preferences. It ill help in estimating the customers future needs and ants.

Intr!/u5ti!n

Introduction About the Company

7antal!!n Retail In/ia Lt/ -7RIL2 has e3er"e/ as the lea/in" retailer in In/ia 4ith its 5hain !1 7antal!!n, i" aAaar an/ *!!/ aAaar st!res# <ith the ri"ht 3i6 !1 3ana"e3ent 5a.a0ilities, hi"h "r!4th .r!/u5t .r!1ile, 4ell(/evel!.e/ strate"y an/ e6tensive IT an/ l!"isti5s 5a.a0ilities, 7RIL has ensure/ ra.i/ "r!4th# M!re i3.!rtantly, 4hile 3!st !r"aniAe/ retailers are stru""lin" t! 0e in 0la5k, 7RIL has /e3!nstrate/ a 5!nsistent tra5k re5!r/ !1 .r!1ita0le "r!4th#

COMPAN, RESEARCH
7RIL has 5halke/ !ut an a""ressive e6.ansi!n .lan t! in5rease its retail s.a5e t! !ver B,@'%,%%% s:#1t# !ver the ne6t t4! years# S.a5e 1!r a//iti!nal ' 7antal!!nCs, BB i" aAaars an/ D *!!/ aAaarCs has alrea/y 0een 1inaliAe/, an/ these 4!ul/ 0e ).erati!nal !ver the ne6t t4! years# 7RIL ai3s t! set u. !ver =% *!!/ aAaarCs an/ is s5!utin" 1!r a..r!.riate l!5ati!ns 1!r the sa3e# A1ter .!.ulariAin" the 5!n5e.t !1 hy.er3arket in In/ia, 7RIL is n!4 als! settin" u. a ne4 1!r3at sh!..in" 3all in the 5!untry un/er the na3e ECentralC# The 1!r3at 4!ul/ 0e !n the lines !1 a Sel1ri/hes in L!n/!n !r a Central Mall in an"k!k# T4! 3alls !1 B%%,%%% an/ D'%,%%% s:#1t# are 0ein" set u. in an"al!re an/ Hy/era0a/ res.e5tively

Diversity of product range will ensure profitable volume growth

T! a5hieve 0etter return !n retail s.a5e, 7RIL uses 5ertain .r!/u5t 5ate"!ries as 3ar"in 3ana"ers an/ 5ertain .r!/u5t 5ate"!ries t! "enerate tra11i5# The 1!!/ an/ "r!5eries 0usiness 4ill a5t as key v!lu3e "r!4th /river 4hile hi"h share !1 a..arel -4hi5h a55!unt 1!r !ver F%G sales in 7antal!!n St!res an/ '%G in i" aAaar2 4ill ena0le 7RIL t! 3aintain hi"h 3ar"ins# The 3ana"e3ent has /e3!nstrate/ its a0ility t! i3.r!ve st!5k turn!vers in 0!th the 1!r3ats su55ess1ully, 4hi5h has ena0le/ si"ni1i5ant 3ar"in i3.r!ve3ent#

FullC integrated =alue 9hain and o2n label8 gi=e 9om:etiti=e edge

7RIL has a 5!3.letely inte"rate/ value 5hain in a..arels 1r!3 1a0ri5 3anu1a5turin" t! a..arel 3anu1a5turin", 0ran/in", /istri0uti!n t! retailin"# The 5!3.any 5!ntr!ls the t!tal value 5hain 1r!3 yarn t! a..arel retailin" an/ "ives a 5!3.etitive e/"e in ter3s !1 s.ee/ !1 /eliveryH l!4er invent!ry 5arryin" 5!sts an/ 0etter realiAati!ns# Als!, lar"e .art !1 7RILCs a..arel revenues 5!3es 1r!3 !4n .rivate la0els# 7RIL has /evel!.e/ si"ni1i5ant 5!3.eten5ies in a..arel 0ran/in" !ver a .eri!/ !1 ti3e an/ has /evel!.e/ !4n la0els -I!hn Miller, Shrishti, are, Anna0elle, A*L2 in all the a..arel .r!/u5t 5ate"!ries# <!rl/4i/e, .rivate la0els "ive hi"her 3ar"in t! retailers than the nati!nal 0ran/s# Als! "r!4th !1 .rivate la0els is 1aster as retailer 5!ntr!ls shel1 s.a5e an/ visi0ility# )ther initiatives su5h as 1aster turn!ver !1 st!5ks 0y intr!/u5in" ? seas!ns in a year -a"ainst D earlier2 has hel.e/ in 0rin"in" /!4n invent!ry levels an/ at the sa3e ti3e .r!vi/in" 4i/er 5h!i5e t! 5ust!3er an/ i3.r!vin" 1re:uen5y !1 5ust!3er visits#

High 89alabilitC of bu8ine88 model F multi:lier effe9t 2ill 8et in

SiAe an/ s5ale /rive e5!n!3ies !n .r!5ure3ent an/ l!4er l!"isti5s 5!sts, 4hi5h ena0les a retailer t! /eliver 0etter value t! 5ust!3ers# The hy.er(3arket 1!r3at has 3u5h hi"her s5ala0ility as 5!3.are/ t! the .ure a..arel(retailin" 1!r3at# Als!, the .!tential t! e6.an/ an/ s5ale is virtually unli3ite/ in the 1!!/ , "r!5ery se"3ent, 4here e11i5ien5ies i3.r!ve /ra3ati5ally 4ith s5ale as the 3ulti.lier e11e5t sets in# *!!/ 5!nstitutes the lar"est e6.en/iture ite3 -esti3ate/ at !ver >%G2 !1 an avera"e In/ianCs 3!nthly .ers!nal e6.en/iture# H!4ever, the share !1 3!/ern retail 1!r3ats in the Rs?@%%0n *!!/ , +r!5ery 3arket is a 3inus5ule %#=G, revealin" the hi"h "r!4th .!tential in the se"3ent#

Ne2 :rodu9t 9ategorie8 and inno=ati=e tie(u:8 to aid gro2th

7RIL !11ers lar"e nu30er !1 .r!/u5ts t! the 5ust!3er t! "ive the3 0etter 5h!i5e 1!r sele5ti!n# ;i11erent .r!/u5t 5ate"!ries have /i11erent /e.th an/ 4i/th in 3er5han/ise !11erin"# esi/es, 7RIL has tie/ u. 4ith Sh!.(in(Sh!. .artners in its i" aAaar st!res# S!3e .r!/u5t 5ate"!ries 4here the 5!3.any /!es n!t have 5!re 5!3.eten5y !r /!es n!t 4ant t! invest, 0ut 4!ul/ attra5t 5ust!3ers are 5atere/ thr!u"h these .artners# Eventually, in the l!n" run, the C!3.any 3ay 3ana"e s!3e !1 these .r!/u5t 5ate"!ries !n its !4n as v!lu3es "r!4 an/ it /evel!.s 5!3.eten5ies in these 0usinesses# &

Sh!.(in(Sh!. .artners ty.i5ally .ay a 1i6e/ rental 1!r their s.a5e an/ share a .art !1 their .r!1its# y e6.an/in" the ran"e !1 .r!/u5t !11erin"s an/ retail 1!r3ats, 7RIL t!/ay has 0een a0le t! tar"et a 3u5h lar"er share !1 the 5!nsu3erCs 0asket -a0!ut @%G as a"ainst less than FG in B&&'2# 7RIL 4ill 0e a//in" ne4 .r!/u5t 5ate"!ries t! its 0usiness in 0!th 7antal!!ns as 4ell as i" aAaar st!res# +!l/, Invest3ent .r!/u5ts, <hite "!!/s an/ A..lian5es, *!!t4ear 4ill 0e the ne4 .r!/u5t 5ate"!ries that 4ill 0e a//e/# These .r!/u5t 5ate"!ries 4ill hel. in i3.r!vin" <alk InCs int! its st!res an/ "enerate a//iti!nal 0usiness 1r!3 the e6istin" 5ate"!ries t!!#

Com:etition from global :laCer8 2ould :o8e a ma@or threat

M!st "l!0al retailin" 3a9!rs have 0een keen !n enterin" int! the hu"e unta..e/ In/ian 3arket# H!4ever .!li5y restri5ts ;ire5t *!rei"n Invest3ent in the se5t!r# There is a hi"h likelih!!/ !1 the +!vern3ent li1tin" restri5ti!n !n *;I int! the retail se5t!r in the near 1uture# Entry !1 these 1!rei"n "iants ( 4ith si"ni1i5ant e6.erien5e an/ skills in retail 3ana"e3ent 4!ul/ in5rease 5!3.etiti!n 1!r 7RIL# H!4ever, 4e 0elieve that "iven the 4i/ely /is.erse/ an/ heter!"ene!us nature !1 In/ian 3arkets, a 1!rei"n entrant 4!ul/ 1in/ it e6tre3ely /i11i5ult t! esta0lish a nati!nal .resen5e# 7antal!!n 4ith its early M!ver a/vanta"e an/ un/erstan/in" !1 l!5al 3arkets is 4ell entren5he/ t! retain hi"h 5ust!3er share# 7antal!!n Retail -In/ia2 Li3ite/ -7RIL2 4as in5!r.!rate/ !n )5t!0er BD, B&F@ as ManA <ear 7rivate Li3ite/ un/er the ste4ar/shi. !1 Mr# Kish!re iyani# It 4as 5!nverte/ int! a .u0li5 li3ite/ 5!3.any in Se.te30er, B&&B# The 5!3.any s!l/ 0ran/e/ "ar3ents un/er 7antal!!n, are an/ I!hn Miller 0ran/s# 7RIL set u. its 1irst 3ens4ear 7antal!!n Sh!..e !utlet in B&&=# The 5!3.anyCs na3e 4as 5han"e/ t! 7antal!!n Retail -In/ia2 Li3ite/ in B&&&, 4hen it 3a/e a 1ull(1le/"e/ entry int! the retail se"3ent thr!u"h the 7antal!!ns *a3ily St!re#

B%

Pantaloon Retail (India) Ltd: A (ompany )napshot

Business Description: 7antal!!n Retail -In/ia2 Lt/# The C!3.anyJs .rin5i.al a5tivity is t! !.erate 5hain retails st!res in na3es !1 i" aAaar, *!!/ aAaar, Central an/ 7antal!!ns# The i" aAaar is the /is5!unt st!re 4hi5h !11ers a 4i/e ran"e !1 .r!/u5ts un/er !ne r!!1# The .r!/u5ts in5lu/e a..arels an/ n!n(a..arels su5h as utensils, s.!rts "!!/s an/ 1!!t4ear# The C!3.any als! has its .resen5e int! "!l/ retailin" 0y laun5hin" +!l/ aAaar# The C!3.anyJs *!!/ aAaar .r!vi/es a ran"e !1 1!!/ an/ "r!5ery .r!/u5ts ran"in" 1r!3 1resh 1ruits an/ ve"eta0les, sta.les, *MC+ .r!/u5ts an/ rea/y(t!(5!!k .r!/u5ts# The Central !11ers a 5hain !1 st!res in5lu/in" 0!!ks an/ 3usi5 st!res, "l!0al 0ran/s in 1ashi!n, s.!rts an/ li1estyle a55ess!ries, "r!5ery st!re an/ restaurants# The 7antal!!n retail st!res 1!5us lar"ely a..arels an/ a55ess!ries#

About Pantaloon Retail $"ndia* /td

7antal!!n Retail -In/ia2 Li3ite/ is a lea/in" retailer 4ith a turn!ver !1 Rs# B%FF 5r!res 1!r the 1inan5ial year en/in" Iune D%%F# The 5!3.any is hea/:uartere/ in Mu30ai an/ has a .resen5e in Li1estyle Retailin" thr!u"h BF 7antal!!ns St!res, = Central Malls in an"al!re, Hy/era0a/ an/ 7une# In Value Retailin" it is .resent thr!u"h D' i" aAaar hy.er3arkets, =F *!!/ aAaars an/ D *ashi!n Stati!ns# 7RILhas a nati!nal .resen5e 4ith D#? 3illi!n s:uare 1eet !1 retail s.a5e a5r!ss D' 5ities#

