PROJECT REPORT ON NIKE AND ADDIDAS

SUBMITTED TO PUNJAB TECHNICAL UNIVERSITY, Jalandhar In partial fulfillment of the requirements for the degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

Submitted to : Ms. Preeti singh

Submitted By: Ichhpuneet Kaur 1334676 Aseempreet Kaur Gill 1334669

KHALSA INSTITUTE OF MANAGEMENT AND TECHNOLOGY FOR WOMEN, LUDHIANA

ACKNOWLEDGEMENT

Foremost of all, I express my serious indebtedness to almighty, for bestowing with us all favourable circumstances and keep us in high spirits. The project report has been made possible through the direct and indirect co-operation of various persons for whom we wish to express my sincere appreciation and gratitude. The formal piece of acknowledgement may not be sufficient to express the feelings of gratitude towards who have helped me in successfully completing our project. We would like to express my deep gratitude to all management faculty of Khalsa Institute of Management and Technology for Women for their judicious guidance, constant and vital encouragement, unstilted interest and determined efforts even in their demanding schedule. Last but not the least we feel highly indebted to our parents who always supported us and are continuously guiding to work on path of success.

Ms. Preeti Singh

Ichhpuneet kaur Aseempreet Kaur Gill

Index

Introduction

The Company and Major Product Lines Brief History of Company

Flagship Products, Major Product Lines and Recent Forays

History of the Brands

MARKETING STRATEGY COMPETITORS COLLABORATORS

SEGMENTS TARGETED
EVOLUTION AS A BRAND

PRODUCT LINE WIDTH OF NIKE

PROMOTION

ANALYSIS REPORT BIBLIOGRAPHY