ABSTRACT

The Banking Sector, one of the core sectors, has undergone metamorphosis in the light of liberalization and globalization. The sector seems to be optimistic of posting strong growth in the couple of years in the view of a reasonable surge in demand. The rise of retail lending in emerging economies like India has been of recent origin. Asia acific!s vast population, combined with high savings rates, e"plosive economic growth, and underdeveloped retail banking services, provide the most significant growth opportunities for banks. Banks will have to serve the retail banking segment effectively in order to utilize the growth opportunity. A detailed analysis of Banking Sector has been covered in respect of past growth and performance. #nder this pro$ect to better understand the Industry I have used %undamental tools to make it more authentic and meaningful.

An economy&industry&company '(.I.)* approach has been followed under %undamental Analysis which covers effect of +ecession, the impact of inflation, %,I!s, ("port, and -, etc. on Banking Sector. The Industry Analysis has been done with the help of

S./T analysis and industry life cycle. %or )ompany Analysis as a part of %undamental tool I have undertaken with the comparative analysis of I)I)I Bank, A0IS Bank and 1,%) Bank along with the help of ratio analysis. The fundamental aspect consists of financial and 2on&%inancial analysis of these companies.

At the end conclusion and recommendations have been specified so as to make the pro$ect work more meaningful and purposeful.