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A COMPREHENSIVE STUDY ON EMPLOYEE MOTIVATION AT BATA INDIA LTD. Dissertation submitte in !

artia" #u"#i""ment o# t$e re%uirements #or t$e a&ar o# t$e De'ree o# MASTER O( BUSINESS ADMINISTRATION o# BAN)ALORE UNIVERSITY b* PAYEL SOOR Re'ister Number+ ,-..CM/,01 un er t$e 'ui an2e o# Dr. .ustin Ne"son Mi2$ae"

3RISTU .AYANTI COLLE)E 3. Nara*ana!ura4 3ot$anur P.O.4 Ban'a"ore5-/, ,11 6,,/ 76,,1

DECLARATION

I hereby declare that this project titled 8A COMPREHENSIVE

STUDY ON EMPLOYEE MOTIVATION AT BATA INDIA LTD.


9 submitted by me to Department of Management, Bangalore University in partial fulfillment of requirements of MBA programme is a bonafide wor carried out by me under the guidance of Dr.

.ustin

Ne"son

Mi2$ae"

!his has not been submitted earlier to any other University or Institution for the award of any degree diploma" certificate or published any time before#

P"a2e+ Ban'a"ore Date+

PAYEL SOOR

CERTI(ICATE (ROM )UIDE : HEAD O( INSTITUTION

!his is to certify that this dissertation entitled $A Com!re$ensi;e stu * on Em!"o*ee Moti;ation at Bata In ia Lt .% submitted in partial fulfillment for the award of MBA Degree of Bangalore University was carried out by Miss Pa*e" Soor <,-..CM/,01=. Under the guidance of Dr. .ustin Ne"son Mi2$ae". !his has not been submitted to any other University or Institution for the award of any degree"diploma"certificate#

Dr. .ustin Ne"son Mi2$ae" 3umar )ui e

Dr. Arun MBA Dean

(r. .ose>utt* P.D Prin2i!a"

&iii'

AC3NO?LED)EMENT

My project wor would have become practical without the help of grace of the $Almighty% and timely advice and creative support rendered by many# I e(press my affectionate than s to T$e Prin2i!a"4 3ristu .a*anti Co""e'e Ban'a"ore for giving me an opportunity to do this training# I am highly indebted to my faculty guide Dr. .ustin Ne"son Mi2$ae" department of management studies for inspiring me and for his valuable guidance and assistance provided# I also than all other staff members of the department for guiding me in my training# I e(press my sincere gratitude and special than s to all who supported me for their valuable suggestions and een interest which are e(tremely helpful in shaping this project wor to success#

)ayel *oor

E@ECUTIVE SUMMARY
!his project study mainly focuses on various factors that influence the degree of motivation among the sales representatives of Bata India ltd# In order to get relevant primary data structured mainly close ended questionnaire was designed and administered for a sample si+e of ,-- respondents &sales representatives of Bata India ltd' in and around Bangalore city also an informal interview discussion was underta en with selective few management representatives in the company# .ompany/s human resource policies procedures and other documents also were referred as secondary source of data# 0ith the help of simple but relevant statistical method of the data was organi+ed and analy+ed# MaAor #in in's o# t$e stu * are+ !he majority of sales representative selected the job considering good salary offered by Bata India 1td# Majority of sales representative consider team rewards play a vital role in increasing individual efficiency# After understanding the current degree of motivation among sales force and based on the research findings important suggestions were offered# Some o# &$i2$ are+ *ystem of fle(ible benefits can be adopted which will give sales representatives a wider menu to choose according to their personal needs# 2ob rotation system should be used to reduce boredom# It may be noted that the entire study is conducted with academic focus and hence it is suggested that if management of Bata India ltd# find some of the suggestion useful prior to implementing them a detailed study and investigation may be done with this research finding at the basis for in depth study to arrive at practical and feasible human resource strategy# <;=

CHAPTER B INTRODUCTION

3uman 4esource Management is a management function that helps organi+ations to recruit, select, train, and develop members in an organi+ation# 5nly human resource management is obviously one function which is concerned with peoples dimension in organi+ation# All major activities in the wor ing life of an employee, that is from the time of employees entry into the organi+ation to the time employees leaves the organi+ation all the activities come under the purview of human resource management# !he activities are human resource management are human resource planning, job analysis, job design, recruitment, selection, orientation and placement, training and development, performance appraisal and job evaluation, employee and e(ecutive remuneration, motivation and communication, welfare, safety and health, industrial relations#

(I)URE B.B

Nature o# HRM Em!"o*ee Hirin'

Pros!e2ts O# HRM

HRM
In ustria" Re"ations

Em!"o*ee : ECe2uti;e Remuneration

Em!"o*ee Moti;ation

Em!"o*ee Maintenan2 e

SCOPE O( HRM

(I)URE B.6

MODEL O( HRM OB.ECTIVES O( HRM

,# So2ieta" obAe2ti;es5 to be ethically and socially responsible to the needs and challenges of society while minimi+ing the negative impact# 6# Or'aniDationa" obAe2ti;es5 to serve the organi+ation with its primary objectives and bring about overall organi+ational effectiveness# 7# (un2tiona" obAe2ti;es5to maintain the department/s contribution at a level where it serves the organi+ations needs tailoring the department according to the requirement of the organi+ation#

8# Persona" obAe2ti;es9 to assist employees in achieving their personal goals# If these goals of employees are met it helps the organi+ation to maintain, retain and motivate the employees#

MOTIVATION B.B Intro u2tion+5


A manager gets results through other people# 3is effectiveness depends, to a large e(tent, on the willingness of his employees to do the assigned tas s with interest and enthusiasm# Motivation is the wor a manager performs to inspire and encourage people to ta e required action#

De#inition o# moti;ation+5
According to *cott, $Motivation is a process of stimulating people to action to accomplish desired goals#% Motivation is a process which starts with a psychological or physiological need that initiates behavior that is aimed at achieving the goal#

Moti;atin' em!"o*ees is a 2$a""en'e #or or'aniDations+5


Motivational framewor indicates that motivation is a simple process but in reality this tas of motivating employees is very daunting# 5ne reason why motivation is a difficult tas is that the wor force is always changing# :mployees join organi+ations with different needs and e(pectations# !heir values, beliefs, bac grounds, lifestyles, perceptions and attitudes vary# ;ot many organi+ations understand and also are not clear about the ways in which these diverse wor forces can be motivated#

(I)URE B.0

B I enti#ies Nee s

/ Reassess nee s e#i2ien2ies Em!"o*ee

6 Sear2$es #or &a*s to satis#* nee s

Re2ei;es re&ar s or !unis$ment

0 En'a'es in 'oa" ire2te be$a;iour

E Per#orms

B.6 Im!ortan2e o# moti;ation in or'aniDations+5


!he success of an organi+ation ultimately depends on how effectively managers are able to motivate their subordinates# In the words of Allen, $poorly motivated people can nullify the soundest organi+ation%# !he following points bring out the importance of motivation ,# Motivated employees always loo for better ways of doing a job# 6# Motivated employee is quality oriented# 7# Motivated employees are more productive# 8# Motivated employees remain in the organi+ations for a longer period of time# <# !o stimulate employee to accomplish desired goals#

=# !o boost the employee morale# ># !o develop sound human relations# ?# !o develop sound team spirit# @# !o inspire employee for responsible and challenging jobs# ,-# !o promote healthy competition among employees#

B.0 Nature o# Moti;ation+5


It is not easy to understand the comple(ities involved in motivating people# If an employee has an argument with his boss and fails to report to wor the ne(t day, it may appear that his behaviour is a result of the confrontation# 3owever, his behavoiur may actually be motivated by a combination of factors including overwor , family illness or some other problems# As things stand now, the Awhys/ of behaviour cannot be e(plained easily# 1et us e(plained some of the factors that complicate this processB a# Multiple causes: Different people may have different visions for behaving in the same manner# Cor e(ample, a ban officer may join service club because it is a good place to have business contractsD another may join because of the social atmosphereD still another joins because of the interesting programmes and spea ers at the club# !hus, three different Awhys/ can underline the same behaviour, further complicating the process of inferring motivation from behaviour# b.Multiple behaviour: Curther, the same motive or drive may result in different behaviour# Cor e(ample, if 4ao wants a promotion, he may concentrate on performing his job e(ceptionally well# But *iddharth, who also wants a promotion, may ta e a different approach# 3e may try to Aapple polish/ the boss to get the promotion# Motivation, obviously, is a comple( subject# It is difficult to e(plain and predict the behaviour of employees#

B.E Determinants o# Moti;ation+


!raditionally it is believed that employees are motivated by the opportunity to ma e as much as money as possible and will act rationally to ma(imi+e their earnings# !he assumption is that money, because what it can buy, is the most important

motivator, of all people# According to the pluralistic approach, men wor to fulfill a variety of needs# !hree types of forces generally influence human behaviourB i# Corces operating within the individual# ii# Corces operating within the organi+ation and iii# Corces operating in the environment# a# The individual: 3uman needs are both numerous and comple(# *ome of these needs cannot be described and identified because people hide their real needs under the cover of socially accepted behavior# It is the duty of the manager to match individual needs and e(pectations to the type of rewards available in the job setting# b# The organization: !he climate in the organi+ation must be conducive to human performance# .limate plays an important part in determining wor er/s motivation# !he climate in an organi+ation is determined by a number of variables such as its leadership style, autonomy enjoyed by members, growth prospects, emotional support from members, rewards structure, etc# c.The environment: A wor er does not live in two separate worlds, one inside the factory and the other outside it# !he troubles and pleasure of off9the9job life cannot be put aside when reporting for wor in the morning, nor can factory matters be dropped when returning home after wor #