7antal!!n: *ashi!n 0y 7antal!!n

7antal!!n is the 5!3.anyJs /e.art3ental st!re an/ .art !1 li1e style retail 1!r3at# In 1a5t, 7RIL t!!k its very initial ste.s in the retail 9!urney 0y settin" u. the 1irst 7antal!!n st!re in K!lkata in B&&@# In a sh!rt ti3e 7antal!!n has 0een a0le t! 5arve a s.e5ial .la5e 1!r it sel1 in the hearts an/ 3in/s !1 the as.irati!nal In/ian 5ust!3ers# The 5!3.any has /e.th !1 !11erin" 1!r 0!th 3en an/ 4!3en at a11!r/a0le .ri5es# A strikin" 5hara5teristi5 !1 7antal!!n has 0een the stren"th !1 its .rivate la0el .r!"ra33e# I!hn Miller, A9ile# S5!ttsvile, L!30ar/, Anna0elle are s!3e !1 the su55ess1ul 0ran/s 5reate/ 0y the

BB

5!3.any# <ith B= st!res a5r!ss the 5!untry an/ an ever(in5reasin" sta0le !1 .rivate 0ran/s, 7antal!!n ( in the 5!3in" years is .!ise/ t! 0e5!3e a lea/in" 1ashi!n tren/setter#

ig aGaar+ "8 8e 8a8ta aur a9ha Hahin nahin

i" 0aAaar is the 5!3.anyCs 1!ray int! the 4!rl/ !1 hy.er3arket /is5!unt st!res, the 1irst !1 its kin/ in In/ia# 7ri5e an/ the 4i/e array !1 .r!/u5ts are the US7Cs in i" aAaar# Cl!se t! t4! lakh .r!/u5ts are availa0le un/er !ne r!!1 at .ri5es l!4er 0y D t! ?% .er 5ent !ver the 5!rres.!n/in" 3arket .ri5es# The hi"h :uality !1 servi5e, "!!/ a30ien5e, i3.li5it "uarantees an/ 5!ntinu!us /is5!unt .r!"ra33es have hel.e/ in 5han"in" the 1a5e !1 the In/ian retailin" in/ustry# A lea/in" 1!rei"n 0r!kin" h!use 5!3.are/ the rush at i" aAaar t! that !1 a l!5al su0ur0an train#

Food aGaar F .hole8ale :ri9e8

*!!/ aAaarCs 5!re 5!n5e.t is t! 5reate a 0len/ !1 a ty.i5al In/ian aAaar an/ Internati!nal su.er3arket at3!s.here 4ith the !09e5tive !1 "ivin" the 5ust!3er all the a/vanta"es !1 Kuality, Ran"e an/ 7ri5e ass!5iate/ 4ith lar"e 1!r3at st!res an/ als! the 5!31!rt t! See, T!u5h an/ *eel the .r!/u5ts# The 5!3.any has re5ently laun5he/ an a""ressive .rivate la0el .r!"ra33e 4ith its !4n 0ran/s !1 tea, salt, s.i5es, .ulses, 9a3s, ket5hu.s et5# <ith un0eata0le .ri5es an/ vast variety -there are 'D varieties !1 ri5e !n sale2, *!!/ aAaar has .r!ve/ t! 0e a hit 4ith 5ust!3ers all !ver the 5!untry#

ig aGaar
i" aAaar is a 5hain !1 sh!..in" 3alls in In/ia, !4ne/ 0y the 7antal!!n +r!u. an/ 4hi5h 4!rk !n <al(Mart ty.e e5!n!3ies !1 s5ale# They have ha/ 5!nsi/era0le su55ess in 3any In/ian 5ities an/ s3all t!4ns# i" aAaar .r!vi/es :uality ite3s 0ut at an a11!r/a0le .ri5e# It is a very inn!vative i/ea an/ this hy.er3arket has al3!st anythin" un/er !ne r!!18#A..arel, *!!t4ear, T!ys, H!useh!l/ A..lian5es an/ 3!re# The a30ien5e an/ 5ust!3er 5are a//s !n t! the sh!..in" e6.erien5e#

Is Se Sasta Aur Accha Kahin Nahin !

BD

What's in store for you at Big Bazaar? B,@%,%%% .r!/u5ts at ?( ?% G /is5!unt# At i" aAaar, y!u 4ill "et: A 4i/e ran"e !1 .r!/u5ts at ? L ?% G l!4er than the 5!rres.!n/in" 3arket .ri5e, 5!u.le/ 4ith an internati!nal sh!..in" e6.erien5e# Products a ai!a"!e in Big "azaar

A..arel an/ A55ess!ries 1!r Men, <!3en an/ Chil/ren# a0y A55ess!ries# T!ys C!s3eti5s Cr!5kery Ele5tri5al A55ess!ries Ele5tr!ni5s *!!t4ear H!3e Te6tiles H!3e Nee/s H!useh!l/ 7lasti5s Har/4are H!3e ;e5!r Lu""a"e Linens Sarees Stati!nery Utensils , Utilities

;ress Materials Suitin" , Shirtin" H!useh!l/ A..lian5es

#ood Bazaar$s 5!re 5!n5e.t is t! 5reate a 0len/ !1 a ty.i5al In/ian aAaar an/ Internati!nal su.er3arket at3!s.here 4ith the !09e5tive !1 "ivin" the 5ust!3er all the a/vanta"es !1 Kuality, Ran"e an/ 7ri5e ass!5iate/ 4ith lar"e 1!r3at st!res an/ als! the 5!31!rt t! See, T!u5h an/ *eel the .r!/u5ts#

B=

'#%%D BA&AA'' a /ivisi!n !1 7antal!!n Retail In/ia Lt/ is a 5hain !1 lar"e su.er3arkets 4ith a /i11eren5e# It 4as 1la""e/ !11 in A.rilJ%D# <ith st!re siAes ran"in" 1r!3 F,%%% s: 1t t! B>,%%% s:# 1t# in Mu30ai -t4! st!res2, K!lkata, an"al!re , Hy/era0a/, it is !.enin" 3!re st!res at +ur"a!n -;elhi2, Ne4 !30ay , Na".ur# It 5urrently 5aters t! !ver B#D 3illi!n 5ust!3ers every /ay a5r!ss ' !utlets in In/ia an/ is s!!n set t! e6.an/ an/ /!u0le this 1i"ure a5r!ss BD !utlets all !ver the 5!untry 0y Iune D%%&# *!!/ aAaar !11ers the In/ian 5!nsu3er the 0est !1 <estern an/ In/ian values# The 4estern values !1 5!nvenien5e, 5leanliness an/ hy"iene are !11ere/ thr!u"h .re .a5ke/ 5!33!/ities an/ the In/ian values !1 MSee( T!u5h( *eelM are !11ere/ thr!u"h the NMan/iO at3!s.here 5reate/ 0y /is.layin" sta.les !ut in the !.en, all at very e5!n!3i5al an/ a11!r/a0le .ri5es 4ith!ut any 5!3.r!3ise !n :uality# This satis1ies the In/ian 5!nsu3er an/ 5!31!rts her 0e1!re 3akin" her 1inal 0uyin" /e5isi!n# At !ther su.er 3arkets, the 5!nsu3er is /e.rive/ !1 this 1a5t!r# Truly the In/ian 5!nsu3er n!4 a"rees 4ith *!!/ aAaar: (A" )har *ha!aana +itna Aasaan,. This .!siti!nin" .lat1!r3 !1 *!!/ aAaar is evi/ent 1r!3 the hi"her /is5!unts an/ the 4h!lesale .ri5e(.!ints 4hi5h is 0el!4 MR7# *!!/ aAaar re.resents the 5!3.anyCs entry int! 1!!/ retail an/ is tar"ete/ a5r!ss all 5lasses !1 .!.ulati!n# *!!/ aAaar re.li5ates a l!5al E3an/iC, t! .r!vi/e the 3u5h i3.!rtant Et!u5h , 1eelC 1a5t!r 4hi5h In/ian h!use4ives are use/ t! in the l!5al 0aAaar# *!!/ aAaar has !ver >%,%%% st!5k kee.in" units 4hi5h 5!ver "r!5ery, *MC+ .r!/u5ts, 3ilk .r!/u5ts, 9ui5es, tea, su"ar, .ulses, 3asalas, ri5e 4heat et5, 0esi/es 1ruits an/ ve"eta0les# All .r!/u5ts are s!l/ 0el!4 MR7 an/ /is5!unts ran"e 0et4een DG t! D%G# *ruits an/ ve"eta0les are s!l/ at .ri5es 5!3.ara0le t! 4h!lesale .ri5es

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Introduction to Su"-ect

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'etai!ing
The In/ian 5!nsu3er 5!ul/ 4ell 0e 5r!4ne/ Kin" 4ith all e5!n!3i5 in/i5at!rs in the ri"ht .la5e# Kueuin" u. 1!r the 5!r!nati!n 5ere3!ny are a 3ultitu/e !1 "l!0al 5!3.anies that are l!!kin" at In/ia as the ne6t 5!nsu3er 3arket .!4erh!use# An/ it see3s t! 0e the retail se5t!r that 4ill "ive the /esi 5!nsu3er r!yal status# In this stu/y I 4ill try t! 1in/ !ut the .resent s5enari! !1 retail 3arket in In/ia# This .r!9e5t 4ill "ive 1!5us !n the "l!0al s5ene t! retail in/ustry an/ 4hat 4ill /rive the "r!4th !1 in/ustry in the 1uture# Retailin" is the 1inal ste. in the /istri0uti!n !1 3er5han/ise, the last link in su..ly 5hain L 5!nne5tin" the 0ulk .r!5e/ures !1 5!33!/ities t! the 1inal 5!nsu3ers# Retailin" in In/ia is th!r!u"hly un!r"anise/# There is n! su..ly 5hain 3ana"e3ent .ers.e5tive# A55!r/in" t! a survey 0y AT Kearney, an !ver4hel3in" .r!.!rti!n !1 the Rs# '%%,%%% 5r!re retail 3arket is UN)R+ANISE;# In 1a5t, !nly a Rs# D%,%%% 5r!re se"3ent !1 the 3arket is !r"anise/# *r!3 a siAe !1 !nly Rs#D%,%%% 5r!re, the )R+ANISE; retail in/ustry 4ill "r!4 t! Rs# B?%,%%% 5r!re 0y D%%F# The T)TAL retail 3arket, h!4ever, as in/i5ate/ a0!ve 4ill "r!4 D% .er 5ent annually 1r!3 Rs# '%%,%%% 5r!re in D%%% t! Rs# F%%,%%% 5r!re 0y D%%F# A stu/y 0y M5Kinsey .!ints !ut that In/iaJs 3arket 1!r 5!nsu3er "!!/s 5!ul/ rea5h a 4h!..in" P'%% 0illi!n 0y D%B% ( 3akin" it !ne !1 the 1ive lar"est in the 4!rl/# *urther, K7M+ in a re5ent re.!rt title/ QC!nsu3er Markets in In/ia ( the ne6t 0i" thin"RJ has sai/: MIn/ia re.resents an e5!n!3i5 !..!rtunity !n a 3assive s5ale, 0!th as a "l!0al 0ase an/ a /!3esti5 3arket#M The re.!rt, h!4ever, 1in/s that the ne6t lea. in the "r!4th !1 the 5!nsu3er 3arket 4ill 0e s.earhea/e/ 0y the 5han"in" /yna3i5s !1 the retail se5t!r# MC!3.anies e6.e5t that the ne6t 5y5le !1 5han"e in In/ian 5!nsu3er 3arkets 4ill 0e the arrival !1 1!rei"n .layers in 5!nsu3er retailin"# Alth!u"h *;I re3ains hi"hly restri5te/

