The Official Shopping Guide To Seoul

CONTENTS Seoul, All About Shopping .............................................. 4 Top 10 Items to Buy In Seoul ............................................
8 Must Visit Shopping Destinations in Seoul.................. 14 Seoul: The Shopper's Paradise....................................... 18 The No.1 Place to Shop in Seoul : City Center....................... 20
Myeong-dong Euljiro, Namdaemun Market
KEY TO SYMBOLS
Shop . Shopping Mall Major Tourist Attractions . Museum / Exhibition Hall Theater Performance Hall Casino Club Hotel City Tour Bus Airport Limousine Tourist Information Center Duty Free Shop Seoul Free Wi-Fi * Restaurant School Post Office Police Station Embassy Craft Studio Bank
* Seoul Free Wi-Fi Available Area
A Shopping Area Filled with History and Tradition : Palace Quarter.................................... 30

Insa-dong, Samcheong-dong Bukchon
The Center of Koreas Fashion Industry : Dongdaemun & Around................................................................. 40

Dongdaemun Market
A Center of Creative Arts and Culture : University Quarter... 50

Hongik Univ. Area, Sinchon Ewha Womans Univ. Area Itaewon
Seouls Cosmopolitan Town : Yongsan................................... 60 Gangnam Style Streets : Gangnam........................................... 68

Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area Other Areas
Mall Complexes Nearby Subway Stations............................ 82 Themed Shopping ........................................................... 85

- Traditional Markets to Visit in Seoul - Socially Responsible Products
Seoul Travel Information ............................................... 90 Index .................................................................................. 95
Travel information about Seoul: Call 120 and then press 9 when you hear a recorded message in Korean. (You can choose from the following languages : English, Chinese, Japanese, Vietnamese and Mongolian.)
Seoul: The Shoppers Paradise

Publishing Date January 2014 Published by Seoul Metropolitan Government, Tourism Business Division Planning & Design Design Soomokwon Illustration by Natsko Seki * For further information on Seoul tourism, visit www.visitseoul.net or download the mobile application iTourSeoul. The shops recommended in this guide book have been carefully selected by a panel of experts and consultants in the field. Copyrights to content and images in this book belong to Seoul Metropolitan Government and pertaining organizations and individuals. This book may not be reproduced in part or in whole without the express permission of the copyright owners.
Seoul, All About Shopping

Just as each person has his or her own distinct personality, so do they each have their preferences when it comes to shopping. Some look for the very best bargains, others look for highquality items, and still other shoppers look for the most unusual items. Seoul is a city that will satisfy all of these personalities. Introducing Seoul, a veritable shoppers paradise where every kind of shopping is possible.
Four Seasons and Four Big Sales

In Seoul, new seasons begin together with shopping. Spring, summer, fall, winter - the four distinct seasons of Korea - are the defining characteristics of Seouls fashionistas and shoppers. As each new season approaches, so does the need for more shopping, since trends change every year. However, it isnt just the new items that receive all the spotlight: shoppers who chase the latest trends take the opportunity to look for new items for the upcoming season,
4
while bargain shoppers wait until the end of the season so they can take advantage of end-of-season prices. Shoppers looking to complement their own personal styles say that their favorite season is between seasons because it is the sale season.
- Main department stores and shopping centers hold gigantic sales four times per year - The longest sales take place before and after the Lunar New Year and Chuseok holidays - In the summer there is a Seoul Summer Sale, and in the winter there is a Korea Grand Sale - There are very big sales for cosmetics in December 5
Smart Shopping in Seoul

In Seoul, there could be a thousand opinions on how to buy a single item. There are also many outlets where shoppers may find high-quality brand goods at a discount. The outlets mostly sell end-of-season goods at up to 70% off regular prices. They are ideal for hardcore shoppers that like to compare prices and bargain, since outlets are organized like a big department store featuring individual boutiques within.
- Know your Korean size before shopping for clothing (see p94) - Bargaining can be a fun part of shopping. Try it at traditional or wholesale markets - Shop for electronics, cosmetics and accessories and explore specialty markets where such goods can be found - Visit traditional markets where you can shop, experience local culture, and dine all in the same place
VAT (Value Added Tax) Refund Service for Foreigners

Conditions for refund
- For purchases on any item priced above 30,000 won at tax free shops - For tourists staying in Korea for less than six months or for overseas Koreans (green card holders with Korean passports) staying less than three months
How to receive refunds

1. Be sure to get the receipt form for purchases on any item priced above 30,000 won at participating Tax Free stores in Seoul 2. Present your goods and passport at customs and receive the official stamp on the receipt form 3. Upon receiving confirmation from customs for exports, use the automated machines at the airport or request the refund through the Internet
Refund Counters at Incheon International Airport