B.- IMPORTANT TECHNIFUES AND PRO)RAMMES O( MOTIVATIN) EMLPLOYEES RE?ARDS+


)eople join organi+ation e(pecting rewards# Cirms give rewards in the form of money and other benefits in e(change of employee/s availability, competencies and behaviors# T*!es o# Re&ar s+ B. Members$i! an Seniorit* Base Re&ar s+

In this system a senior employee receives more benefits than his junior# Advancement, pay rises, 4etirement benefits and perquisites depends on seniority of employees# 6. .ob Status Base Re&ar s+ In this system the firm rewards employees on the status of the job they are holding# 2obs that require more s ill and effort, have more responsibility and have difficult wor ing conditions consequently these type of employees would be placed in higher pay grades# 0. Com!eten2* base Re&ar s+ In this system organi+ation lin s to competencies of employees# .ompetencies are reflected through s ills, behavior# E. Per#orman2e Base Re&ar s+ In this type of system pay is lin ed to performance a# )rofit sharing b# !eam rewards c# Individual rewards nowledge and traits that to desirable

B./ .OB ENLAR)EMENT4 ENRICHMENT AND ROTATION


B. .ob En"ar'ement Add similar as s so that job will have more variety and be more interesting# 6. .ob Enri2$ment+ Eives the job holder more decision ma ing, planning and controlling power#

0. .ob Rotation+ *hifting employee from one job to another when a job is no more changeling in order to reduce boredom# EMPO?ERMENT+ :mpowerment is what young aspirants are loo ing for in organi+ation# More than monetary rewards it is the feeling that employee Aowns/ the job that motivates him# :mpowered employees are energetic and passionate# )OALSETTIN)+ Eoal setting is one of the most effective and widely practiced techniques of motivation# It is the process motivating employees by establishing performance goals so that it will guide their behavior which is accepted by them and others# FUALTY O( ?OR3LI(E It has different meanings to the different levels of wor ers# Cactors which contribute to F01 are Adequate and fair compensation *afe and healthy wor ing conditions *ecurity and growth opportunities 5pportunity to be creative and develop creativity

MAN)EMENT BY OB.ECTIVE+

MB5 means a set of procedures that begins with goal setting and contributes through performance reviews# In this system participants become ego9involved in decisions they made and tend to accept decisions as their own and feel personality responsible for implementing them#

(LE@IBLE ?OR3IN) HOURS+ !o suit the convenience of the employees which leads to reduce absenteeism, increased productivity, reduce over time e(penses and reduce traffic congestion near wor sites# T?O TIER PAY SYSTEM+ In this system lower wage is offered to newly hired employees than those already employed in the same job this will induce the new entrant to stic organi+ation# (LE@IBLE BENE(ITS+ !his system allows individuals to choose from a menu of benefit pac ages that is individually tailored to employee/s needs and situations# !his system see s to replace the traditional fringe benefits which are uniformed to all employees# PARTICIPATIVE MANA)EMENT+ It means associating representatives of wor ers at every stage of decision ma ing which amounts to wor ers having share in reaching the final managerial decision in an enterprise# the same

0ays of )articipation At board level !hrough 5wnership !hrough complete control !hrough staff .ollective Bargaining *uggestion schemes Fuality circles 2oint councils

CHAPTER 6 RESEARCH DESI)N O( THE STUDY 6.B INTRODUCTION+


Motivation is the process which starts with psychological or physiological needs that initiates behavior that is aimed at achieving the goals# !he objective of motivation is to e(ploit the unused potential in people that are to be motivated so that such e(ploitation results in greater efficiency, higher production and better standard of living of the people# Motivated employees always loo for better ways of doing a job, quality oriented, more production, stimulated to accomplish desired goals, boost the employee morale, etc# motivation in simple terms may be understood as a set of forces that cause people to behave in a goal oriented way# A study on motivation of employees would benefit an organi+ation to improve its 34 productivity#

6.6 STATEMENT O( THE PROBLEM+


Bata India 1imited is very een to find out the present degree of motivation among sales representatives resulting from the e(isting practices adopted in motivating the sales representatives# It will also help to identify the shortcoming in the motivational practices# !his will help to suggest relevant motivational techniques which will increase the motivational level and performance#

3ence, this project is underta en to now the present motivational level of the sales representatives at Bata India 1td, an assessment of the motivational techniques and to suggest suitable measures to further enhance the same#

6.0 OB.ECTIVES+
!he objectives of the study are as followsB ,# !o understand the present motivational techniques of Bata India 1td# 6# !o identify the shortcomings in the motivational practices# 7# !o assess the motivation level of the sales representatives# 8# !o now and suggest relevant motivational techniques which will increase motivational level and performance# <# !o suggest suitable motivational techniques#

6.E METHODOLO)Y+
Data Base+ !his study is based on both primary data and secondary data# A structured interview schedule would be used to collect the primary data from the sales representatives of Bata India 1imited# !he secondary data for the study of annual reports of Bata India 1imited and published literature including internet# Sam!"e Desi'n+ A multi9 stage random sampling procedure would be followed to select the sample respondents# At the first stage, the sample units would be chosen# Bata India 1imited has =- outlets in Bangalore# 7 outlets each from the north, south, east and west +ones of Bangalore would be chosen# Bata India 1imited has 76- sales representatives# !he sample si+e comprises of =- respondents ie < respondents from each sample outlet# Data Ana"*sis

Appropriate but simple analytical methods li e cross tabulation, pie9charts, bar charts, chi9squares, etc would be employed to analy+e and interpret the data collected#

6.- SCOPE O( THE STUDY+


!he scope of the study is to understand the present motivational techniques practiced in the organi+ation and how Bata can enhance the present motivational level by adopting suitable motivational techniques# !he study will be underta en at its Munbai showrooms with a special focus on motivational practices adopted by Bata with respect to its sales representatives#

6./ LIMITATIONS+
!he limitations in this study areB ,# Details regarding monetary remuneration provided by the respondents may not be accurate# But this limitation could be overcome by referring to industry average of Bata India 1imited# 6# !he research cannot be generali+ed because findings are relevant to Bata India 1td, Bangalore#

6.1 E@PECTATIONS (ROM THE STUDY+


!o learn more on the various motivational techniques and how these are being practiced in real life situation# !o now and understand what other techniques an organi+ation can be adopted to increase the motivational level and performance in addition to what has been practiced# !o gain an insight into what e(actly is the ultimate motivator whether it is money or other factors#

CHAPTER 0 COMPANY PRO(ILE

0.B INDUSTRIAL BAC3)ROUND


!o identify the period when the footwear was made is not an easy job# !he ancient carving and drawing depicts the use of footwear which suggests its origin thousands of years ago# !he early shoe design was often ta en from nature and in addition to sandalsD the :gyptians also wore a shoe with an upturned modeled on the elephants tus # !he 4omans carried there shoes style through out the ancient world as they conquered# !he Moors who conquered *pain in the ? th century introduced beautiful soft dyed leather nown as cordovan# !heir shoes covered the foot and an le# !hey came to be called $Babylonian *hoes%# !his history of shoe varies apart of all history# In the beginning necessary dictated style and then through conquest travel and trade styles were e(changed among the people of the world# Materials varied decoration in footwear popular to points of becoming e(cessive and ludicrous#

5nce shoes were produced by craftsmen, shoema ers in single pairs, each cut, stitched and tac ed by hand in time consuming, laborious method has now changed into vast industry in which footwear/s, than s to modern technological machines. 0.6 )RO?TH AND DEVELOPMENT O( THE INDUSTRY BG,,Hs+ !he year ,@-- was not as e(iting as the ,@ th century millennia lists might have hoped# !he end of the world did not come# *hoe fashion did not change a whole lot either# !he prim blac boots of Fueen Gictoria/s era did not fade away with her death in ,@-,# they continued with unabashed popularity for several more years# * irts were after all still brushing the tops women/s feet# 3owever hemlines began to rise a few years into the new century as the rest as they say as the historyH !he period between ,@-- to ,@,- is often called as the :dwardian :ra after Fueen Gictoria/s successor# Iing :dward GII# *ophisticated of the day also referred to this time as the Bello Jpoque, or Abeautiful age/ as there was definite learning towards classical aesthetics# Day shoes were typically boots# :vening shoes were more diverse with the popular style for women a court shoe with a small 1ouis heel# !hese were often embellished with embroidery or metallic thread and glass or jet beading on toes often the only part pee ing out from a voluminous s irt# :vening boots were often made from soft embellishing the s in# BG6,Hs+ Mass production and the development of affordable synthetic fabrics granted everyone to access to beautiful clothing and shoes# !he foot became a focal point of fashion# *hoe styles were influenced by cra+es li e the .arleton, a dance that demanded a security fastened shoe with a low heel and a closed toe# A single bar pump with a pointed toe high waisted heel and one tiny covered button was the most common style# 3igh tongued cutaway decorated cross over and t strap were most popular elements. id or stain with rows of beaded straps