BF

in retailin", 3!st 5!3.anies 0elieve that 4ill n!t 0e 1!r l!n",M says ;ee.ankar San4alka, E6e5utive ;ire5t!r an/ Hea/ ( C!nsu3er Markets, K7M+ In/ia#*;I in retail has !n5e a"ain 0e"un t! a..ear i33inent 1!ll!4in" 7ri3e Minister Man3!han Sin"hJs re5ent intervie4 t! M5Kinsey, in 4hi5h he e6.resse/ 5!n1i/en5e that he 4!ul/ 0e a0le t! "et the Le1t .arties !n 0!ar/ !n the 3atter# K7M+ is in 1a5t "!in" ahea/ 4ith its .lans t! 5!n/u5t a series !1 1ive r!a/sh!4s in the US an/ a 1e4 5!untries in Eur!.e t! h!l/ /is5ussi!ns a0!ut the !..!rtunities in In/iaJs 5!nsu3er 3arkets, es.e5ially in retail# An/ the nu30ers /! len/ 5re/en5e t! the enthusias3#The E5!n!3ist Intelli"en5e Unit -EIU2 5!untry 0rie1in" !n In/ia, D%%F, esti3ates the retail 3arket in In/ia 4ill "r!4 1r!3 P=&' 0illi!n in D%%F t! P?&F#& 0illi!n in D%BB# In 1a5t, K7M+ 1in/s that the !r"anise/ retail se5t!r in In/ia is e6.e5te/ t! "r!4 at a hi"her rate than +;7 "r!4th in the ne6t 1ive years, /riven 0y 5han"in" li1estyles, str!n" in5!3e "r!4th an/ 1av!ura0le /e3!"ra.hi5 .atterns# A55!r/in" t! EIU, In/ia 5urrently has 3!re than 1ive 3illi!n retails !utlets, !ut !1 4hi5h &? .er 5ent are s3aller than >%% s:# 1t# ut this s5enari! is 5han"in" 1ast# #

Emerging trends in organized retailing

)ver the last 1ive years, a nu30er !1 lar"e 0usiness "r!u.s su5h as TataCs, R7+, Rahe9aCs an/ 7ira3alCs has set u. st!res$3alls an/ 0uilt 0usinesses 4ithin retail# These3 in5lu/e the RsB#&0n *!!/ <!rl/ ( a lea/in" su.er3arket 5hain set u. 0y R7+H the Rahe9aCs RsB#F0n Sh!..erCs St!. ( a 3ulti(0ran/ /e.art3ental !utlet an/ the Cr!ssr!a/s Mall set u. 0y the 7ira3alCs# <hile 3any !1 these initiatives 4ere initially /riven 0y the nee/ t! use e6istin" real estate, they are 0e"innin" t! assu3e the 5!nt!urs !1 a seri!us 0usiness t!/ay# *uel retailers, n!ta0ly 7CL an/ H7CL are als! e6.an/in" their .resen5e 1r!3 1uel retail t! "r!5ery an/ 5!nvenien5e st!res# Suita0ility !1 l!5ati!n, !.ti3al utiliAati!n !1 real estate, /iversi1yin" 0usiness t! re/u5e relian5e !n the 5!33!/ity nature !1 1uel retail 0usiness an/ i3.r!ve 3ar"ins are the key 1a5t!rs that has lea/ 1uel 3a9!rs t! enter int! the retailin"# Als!, e6istin" 1a3ily !4ne/ 0usinesses are e6.an/in" their 0usinesses# The 3!re su55ess1ul !1 the3 are the Nil"iris ( a an"al!re 0ase 1!!/ retailer, Viveks ( a '%(year !l/

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Chennai 0ase/ 5hain sellin" 5!nsu3er /ura0les an/ NarulaCs ( the 1!!/ 5hain in N!rth In/ia# Interestin"ly, 3anu1a5turers are als! l!!kin" 1!r 1!r4ar/ inte"rati!n an/ are 0uil/in" 5hains ar!un/ 0ran/s# ran/s in a..arel, 1!!t4ear an/ /ura0les have /riven the "r!4th !1 s.e5ialty 5hains an/ u."ra/e/ e6istin" 3ulti(0ran/ !utlet#

The3e 1!r a 3all

Alth!u"h the retail se5t!r in In/ia hi"hly 1ra"3ente/ an/ 5!nsists .re/!3inantly !1 s3all, in/e.en/ent, !4ner(3ana"e/ sh!.s, it ha..ens t! 0e the 5!untryJs se5!n/ lar"est e3.l!yer a1ter a"ri5ulture# The 5!untry is 5urrently 4itnessin" a 0!!3 in retailin", thanks 3ainly !n a55!unt !1 an in5rease in the /is.!sa0le in5!3es !1 3i//le an/ u..er(3i//le 5lass h!useh!l/s# M!re an/ 3!re 5!r.!rate h!uses, in5lu/in" lar"e real estate 5!3.anies, are n!4 enterin" the retail 0usiness /ire5tly !r in/ire5tly# )ne si"n !1 the 3!/erniAati!n !1 In/ian retailin" is the ra.i/ "r!4th in the nu30er !1 s.e5iality 3alls an/ the3e 3alls# The 7ira3als, Tatas, Rahe9as, ITC, S# Ku3arJs, R7+ Enter.rises, Aerens, )3a6e an/ 3e"a retailers like Cr!ss4!r/s, Sh!..erJs St!. an/ 7antal!!n have taken the lea/ in !r"anise/ retailin"#

Emergen9e of 8:e9ialtC retailing

Th!u"h !r"aniAe/ retailin" is still at a nas5ent sta"e ( a55!untin" 1!r !nly ar!un/ t4! .er 5ent !1 the PBF% 0illi!n retail 3arket in In/ia ( it is likely t! t!u5h B% .er 5ent 0y the en/ !1 this /e5a/e# *!ur .r!/u5t 5ate"!ries have le/ the !r"aniAe/ retailin" 4ave: 1!!/s, a..arel, li1estyle .r!/u5ts, 5!nsu3er /ura0les an/ ele5tr!ni5s# In re5ent ti3es, several the3e 3alls su5h as +!l/ S!uk -9e4ellery 3alls2, <e//in" Mall, Ele5tr!ni5 Mall, Aut! Mall, et5 5aterin" t! s.e5i1i5 nee/s an/ !55asi!ns have 0een 5!3.lete/ !r ann!un5e/#

Many t!. /evel!.ers are n!4 t!yin" 4ith the i/ea !1 /evel!.in" s.e5iality 3alls# S.e5iality 3alls are alrea/y a su55ess in the <est, 4hereas the 5!n5e.t is in its in1an5y in

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In/ia# )ne 5!ul/ venture s! 1ar as t! say s.e5iality an/ the3e 0ase/ retailin" 4ill /rive the "r!4th !1 !r"aniAe/ retailin" in In/ia#

%')AINS.D './AI0IN)
)r"anise/ retailin" "!t a le" u. /urin" D%%F 4ith the !.enin" !1 ne4 1!r3at st!res, ra.i/ "r!4th !1 e6istin" .layers, start(u. !1 ne4("enerati!n sh!..in" 3alls, the +!vern3entJs intenti!n !1 all!4in" a 5ertain level !1 1!rei"n /ire5t invest3ent in retail an/ the 1!r3ati!n !1 a retailersJ ass!5iati!n# <ith 5!nsu3er senti3ent .!sitive /urin" 3!st !1 D%%F, it le/ t! su0stantial s.en/in" a5r!ss a nu30er !1 5ate"!ries su5h as 5!nsu3er /ura0les, 5l!thin" an/ li1estyle, aut!3!0iles an/ tele5!3 .r!/u5ts# At the 0e"innin" !1 this /e5a/e, !r"aniAe/ retailin" a55!unte/ 1!r a 3ere PD#& 0illi!n in In/ia# This is !nly B#D> .er 5ent !1 the esti3ate/ t!tal retail 3arket# This share has alrea/y "r!4n t! D .er 5ent# +r!4th .r!9e5ti!ns 1!r retail 0usiness vary 4i/ely# S!3e stu/ies esti3ate that 0y D%BB, the share !1 !r"aniAe/ retail in the retail .ie 4ill 9u3. three ti3es t! rea5h >(? .er 5ent#

BI) BA&AA' A/ D.01I 2./'% S/A/I%NS! #irst ti3e a Discount 1yper3ar+et opens at a 2etro Station Panta!oon 'etai! opens 4 Big Bazaars at Wazirpur 5 Inder!o+ 2etro stations in De!hi 7antal!!n Retail -In/ia2 Li3ite/, the 5!untryCs lea/in" retailer, !.ens D I+ ASAARS in ;elhi# The t4! I+ ASAARS are l!5ate/ at the <aAir.ur an/ In/erl!k Metr! Stati!ns res.e5tively# This is the 1irst ti3e a /is5!unt hy.er3arket has !.ene/ at a stati!n an/ i" aAaar is .r!u/ t! 0e the 1irst t! !11er a never(0e1!re sh!..in" e6.erien5e t! the 3etr! 5!33uters# The nati!nal tally !1 I+ ASAAR is n!4 at D% takin" the t!tal tally !1 I+ ASAAR in NCR re"i!n t! '. !th I+ ASAAR, <aAir.ur , I+ ASAAR, In/erl!k have *)); ASAARS 4ithin the st!re# This takes the nati!nal tally !1 *!!/ aAaar t! =D an/ t!tal tally !1 *!!/ aAaar in NCR t! ># DB

I+ ASAAR 4ill .r!vi/e sh!..ers 4ith a 5!3.letely ne4 sh!..in" e6.erien5e an/ 3ake availa0le (a ran"e !1 .r!/u5ts 1!r every h!useh!l/ nee/ at never 0e1!re .ri5es Sh!..ers 1!r the 1irst ti3e 4ill have the 4i/est ran"e !1 .r!/u5ts in every se"3ent L <!3enCs A..arel, MenCs A..arel, A55ess!ries like 0elts an/ 0a"s, C!s3eti5s, +!l/ Ie4ellery, Ki/s <ear, Stati!nary an/ T!ys, *!!t4ear, 7lasti5s an/ H!3e ;T5!r .r!/u5ts, Utensils , H!3e A..lian5es, +i1t Arti5les, 1!!/ an/ "r!5ery ite3s#*!!/ aAaar 4ill !11er servi5es like ELive Kit5henC 4here 5ust!3ers 5an "et ve"eta0les 5ut an/ sele5t "ravies !1 their 5h!i5e, E+!l/en HarvestC .r!vi/in" 0est :uality "rain, .ulses , s.i5es, ERea/y t! 5!!kC an/ EHun"ry KyaC the rea/y t! eat 1!!/ se5ti!ns# In a//iti!n, re"ular *!!/ aAaar !11erin"s !1 +rains an/ 7r!visi!ns, *ar3 *resh *ruits , Ve"eta0les, ;rinks , evera"es, ;airy 7r!/u5ts, *a0ri5 Care .r!/u5ts, Musi5 Cassettes an/ C;Cs, Chill Stati!n, H!3e Care 7r!/u5ts, A55ess!ries, Kit5hen Linen# )n the !55asi!n !1 the laun5h, Mr# Kish!re iyani, Mana"in" ;ire5t!r, 7antal!!n Retail -In/ia2 Lt/#, sai/, N<e are very .r!u/ t! !.en D I+ ASAARS at the D Metr! Stati!ns in ;elhi# As has 0een the h!3e3akerCs e6.erien5e a5r!ss the 5!untry, the st!re is a su..!rt t! the h!3e3akerCs untirin" e11!rt !1 savin" the 3a6i3u3 4hile "ivin" the 0est t! her 1a3ily# )ur !.enin" !1 the D st!res in ;elhi a1ter the runa4ay su55ess !1 the !ther st!res at +ur"a!n , +haAia0a/ sh!4s !ur 5!33it3ent t! this re"i!n# It als! re1le5ts the l!ve an/ a11e5ti!n the .e!.le !1 this re"i!n have sh!4ere/ !n usUO Livin" u. t! its 3!tt! !1 NIs se sasta aur a55ha kahin nahinM, all .r!/u5ts in I+ ASAAR 4ill 0e availa0le at .ri5es l!4er than the MR7, !1ten u. t! ?%G /is5!unt# In a//iti!n t! this, vari!us !11ers, /is5!unts an/ .r!3!ti!ns 4ill 0e re"ularly hel/ at the st!re# The 5!nsu3er 4ill e6.erien5e a ne4 level !1 stan/ar/ in .ri5e, 5!nvenien5e an/ 5!31!rt, :uality, :uantity, an/ st!re servi5e levels# I+ ASAAR in its true hy.er3arket 3!/el 4ill !11er all !1 the a0!ve 1!r 0!th lea/in" 0ran/s as als! 1!r its .rivate la0els#

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A laCout 9hart of ig baGaar lo9ated at "ndraloH /A,O!T "N#EI

