"Bringing ASEAN Closer to the People's Heart and Minds"

KONVENSI NASIONAL PERHUMAS 2014 Jakarta, 24 Februari 2014

Presented by Magdalena Wenas, CPPR, M.Comm Reputation Specialist Communication Auditor, Analyst and Strategist First Asian Master of Communication Erasmus University Rotterdam
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Magdalena Wenas,CPPR,M.Comm
University of Indonesia, Bachelor Degree in Psychology Erasmus University, Rotterdam, Master Degree, First Asian Master of Corporate Communication President PR Society Of Indonesia CEO & Founder M-PR Cons Indonesia, Reputation Specialist Founder Strategic Reputation Management Center Indonesia
Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

Magdalena Wenas,CPPR,M.Comm
Strategic Communication Consultant for KPK (Komisi Pemberantasan Korupsi) - BPK RI (Badan Pemeriksa Keuangan RI) BPKP RI (Badan Pengawasan Keuangan dan Pembangunan & World Bank Member of The Global Alliance for Public Relations and Communication Management Member of AMIC Asian Mass Communication and Research Chairperson, Centre for Strategic Communications and Reputation Management Chairperson, Excellence PR Management and Good Corporate Governance
Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist 4

Magdalena Wenas,CPPR,M.Comm
Head of Public Service Committee, Integrated Marketing Studies Lecturer at Universitas Indonesia and Universitas Pelita Harapan Former Country Coordinator IPRA - International PR Association and IABC - International Association for Business Communicators Former Secretary General of Perhumas Perhimpunan Hubungan Masyarakat Indonesia and APRRI - Asosiasi Perusahaan PR Indonesia
Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist 5

How Communicators Can Influence ASEAN Economic Community 2015

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist 6

WHAT WILL HAPPEN @ ASEAN ECONOMIC COMMUNITY 2015 A Transformation of ASEAN Political Security Community ASEAN Economic Community ASEAN Socio-Cultural Community
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ASEAN WILL TRANSFORM INTO A REGION WITH FREE MOVEMENT OF GOODS-SERVICES-INVESTMENTSKILLED LABOR AND FREE FLOW OF CAPITAL

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

HOW COULD WE COMMUNICATORS INFLUENCE THE TRANSFORMATION?

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

ANSWER: AS COMMUNICATORS WE HAVE TO TRANSFORM OURSELVES FIRST

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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HOW? 1) Change Our Mindset With A Clear Behavior Change

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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UNDERSTAND THE MATTER

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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UNDERSTAND THE MATTER

Skilled, Competent and Sensitive Communicators
*) Communication and Persuasion Concept & Strategies *) Communication and Public Relations Management *) Research and Forecasting *) Relationship Building Management *) Societal AEC 2015 Trends *) Ethical Issues *) Litigation PR *) Multicultural and Global Issues *) Marketing and Financial Knowledge
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2) Change Our Mindset With A Broad Balance Platform For A Strategic Breakthrough

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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COMMUNICATION MANAGEMENT

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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3) Strategic Alignment with the Power of Communication

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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THE POWER OF COMMUNICATION

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Communicators to a greater degree than before need to have a strategy embed in their technical and programmatic activities in context of research, strategic planning and the overall country and ASEAN branding - including:
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*)receiving training in the strategy process *) education in research and communication audit, monitoring, counsel and advice *) adopting a reflective approach towards communications practice and its contribution in the 21st century
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Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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THPOWER OF NETWORK OF COMMUNICATION MANAGEMENT

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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4) Manage Belief And Values of The ASEAN Spirit - Manage Perception Management

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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MANAGING BELIEF AND VALUES IS PERCEPTION MANAGEMENT

ACE 2015 Objectives

ACE 2015 Community Expectation/ Perception

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MANAGE BELIEF AND VALUES CLEAR WITH PERCEPTION OF THE ASEAN SPIRIT
COMPETENT COMMUNICATORS FAIR COMPETETION SOUND CORDINATION
Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

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AEC 2015 COMMUNICATION MANAGEMENT

FORMER Messages Static Saying Look & Feel Posing Simplicity Touch points Audience FUTURE
Conversations Dynamic Doing Experience Authenticity Complexity Engagements Community

About: Transactions Branding Campaigning

Magdalena Wenas-Reputation Specialist,Communication Auditor,Analyst&Strategist

About: Relationships Bonding Committing

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The Long Tail Impact of Communication Management

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Thank You
Magdalena Wenas, CPPR,M.Comm - Reputation Specialist Communication Auditor, Analyst and Strategist
Phone. 021 71631177-7631199 Fax. 74701880 Hp.0813 1104 2630 0878787 6565 5 08212121 0707 Email: magdalenawenas@gmail.com secretariatprsociety@gmail.com
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TERIMA KASIH

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