Bright fabrics and brilliantly dyed leather including metallic were used to create some of the most e(iting shoes ever seen# Cabulous harem slippers and slides were among the favorites# A number of lu(ury materials including rich brocades, satin, sil and velvets often embellished with metallic overstitching, embroidery or beading were employed# !he heels were often wor s of art in themselves made of such materials as Ba elite, 0edgwood, 2asperware or leather# !hey were often decorated with lace, rhinestone and other pretty shiny things# BG0,Hs+ Designers began to e(periments with shoe fashion# )lan form shoes made their first 6-th century appearance in the late ,@7-/s# .reated by designer such as *alvotore Cerrogamo and Andre )erugia these platforms were created from wood, coc and other materials due to shortage of leather and a war ban on rubber# *hoes were also higher in a vamp, ma ing them loo Achubbier/# *andals were increasingly popular reflected in the strappy evening shoes with open toes revealing sheer, sil hose# Men were beginning to wear more spectators/ loafers and fewer boots# 0omen see ing sensible, low heeled footwear# BGE,Hs+ By ,@8-, the average American women owned five pairs of shoes# But the ,@8, bombing of )earl 3arbor thrust the country into war and created a wave of nationalism# !he democratic world was truly in peril and everyone banded together to fight against fascism# 5verseas leather was now restricted to military use, so shoe designers were forced to be increasingly clever# :very imaginable material was incorporated into shoes, but reptile s ins and mesh were most successful substitutes# .or or wood soled Awedgies/ were such advertising as Vogues $Ma e Do K Mend% campaign# Cactories were converted for consumer/s goods production military production# U#* rationing rule limited the height of shoe heels to one inch and allowed for only si( color choicesB stoc ings were also unavailable# Maga+ines and beauty salons helped out by offering tips on how to paint legs

with blac sea and tans using ma eup# !his being unpractical as an ongoing ritual, an le soc s became increasingly popular# BGG,Hs+ Is there anything new under the sunL !he @-/s are an amalgamation of this century/s style# Diversity has a concept in the ,@@-/s and its influence is reflected very obvious in fashion# *hoes are no longer confined to handful of stylesD they are available in every conceivable style and ma e for any occasion# !oday footwear industry through the assimilation of scientific methods and function of research has undergone drastic change#

0.0 INTRODUCTION+
!he organi+ation is the world/s largest manufacturer and mar eter of footwear# It has ?7 companies spread all over the globe both in developed and developing countries# !he organi+ation is a leader in the use of modern technology and the latest management and mar eting techniques# It operates =7-- company owned stores all over the world# !hese include Bata family, Athletes world, Bubble gummers, Myers, 4i++i, 3eyraud and Marie .laire stores# In addition Bata has over <---- independent retailers# !he combined production and sales 6>-,---,--- pairs of shoes per year# !he Bata *hoe 5rgani+ation has =>,--- employees on its rolls today#

0.E CORPORATE PRO(ILE+


!oday Bata ltd has become a legendD behind it is a saga of determination and pursuit of e(cellence# A spirit of enterprise that has made Bata ltd a comple(, multidimensional giant, over at the service of million of people in India# 3ow did it all beginL Origin: It was 2anuary ,@78, pre independence era, when the Bata shoe company purchased ,<< acres of land from the port commissioners and small land holders at a place in the outs irts of Iol ata# !his land was filled with deep

ditches, remnants of burn and company/s bric

fields# *o thic

were the

forests surrounding the place that wild animals roam aboutL 0ithin a few months the .onsul Eeneral of .+echoslova ia laid the foundation stone of the first building and named the township Batanagar# *erious construction wor began in ,@7< under the direction of Mr# Martinee, the architect of the company# By ,@7=, shoes were being manufactured in the factory and soon by ,@7@ the Batanagar factory became self sufficient in many ways# During the 0orld 0ar II, the factory/s production was geared enough to meet war requirements# !hereafter growth and progress was steadily soaring upwards# ;ew installation and new schemes for the wor ers gradually made Bata 1td a household name in the country since its operation began in ,@7, the modest factory in Ionnagar of 0est Bengal representing Bata 1td has mushroomed into a corporate giant in India/s industrial map# !he biggest footwear mar er has a wide wing spanD it covers the entire length and breath of the country# !he company prides itself in having 8 manufacturing units, 6 tanneries and a number of ancillary units pursuing and active policy of encouraging e(ports since ,@7<# Bata India e(ports the largest number of canvas shoes from the country# Environment: !hin ing Ereen##### It has been Bata IndiaMs :ndeavour to preserve the environment# *aving the Eanga is a project that has made a significant contribution in this direction# Bata at a considerable cost has ensured that the effluents from the tanneries are treated in a state9of9the9art effluent treatment plants so that they do not pollute the river at Batanagar and Mo amehghat# Bata was one of the first companies to come forward to preserve nature, when it joined hands with 0orld 0ide Cund &00C' to protect the natural environment and its wildlife# !hrough an arrangement with the ape( body of 00C, a part of the sale proceeds from N)ower 00CN collection !9shirts were donated to the 00C# Afforestation programme along with N*ave the Eanga )rojectN brought many laurels and udos to our Mo amehghat !annery# )lanting of trees is routinely carried out at all Bata Units#

!he factory at Bangalore was considered to be the best maintained garden in )eenya Industrial Area#

0.- )RO?TH AND DEVELOPMENT O( THE OR)ANISATION


Bata was originally promoted as Bata *hoe .ompany )vt# 1td in ,@7, by leader A#E, *wit+erland a member of the !oronto based multinational Bata *hoe 5rgani+ation &B*5'# It became a public limited company in ,@>7 and the name was changed to Bata India 1td# B*5 increased its sta e in Bata in ,@@7 to <,O through rights issue# At present Bata is the largest manufacturing unit belonging to the B*5 and it enjoys strong financial and managerial support from its parent# B*5 is one of the largest manufacturer and mar eter of footwear in the world with a presence in over =- countries spread all over the world# Bata manufactures different lines of footwear at its five manufacturing units at Batanagar in Iol ata, at Caridabad in 3arayana, at Bataganj near )atna and at )eenya in Bangalore and an e(port oriented unit &:5U' at 3osur in !ami ;adu# It also has a tannery at Mo amehghat in Bihar# !he company has however converted the 3osur :5U into a domestic tariff area unit through rebounding it in March ,@@@# !he company mar ets its products under the brand name ABata,/ with more than ,-<- retail outlets managed by the company in addition to a large number of other outlets served by the various Bata dealers spread over ,--- cities"towns in India# Bata first established itself in India in ,@7, and commenced manufacturing shoes in Batanagar in ,@7=# At that time the Bata *hoe 5rgani+ation was headquartered in the .+echoslova ia town of Plin the residence of !homas Bata, the founder of the organi+ation# 5perations were e(panded throughout India with the establishment of factories in different states and the rapid growth of the distribution channels to allow the company/s product to reach customers in every town across India# Bata India remains

today India/s biggest manufacturer and mar eter of footwear started operating as a private company Bata India is today traded on the Iol ata and Mumbai *toc :(changes# Crom its head office in Iol ata Bata India manages a networ of five factories, two tanneries, over ,<-- showrooms, 6> wholesale depots and ? retail distribution centers located across all states in the union#

0./ PRESENT STATUS O( THE OR)ANISATION


Asia/s largest footwear company strives to maintain its lead with an image of superiority, professionalism and round9the9cloc efficiency# A visit to any factory or office in the country bears testimony to thatD Bata is gearing itself with the latest technology and a forward loo ing approach to human resource development# In sheer number, a staggering ,=,--- people wor at various functions centers in Bata India, while another 6--,--- is indirectly employed# The Bata Philosophy: !o recogni+e, at all stages in the production and distribution processes that our prime objective is to provide customer with outstanding quality footwear#!o improve constantly our ability to produce and sell efficiently, applying the latest techniques to the production and sales of footwear/s# !o employ people of integrity and ability to encourage them through continuous training opportunities, both within the company and elsewhere# !he Bata shoe organi+ation develops human resources to their full potential in order to give everyone the opportunity for promotion# Bata .ompany respects each individual and promotes on merit, pay according to their s ills and responsibilities and provide a safe and pleasant wor ing environment# !o contribute the well being of all communities and countries in which Bata do business by being productive and loyal corporate citi+ens# Indian Bata world: !here are four factoriesB at Batanagar in Iol ata, at Caridabad in 3arayana, at Bataganj near )atna and at )eenya in Bangalore# !a ing stoc of them all means accounting for thousands of trained men and million of pairs of