B# HEL7 ;ESK D# KI;S ACCESS)RIES =# IACKETS '# A A SUITS ># LA;IES T)7S ?# TRIAL R))M @# 7ILLARS USE; *)R ;IS7LAYIN+ IN*)RMATI)N -SISE CHART, SECTI)N ;ESCRI7TI)N2 F# <))LEN CL)THS *)R KI;S &# <INTER <EAR B%# KI;S CASUAL <EAR BB# KI;S IEANS AN; SH)RTS BD# IN*ANT SHIRTS AN; T(SHIRTS B=# MEN ACCESS)RIES L SUN+LASSES, <RIST <ATCHES ETC B'# S)*T T)YS B># H)ME ;EC)RATIVE ITEMS B?# MUSIC C)UNTER B@# LA;IES ETHINIC BF# LA;IES <ESTERN B&# LA;IES *)RMALS-)**ICE <EAR2 D%# LA;IES ACCESS)RIES L LIN+ERIES DB# LA;IES 7ER*UMERIES DD# LA;IES C)SMETICS D=# LU++A+E D'# *))T<EAR D=

D># S7)RTS D?# SCHEME ASE; 7R)M)TI)NAL ITEMS D@# CASH C)UNTER DF# H)ME *URNISHIN+ -CURTAIN CL)THS, CAR7ETS2 D&# MEN *)RMAL SHIRTS =%# MEN TR)USERS =B# MEN SUITS AN; LASERS =D# MEN *A RICS ==# MEN ETHINICS

#ESCR"PT"ON
HE/P #ES- L As y!u 5an see 1r!3 the lay!ut, the Hel. ;esk is l!5ate/ in a .la5e
4here every !ne has their 1irst si"ht that is in 1r!nt !1 the entran5e# This sh!4s that 4hen a .ers!n enters in t! 0i" 0aAaar it 5an "et all in1!r3ati!n a0!ut the st!res !1 0i" 0aAaar 1r!3 the .ers!n sittin" in the hel. /esk# Hel. ;esk uses .a"in" servi5e as a t!!l 1!r the 5!nvenien5e !1 its e3.l!yees an/ 5ust!3ers#

-"#S SECT"ON L The ki/s se5ti!n is l!5ate/ 9ust at the le1t 5!rner !1 the entran5e !1
0i" 0aAaar# In the ki/Cs se5ti!n ki/Cs a55ess!ries like /ia.ers, tr!lleys, su5kers, 4ater 0!ttles are availa0le in !ne .art# Ki/Cs 9a5kets an/ 0a0a suits are availa0le in an!ther .art# Ki/s 5asual 4ear -9eans an/ sh!rts2 are .la5e/ in !ne .art !1 it an/ in1ant shirts , t(shirts are als! .la5e/ in an!ther .art# In this se5ti!n the .illars are use/ 1!r /is.layin" in1!r3ati!n like siAe 5hart an/ se5ti!n /es5ri.ti!n# The a..arels are availa0le at a .ri5e !1 Rs>& !n4ar/s#

MENS SECT"ON L Ne6t t! it is the 3enCs se5ti!n that is in the 5enter# It is /ivi/e/
in t! 1ive .arts# At !ne .art 3en 1!r3al shirts are availa0le# In !ther .arts 3en tr!users, suits an/ 0laAers, 1a0ri5s an/ ethni5s are availa0le res.e5tively# Here the .ri5e ran"es 1r!3 a 3ini3u3 !1 Rs&& t! RsF&&#

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/A#"ES SECT"ON L Ne6t t! it is the la/ies se5ti!n that is in the e6tre3e ri"ht si/e#
The la/ies se5ti!n is se"re"ate/ in t! seven .arts# La/ies se5ti!n starts 1r!3 la/ies ethni5s, la/ies 4estern 4ear, la/ies 1!r3als -!11i5e 4ear2, la/ies a55ess!ries L lin"erieCs, la/ies .er1u3eries, an/ la/ies 5!s3eti5s res.e5tively# Here the .ri5e !1 the a..arel ran"es 1r!3 Rs&& t! RsB%%% a..r!6#

Promotional 89heme L <ith an a// !n t! the a0!ve .r!/u5ts there are vari!us !ther
.r!/u5ts 4hi5h are availa0le 4ith a .r!3!ti!nal s5he3e# The vari!us .r!/u5ts un/er this s5he3e in5lu/es "irl t(shirts, in1ant 4inter 4ear et5#

Non(Promotional 89heme L There are vari!us !ther .r!/u5ts availa0le 4ith!ut any
.r!3!ti!nal s5he3e 4hi5h in5lu/es 9eans, in1ant 0a0a suits, in1ant t(shirts, ki/s ni"ht 4ear, ki/s sal4ar suits et5#

S:ort8 Store L At the e6tre3e 5!rner there is a s.!rts st!re 4here vari!us kin/s !1
s.!rt ite3s are availa0le#

Food aGaar L The 1!!/ 0aAaar is in the Bst 1l!!r !1 the 0uil/in"# Vari!us kin/s !1
1!!/ ite3s, 1ruits an/ ve"eta0les are availa0le there# Sittin" arran"e3ents are 4ell 3a/e s! that .e!.le 5an sit an/ take tea, 5!11ee !r sna5ks !r any !ther 1!!/ ite3 an/ 5an rela6#

Ca8h Counter L The 5ash 5!unter is l!5ate/ 9ust near the e6it

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Produ9t /aCout Chart

0round Floor
B# La/ies <estern D# La/ies Ethni5 =# Saree an/ ;ress Materials '# Ni"ht 4ear$Lin"erie ># !ys an/ +irls ?# In1ants @# T!ys F# MenCs *!r3als &# MenCs Ethni5 B%# MenCs Casuals BB# MenCs A55ess!ries BD# MenCs 7arty B=# ;eni3 an/ T(shirts B'# S.!rts4ear B># *!!t4ear B?# H!3e Linen B@# Lu""a"e BF# Sun"lasses an/ <at5hes

Fir8t Floor
B# *ruits an/ Ve"eta0les D# +!l/en Ite3s =# Rea/y t! eat '# Rea/y t! 5!!k ># S4eets an/ *ars!n ?# S.i5es @# evera"e F# C!n1e5ti!naries &# Tea an/ C!11ee B%#7ers!nal Cars BB#7lasti5s BD#Utensils B=#Cr!5keries B'#A..lian5es

BIG BAZAAR AT GURGAON

From today, housewives and compulsive shoppers in Gurgaon need not step elsewhere for shopping. With Big Bazaar, the hypermarket (discount store) from antaloon !etail ("ndia) #td. opening its first outlet in $orth "ndia, they have a lot to choose from. %pread over an area of around &',''' s( ft, Big Bazaar offers a variety of products )* to +'* lower than the corresponding market price. ,fter consolidating its position in - cities . namely /ydera0ad, 1olkata,

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Bangalore and 2um0ai (#ower arel and 2ulund), Big Bazaar is all set to win t3 he hearts of people in 4elhi and Gurgaon.

%peaking at the launch, 2r. 1ishore Biyani, 5hief 1nowledge 6fficer, antaloon !etail ("ndia) said, 78he 5ompany was the first in "ndia to launch a hypermarket discount store 9 Big Bazaar. %eeing the tremendous response, today we are pleased to 0ring the same e:citement to shoppers in and around Gurgaon in the form of Big Bazaar with its variety, discounts and shopping am0ience. 8he main attraction at Big Bazaar is the product variety. 8he company will stock a0out ;,<',''' items. "n short, there is something for everyone.7

Big Bazaar has apparel and accessories for men, women and children 0esides 5osmetics, 8oys, /ome $eeds, /ousehold ,ppliances, Gift items, =ewellery, #uggage, #inen, and a lot more. Food Bazaar, with an area of around ;',''' s( ft is also a part of Big Bazaar offering products at wholesale rates 0elow the 2! . 8o attract regular 0azaar9goers, a mandi has 0een created within Food Bazaar where 5onsumers could touch, feel, pick > choose products. 8his choice has 0een supplemented 0y the provision of packaged food for the Westernized shoppers. Food Bazaar will stock around ;',''' stock keeping units (%1?s). 8hese will include provisions, vegeta0les, fruits and fresh produce, F25G products, 0akery products, 0asic staples, cereals, pulses, cooking oils, flour, spices, dry fruits, health food, 0a0y food, dairy products, drinks, 0everages as well as ready9to9eat and ready9to9cook product3 s. 8here are special purchase offers and discounts worked out with several leading 0rands e:clusively for Food Bazaar customers making shopping at Food Bazaar highly afforda0le.

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Re8ear9h Ob@e9ti=e

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O JECT"4E OF THE ST!#,+

Main !09e5tive !1 the stu/y is t! 1in/ !ut the 0uyin" 0ehavi!r !1 the 5ust!3ers 5!3in" in t! i" aAaar# There are s!3e e6tensive !09e5tives 1!r the stu/y 4hi5h are liste/ 0el!4# B# T! /eter3ine the 5urrent status !1 i" aAaar# D# T! 1in/ !ut the 5ust!3ers res.!nse t!4ar/s i" aAaar# =# T! stu/y the satis1a5ti!n level !1 5ust!3ers in /i11erent attri0utes !1 i" aAaar#

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Re8ear9h MethodologC

=%

RE EARC! "ET!ODOLO#$
Te5hn!l!"y an/ 5ust!3ers tastes an/ .re1eren5es .lays a vital r!le in t!/ayCs "enerati!n# Resear5h Meth!/!l!"y is a set !1 vari!us 3eth!/s t! 0e 1!ll!4e/ t! 1in/ !ut vari!us in1!r3ati!nCs re"ar/in" 3arket strata !1 /i11erent .r!/u5ts# Resear5h Meth!/!l!"y is re:uire/ 1!r every in/ustrial servi5e in/ustries 1!r "ettin" a5:uire kn!4le/"e !1 their .r!/u5ts#

Period of StudC+ This stu/y has 0een 5arrie/ !ut 1!r a 3a6i3u3 .eri!/ !1 @ 4eeks# Area of 8tudC+ The stu/y is e65lusively /!ne in the area !1 3arketin"# It is a .r!5ess
re:uirin" 5are, s!.histi5ati!n, e6.erien5e, 0usiness 9u/"3ent, an/ i3a"inati!n 1!r 4hi5h there 5an 0e n! 3e5hani5al su0stitutes#

Sam:ling #e8ign+ The 5!nvenien5e sa3.lin" is /!ne 0e5ause any .r!0a0ility

sa3.lin" .r!5e/ure 4!ul/ re:uire /etaile/ in1!r3ati!n a0!ut the universe, 4hi5h is n!t easily availa0le 1urther, it 0ein" an e6.l!rat!ry resear5h#

Sam:le Pro9edure+ In this stu/y N5!nvenien5e sa3.lin" .r!5e/ure is use/#

C!nvenien5e sa3.lin" is .re1erre/ 0e5ause !1 s!3e li3itati!n an/ the 5!3.le6ity !1 the ran/!3 sa3.lin"# Area sa3.lin" is use/ in 5!30inati!n 4ith 5!nvenien5e sa3.lin" s! as t! 5!lle5t the /ata 1r!3 /i11erent re"i!ns !1 the 5ity an/ t! in5rease relia0ility#

Sam:ling SiGe+ The sa3.lin" siAe !1 the stu/y is D%% users# #ata Colle9tion+
;ata is 5!lle5te/ 1r!3 vari!us 5ust!3ers thr!u"h .ers!nal intera5ti!n# S.e5i1i5 :uesti!nnaire is .re.are/ 1!r 5!lletin" /ata# ;ata is 5!lle5te/ 4ith 3ere intera5ti!n an/ 1!r3al /is5ussi!n 4ith /i11erent res.!n/ents

=B

Tool8 of AnalC8i8+ ( The 3arket survey an/ the te5hni:ues 1!r 3arketin" an/
invest3ent !1 1inan5e is 5arrie/ !ut 0y .hysi5ally intera5tin" 4ith the .!tential 5ust!3ers in 0i" 0aAaar#

Resear5h ;esi"n: ( The resear5h 4!rk is e6.l!rat!ry in nature, an/ is 3eant t!