Galleria Department Store Korea Tourism Organization Namdaemun Market Korea Tourism Organization
- Global Blue Third Floor Duty Free Zone near Gate 28, Open 7am to 9pm - Global Tax Free Third Floor Duty Free Zone near Gate 28, Open 7am to 9pm - Ktis Passenger Terminal Third Floor, Gates 14 near Customs, Third Floor Duty Free Zone near Gate 27, next to Plus Palm Pharmacy/ Open 24 hours
Dongdaemun Market
Yongsan Electronics Market Korea Tourism Organization
Top 10 Items to Buy in Seoul

What are the things that all visitors want to buy as souvenirs or presents? From handicrafts full of Seouls culture and history to fashion props that cant be found anywhere else in the world, we have made a list of the top items to buy in order to commemorate your trip to Seoul.
The following list was compiled from a survey of 300 foreigners studying Korean in Seoul.
Korea Tourism Organization Korea Tourism Organization
Korean Food
At a time when people the world over are seeking to eat more healthily, Korean food culture is making its global mark. Some of the most popular souvenirs are Korean tteok (rice cakes) or alcohol made from rice, dried natural products that can be eaten conveniently on the go, as well as snacks good for your body. You can spot a wide selection of well-packaged food souvenirs at supermarkets or in the food section of department stores. However, out of all the products available, one of the most popular is well-being cookies. These beautifullypackaged cookies, good enough to be offered as presents, are made only with the finest, non-harmful ingredients or are entirely organic. They are also easily purchased at any convenience store nearby at affordable prices, making them very popular.
Where to buy?
Myeong-dong (see p21) Namdaemun Market (see p26)
Cosmetics
One frequently-heard remark by international visitors to Seoul is that most Koreans are pretty and have good skin. Nowadays however, these same visitors have also learned the Korean secret to flawless skin: BB Cream. This magical cream takes away blemishes and leaves in their place a clear and lively skin. A Korean cosmetic staple, BB Cream has become so popular worldwide that even luxury brands are using it to benchmark their own products. However, there are other must-buy cosmetics in Seoul. In Myeong-dong, one of Seouls leading shopping districts, there are countless cosmetics boutiques all clustered together where shoppers can get personalized skin consultations and test any product before they buy. Because there are so many boutiques competing ferociously for shoppers, prices tend to be quite competitive.
Where to buy?
SinchonEwha Womans Univ. Area (see p56) Myeong-dong (see p21)
Korea Tourism Organization
Hanbok and Traditional Korean Accessories

Koreans can still be seen wearing hanbok, the traditional Korean garment, on special occasions such as Lunar New Year or weddings. Most of the hanbok that Koreans wear on those days are custom tailored, but offthe-shelf hanbok are also available. With curves that flow like ripples in the water and woven in a rich tapestry of colors, the hanbok is a thing of splendid, yet simple, beauty, which may explain why it has recently given so much inspiration to many of todays top fashion designers. Hanbok are also accompanied by various traditional accessories, such as hair pins or brooches, both of which are usually delicate and intricate works of art, making them popular souvenirs in and of themselves. If you want to get all the attention at a special event, try wearing a hanbok rather than a dress. Perhaps you will be the starlet on that special day.
Where to buy?
Namdaemun Market (see p26) Insa-dong (see p31)
Clothing and Shoes