footwear on the production line# 5f the two tanneries the biggest and the Asia/s largest is situated at Mo amehghat# !anning ,- million hides per annum at Mo amehghat and the one at Batanagar are fitted with modern machineries to produce top class leather for the domestic as well as international mar et. People our asset: !he company firmly believes that giving its people the right encouragement adds incomparable rewards# :ven with technology and progress man does not ta e second place at Bata India# :mphasis is given to man management and every opportunity is given so that people can grow with the organi+ation# :very year a large number of regional, national and international courses are held to train Bata employees# It is a Bata policy to provide awards for merit and to stimulate its people into thin ing globally# Always abreast with current trends and technology, Bata India brings latest in9 line technology into factory after factory and the wor ers too# Many automated industries where wor force shrin in direct proportion to their rate of technological tuning Bata India eeps its employment level steady# !his stability helps to nurture individual career goals and aspiration# 0hether it is a hobby or dream Bata India is always ready to stretch a helping hand# :mployees/ welfare is woven into the fabric of the company/s philosophy# )roper housing, modern medical facilities and a clean cheerful environment where children can thrive and prosper are some of the Bata India/s imperatives# !his apart the corporate responsibility of promoting professionalism is also a part of the company/s credit# At every office factory or shop quality and e(cellence are demanded and received# Operation o Bata: 5nce the footwear industry was a cottage industry# !oday, Bata India is proud to have elevated into a full9blown industry with considerable volume and prestigious position# !o remain at the top, Bata India invested substantial amount of capital in developing and in eeping abreast with new technology at current nowledge level# !raining over 8--- employees every year in different

discipline# )re9empting mar et needs the employees are installed into thin ing beyond today planning ahead for tomorrow# Ob!ectives o Bata: 5ne word $manifold% is the catchword for describing its objectives# Crom attaining pea professionalism to earning the trust of every probable customer locally or globally that is what the company aims forB In a sense it is multidimensional drive toH Maintain high quality at all time# .reate a peaceful and harmonious wor ing environment# Maintain leadership in the mar eting through e(cellence in service and product and Eain trusts and respect as a socially responsible corporate citi+en and earn the confidence of customer and stoc holders. "etailing in Bata: 4ecently there has been a tremendous change in the country retail scene# !he retail boom has hit India# Bata India a pioneer in retailing was ready to meet the challenges of the @-/s well located stores cater to the needs of customers according to their e(pectation and lifestyles# Bata India operates a unique chain of ,67- retail outlets, ,-- franchise stores and more than 7-- wholesalers bac ed by ,6 computeri+ed distribution centers and 89franchise distribution centers located at strategic places it operates in 67 depots that supply 7-- wholesalers# !hese in turn serve more than ,---- B*. retailers outlets literally in the outbac to meet the footwear need of the country# !his dual servicing policy has given the company a unique edge over others# Fuality, the ey to better business has opened the doors to Bata India has golden opportunity, Adidas, selected the company for collaboration venture in India# Bata India is the owner of his brand in the country# !he shoes are being produced at Batanagar and at Bangalore.

Bata E#ports: !he unequivocal leader, Bata India e(ports ?-O of the total canvas and rubber footwear from the country# Besides it has won accolades and contract from famous companies li e British *hoe .orporation, Benson, 5liver/s, Marlow, Iidderminister, C#3 0ills in the UI, shoe city Inc and )ic ; )ay stores in the U*A as well as Meldgaard and )easted in Crance# In the last five years more than ,@ million pairs of footwear were manufactured and e(ported by Bata India# International giants such as Eermany, U*A, 3olland, Denmar , ;ew Pealand, Crance and .anada have recogni+ed and given the company international status for quality e(cellence# And at home the company continued to win the prestigious achievements year after year# Mission $tatement: 0ith footwear mar eting and manufacturing as its core business to achieve success and become the biggest and most s illful multiple retailing and distribution organi+ation with a dynamic, fle(ible and mar et responsive approach to present and future opportunities for profitable growth# *uccess in the company/s mission will be measured by e(cellence in service to customers, the integrity and ability of the employees/ confidence of the shareholders and the suppliers and by being respected by the community as a responsible corporate citi+en# !hus the pursuit of e(cellence continues#

%uture: Bata will remain a household name to the people# It produces footwear for the family, with a chain of modern stores all around the country and bringing in new trends and brands e(tension to suit the needs of traditional and trendy# But there is also the unseen facet of the company# Its giant infrastructure and the networ of people wor ing towards one

common goalB to give to the customer, service and value that he deserves

through relentless search for quality and pursuit of e(cellence# 1oo ing towards the ne(t century Bata India dreams bigger dreams, with its feet firmly placed on reality# :ven with optimism, this is the golden profile of Bata India# Always ahead in new designs, new features, new products# A relentless search will continue for better quality and pursuit of e(cellence# Bata aims to provide new shoes for its customers at every step of their lives, everywee # Bata will remain a household name to the people of India# Ma ing footwear for the family with a chain of ultra9modern retail outlets all around the country and bringing in new trends and designs to suit the needs of the trendy and the traditional# !oday, Bata has repositioned itself as a mar eting9driven company with emphasis on quality service and production# &wards: Bata India is one of the top ,- brands according to the recent survey by A and M# !he company has won the third annual Images Cashion Award for the most admired footwear company in 6--7# *uper brand council, comprising captains of industries has selected $BA!A% as one of the super brands in India# !he selection was largely based on criteria such as the brands mind dominance, goodwill, loyalty, trust and emotional bonding# Meeting customer demands. !he .ompany today operates more than ,<-- 4etail outlets spanning the entire length and breadth of the country# It has 6= 0holesale depots, serving more than <-wholesalers# It sells around =- million pairs of shoes annually and mar ets international brands, li e 0einbrenner, 3ush )uppies, Dr *cholls, 4eebo , ;i e, A+aleia# !he other most popular Bata brands are )ower, Marie .laire, Bata *chool shoes, *andal, Bubble gummers, Bata 3awai and Bata Industrial# Popular brands Bata is a household name in India and is the undisputed leader in footwear technology# It manufactures and mar ets footwear for every wal of life# It is the first

Indian company to introduce shoes using latest technology under its brand NBata !echN# Among its newest collection of technogy in MenMs shoes are N0indN with in9 built air9circulation technology, NAntisho(N with shoc absorbing technology and NCle(ibleN the most bendable shoe with in9built comfort feature and N.omfortN for women have become brea through products in footwear industry# Bata brands: 0ith more than eight renowned brands, which include Hus$ Pu!!ies, Marie C"aire4 Bubb"e )ummers4 Po&er4 we cater to a wide range of choices all over the country# 3ush )uppies are one of the worldMs most comfortable shoes designed for both men and women# Marie .laire is for todayMs fashion conscious women who love shoes, which match their colorful and vibrant wardrobe# !hatMs not all# Cor those who want a tough shoe that can weather any storm, we have *anda to suit their needs# 0einbrenner is simply meant to ta e you outdoors# 0ith them on you can be rest assured about their rugged character and durability# Iids can ta e their pic from Bubble Eummers# )ower is all about athleticism, for those who love sports and enjoy sporting activities#

'.( B&T& $TO"E$:


%lagship stores: 0ith over 8>-- company owned retail stores spanning almost every continent and over ,--,--- independent retailers and franchisees distributing Bata banner footwear the Bata banner is one of the worlds most familiar/s sights# $TO"E )O*)EPT$ Bata "etailer $tores: Bata operates almost 8,>-- stores around the world# 5ur goal is simpleB to consistently be the most satisfying store to shop for well priced and fashionable footwear, everywhere in the world# Bata operates four core formatsB .ity stores, *uperstores, Camily stores and Galue stores#

Bata )ity $tores: Bata operates stores in many of the world/s fashion capitals# Bata .ity stores offer urban customers the best in today/s fashion footwear and accessories# !hese stores are in prime locations and provide a high level of customer service, e(clusive fashion shoe lines with complementary accessories and contemporary shopping environment to discerning shoppers# *tores are usually opened from Monday to Criday, from @#7- to 6-#7- and on *unday closed#

Bata $uperstores: Bata *uperstores offer a wide assortment of fashion, casual and athletic footwear for the entire family# 1ocated primarily in urban and suburban shopping malls, these offer high value by providing good quality shoes at great prices in an assisted service shopping environment. Bata %amily stores: Bata is the world/s leading family footwear chain# 0hether )rague or *ingapore, customers have learned to depend on Bata for a wide assortment of comfortable, durable and fashionable footwear for the entire family at reasonable prices# !he products are primarily the Bata brand, with carefully selected assortment of articles from both local and international brands# Cootwear, handbags, hosiery, shoe care products9 Bata Camily stores are the trusted source around the world# Bata +alue $tores: Bata has build the reputation on providing high value to the consumer wherever they operate# Bata Galue *tores Q outlet centers, Bata Ba+aar stores and depots9 offers an incredible wide assortment of very affordable footwear for the entire family# !he shopping environment is a self9service format for ease of shopping# Cootwear is attractive and durable and specifically selected and sourced to meet the needs of the value conscious customers#