.r!vi/e the 0asi5 in1!r3ati!n re:uire/ 0y resear5h !09e5tives# It is a .reli3inary stu/y 0ase/ !n .ri3ary /ata an/ the 1in/in"s 5an 0e 5!ns!li/ate/ a1ter a /etaile/ 5!n5lusive stu/y has 0een 5arrie/ !ut#

=D

/imitation8

==

LI"ITATION
*reparation of a pro"ect report and concluding a research is a hole process hole hich is carried out in a number of steps. Therefore through out the at every step. In the present study e may assume follo ing limitation. 1. ,. -. &. +ata dont represent entire population behavior. It is very difficult to measure perception by means of mathematical calculation. This research as done in +elhi and gurgaon city only hence this (onclusion is valid only for +elhi and gurgaon. It as assumed that respondent have the kno ledge of the choice that ere given in the .uestionnaire and respondent ere compelled to choose only from given alternatives. The res.!n/ent vie4 .!int !n the stu/y$:uesti!nnaire .urely 9u/"3ent an/ 3ay 0e in/u5e/ 0y !ther reas!ns als!#

process of research there are a number of difficulties encountered by researcher,

='

Ana!ysis

=>

ANA/,S"S
The survey is /!ne !n 0i" 0aAaar# Survey is /!ne !1 D%% res.!n/ents !1 ;elhi 4h! 5!3e t! visit 0i" 0aAaar# A s.e5i1i5 :uesti!nnaire is .re.are/ 1!r the 5ust!3ers an/ /ata is !0taine/ 1r!3 the3 0y 3!vin" ar!un/ 0i" 0aAaar an/ .ers!nally intera5tin" 4ith the3# The 5ust!3ers "ave valua0le in1!r3ati!n re"ar/in" their 5!nsu3.ti!n .attern in 0i" 0aAaar# All in1!r3ati!ns are 5!lle5te/ an/ a .r!.er analysis is /!ne# All the analysis an/ its inter.retati!ns are /is5usse/ 0el!4# Ea5h !1 the analysis is /!ne as .er the in1!r3ati!n !0taine/ 1r!3 the 5ust!3ers an/ a seri!us inter.retati!n has 0een /!ne t! 0est !1 3y e11!rt#

=?

1igher Income 2roup 'iddle Income 2roup 3o er Income 2roup 4o Income 2roup

/0 /00 ,00 ,/0

"NCOME 0RO!P

INCO"E #RO%P

/0 ,/0 1igher Income 2roup 'iddle Income 2roup /00 ,00 3o er Income 2roup 4o Income 2roup

=@

AnalC8i8+ The a0!ve /ia"ra3 sh!4s the /istri0uti!n !1 in5!3e level !1 5ust!3ers
5!3in" in t! 0i" 0aAaar# A3!n" the D%% res.!n/ents >%G !1 5ust!3ers are !1 3i//le in5!3e level that is 0et4een RsD%%%% L ?%%%%# Least nu30er !1 5ust!3ers visitin" i" 0aAaar are the hi"her in5!3e level .e!.le that 5!nstitute !nly >G# The l!4er in5!3e level !1 .e!.le 5!3in" t! 0i" 0aAaar 5!nstitutes !1 D%G# D>G !1 .e!.le 0el!n" t! n! in5!3e "r!u. 4hi5h 3!stly 5!nsists !1 stu/ents#

"nter:retation+

i" 0aAaar is the hu0 !1 sh!..in" 1!r 3i//le level in5!3e "r!u.

.e!.le 0e5ause !1 its reas!na0le .ri5e !n its ea5h .r!/u5t 5ate"!ry# The hi"her(level in5!3e "r!u. .e!.le /!nCt .re1er t! /! sh!..in" in 0i" 0aAaar, as it /!esnCt /eal 4ith 0ran/e/ .r!/u5ts# The hi"her(level in5!3e "r!u. .e!.le are very status 5!ns5i!us an/ their .sy5h!l!"y is su5h ty.e that they /!nCt .re1er 3u5h t! visit 0i" 0aAaar, as it is a /is5!unte/ st!re# The l!4er in5!3e "r!u. .e!.le 5!3e in t! 0i" 0aAaar as they "et "!!/s at a /is5!unte/ .ri5e# Hen5e 0i" 0aAaar sh!ul/ in5lu/e 0ran/e/ .r!/u5ts in its .r!/u5t 5ate"!ry, 4hi5h 4ill en5!ura"e hi"her in5!3e "r!u. .e!.le t! 5!3e in t! 0i" 0aAaar# 7r!0a0ly n!t 3u5h !1 l!4er in5!3e "r!u. .e!.le 5!3e t! 0i" 0aAaar as they /!nCt like t! have any sh!..in" e6.erien5e rather they 9ust "! 1!r near 0y st!re 4here they 5an "et their ne5essity "!!/s# Even they .ur5hase "!!/s !n a re"ular 0asis !n a s3all :uantity# S! they /!nCt have 3u5h interest t! 5!3e t! 0i" 0aAaar an/ /! sh!..in"#

=F

Pur:o8e behind =i8iting big baGaar

)hopping 6uting $oth

50 10 -0

P%RPO E

-00 )hopping 6uting 500 100 $oth

AnalC8i8+

)ut !1 the D%% res.!n/ents ?%G !1 res.!n/ents visit 0i" 0aAaar 1!r

sh!..in", B%G 1!r !utin" an/ =%G visit 0i" 0aAaar 1!r 0!th the .ur.!ses#

"nter:retation+

*r!3 this I inter.ret that 0i" 0aAaar is .urely a sh!..in" 5!3.le6

0ut it als! 1a5ilitates a 5ertain kin/ !1 a30ien5e an/ /e5!ru3 t! the .e!.le that they als! visit it 1!r the .ur.!se !1 !utin"# The in1rastru5ture an/ a30ien5e !1 0i" 0aAaar is s! that

=&

.e!.le even like t! "! there even als! they /!nCt have t! .ur5hase anythin"# 7e!.le en9!y /!in" sh!..in" in 0i" 0aAaar# This is very ni5e 1!r it as !1ten 5ust!3ers .ur5hase s!3e

2arment 6utlet 7oot ear 6utlet 7ood (ourt 8ntertainment 2ift (orner 9e ellery and :atches )tore
"!!/s 4hile 3!vin" I the 0uil/in"#

&00 1/0 ,00 100 100 /0

#emand for other retail outlet8 in a mall

'%

,arment outlet )'( )'( *( -oot .ear outlet &'( -ood court entertainment +'( )*( ,i-t corner /e.elery and .atche0

AnalC8i8+

The a0!ve "ra.h sh!4s that '%G !1 .e!.le visit "ar3ent !utlet in a 3all

!ther than that !1 0i" 0aAaar# D%G !1 .e!.le als! .re1er t! visit 1!!/ 5!urt in a 3all !ther than 0i" 0aAaar# B>G !1 the .e!.le "! t! 1!!t4ear !utlet in a 3all !ther than 0i" 0aAaar# B%G !1 .e!.le als! "! t! 3all 1!r entertain3ent .ur.!se# S!3e .e!.le that are B>G ea5h als! visit "i1t 5!rner st!re an/ 9e4ellery , 4at5hes st!re in a 3all !ther than 0i" 0aAaar#

"nter:retation+

*r!3 this analysis I 5!3e t! kn!4 that 3!st !1 the .e!.le ten/ t!

visit "ar3ent !utlets in a 3all !ther than 0i" 0aAaar as it has s!3e e65lusive 0ran/e/ !utlets# 7e!.le als! "! 1!r 1!!t4ear st!res as 3alls have 0ran/e/ 1!!t4ear st!res in it# 7e!.le "! 1!r 4at5hin" 3!vies t! 3all 1!r entertain3ent# Yet a 1e4 .e!.le visits "i1t 5!rners an/ 9e4ellery st!res in a 3all# This is !1 5!urse a threat 1!r 0i" 0aAaar that it is n!t a0le t! attra5t 5ust!3ers 1r!3 !ther retail !utlets an/ retain the3 4ith it# i" 0aAaar

'B

sh!ul/ /e1initely in5lu/e 3!re !1 0ran/e/ .r!/u5ts in its .r!/u5t 5ate"!ry in !r/er t! 0rin" in the 5ust!3ers !1 3all t! it an/ retain the3 4ith it# It 5an in5lu/e s!3e !1 the e65lusive 0ran/e/ !utlets !1 5l!ths an/ 9e4ellery in it in !r/er t! attra5t the 0ran/ 5h!!sy 5ust!3ers#

Produ9t8 mo8tlC :ur9ha8ed bC 9u8tomer8 in big baGaar

(lothes 2rocery 7ood Item 3eather Item 8lectronic Item 2ift Item Any other Item 500 ;00 /00 ,/0 1/0 100 100

'D

Any other Item 2ift Item 8lectronic Item 3eather Item 7ood Item 2rocery (lothes 00 ,00 &00 500 <00 )eries1

AnalC8i8+

This 5hart 5learly in/i5ates that the /e3an/ 1!r "r!5ery that is @%G is

hi"hest 0y the 5ust!3ers 1!ll!4e/ 0y 5l!thes rate/ ?%G# The ne6t hi"hest /e3an/ is 1!r 1!!/ ite3s that is >%G# D>G /e3an/ is 1!r leather ite3s in 0i" 0aAaar# Ele5tr!ni5 ite3s h!l/s B>G !1 /e3an/ an/ "i1t ite3s an/ !ther ite3s has a /e3an/ !1 !nly B%G 0y the 5ust!3ers !1 0i" 0aAaar#

"nter:retation+ *r!3 this analysis I inter.ret that 5ust!3ers /e3an/ are hi"h 1!r
"r!5ery an/ 5l!thes 1!ll!4e/ 0y 1!!/ ite3s in 0i" 0aAaar# Ele5tr!ni5 ite3s have a little /e3an/ 0y the 5ust!3ers# +i1t ite3s an/ !ther ite3s are n!t 3u5h in /e3an/ 0y the 5ust!3ers# I 5an inter.ret that 5l!thes, "r!5ery an/ 1!!/ ite3s are the 3a9!r .r!/u5ts 4hi5h h!l/ 3a6i3u3 nu30er !1 5ust!3ers# S! 0i" 0aAaar sh!ul/ 3aintain its l!4 .ri5in" an/ .r!/u5t :uality t! kee. h!l/ !1 the 5ust!3ers an/ als! it sh!ul/ kee. 3!re

'=

:ualitative .r!/u5ts !1 "i1t an/ leather ite3s s! that .e!.le 4!ul/ "! 1!r 3!re .ur5hase !1 these ite3s 1r!3 it# i" 0aAaar has 3any l!5al 0ran/e/ .r!/u5ts !1 "r!5ery an/ 5l!ths an/ it is su55ess1ully sellin" it# It sh!ul/ als! in5lu/e 0ran/e/ .r!/u5ts s! that 3!re sales 5an take .la5e#

EE:enditure :attern of 9u8tomer8 9oming in to big baGaar

$elo /00 /00=1000 1000=1/00 1/00=,000 'ore than ,000

110 150 ,,0 ,,0 ,90

''

E1PENDIT%RE PATTERN

110 ,90 150 $elo /00

/00=1000 1000=1/00 1/00=,000 'ore than ,000

,,0

,,0

AnalC8i8+ <e 5an 5learly see 1r!3 this "ra.h that 3a9!rity !1 the 5ust!3ers s.en/ a
l!t in 0i" 0aAaar that is D&G !1 .e!.le s.en/ 3!re than RsD%%% in a sin"le visit t! 0i" 0aAaar# E:ual nu30er !1 .e!.le that is DDG !1 .e!.le ea5h s.en/ Rs B%%%(B>%% an/ Rs B>%%(D%%% res.e5tively in a visit t! 0i" 0aAaar#B?G !1 .e!.le s.en/ Rs >%%(B%%% an/ !nly BBG !1 5ust!3ers are there 4h! s.en/s less than Rs>%% in their visit t! 0i" 0aAaar#

"nter:retation+ *r!3 this I inter.ret that 3!st !1 the 5ust!3ers .ur5hase "!!/s in
0ulk 4hi5h lea/s the3 t! s.en/ a l!t# V!lu3e sales are hi"h in 0i" 0aAaar# Cust!3ers ten/ t! .ur5hase 3!re "!!/s 1r!3 0i" 0aAaar as it .r!vi/es "!!/s at a /is5!unte/ rate# 7r!0a0ly th!se .ers!ns 4h! s.en/ 3!re in a visit t! 0i" 0aAaar are .ur5hasin" !n a 3!nthly 0asis# Th!se 5ust!3ers 4h! are s.en/in" very less 3!ney that is 0el!4 Rs >%% are 3!stly 5!3in" in 9ust t! 3!ve ar!un/ 0i" 0aAaar an/ s.en/ ti3e# In the .r!5ess they

'>

use/ t! s.en/ 3!ney !n 1!!/ ite3s an/ als! .ur5hase s!3e .r!/u5ts 4hile r!a3in" in it# I3.ulse 0uyin" 0ehavi!r !1 5ust!3ers 5!3es in t! .lay t! a lar"e e6tent# M!re /is5!unts shall 0e .r!vi/e/ t! .e!.le 4h! /!es 0ulk .ur5hase# This 4ill en5!ura"e .e!.le t! .ur5hase 3!re .r!/u5ts#

Time 8:ent bC 9u8tomer8 in 8ho::ing in big baGaar

3ess than half an hour 1alf an hour to 1 hour 1 hour to 1 1>, hours 1 1>, hours to , hours 'ore than , hours 100 -00 /00 &00 ,00

'?

