Beruflich Dokumente
Kultur Dokumente
Sell the story. A good head involves readers much like a clever ad. Tell the facts. Precise and specific heads inform readers instantly of what they may or may not want to read. Be accurate. All facts, names, numbers, whatever must be correct.
Be objective. Don t editorialize. Simple but precise. No fancy words. No weird constructions. Find the right word to communicate the meaning. Make tone t content. Serious story. Serious headline. Funny story. Funny headline.
Story 2 Write: 1-line headline counting 26-32! !The high school was awarded 21st Century grant programs for the 2011-2012 school year. The federal grant will provide funding for a variety of after-school activities for students.! !The district is excited about this new opportunity, grant director Steve Robbins said. We will be able to offer unique activities like sewing, cooking, outdoor sports and more.! !History teacher Penny White said she plans to offer an extreme frisbee class.! !I asked my classes if they would be interested in the class, and I had more than 20 students raise their hands, White said. We have a lot of athletic students who are not involved in school teams. This will give them a place to belong.! !Freshman Millie James said she participated in 21st Century grant classes at her former school in Dallas.! I took a really cool e-zine class, and we published a magazine for teen girls, she said.!
!The high school was awarded 21st Century grant programs for the 2011-2012 school year. The federal grant will provide funding for a variety of after-school activities for students.! !
! !
Kinds of Head(line)s
1-line-headline!
2-line-headline
3-line-headline
Main/secondary headline
Standing tall
5 -4 guard rises to challenge of leading Tigers
Main/secondary headline
Driven to destruction
Police play game of cat and mouse with illegal racers
Main/secondary headline
Main/Secondary headline
Up to date
Senior makes over dad for online auction
(not good)
Avoid semicolons. The headline should be a single sentence, not a collection of sentences.
Better:
More specific!
No clichs. Swimmers dive into season Golfers swing into action Exchange students say Hasta la vista Math Club multiplies Football team tackles opposition Drama Club acts up Military recruiters say, I Want You
This headline provides twice as much information in the same amount of space! Yippee!
Mosquitos (are) biting into summer fun Federal grant (is) renewed
!
(incorrect)
(correct)
Getting out
Obama promises to end Iraq war
Unacceptable:
A few more rules ! Avoid contractions Do not end a headline with a period Avoid names unless they are easily recognizable Always use single quotes in headlines
Risky business
Sophomore to compete in extreme biking contest
14
!20 " !25!
Twilight Zone 13
Book club focuses on vampire series !17 " !17!