0.I S?OT ANALYSIS


STREN)TH+ ,# 1argest retailer networ of ,7-- outlets, 8--- franchises and another ,---dealers# 6# Brand awareness was established in the early 7-/s# )eople associated Bata for quality and real value for money# 7# Brand loyaltyB Bata has got its own brand of customers who swear by the name Bata from medium class to premium class# 8# Bata is restructuring the retail operation where by it is closing loss ma ing stores and is planning of opening new stores which are more viable# ?EA3NESSES+ ,# La''in' in inno;ationB Bata has not been able to eep pace with the latest changes ta ing place in the footwear mar et#

6# Cost stru2ture+ .ost structure is a big concern to Bata# 4aw material cost has in2rease mainly due to increase in price of natural rubber by 88O# !his is something that the industry players are not being able to control# 3owever employee cost was as high as 6=O of sales as compared to ,-O for the industry# Bata has not been able to control this cost# 7# Com!etitionB with the entry of the big international brands li e ;II:, 15!!5, 055D1A;D, 1::, .55):4, etc Bata found it very difficult to hold its mar et share# 8# Cas$ tie u! in in;entoriesB Bata invested a lot of money in the inventories and fi(ed assets in the form of unused land e(tensive networ of dealer showroom for which maintenance and up eeping is paid out which in return reduces profitability# <# 1ow motivations among retailer/s outlets and sloppy showrooms# OPPORTUNITIES+ ,# Ra!i 'ro&t$ o# 2onsumerism in state+ 0ith the rapid growth of middle class in the state, the purchasing power of the average person has increased# !he awareness for the quality footwear has created a rise in demand for quality footwear affordable prices# 6. E;en 2$an'in' tastes o# 2ustomer+ !he fashion conscious customers always loo for new styles and designs in favor# !he Indian footwear mar et is highly dynamic nature# 7# Bata e(pects to touch the ,-- million pair mar from the present =- million pairs mar # 8# Tie5u!+ !he tie9ups with ;i e may attract more customers to Bata showrooms#

<# Distribution Net&or>+ Bata/s distribution strength ensures higher success profitability for new product segments# =# *cope for mobili+ing of funds widened# ># Being an essential commodity the company can target all types of income groups#

THREATS+ B# )"oba" 2om!etition+ In the premium segment Bata has to fuse stiff competition with global players li e 1otus Bawa and 0oodlands# 6# Ra&5materia"s+ 4aw materials used by the company are leather hides and chemicalsB high quality raw materials are very critical to produce international standard finished products# 7. (uture out"oo>+ !he .ompany has launched a joint venture, Mid :ast Integrated *teel 1td &MI*3' with .hina metallurgical import and e(port .orporation to its leather segmentsD it has entered into the domestic shoe mar et and is also li ely to own retail in the domestic shoe mar et as well as in the global mar et# :(port is its major thrust area#

0.G MILESTONES O( BATA IN INDIA


,@@-9 A highly versatile sample ,? station bicolour injection moulding plant was installed in the Bangalore factory for production of A*tate of the

art/ injection moulded shoes with synthetic and te(tile uppers and specially developed )G. compounds as soleing material# ,@@<9 ,7,,,8,--- no# of equity shares allotted to Bata &B;' BG Amsterdam, the ;orthlands the holding company# !he 1ong !erm Agreements with the Bata Ma+door Union representing employees of Batanagar and Iol atta 5ffices was signed at bipartile level satisfactorily without any disruption of wor # ,@@= Q !he company has received a notice in writing from a member of the .ompany under *ection 6<> of the .ompanies Act, ,@<= signifying his intention to purpose the appointment of Mr !ha ur as a Director of the .ompany# ,@@>9 India/s largest shoe company Bata India 1td has performed admirably to stage a remar able turnaround for the year ended December ,@@=# Bata has entered into a mar eting tie up with ;i e wherein the latter/s products will be offered from select Bata outlets# !he company/s debt9 equity ratio is also set to improve dramatically to -#=-B, from ,#@-B, in December ,@@= and 6#-=B, in December ,@@=# Bata India, a <, per cent subsidiary of .anada based Bata *hoe 5rgani+ation, had last revalued its buildings in ,@=@, and the latest e(ercise which will cover all fi(ed assets is e(pected to substantially prop up its reserves# ,@@@9 Bata needs to launch new products on a regular basis by e(panding its women/s range, and moving into the premium segments it had vacated# !he company will launch the A*un drops/ line at ;ew Delhi on August ,=# 6--79 Bata India &Bata' is the largest footwear manufacturer and producers a wide range of footwear such as canvas, rubber, leather, plastic and so on# !he company has lifted the loc 9out at its )eenya factory in Iarnata a# !he loc out was declared on March ?th following a stri e by the employees/ union# 6--<9Bata India has decided to appoint brand managers for each product group# :ach of these managers will be assisted by a

dedicated team who in a new9 found aggression will tac le dwindling sales# !his also coincides with Bata/s decision to recast its retail outlets along four customer segments, into Ba+aar, Camily, .ity, and Clagship stores, abandoning its earlier territory Q based focus# At the same time the company is also planning to raise its advertising budget to <O of turnover against 6O of turnover now#

0.B, HUMAN RESOURCE DEPARTMENT IntroductionB


!he manpower is the strength of any organi+ation and every organi+ation tries to utili+e the manpower sources optimally for their fulfillment of the company objectives# It/s with these resources that all the other resources are mobili+ed and utili+ed to achieve organi+ational objectives# !he main functions areB ,# !o maintain good industrial relationship# 6# 4ecruitment of stuff, their training and development, the Descriptions of jobs# 7# )erformance evaluation# 8# .ompensation policy# <# !o provide retirement and pension schemes# =# 5verall welfare policy of its employees# !his department plans, organi+es, directs and controls the procurement, development, compensation, interception, maintenance and preparation of human resources the end that individual organi+ation and social objectives are accomplished#

!he major tas

of dealing with 34 department of Bata &I' 1td are

community development, and fare administration training of personal improved customer orientation development of appraisal system# !he role of 34 department is advisory# It advises the management for effective use of human resources# It also plans the manpower by recruit and selecting them and providing them with sophisticated programmes#

Mainly human resource department deals with mainly employee related issues the various issues such as 9 i=Em!"o*ee Retention + :mployee retention is obviously important in a businessMs ability to eep the most talented people in the organi+ation and avoid unwanted turnover# ii= Em!"o*ee Trainin'+ :mployee training is vital not only to informed :mployees, but a safer wor placeD and in many cases, some form of employee safety training is required iii= Or'aniDationa" De;e"o!ment+ !he field of organi+ational development &5D' is concerned with the )erformance, development, and effectiveness of human organi+ations# i;= ?or>ersJ Com!ensation+ 0or ersM .ompensation laws are designed to ensure that employees who are injured or disabled on the job are )rovided with fi(ed monetary awards,

eliminating the need for litigation# ;= Em!"o*ee Bene#its+ Any really good job in todayMs business world will come with a set of employee benefits, be it health insurance, 8-,& ', or even gym memberships# ;i= Career Mana'ement : P"annin'+ Mastering career management and planning can put you on the right to trac to succeed in any given profession, and fortunately, there are variety of websites on the Internet to help you in that direction# ;ii= ?or>#or2e Mana'ement+ 0or force management is mostly concerned with forecasting customer interaction demand and creating agent schedules that meet this demand within targeted service level goals# ;iii= Re2ruitment+ 3uman resource department also involved in recruitment of various employees by conducting interviews, various tests, and based on their educational qualification, job will be assigned for them# iC=Em!"o*ee ?e"#are After employees have been hired, trained and remunerated, they need to be maintained to serve the retained and organisation better#

0elfare facilities are designed to ta e care of the well being of the employees9 they do not result any monetary benefit to the employees# Cor the more than ,6--- employees, training programmes ensure

up gradation of s ills# Development of management abilities is constantly encouraged and monitored#

CHAPTER E ANALYSIS AND INTERPRETATION O( DATA


!able 8#, Distribution of respondents according to age

(a2tors Below 6< 6=97< 7=98< 8= and above Tota"


*ourcesB )rimary Data

No o# res!on ents 66= ,8 /,

Per2enta'e <K= 77#77 87#77 ,=#=> =#=> B,,

Crom the above table it is found that 77#77O are in the age group of below 6<, 87#77O are in the age group of 6=97<, ,=#=>O of respondents are in the age group of 7=98<, and the remaining =#=>O of respondents are in the age group of 8= and above# Crom the above study it is found that ma(imum respondents are in the age group of 6=97<#

!able 8#6 Distribution of respondents according to gender

(a2tors Male Cemale Tota"


*ourcesB )rimary Data

No o# res!on ents 7< 6< /,

Per2enta'e <K= <?#77 8,#=> B,,

Crom the above table it is found that <?#77O are male and remaining are female# Crom the above study it is found that ma(imum respondents are male#

!able 8#7 Distribution of respondents according to designation

(a2tors .ashier *ales man Asst# manager Manager Tota"


*ourcesB )rimary Data

No o# res!on ents < 8,< /,

Per2enta'e <K= ?#77 ==#=> ,=#=> ?#77 B,,

Crom the above table it is found that ?#77O are cashier, ==#=>O are sales man, ,=#=>O are asst# manager and remaining are manager# Crom the above study it is found that ma(imum respondents are sales man#