'ore than , hours 1 1>, hours to , hours 1 hour to 1 1>, hours 1alf an hour to 1 hour 3ess than half an hour 00 ,00 &00 500 )eries1

AnalC8i8+ 7e!.le s.en/ a l!t !1 ti3e in sh!..in" in 0i" 0aAaar# Ma9!rity !1 the
res.!n/ents sai/ that they s.en/ at least B h!ur t! B V h!urs in 0i" 0aAaar# '%G res.!n/ents als! sai/ that they s.en/ B V h!urs t! D h!urs in their visit t! 0i" 0aAaar# )nly B%G !1 .e!.le sai/ that they s.en/ very little ti3e that is less than hal1 an h!ur in 0i" 0aAaar#

"nter:retation+ As .er the "iven /ata I inter.ret that 5ust!3ers are very .r!/u5t
5h!!sy n!4 a /ays an/ thatCs 4hy they s.en/ a l!t !1 ti3e in sh!..in" in 0i" 0aAaar# 7r!0a0ly 5ust!3ers 3i"ht even 0e s.en/in" 3!re ti3e in 0i" 0aAaar as it .r!vi/es a very ni5e a30ien5e an/ at3!s.here 1!r the .e!.le t! sh!. in# Hen5e th!se .ers!ns 4h! s.en/ hal1 an h!ur !r less than hal1 an h!ur in 0i" 0aAaar are th!se .ers!ns 4h! 9ust 5!3e t! .ur5hase li3ite/ .r!/u5ts an/ 5!3e !nly 0e5ause !1 l!4 .ri5in" !1 .r!/u5ts# 7e!.le als! s.en/ 3u5h ti3e in it 0ut .ur5hase very 1e4 "!!/s# The sales .ers!nnel sh!ul/ 1!5us !n the .e!.le 4h! take l!n" ti3e in sh!..in" an/ .ur5hases a l!t an/ .r!vi/e s.e5ial kin/ !1 servi5e t! the3 as they are the 3a9!r 5ust!3ers#

'@

Com:ari8on of footfall8 in 2eeHdaC8 and 2eeHend8

:eeks days :eekends &00 500

'F

2OOT2ALL

&00 :eeks days :eekends 500

AnalC8i8+ The a0!ve "ra.h sh!4s that 3!re nu30er !1 .e!.le 5!3es t! 0i" 0aAaar in
4eeken/s than that !1 4eek /ays #'%G !1 .e!.le visits 0i" 0aAaar in 4eek/ays 4here as ?%G !1 .e!.le visit 0i" 0aAaar in 4eeken/s#

"nter:retation+ I 5an 5learly inter.ret 1r!3 this that 3!st !1 the .e!.le ten/ t! visit
0i" 0aAaar in 4eeken/s rather than that !1 4eek /ays# There are 3!re 1!!t1alls in 0i" 0aAaar in 4eeken/s than that !1 4eek /ays# Th!u"h there is n!t 3u5h /i11eren5e as '%G !1 .e!.le visit 0i" 0aAaar in 4eek /ays hen5e in 4eeken/s the 1!!t1all in5reases 0y B%G# As .e!.le 5!3e 3!re in 4eeken/s, s! 0i" 0aAaar sh!ul/ kee. it !.en 1!r 3!re ti3e in 4eeken/s# The in1rastru5ture 5an 0e 5han"e/ a 0it in 4eeken/s s! that 5ust!3ers 5an see 3!re .r!/u5ts 5learly an/ 5an 3!ve ar!un/ 5!31!rta0ly# In !r/er t! 0rin" in 3!re nu30er !1 5ust!3ers in 4eek /ays 0i" 0aAaar sh!ul/ .r!vi/e s!3e s5he3es in 4eek /ays 4hi5h 4ill en5!ura"e .e!.le t! 5!3e in t! it in 4eek /ays als!# Hen5e the 5r!4/ is 3!re in 4eeken/s an/ 0i" 0aAaar sh!ul/ avail 3!re .arkin" s.a5es 1!r its 5ust!3ers in 4eeken/s# It 5an 3ake s!3e te3.!rary arran"e3ent 1!r .arkin" every 4eeken/# It sh!ul/ n!t s.en/ 3u5h 3!ney in a/vertisin" an/ /is.layin" !1 .r!/u5ts in 4eek/ays rather it sh!ul/ a/vertise an/ /is.lay .r!/u5ts 3!re in 4eeken/s as 3!re nu30er !1 .e!.le 5!3es in 4eeken/s#

'&

Cu8tomer8 :referen9e of timing to =i8it big baGaar

10 A.'. = 5 *.'. 5 *.'. =10*.'.

>%

&,0 /<0

TI"E PRE2ERENCE

&,0 /<0

10 A.'. = 5 *.'. 5 *.'. =10*.'.

AnalC8i8+ The a0!ve .ie 5hart sh!4s that 3!st !1 the .e!.le .re1er t! visit 0i" 0aAaar
in evenin" ti3e than that !1 the /ayti3e# )nly 'DG !1 .e!.le ten/ t! visit 0i" 0aAaar /urin" /ayti3e 4hile >FG !1 .e!.le ten/ t! visit 0i" 0aAaar /urin" evenin" ti3e#

"nter:retation+ *r!3 the a0!ve analysis I inter.ret that evenin" ti3e is the .eak
ti3e 1!r 0i" 0aAaar an/ /ayti3e is the !11 .eak ti3e 1!r 0i" 0aAaar# There is 3!re nu30er !1 .e!.le 1!un/ in 0i" 0aAaar /urin" evenin" ti3e than that !1 /ayti3e# 7r!0a0ly 3!re !1 .r!/u5ts are 0ein" s!l/ /urin" evenin" ti3e in 0i" 0aAaar than that !1 /ayti3e# i" 0aAaar shall .r!vi/e s!3e s.e5ial !11erin"s /urin" /ayti3e s! that 3!re .e!.le sh!ul/ 5!3e in /urin" /ayti3e# It 5!ul/ !11er s!3e s.e5ial kin/ !1 .r!/u5t in /ayti3e, 4hi5h 4ill 0e n!t availa0le /urin" evenin" ti3e# In this 4ay it 4ill 0rin" in 3!re nu30er !1 .e!.le /urin" /ay ti3e 1!r "ettin" the s.e5ial kin/ !1 .r!/u5ts 0ut al!n" 4ith that it 4ill 0e a0le t! sale !ther .r!/u5ts as .e!.le /! a l!t !1 i3.ulse 0uyin" at 0i" 0aAaar

Com:ari8on of 9u8tomer8 :ur9ha8ing 2ith :lanned li8t of :rodu9t8 and :ur9ha8ing :rodu9t8 on an un:lanned ba8i8

>B

?es 4o

<00 ,00

PLANNED AND %NPLANNED 3%$ER

,00

?es 4o

<00

AnalC8i8+

As sh!4n in the "ra.h !ut !1 3y t!tal res.!n/ents !1 D%%, F%G !1

5ust!3ers 5!3e t! 0i" 0aAaar 4ith a .lanne/ list !1 .r!/u5ts# )nly D%G !1 .e!.le 5!3e in t! 0i" 0aAaar 4ith!ut any .lanne/ list !1 .r!/u5ts t! 0e .ur5hase/ 1r!3 0i" 0aAaar#

>D

"nter:retation+

As .er the /ata !0taine/ 1r!3 the 5ust!3ers !1 0i" 0aAaar I

inter.ret that 3!st !1 the 5ust!3ers 5!3es in t! 0i" 0aAaar 4ith a .lanne/ list !1 .r!/u5ts# *e4 5ust!3ers 5!3e t! 0i" 0aAaar 4ith!ut any .lanne/ list !1 .r!/u5ts an/ .ur5hases .r!/u5ts /e.en/in" !n their sele5ti!n# These .e!.le 0asi5ally 5!3e t! the 3all an/ hen5e "et in t! 0i" 0aAaar# ;e.en/in" !n the .r!/u5t 5ate"!ry an/ 0ran/ an/ :uality !1 .r!/u5ts they .ur5hases "!!/s# S!3e 5!u.les 5!3e t! 3all an/ "! t! 1!!/ 0aAaar t! have 1!!/ t!"ether an/ t! have 5hit 5hat a3!n" the3# The 5ust!3er 4h! 5!3es 4ith a .lanne/ list !1 .r!/u5ts .ur5hases 3!re .r!/u5ts than that !1 the 5ust!3ers 4h! 5!3es 4ith!ut any .lanne/ list !1 .r!/u5ts# S! 0i" 0aAaar sh!ul/ .r!vi/e 3!re variety an/ essential "!!/s s! that 3!re nu30er !1 .e!.le sh!ul/ 5!3e in 4ith a .lanne/ list !1 .r!/u5ts#

rand :referen9e of 9u8tomer8 in big baGaar

>=

?es 4o +epends on category

100 /00 &00

3RAND PRE2ERENCE

100 &00

?es 4o /00 +epends on category

AnalC8i8+ As seen in the a0!ve 5hart it is 5learly kn!4n that !nly B%G !1 .e!.le
5!3e in t! 0i" 0aAaar 4ith a list !1 0ran/s in a/van5e# >%G !1 .e!.le 5!3.letely /eny that they /!nCt .re.are in list !1 0ran/ in a/van5e# '%G !1 .e!.le t!l/ that they .re.are a list !1 0ran/ /e.en/in" !n the .r!/u5t 5ate"!ry#

"nter:retation+ *r!3 this I inter.ret that 5ust!3ers /!nCt !.t 1!r 3u5h 0ran/
.re1eren5e 4hile .ur5hasin" .r!/u5ts in 0i" 0aAaar# A 1e4 5ust!3ers sear5h 1!r 0ran/s 0ut /e.en/in" !n the .r!/u5t 5ate"!ry# Cust!3ers .r!0a0ly /!nCt /e5i/e 1!r 0ran/s !n .r!/u5ts as there are n!t 3u5h !1 kn!4n 0ran/e/ .r!/u5ts availa0le at 0i" 0aAaar# )n .r!/u5t 5ate"!ries like "r!5ery an/ 5l!thes, 0i" 0aAaar has 3any l!5al 0ran/e/ .r!/u5ts# Cust!3ers .ur5hase a l!t !1 these, as itCs 5hea. in .ri5e even th!u"h its :uality is n!t s! "!!/# As 3!st !1 the 5ust!3ers 0el!n" t! l!4er 5lass an/ 3i//le 5lass .e!.le, they .ur5hase th!se l!5al 0ran/e/ .r!/u5ts as it "ives the3 value 1!r 3!ney# ;i11erent .r!/u5ts !1 the sa3e 5ate"!ry have /i11erent .ri5es# Kuality !1 .r!/u5ts varies 4ith the .ri5e# This ena0les 5ust!3iAati!n !1 .r!/u5ts 1!r vari!us ty.es !1 5ust!3ers# Cust!3ers sear5h 1!r 0ran/s 3!stly in a..arel se5ti!n# S!3e 5ust!3ers als! .re /e5i/es the 0ran/

>'

!n the l!5al 3anu1a5ture/ "r!5ery an/ 1!!/ .r!/u5ts !1 0i" 0aAaar# i" 0aAaar sh!ul/ in5lu/e 3!re !1 the 0ran/e/ .r!/u5ts in its ea5h 5ate"!ry s! that 5ust!3ers have 3!re !.ti!ns t! 5h!!se a3!n" the 0ran/s# This 4ill 0rin" in 3!re nu30er !1 .e!.le t! 0i" 0aAaar, 4hi5h 4ill /e1initely in5rease the sales#

Com:ari8on of brand :referen9e on different :rodu9t 9ategorC

>>

(loths 2rocery 2ift Items 8lectronic Items 3eather Items Any 6ther Item

&00 &00 --0 ,/0 ,0 1,0

Ite m

Ite m

ce ry

th s

Ite m

( lo

le ct ro

3e

2 if t

AnalC8i8+ This "ra.h sh!4s that 5l!ths an/ "r!5ery are the !nly t4! ite3s !n 4hi5h
5ust!3ers 3!stly .re1er the 0ran/s that is '%G ea5h# ==G 0ran/ .re1eren5e is !n "i1t ite3s an/ D>G is !n ele5tr!ni5 ite3s# ran/ .re1eren5e !n leather ite3s is DG an/ BDG !n any !ther ite3#

ny

6 th er

er

at h

2 ro

ni c

>?

