OBJECTIVES OF THE STUDY

Customer preference is taken up to boost the sales of a product by the company. A company having production capabilities may produce a

product and price is according and sell through the dealers and retailers by its distribution network.
PEOPLE is the most important and valuable resource every organi!ation has in the form of its employees. "ynamic people can make dynamic organi!ations. Effective employees can contribute to the effectiveness of the organi!ation Competent and motivated people can make things happen and enable an organi!ation to achieve its goals.

Organi!ations have now started reali!ing that the systematic attention to human resources is the only way to increase organi!ational efficiency in terms productivity# $uality# profits and better customer orientation. %& can help deliver organi!ational e'cellence by focusing on learning# $uality# teamwork# and through various employee friendly strategies. (y pro)ect has been accomplished in * %PL +,"+A L-". -his is one of the best company in manufacturing of Electrical goods head$uartered at ,ew "elhi.