!able 8#8 Distribution of respondents according to average income

(a2tors Below =---=----9?---?----9,----,----- and above

No o# res!on ents < < 7< ,<

Per2enta'e <K= ?#77 ?#77 <?#77 6<#-,

Tota"
*ourcesB )rimary Data

/,

B,,

Crom the above table it is found that ?#77O are below =----, ?#77O of respondents have an average income of =----9?----, <?#77O of respondents have an average income of ?----9,-----, and remaining 6<#-,O of respondents have an average income of ,----- and above# Crom the above study it is found that ma(imum respondents have an average income of ?----9,-----

!able 8#< Distribution of respondents according to family si+e

(a2tors 5ne !wo !hree Cour Cive and above Tota"


*ourcesB )rimary Data

No o# res!on ents ,< ,< ,,,/,

Per2enta'e <K= 6< 6< ,=#== ,=#=> ,=#=> B,,

Crom the above table it is found that 6<O of respondents are single, 6<O are two members, ,=#==O of respondents having family si+e of three, ,=#>>O are having family si+e of four and remaining respondents are having family si+e < and above# Crom the above study it is found that ma(imum respondents are having family si+e of one and two#

!able 8#= Distribution of respondents according to number of years of service

(a2tors , 6 7

No o# res!on ents 6,? ,6

Per2enta'e <K= 77#77 76-

8 and above Tota"


*ourcesB )rimary Data

,/,

,=#=> B,,

Crom the above table it is found that 77#77O have ,year of service, 7-O are in 6 years of service, 6-O of respondents have 7 years of service and the remaining =#=>O of respondents have 8 and above years of service# Crom the above study it is found that ma(imum respondents have a tenure of service of , year

!able 8#> Distribution of respondents according to no of promotion

(a2tors Pero 5ne !wo !hree K above Tota"


*ourcesB )rimary Data

No o# res!on ents 8,= 8 /,

Per2enta'e <K= ==#== ,=#== ,=#=> B,,

Crom the above table it is found that ==#==O have no promotion, ,=#=>O have one promotion, ,-O of respondents have 6 and the remaining =#=>O of respondents have 7 and above Crom the above study it is found that ma(imum respondents did not receive any promotions# !able 8#? Distribution of respondents according to orders per day

(a2tors ,@ ? Tota"
*ourcesB )rimary Data

No o# res!on ents 8,< < /,

Per2enta'e <K= ==#=> 6< ?#77 B,,

Crom the above table it is found that 8-O of respondents meet the target of ,orders per day, 6<O meets @, and ?#77O of respondents meets ? orders Crom the above study it is found that ma(imum respondents meets the order of ,- per day#

!able 8#@ Distribution of respondents according to wor ing hours

(a2tors @ ? Tota"
*ourcesB )rimary Data

No o# res!on ents 86/,

Per2enta'e <K= ==#=> 77#77 B,,

Crom the above table it is found that ==#=>O of respondents have @ wor ing hours and remaining respondents have ? wor ing hours# Crom the above study it is found that ma(imum respondents are having @ wor ing hours# !able 8#,Distribution of respondents according to no of leaves availed

(a2tors Cive *i( *even :ight and above Tota"


*ourcesB )rimary Data

No o# res!on ents 68 ,? ,< 7 /,

Per2enta'e <K= 876< < B,,

Crom the above table it is found that 8-O of respondents have availed < leaves, 7-O have =, 6<O of respondents have > and remaining respondents have ? and above leaves availed# Crom the above study it is found that ma(imum respondents have availed < leaves#

Table 4.11

The reason for selecting the present job


The reason for selecting the present job Friendly Job security atmosphere etter career & ( 4 11.1+ ( ((.(+ . &'..+ .-+ 1( &1.*+ 1).*+ 1 11.1+ 1 (.&+ .-+ ' ..(+ &&.&+ 4 44.4+ 14 4'.&+ .-+ && ().*+

The age of the respondent Good salary elo% &' ( 1).*+ &),(' .-+ (),4' .-+ 4) and abo"e .-+ ( '.-+

MNC 1 '.)+ .-+ 4 1&./+ 1 '-.-+ ) 1-.-+

Closer to residence 1 '.)+ .-+ & ).'+ .-+ ( '.-+

!ncenti"es# $e%ards & 11.1+ .-+ & ).'+ .-+ 4 ).*+

*ourceB )rimary Data Crom the above table it is found that most of the respondents between age group of 7=98<# It is evident that 8<#6O of the respondents in the 7=98< age group have chosen this job since it has got better career prospects# In the 6=97< age group category, 88#8O have selected the job due to better career in Bata India 1imited# !hus we can conclude that employees who are 6=98< years of age have joined Bata due to better career#

Crom the above study it is found that ma(imum respondents who have selected better career as their reason for selecting the job because people in this age group are interested in job stability which is offered by Bata#

!able 8#,6 Per2e!tion about t$e t*!es o# re&ar s !ra2ti2e in t$e or'aniDation
The age of the respondent elo% &' &),(' (),4' 4) and abo"e The types of re%ards Job Competency status based based re%ards re%ards 0erformanc e based re%ards

6 &11.11
& 2&&.&1 / 2&/1 -

8 &66#6'
& 2&&.&1 . 2&'..1 & 21--1

,6 &==#>'
' 2''.)1 1( 241./1 -

Membership Based Tota" 4ewards BI &-' <L,,=


1 2(.&1 / 21--1 (1 21--1 & 21--1

Tota" <= 1( eC!resse as a K *ourcesB )rimary Data

1)

(-

)-

Crom the above table it is found that most of the respondents between age group of 7=98< are of the opinion that )erformance based rewards are being practiced in Bata India 1imited# !hus we can conclude that employees who are 6=98< years of age have joined Bata due to better performance prospects# Crom the above study it is found that ma(imum respondents who have selected performance based rewards are because people in this age group are interested in performance based rewards which is offered by Bata#

!able 8#,7 O!inion about t$e remuneration o##ere


The remuneration offered 3ighly 4atisfactory 5ndecided 4atisfactory 6issatisfactory & 2..*1 1 2/.11 1 2).*1 4 / 2.1..1 1. 2*..(1 12/-./1 1& 2.-1 4/ & 21..&1 & 2..*1 & 21(.(1 ) 1 24.(1 1 11 (100) &( 21--1 11 21--1 1' 21--1 )-

The a"erage income of the respondent elo% )-7--)-7---,.-7--.-7---,17-7--17--7--- and abo"e Total 21 e8pressed as a+

Total

*ourcesB )rimary Data Crom the above table it is found that most of the respondents irrespective of all income group are satisfied with the remuneration being offered by Bata India 1imited# !hey feel that Bata India 1imited provides them a good remuneration which helps motivates them to wor better# Crom the above study it is found that of the respondents are satisfied with the remuneration being offered to them as they feel it as a motivating factor to them#

!able 8#,8 5pinion about the incentives offered


The a"erage income of the respondent 98cellent The incentives offered by the company Moderate 0oor :ery 0oor Total

:ery Good elo% )-7--)-7---, .-7--' 24'.'1 . 2(4..1 ' 24'.'1 * 24).*1 ) 2'4.'1 1& 2'&.&1 ' 24'.'1 . 2'(;(1 1 24.(1 1 24.(1 11 21--1

1 24.(1 1 2/.11

67 &,--'
11 21--1

.-7---, 17-7--17--7--and abo"e

,< &,--'

!otal &' & e(pressed as a O *ourcesB )rimary Data

&'

(1

)-

Crom the above table it is found that <6#6O of the respondents belonging to the income group of =---- 9?----- feels the incentives being offered by Bata India

1imited is moderate# !hey fee that the incentives provided by the company helps them to perform better in the organi+ations# Crom the above study it is found that of the respondents feels that the incentives being offered are moderate#

!able 8#,<# !he leave policy practiced in the organi+ation


The leave policy The age of the respondent elo% &' &),(' (),4' 4) and abo"e Total () expressed as a % 3ighly 4atisfactory 1 2'.)1 ( 2/.*1 4 4atisfactory 1( 2*&.&1 * 2**..1 &( 2*4.&1 & 21--1 4' 5ndecided 4 2&&.&1 & 2&&.&1 ( 2/.*1 / 6is, satisfactory & 2).'1 & 2 (100) )Total 1. 21--1 / (1 21--1

*ourcesB )rimary Data Crom the above table it is found that most of the respondents irrespective of all age group are satisfied with the leave policy practiced by Bata India 1imited# !hey feel that the organi+ation has a concern to their employees and they provides them leave when they required# Crom the above study it is found that of the respondents are satisfied with the leave policy practiced by the organi+ation# It acts as a motivating factor to them#

!able 8#,= !he leave policy being practised


The lea"e policy The family si<e =ne T%o Three Four Fi"e and abo"e Total 21 e8pressed as a + 3ighly 4atisfactory 1 14.(+ 1 *.*+ .-+ 1 ..(+ 1 ).*+ 4 ).*+ 4atisfactory ) .'.*+ . )1.'+ 1*)./+ * '..(+ 14 /(.(+ 4' *'.-+ 5ndecided .-+ ( &(.1+ & 1'.4+ 4 ((.(+ .-+ / 1'.-+ 6is, satisfactor y .-+ 1 *.*+ 1 *.*+ .-+ .-+ & (.(+ Total