It

em

&/0 &00 -/0 -00 ,/0 ,00 1/0 100 /0 00

)eries1

"nter:retation+ *r!3 this I inter.ret that s!3e !1 the .r!/u5ts 0ran/ are .re/e5i/e/
in a/van5e an/ 1!r s!3e !1 the .r!/u5ts 5ust!3ers /!nCt at all .re/e5i/e any 0ran/# As .er ele5tr!ni5 "!!/s are 5!n5erne/ 5ust!3ers .re/e5i/e the 0ran/ as 3any 0ran/e/ ele5tr!ni5 .r!/u5ts are availa0le in 0i" 0aAaar# The 5ust!3ers .re/e5i/es 0ran/s !n 5l!ths an/ "r!5ery 3!st as 0i" 0aAaar .r!/u5es 3u5h !1 l!5al 0ran/s an/ als! have s!3e 4ell kn!4n 0ran/e/ .r!/u5ts !1 5l!thes 4ith it like 1lyin" 3a5hine 9eans#

>@

(ash *ayment (redit (ard +ebit (ard

;-0 ,10 50

Mode of :aCment of 9u8tomer8 in big baGaar

"ODE O2 PA$"ENT

50 ,10 (ash *ayment (redit (ard +ebit (ard ;-0

AnalC8i8+ As .er 3y stu/y is 5!n5erne/, !ut !1 the t!tal res.!n/ents @=G !1 .e!.le
3ake 5ash .ay3ent in 0i" 0aAaar# DBG !1 the3 uses 5re/it 5ar/ as their 3!/e !1 .ay3ent an/ ?G !1 the .e!.le 3akes .ay3ent in 0i" 0aAaar thr!u"h their /e0it 5ar/

>F

"nter:retation+ As .er the !0taine/ /ata I inter.ret that 3a6i3u3 nu30er !1

.e!.le 3akes 5ash .ay3ent in 0i" 0aAaar# A 1ra5ti!n !1 .e!.le uses their 5re/it 5ar/ 1!r .ay3ent in 0i" 0aAaar an/ a very 1e4 .e!.le uses their /e0it 5ar/ 1!r .ay3ent# I 5an inter.ret that :ui5k e65han"e !1 3!ney 1!r "!!/s is /!ne in 0i" 0aAaar as 3!st !1 the .e!.le 3!/e !1 .ay3ent is 5ash .ay3ent# Hen5e s!3e ti3es 0i" 0aAaar has t! 4ait 1!r a sh!rt ti3e .eri!/ as s!3e !1 the 5ust!3ers 3ake their .ay3ent thr!u"h 5re/it an/ /e0it 5ar/

>&

Cu8tomer8 mode of tran8:ort to big baGaar

1ired @ehicle T o= heeler 7our= heeler Any 6ther

100 &00 /00 00

"ODE O2 TRAN

PORT

00

100 1ired @echle

/00 &00

o=

heeler heeler

7our=

Any 6ther

AnalC8i8+ Ar!un/ >%G !1 the t!tal res.!n/ent !1 D%% that is B%% .e!.le 5!3es in t!
0i" 0aAaar 4ith their !4n 1!ur 4heelers# The se5!n/ 3a9!rity !1 .e!.le 5!nsist !1 .e!.le ri/in" t4! 4heeler an/ 5!3in" in t! 0i" 0aAaar# )nly B%G !1 .e!.le !1 the t!tal res.!n/ent visits 0i" 0aAaar !n hire/ vehi5les# N!ne !1 the 5ust!3ers !1 the t!tal res.!n/ent 5!3es in any !ther 3!/e !1 trans.!rt#

"nter:retation+ *r!3 the a0!ve /ata I inter.ret that there are 3!re nu30er !1 1!ur
4heelers 5!3in" 1!un/ in 0i" 0aAaar than that !1 t4! 4heelers# 7e!.le .re1er 3!re t! "!

?%

t! 0i" 0aAaar in 1!ur 4heelers than that !1 t4! 4heelers# A 1e4 .e!.le are 1!un/ 4h! 5!3es in t! 0i" 0aAaar 4ith a hire vehi5le# 7r!0a0ly they 3i"ht 0e the t!urists#

ParHing 8:a9e a=ailabilitC in big baGaar

?B

3ess than ade.uate Ade.uate 'ore than ade.uate

&/0 &/0 100

A4AILA3ILIT$ O2 PAR5IN#

PACE

100 3ess than ade.uate &/0 Ade.uate 'ore than ade.uate

&/0

AnalC8i8+ As it is sh!4n in .ie 5hart 3!st !1 the .e!.le say 0i" 0aAaar /!es n!t
.r!vi/e a/e:uate .arkin" s.a5e# E:ual nu30er !1 .e!.le als! says that a/e:uate s.a5e is .r!vi/e/ 1!r .arkin" 0i" 0aAaar# )nly B%G !1 .e!.le say that 3!re than a/e:uate s.a5e is availa0le 1!r .arkin" in 0i" 0aAaar#

"nter:retation+ AnalyAin" the a0!ve /ata, I inter.ret that 5ust!3ers are n!t
satis1ie/ 4ith the .arkin" s.a5e availa0ility .r!vi/e/ 0y 0i" 0aAaar# Hen5e itCs a threat 1!r 0i" 0aAaar as it 3ay l!!se its 5ust!3ers 0e5ause !1 less .arkin" s.a5e availa0ility# Even th!u"h 3any 5ust!3ers say a/e:uate s.a5e is availa0le 1!r .arkin" in 0i" 0aAaar 0ut als! it is a threat 1!r 0i" 0aAaar as it is seen 3!re nu30er !1 .e!.le are e6.e5te/ t! 5!3e in t! 0i" 0aAaar# In h!li/ays .r!0a0ly it 4ill 0e very /i11i5ult 1!r 5ust!3ers t! .ark their vehi5le in 0i" 0aAaar#

?D

Cu8tomer8 :referen9e to2ard8 -irana 8tore

?=

?es 4o

</0 1/0

PRE2ERENCE TO6ARD 5IRANA TORE

1/0

?es 4o

</0

?'

AnalC8i8+ )ut !1 3y t!tal res.!n/ent !1 D%% 5ust!3ers, F>G !1 the3 says they "! t!
their near 0y kirana st!re an/ B>G sai/ that they /!nCt at all "! t! any kirana st!re# This sh!4s that 3a9!rity !1 .e!.le "! t! kirana st!re even th!u"h they visit 0i" 0aAaar# ut s!3e 5ust!3ers are there 4h! never "!es t! any kirana st!re#

"nter:retation+ As .er the "iven /ata I analyAe that 3!st nu30er !1 .e!.le ten/ t!
.ur5hase "!!/s 1r!3 near 0y kirana st!re even i1 they 5!3e t! 0i" 0aAaar# I 5an 5!n5lu/e 1r!3 this that a kirana st!re is a 5!3.etit!r !1 0i" 0aAaar# S!3e 5ust!3ers never "! 1!r sh!..in" in kirana st!re as !1 it /!es n!t have 3u5h variety !.ti!n availa0le 4ith it# 7r!0a0ly they are 3!re intereste/ in havin" a sh!..in" e6.erien5e rather than t! 9ust "! an/ .ur5hase "!!/s 1r!3 kirana st!re#

?>

Com:ari8on of ig baGaar 2ith anC -irana 8tore

)hopping *rice $ig ba#aar Birana store ;0 -0 )ervice /0 /0 @ariety 100 0 Auality &0 50 (onvenience ,/ ;/ 8%perience 90 10 Ambience 9/ /

??

100

1,0

,0 -0 /0 ;0 100 &0 ,/ ;/ 50

&0

50

<0

0 0

?@

*r ic )e e rv ic @a e rie ty A )h op (o n ua li t pi ng ve n y 8% ienc pe e r ie Am nce bie nc e

10 / $ig ba#aar Birana store

90 9/

AnalC8i8:
The a0!ve "ra.h sh!4s the 5!3.aris!n !1 /i11erent 1a5t!rs 0et4een 0i" 0aAaar an/ a near0y kirana st!re# @%G !1 .e!.le say 0i" 0aAaar .r!vi/es "!!/s at a 5hea.er .ri5e as 5!3.are/ t! that !1 a kirana st!re# >%G !1 .e!.le say 0i" 0aAaar .r!vi/es 0etter servi5e an/ an!ther >%G !1 the3 say kirana st!re .r!vi/es 0etter servi5e# Ea5h an/ every 5ust!3er that is B%%G a"rees that there are 3!re variety !1 .r!/u5ts availa0le at 0i" 0aAaar than that !1 kirana st!re# As .er :uality !1 "!!/s is 5!n5erne/ ?%G !1 the 5ust!3er say kirana st!re .r!vi/es 0etter :ualitative .r!/u5ts 4hile '%G !1 the 5ust!3ers say 0i" 0aAaar als! .r!vi/es :ualitative .r!/u5ts# @>G .e!.le say it is 3!re 5!nvenient 1!r the3 t! "! t! a kirana st!re 4hile D>G !1 the3 say "!in" t! 0i" 0aAaar is 3!re 5!nvenient 1!r the3# &%G !1 res.!n/ents sai/ it is a "!!/ sh!..in" e6.erien5e at 0i" 0aAaar 4hile B%> !1 the3 sai/ that they als! have a "!!/ sh!..in" e6.erien5e at kirana st!re# As .er a30ien5 e is 5!n5erne/ &>G !1 5ust!3ers sai/ 0i" 0aAaar .r!vi/es 3u5h ni5e a30ien5e than 0i" 0aAaar 4hile >G !1 the3 sai/ that a30ien5e .r!vi/e/ 0y kirana st!re is als! e:uivalent t! that !1 0i" 0aAaar# "nter:retation+ I inter.rete/ 1r!3 this that a kirana st!re is !ne !1 the 5!3.etit!r !1 0i" 0aAaar# It is a threat 1!r 0i" 0aAaar as s!3e !1 the attri0utes !1 a kirana st!re .r!vi/es 3!re satis1a5ti!n t! 5ust!3ers# i" 0aAaar sh!ul/ try t! i3.r!ve !n ea5h !1 its attri0utes an/ !ut 5!3.ete the kirana st!re s! that it 5an 5!nvert the 5ust!3ers !1 kirana st!re t! 0e the 5ust!3ers !1 0i" 0aAaar#

?F

S.OT ANA/,S"S

?&

S.OT AnalC8i8 of ig baGaar

A s4!t analysis is /!ne t! kn!4 the stren"ths, 4eaknesses, !..!rtunities an/ threats !1 any 5!3.any# This analysis 4ill e6.lain a0!ut the stren"ths, 4eaknesses, !..!rtunities an/ threats !1 0i" 0aAaar# Strength8 of ig baGaar /arge =arietC o:tion Chea: :ri9e Huge 9u8tomer a8e 4olume 8ale8