* 1--.-+ 1( 1--.-+ 1( 1--.-+ 1& 1--.-+ 1' 1--.-+ )1--.-+

*ourcesB )rimary Data Crom the above table it is found that most of the respondents with the family si+e of < K above are satisfied with the leave policy being practiced by Bata India 1imited# Crom the above study it is found that of the respondents are satisfied with the leave policy being practiced#

!able 8#,> *atisfaction level of the medical allowance being offered


The medical allo%ance 98cellent The gender of the respondent Male & 4.(+ Female 1 *.*+ Total 21 e8pressed as a + ( '.-+ :ery Good &/ )1.*+ ) 4).&+ (' '..(+ Moderate 1( &*.*+ 4 (-..+ 1* &..(+ 0oor ( ).4+ & 1'.4+ ' ..(+ 4* 1--.-+ 1( 1--.-+ )1--.-+ Total

*ourcesB )rimary Data Crom the above table it is found that most of the male respondents are more satisfied with the medical allowance being provided by the Bata India 1imited# !he respondents feel that the company follows good medical allowance policies# Crom the above study it is found that of the respondents are satisfied with the medical allowance being practiced#

!able 8#,? 5pinion on the medical allowance practised


The medical allo%ance 98cellent The family si<e =ne 1 14.(+ T%o Three Four Fi"e and abo"e Total 21 e8pressed as a + .-+ .-+ .-+ & 1(.(+ ( '.-+ 4 '*.1+ / )/.&+ / )/.&+ ) '-.-+ * 4).*+ (' '..(+ 1 14.(+ 4 (-..+ 4 (-..+ 4 ((.(+ 4 &).*+ 1* &..(+ 1 14.(+ .-+ .-+ & 1).*+ & 1(.(+ ' ..(+ * 1--.-+ 1( 1--.-+ 1( 1--.-+ 1& 1--.-+ 1' 1--.-+ )1--.-+ :ery Good Moderate 0oor Total

*ourcesB )rimary Data Crom the above table it is found that most of the respondents are satisfied with the medical allowance being practiced by Bata India 1imited# !he family si+e of two and three are more satisfied with the medical allowance being practiced# Crom the above study it is found that of the respondents are satisfied with the medical allowance benefit# !he company gives them a support whenever they need#

!able 8#,@ 5pinion about the introduction of fle(ible wor ing hours
The fle8ible %or>ing hours system :ery important The gender of the respondent Male . 1*.-+ Female 1'.4+ Total 21 e8pressed as a + 1!mportant (* *..*+ / )/.&+ 4) 5ndecided 1 &.1+ 1 *.*+ & Not so important 1 &.1+ 1 *.*+ & 4* 1--.-+ 1( 1--.-+ )Total

*ourcesB )rimary Data Crom the above table it is found that most of the respondents feel that the introduction of fle(ible wor ing hours are important# Mostly females respondents feel that it is better as they has to loo after their homes as well as their jobs# *o they feel if they do not have any particular timings fi(ed then it will be better for them# Crom the above study it is found that of the respondents are in favour of introduction of fle(ible wor ing hours# !hey feel that if it is being introduced then it will enable them to perform better#

!able 8#6)erformance of the employees based on individual target setting


!ndi"idual target setting 4trongly ?gree The age of the respondent elo% &' & 11.1+ &),(' 1 11.1+ (),4' 4 1&./+ 4) and abo"e 1 '-.-+ Total 21 e8pressed as a + . 1(.(+ ?gree 14 **..+ ) )).*+ &* .*.1+ 1 '-.-+ 4. .-.-+ 5ndecided 1 '.)+ 1 11.1+ .-+ .-+ & (.(+ 6isagree 1 '.)+ 1 11.1+ .-+ .-+ & (.(+ 1. 1--.-+ / 1--.-+ (1 1--.-+ & 1--.-+ )1--.-+ Total

*ourcesB )rimary Data Crom the above table it is found that most of the respondents with age between 7= 98< feels that the individual target setting helps in better performance# !hey feel that it gives them an inner motivation to perform better# Crom the above study it is found that of the respondents are satisfied with the individual target setting

!able 8#6, )erformance of the employees based on individual target setting


!ndi"idual target setting 4trongly ?gree The a"erage income of the respondent elo% )-7--1 /.1+ )-7---,.-7--1 4.(+ .-7---,17-7--4 ().4+ 17--7--- and abo"e & 1(.(+ Total 21 e8pressed as a + . 1(.(+ . *&.*+ &1 /1.(+ * )(.)+ 1& .-.-+ 4. .-.-+ 1 /.1+ .-+ .-+ 1 ).*+ & (.(+ 1 /.1+ 1 4.(+ .-+ .-+ & (.(+ 11 1--.-+ &( 1--.-+ 11 1--.-+ 1' 1--.-+ )1--.-+ ?gree 5ndecided 6isagree Total

*ourcesB )rimary Data Crom the above table it is found that most of the respondents with the average income of ,----- K above feels that the individual target setting helps in better performance# It acts as a motivating factor to perform better# Crom the above study it is found that most of the respondents are satisfied with the individual target setting#

!able 8#66 )erformance of the employees based on individual target setting


!ndi"idual target setting 4trongly ?gree The gender of the respondent Male * 14./+ Female 1 *.*+ Total 21 e8pressed as a + . 1(.(+ ?gree (. .-./+ 1*)./+ 4. .-.-+ 5ndecided 1 &.1+ 1 *.*+ & (.(+ 6isagree 1 &.1+ 1 *.*+ & (.(+ 4* 1--.-+ 1( 1--.-+ )1--.-+ Total

*ourcesB )rimary Data Crom the above table it is found that most of the male respondents agree that the individual target setting helps in better performance# *pecially male respondents agreed that the individual target setting helps them to perform better# Crom the above study it is found that most of the respondents are satisfied with the individual target setting# !hey feel that it gives them a sense of competition amongst them to perform better#

!able 8#67 Does team rewards helps in efficiency of the member


The e8tend of team re%ards increasing efficiency To full e8tent The age of the respondent elo% &' ' &*..+ &),(' 1 11.1+ (),4' 4 1&./+ 4) and abo"e .-+ Total 21 e8pressed as a + 11).*+ 0artially 11 )1.1+ . .../+ &( *4.&+ & 1--.-+ 44 *(.(+ Not >no%n 1 '.)+ .-+ ( /.*+ .-+ 4 ).*+ :ery little 1 '.)+ .-+ .-+ .-+ 1 1.*+ Not at all .-+ .-+ 1 (.&+ .-+ 1 1.*+ 1. 1--.-+ / 1--.-+ (1 1--.-+ & 1--.-+ )1--.-+ Total

*ourcesB )rimary Data Crom the above table it is found that most of the respondents with the age group of 7=98< feels that the team rewards help in increasing the efficiency of the members# !he respondents specially in the age group of 6=97< agrees as they are more career conscious# !hey feel that it enables them to achieve target fast# Crom the above study it is found that most of the respondents feels that the team rewards help in increasing the efficiency of the members

!able 8#68 Does team rewards helps in efficiency of the member


The e8tend of team re%ards increasing efficiency To full e8tent The a"erage income of the respondent elo% )-7--.-+ )-7---,.-7--' &1.*+ .-7---,17-7--( &*.(+ 17--7--- and abo"e & 1(.(+ Total 21 e8pressed as a + 11).*+ / .1..+ 1' )'.&+ * )(.)+ 1( .).*+ 44 *(.(+ 1 /.1+ & ..*+ 1 /.1+ .-+ 4 ).*+ 1 /.1+ .-+ .-+ .-+ 1 1.*+ .-+ 1 4.(+ .-+ .-+ 1 1.*+ 0artially Not >no%n :ery little Not at all Total

11

1--.-+

&(

1--.-+

11

1--.-+

1'

1--.-+

)-

1--.-+

*ourcesB )rimary Data Crom the above table it is found that most of the respondents with the average income of ,----- and above feels that the team rewards help in increasing the efficiency of the members# It enables them to perform better# Crom the above study it is found that most of the respondents feels that the team rewards help in increasing the efficiency of the members

!able 8#6< :ffect of motivation on performance *trongly Agree Agree ,? 76 &7-' &<7#7' ,< &6<' 6@ &8?#7' 6< &8,#>' 6, &7<' ,= &6=#>' Undecided Disagree *trongly Disagree > 7 =&,>' &<' &,--' ,8 &67#7' ,> &&..(1 ,? &7-' 6, &7<' 6 &7#7' 7 &<#-' ,&,=#>' > &,,#>' =&,--' =&,--' =&,--' =&,--'

9nrichment and 9mpo%erment

!arget *etting

Fuality of wor 14 2&(.(1 5f life )articipative 11 21..(1 Management Management By 14 5bjectives&MB5' 2&(.(1 *ourcesB )rimary Data

, &,#>' 6 &7#7'

Crom the above table we can find out the motivating factors which influences the performance# It is evident from the study that most of the respondents&<7#7O' agrees that Bata helps in enriching and empowering them professionally# It is also found that 8?#7O of the respondents feels that the policy of target setting has enabled them to perform better# !he majority of the respondents&8,#>O' are of the opinion that Bata has motivated them to achieve their targets# Most of them feel that Bata has given them due considerations in the management decision ma ings# It is also found that majority of the respondents are undecided whether MB5 is beneficial for them or not# Cactorisation has been used to analyse the data#

CHAPTER (IVE SUMMARY O( (INDIN)S4 CONCLUSION AND SU))ESTION+ -.B (INDIN)S+


In today/s global environment organi+ations strive towards having a productive group of employees, but this cannot happen only by selecting and developing personal in a proper way# Individuals with e(tra ordinary competence can be hired but still un organi+ation cannot be sure that they will perform satisfactorily# !he major ingredient is motivation which activates the potential of employees# Crom the data analysis the findings are as followsB Most of the sales representative are the age group of 6=97< !he average income of ma(imum sales representative e(ceeds 4s#,,--,---"9 !he majority of sales representative selected the job considering good salary offered by Bata India 1td# Ma(imum sales representative are satisfied with the remuneration being offered# !he majority of sales representative agree the salary offered by Bata India 1td# is own path with that of the industry standards# Ma(imum sales representative are satisfied by the incentive scheme being practiced#

Majority of sales representative are e(tremely satisfied with the leave policy of the company# Ma(imum sales representative consider the medical allowances benefit to be good# Majority of sales representative consider fle(ible wor ing hours are very important# Ma(imum sales representative consider individual target setting to be very important# Majority of sales representative consider team rewards play a vital role in increasing individual efficiency# Ma(imum sales representative consider the fringe benefits programme practiced presently promotes and protects their well being# Majority of sales representative consider the system of suggestion schemes does not lead to deriving benefits and rewards# Ma(imum sales representative consider the job facilities being offered are satisfactory# Majority of sales representatives are satisfied on discounts they receive on companies/ products#

-.6 CONCLUSION !he footwear industry is one of the fastest and ever growing industry in the world
many multi national companies are operating in this sector one of the important peculiarities about this industry is that it is low margin industry# India with its position of second largest populated country in the world is the most attractive mar et for all industrial giants# Motivation is an important concept that has been receiving considerable attention from organi+ation the increasing attention paid to motivation is justified because of various reasons, such as Motivated employees come out with new ways of doing jobs

Motivated employees are quality oriented Motivated employees are more productive Any new technology needs motivated employees to adapt it successfully

3owever any motivation technique adopted will have its own merits and demerits that is where the role of human resources management is at its prime to decide what technique to adopt and what not to#

-.0 RECOMMENDATIONS : SU))ESTIONS


!he sales representatives of Bata India 1imited are e(erting a great effort to perform because the present motivational techniques adopted by the company are proving to be in the desired direction# Crom my study I have found some facts and some recommendations which may be beneficial for the company to eep the motivational levels at desired position# As the company practices employee suggestions schemes, there is a felling among the sales representatives that they suggestion offered by them if proved to be beneficial for the organi+ation do not lead to rewards hence the company should eep the employees motivated by giving them suitable rewards and recognition for effective suggestions# !he benefits offered by the organi+ation are proving to be effective in motivating the employees as most of the sales representatives are satisfied with the benefit system, however the organi+ation can adopt the system of fle(ible benefits which will give sales representatives a menu of benefits from which they can choose or tailor their benefits according to their individuals needs and wants#

!he system of job rotation will also eep the motivation level as repetation of same type of job may lead to boredom#

Bata India ltd should organi+e programmes for representatives which will help them develop close relationships and give them a chance to interact with other members of the company#

BIBLIO)RAPHY

Boo>s
4obin ) *tephen&6---' 5rganisation Behaviour ;ew Delhi )rentice 3all of India# 1uthans Cred&,@@?' 5rganisation Behaviour, :ighth :dition, McEraw9 3ill International# I Ashwathappa &6--6' 3uman 4esource and )ersonel Management, !hird :dition, !ata McEraw93ill )# *ubba 4ao&6--8' Management and 5rganisation Behaviour Iothari .#4&6--8' 4esearch Methodology Methods and !echniques#

?ebsites httpB""www#Bataindia #com"page#phpL on R <S6S-# httpB""www#Bataindia #com"page#phpL on R <S-S-

httpB""www#Bataindia #com"page#phpL on R 6RhttpB""www#Cootwearhistory#com"highrenbg#shtml httpB""www#Cootwearhistory#com"manaristdg#shtml httpB""www#ncbi#nlm#nih#gov"entre+"query"statics"overview#html

&a'
FUESTIONNAIRE & )omprehensive $tudy on Employee Motivation at Bata India limited
Dear Sir M Ma am4 I4 PAYEL SOOR student of final semester MBA at 3ristu .a*anti Co""e'e o# Mana'ement : Te2$no"o'*4 as a part of my curriculum have underta en the project on AEm!"o*ee Moti;ationH with reference to Bata In ia Limite 4 Ban'a"ore. I would be grateful if you can indly co9operate with me by spending your precious time and providing me valuable information needed for the project# Any information received from you will be ept strictly confidential#

PART 7 A
,# ;ame B 6# BranchB 7# Age B b# b"w 6=97< d# 8= K above b# Cemale a# below 6< c# b"w 7=98< 8# *e(B a# Male <# DesignationB HHHHHHHHHHHHHHHHHHHHHH## =# Average incomeB HHHHHHHHHHHHHHHHHHHHH HHHHHHHHHHHHHHHHHHHHH#

a# Below =---c# b"w ?----9,----># Camily si+eB a# 5ne d# Cour @# ;o of promotionsB b# !wo

b# b"w =----9?---d# ,----- K above c# !hree

e# Cive K above HHHHHHHHHHHHHHHHHHHHHH#

?# ;o of years of serviceB HHHHHHHHHHHHHHHHHH# ,-# ;o of orders per dayB HHHHHHHHHHHHHHHHHHHHHH# ,,# ;o of wor ing hours in a day B HHHHHHHHHHHHHHHHHHH ,6# ;o of leaves availedB HHHHHHHHHHHHHHHHHHHHHHH

<b= PART5B
#,7# 0hat is the reason for selecting your present jobL a# Eood salary c# 2ob *ecurity e# Better career g# Incentives" 4ewards b# Multi ;ational .ompany d# Criendly atmosphere f# .loser to residence g# .hallenging

,8# 0hat are the types of rewards practiced in the organi+ationL a# Membership K *eniority based rewards b# 2ob status based rewards c# .ompetency based rewards d# )erformance based rewards ,<# 0hat is your opinion about the remuneration offered by the companyL a# 3ighly satisfactory b# *atisfactory

c# Undecided

d# Dissatisfactory

,=# 0hat is your opinion about the incentives offered by the companyL a# :(cellent d# )oor a# 3ighly satisfactory d# Dissatisfactory <2= ,?# 0hat is your opinion about the medical allowance benefit offered by the companyL a# :(cellent d# )oor ,@# 0hat is your opinion about the system of introducing fle(ible wor ing hours in the companyL a# Gery important d# ;ot so important 6-# Do you thin that the practice of individual target setting helps in better performanceL a# *trongly agree d# Disagree 6,# Do you feel that the team rewards increases the efficiency of membersL a# Tes b# ;o b# Agree c# Undecided b# Important c# Undecided b# Gery good c# Moderate b# Gery good e# Gery poor b# *atisfactory c# Moderate c# Moderate

,># 3ow is the leave policy practiced by the organi+ationL

66# If yes, then to what e(tent does the team rewards helps in increasing the efficiency of the membersL a# !o full e(tent d# Gery little b# )artially e# ;ot at all c# ;ot nown

67# Does the fringe benefits programme presently practiced promotes and protects your well beingL a# Tes b# ;o < = 68# If the company wants to offer additional fringe benefits in either cash or ind, please indicate your preferenceL .ash Iind

6<# Do you feel that the system of suggestion scheme adopted by the organi+ation has helped in deriving benefitsL a# Tes b# ;o

6=# 0hat is your opinion about the e(tent of job facilities offered by the companyL a# Delightful d# ;ot satisfactory b# *atisfactory e# )oor c# Moderate

6># 0hat do you feel about the level of discounts offered by the companyL a# Gery high d# 1ow b# 3igh e# Gery low c# Medium

6?# )ic out the most important motivating factor for the employee performance from the followingB a# 4emuneration offered

b# Incentives given c# 1eave policy practiced d# Medical allowance benefit e# Introduction of fle(ible wor ing hours f# Individual target setting <e= g# !eam rewards h# Cringe benefits 6?# )lease e(press your agreement" disagreement to the following statementsB *trongly Agree Un nown Disagree *trongly Agree a# Bata India 1imited has enriched K empowered me professionally b# !arget setting has enabled me to perform better c# !he quality of wor life in Bata India 1imited motivates one to achieve target# d# I am given considerations in management decisions# e# Management by 5bjective is beneficial for all# disagree

6># BA!A India 1imited is seriously reviewing the e(isting 3#4 practices to enhance the motivational level of its sales representatives, indly give 7 most important suggestions that can further improve the degree of motivationB ,# HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH 6# HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH 7# HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

THAN3 YOU