.eaHne88e8 of ig baGaar /a9H8 in branded :rodu9t8 /o2 in :rodu9t qualitC !nable to :ro=ide enough :arHing 8:a9e to it8 9u8tomer8

Threat8 for ig baGaar O:ening u: of other di89ounted 8tore8 liHe 4i8hal mega mart Con=enien9e of 9u8tomer8 to near bC Hirana 8tore8 A=ailabilitC of :rodu9t8 in other retail outlet8

@%

O::ortunitie8 for ig baGaar To o:en u: more and more number of big baGaar8 in different 9itie8 of the 9ountrC1 To grab the rural marHet To bring in the 9u8tomer8 of other retail outlet bC dealing 2ith branded :rodu9t81 Add more :rodu9t8 to it8 :rodu9t 9ategorC

@B

Sugge8tion8

@D

Sugge8tion8
i" 0aAaar sh!ul/ .r!vi/e lar"e .arkin" s.a5e 1!r its 5ust!3ers s! that they 5an easily .ark their vehi5les# i" 0aAaar sh!ul/ in5lu/e 3!re !1 0ran/e/ .r!/u5ts its .r!/u5t 5ate"!ry s! as t! attra5t the 0ran/ 5h!!sy .e!.le t! 5!3e in t! 0i" 0aAaar# It sh!ul/ 3ake /i11erent 5ash 5!unters 1!r /i11erent 5ust!3ers# Cash 5!unter an/ 5re/it 5ar/ .ay3ent 5!unter sh!ul/ 0e .la5e/ /i11erently in !r/er t! re/u5e the rush an/ save the 5ust!3erCs ti3e# This 4ill 0e a kin/ !1 3!tivat!r 1!r the 5ust!3ers !1 0i" 0aAaar# The servi5e !1 the sales .ers!n is nee/e/ t! 0e i3.r!ve/# 7ers!nal 5are sh!ul/ 0e taken 0y the sales .ers!n 1!r the 5ust!3ers s! that the 5ust!3ers 1eel "!!/#

;urin" the !11 .eak h!urCs 0i" 0aAaar sh!ul/ .r!vi/e s!3e !11ers t! its 5ust!3ers s! that .e!.le 4!ul/ 0e en5!ura"e/ t! 5!3e t! 0i" 0aAaar /urin" !11 .eak h!urs# The 5ust!3ers 4h! are .resent in the 3all /urin" the !11 .eak h!urs !1 0i" 0aAaar 4ill /e1initely "! in t! 0i" 0aAaar i1 sur.rise !11ers are 3a/e at that ti3e#

Cust!3er 5are /e.art3ent is nee/e/ t! take .r!.er 5are !1 5ust!3er 5!3.laints an/ :ueries# The .ers!n sittin" at the hel. /esk !1 0i" 0aAaar sh!ul/ 0e a0le t! .r!vi/e all ne5essary in1!r3ati!n t! the 5ust!3ers 4henever it is re:uire/#

The in1rastru5ture is nee/e/ t! 0e 5han"e/ a 0it /urin" 4eeken/s as heavy 5r!4/ 5!3es in t! 0i" 0aAaar /urin" th!se /ays#

@=

Con9lu8ion

@'

Con9lu8ion
i" 0aAaar is a 3a9!r sh!..in" 5!3.le6 1!r t!/ayCs 5ust!3ers# It is a .la5e 4here 5ust!3ers 1in/ variety !1 .r!/u5ts at a reas!na0le .ri5e# i" 0aAaar has a "!!/ re.utati!n !1 itsel1 in the 3arket# It has .!siti!ne/ itsel1 in the 3arket as a /is5!unte/ st!re# It h!l/s a hu"e 5ust!3er 0ase# The 3a9!rity !1 5ust!3ers 0el!n" t! 3i//le 5lass 1a3ily# The y!uth "enerati!n als! likes sh!..in" an/ 3!vin" ar!un/ 0i" 0aAaar# V!lu3e sales al4ays take .la5e in 0i" 0aAaar# I3.ulse 0uyin" 0ehavi!r !1 5ust!3ers 5!3es in t! .lay 3!st !1 the ti3es in 0i" 0aAaar# i" 0aAaar is a hy.er3arket as it .r!vi/es vari!us kin/s !1 "!!/s like a..arels, "r!5ery, stati!nary, 1!!/ ite3s, ele5tr!ni5 ite3s, leather ite3s, 4at5hes, 9e4ellery, 5r!5kery, /e5!rative ite3s, s.!rt ite3s, 5h!5!lates an/ 3any 3!re# It 5!3.etes 4ith all the s.e5ialty st!res !1 /i11erent .r!/u5ts 4hi5h .r!vi/e "!!/s at a /is5!unte/ rate all thr!u"h the year# It h!l/s a lar"e 5ust!3er 0ase an/ it see3e/ 1r!3 the stu/y that the 5ust!3ers are :uite satis1ie/ 4ith 0i" 0aAaar# As !1 n!4 there are =' 0i" 0aAaars in /i11erent 5ities !1 In/ia, it see3s that there is a vast "r!4th !1 0i" 0aAaar lyin" as 5ust!3ers /e3an/ is in5reasin" 1!r 0i" 0aAaars# i" 0aAaar is a hy.er3arket st!re 4here varieties !1 .r!/u5ts are 0ein" s!l/ !n /i11erent .r!/u5t 5ate"!ry# It has e3er"e/ as a hu0 !1 sh!..in" s.e5ially 1!r 3i//le 5lass .e!.le# ;i11erent ty.es !1 .r!/u5ts startin" 1r!3 a 0a0y 1!!/ t! .iAAas all are availa0le un/er !ne r!!1# In ;elhi it is the 3i//le 5lass .e!.le 4h! 3!stly /! 3arketin" 1r!3 0i" 0aAaar# Even 3!st !1 the .e!.le /! their 3!nthly sh!..in" 1r!3 0i" 0aAaar# 7e!.le n!t !nly visit 0i" 0aAaar t! /! sh!..in" 0ut als! visit 1!r !utin" .ur.!se as it .r!vi/es a very ni5e a30ien5e t! its 5ust!3ers# As .e!.le "! t! 3alls they 9ust ten/ t! 3!ve ar!un/ 0i" 0aAaar 4hether it is 1!r sh!..in" .ur.!se !r 1!r !utin" .ur.!se# +r!5ery, a..arels an/ 1!!/ ite3s are the .r!/u5ts 4hi5h are /e3an/e/ 3!st 0y the 5ust!3ers !1 ;elhi in 0i" 0aAaar# The 3a9!r /ra40a5k !1 0i" 0aAaar is that it la5ks in

@>

.r!vi/in" en!u"h .arkin" s.a5e 1!r its 5ust!3ers# This 3ay /is5!ura"e the 5ust!3ers t! 5!3e t! 0i" 0aAaar an/ sh!. as they 1a5e /i11i5ulty in .arkin" their vehi5les# Even th!u"h s!3e 5ust!3ers say that they /!nCt 1eel .r!0le3 in .arkin" their vehi5le, it is 0e5ause !1 the .arkin" s.a5e availa0le t! the3 0y the 3all# As it is surveye/ it see3s that the 0i""est 5!3.etit!rs !1 0i" 0aAaar are the kirana st!res an/ the /is5!unte/ s.e5ialty st!res like Vishal 3e"a 3art, ;elhi 0aAaar et5#

@?

Due8tionnaire

@@

Auestionnaire prepared for customers of $ig $a#aar

B# H!4 1re:uently /! y!u visit i" aAaarR a2 <eekly 02 M!nthly 52 Kuarterly /2 )n a un.lanne/ 0asis D# A.art 1r!3 i" aAaar /! y!u inten/ t! visit any !ther retail !utlet in a MallR a2 Yes 02 N!

=# I1 yes then 4hat are the !ther retail !utlets /! y!u inten/ t! visit in a 3allR a2 +ar3ent )utlet 02 *!!t4ear )utlet 52 *!!/ C!urt /2 Entertain3ent e2 +i1t C!rner 12 Ie4ellery an/ <at5hes st!re '# <hat is the .ur.!se 0ehin/ visitin" i" aAaarR a2 Sh!..in"

@F

02 )utin" 52 ;atin" ># <hat ty.e !1 .r!/u5ts /! y!u 3!stly .ur5hase in i" aAaarR a2 Cl!ths 02 +r!5ery 52 *!!/ Ite3 /2 Leather Ite3 e2 Ele5tr!ni5 Ite3 12 +i1t Ite3 "2 Any !ther Ite3

?# )n an avera"e h!4 3u5h a3!unt !1 3!ney /! y!u s.en/ in a visit t! i" aAaarR a2 el!4 >%% 02 >%% L B%%% 52 B%%% L B>%% /2 B>%% L D%%% e2 M!re than D%%% @# H!4 3u5h ti3e /! y!u s.en/ in a visit t! i" aAaarR a2 Less than hal1 an h!ur 02 Hal1 an h!ur t! B h!ur 52 B h!ur t! B V h!urs /2 B V h!urs t! D h!urs e2 M!re than D h!urs
@&

F# <hi5h /ays !1 the 4eek /! y!u .re1er t! visit i" aAaarR a2 <eek /ays 02 <eeken/s &# <hi5h ti3e !1 the /ay /! y!u 3!stly .re1er t! visit i" aAaarR a2 B%a3 L ?.3 02 ?.3 L B%.3 B%# ;! y!u "! 4ith a .lanne/ list !1 .r!/u5ts t! 0e .ur5hase/ 1r!3 aAaarR a2 Yes 02 N! i"

BB#;! y!u .re.are a list !1 0ran/s in a/van5e 4hen y!u visit t! i" aAaarR a2 Yes 52 ;e.en/s !n 5ate"!ry BD# In 4hi5h 5ate"!ries !1 .r!/u5ts /! y!u .re(/e5i/e the 0ran/sR a2 Cl!ths 02 Leather Ite3s 52 Ele5tr!ni5 Ite3s /2 +r!5ery e2 +i1t Ite3s 12 Any !ther Ite3 B=# B'# <hat is y!ur 3!/e !1 .ay3ent in i" aAaarR a2 Cash .ay3ent a# 7ri5e 0# Servi5e 5# A30ien5e
F%

02 N!

02Cre/it Car/

<hat en5!ura"es y!u t! visit i" aAaarR

/# 7r!/u5t Variety e# 7r!/u5t Kuality 1# C!nvenien5e B>#H!4 4!ul/ y!u rate the servi5es !1 the sales .ers!nnel in i" aAaar !n a B L > s5aleR a# Very "!!/ 0# +!!/ 5# )k /# 7!!r e# Very .!!r

B?#<hat is y!ur 5!nvenien5e t! i" aAaarR a2 Hire/ vehi5le 02 T4!(4heeler 52 *!ur(4heeler /2 Any !ther B@# H!4 is the .arkin" s.a5e availa0ility in i" aAaarR a2 Less than a/e:uate 02 A/e:uate 52 M!re than a/e:uate BF# ;! y!u "! t! Kirana st!reR a2 Yes 02 N! i" aAaar !n the 1!ll!4in"

B&#C!3.are y!ur nearest Kirana st!re 4ith .ara3eters#

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I+ ASAAR, the retail st!re at K!ra3an"ala, has an e65han"e !11er 4here y!u 5an "et ri/ any !l/ ite3 an/ "et y!ursel1 a ne4 !ne# The !11er is a..li5a0le t! .r!/u5ts like utensils, .lasti5s, 1!!t4ear, lu""a"e a55ess!res, "ar3ents, t!ys, 4at5hes, "lass, ele5tr!ni5s ite3s, an/ s! !n# Cust!3ers 5an "et their !l/ h!useh!l/ ite3s value/# i" aAaar says it !11ers 0etter value 0e5ause !l/, 0r!ken utensils an/ .lasti5s 5an 0e e65han"e/ 1!r as 3u5h as Rs# '% a kil!# <hat is 3!re, 5!nsu3ers nee/ n!t e65han"e their !l/ ite3s 1!r si3ilar ite3s# They 5an 0rin" in an !l/ .ie5e !1 lu""a"e an/ 4alk !11 4ith a sal4ar ka3eeA instea/# Si3ilarly, !l/ sh!es an/ 5an e65han"e/ 1!r an ele5tri5 ri5e 5!!ker#

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