When choosing garments, look for the Made in Korea tag to be sure of their caliber. Anyone who tries on a Korean-made garment falls in love with its quality fabric, intricate patterns and prints, and meticulous needlework. The garments are stylized and designs are incredibly diverse, making them great value for money. This also applies to shoes, socks, and T-shirts: of these, couple T-shirts and character socks are two mustbuy items in Seoul. Foreign visitors to Seoul often recount seeing couples dressed exactly alike as being among the most surprising of the citys sights, and couple T-shirts make excellent and unique souvenirs, not to mention being difficult to find elsewhere. Character socks meanwhile, or socks bearing famous characters such as Korean stars, are witty and incredibly cute, and even those who are not fans of the Korean Wave will appreciate them. What these items have in common is their ability to make anyone smile.
Where to buy?
Dongdaemun Market (see p41) Sinsa-dong Garosu-gil (see p77)
Hallyu Goods
There is a famous saying among die-hard fans of Korean celebrities, in particular the musicians: He is not a singer. He is a way of life. This saying goes a long way toward demonstrating the undying ardor of hallyu, aka Korean Wave fans. The phenomenon is not limited to just Koreans; there are countless fans from all over the world that visit the city in order to see their favorite stars, waiting in line from dawn in order to attend a broadcast, performance or an autographsigning session. Hallyu fans will treasure their gifts of just-released Korean CDs, DVDs, or autographed stills. Thus anyone who is a fan of Korean dramas or K-pop must visit one of the hallyu souvenir shops, often operated by entertainment agencies or the family members of celebrities.
Where to buy? Hallyu Souvenir Shops
Everysing Apgujeong Branch Map p71 C1 Myeong-dong Branch Map p21 B3 Incheon International Airport Branch (Inside Shilla Duty Free Shop, Third Floor) YG Shop Map p21 A2 K-Story Map p21 B3 Star Avenue Sogong-dong Main Store Map p21 A2 Jamsil Branch Map p82 Coex Branch (Inside Lotte Duty Free Shop, Coex InterContinental Seoul B2)
Traditional Handicrafts
Traditional handicrafts from any country usually make excellent travel souvenirs since they represent that regions history and culture, and are not available for purchase anywhere else. This is the case with the many traditional handicrafts that can be frequently spotted in Insa-dong or Bukchon. Some perennially-popular items include dolls wearing hanbok (traditional Korean dress), mother-of-pearl keychains, and humorous folk facial mask sets. The traditional fan is another popular item because it is beautifully crafted and can serve as a decorative piece in addition to its usefulness in hot weather. It is also a gift of great significance, since the fan is traditionally offered to loved ones and is very environmentallyfriendly.
Where to buy?
Insa-dong (see p31) Samcheong-dongBukchon (see p35)
Kumdanje Hanbok
10
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Accessories
A Seoul shopping guide would not be complete without a few words on where to buy fabulous accessories. Accessories are musthaves when it comes to defining a personal sense of style. Visitors may find an assortment of standard accessories, from earrings, necklaces, and bracelets to expensive pieces of jewelry. There are also many different places to shop for items that only cost a few thousand won at Namdaemun Market for example, to rare luxury brand antiques at Garosu-gil. They can also be found at countless street stalls, and around the Hongdae district, where shoppers will often find young designers eagerly selling their own hand-made jewelry directly on the street. These original and unique accessories are a perfect fit for fashion-conscious shoppers in pursuit of their own unique styles.
Where to buy?
Namdaemun Market (see p26) Sinsa-dong Garosu-gil (see p77)
Postcards and Stationery

Photos of landmarks, or just unique and distinctive postcards, make excellent presents or keepsakes, and are also light and inexpensive. Some postcards show off Seouls major landmarks, while others are emblazoned with traditional patterns, paintings or cultural assets. There are also specialized shops that sell postcards arranged by subject. Stationery also make great souvenirs, and range from those featuring cute characters appealing to kids, to those made with high-quality materials and design. You can find a large variety of stationery from Korea and around the world at large bookstores throughout Seoul.
Where to buy?
Myeong-dong (see p21) Insa-dong (see p31)
Books
Another good souvenir is travel books written in foreign languages about Seoul or Korea. Some visitors buy books in Korean in order to study the language, but other shoppers will enjoy books that are less languagedependent such as photo-rich cookbooks, maps, and coffee-table design hardbacks, all of which have been suggested by our contributors. Even if one is not interested in buying books, Seouls mega-bookstores often sell a variety of stationery, souvenirs and music, so be sure to have a good look around. For visitors with an interest in rare and second-hand books that cannot be found anywhere else, Pyounghwa Market, located near the Cheonggyecheon (Stream), is recommended. Seoul residents also like to sell their used books every Saturday in front of the former Seoul City Hall, which is now a library.
Where to buy?
Insa-dong (see p31) Hongik Univ. Area (see p52)
Tableware
Traditional tableware, such as plates, spoon and chopstick sets, and teacups, is another way to explore Korean culture, not to mention local dining customs. These are made from a variety of materials, such as earthenware, aluminum, and wood. Korean tableware is as beautiful as it is functional, and comes in such a huge variety that those with an interest in household items will have just as much fun as the fashionistas in pursuing the latest trends. There are even collectors who take an interest in Korean ceramics produced using traditional methods because of the high degree of perfection that goes into their construction. Recently the focus has shifted to producing highlyfunctional modern tableware using lighter and more modern materials.
Where to buy?
Namdaemun Market (see p26) Insa-dong (see p31)
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Must Visit Shopping Destinations in Seoul

The best way to shop in Seoul depends on both time and place since each district has a distinct personality. There are places where the latest trends can be bought at low prices, traditional luxury streets, and even places to experience traditional Korean culture. This guide introduces the very best destinations in Seoul for shoppers to shop to their hearts' content.
Luxury Brand Goods
Traditional Markets Full of History and Culture

Around Myeong-dong
Namdaemun Market see p26
Shilla Duty Free Shop
Cheongdam-dong Fashion Street Korea Tourism Organization
Around Jongno
Gwangjang Market see p86 Tongin Market see p86 Seoul Yangnyeong Market see p87
Around Myeong-dong
Lotte Department Store (Main) see p25 Lotte Department Store Avenuel see p21 Shinsegae Department Store (Main) see p25
Around Gangnam
Sinsa-dong Garosu-gil see p77 Apgujeong Rodeo Street see p70 Cheongdam-dong Fashion Street see p71
Around Yongsan
Itaewon Comme Des Garons Street see p63 Shilla Duty Free Shop see p93 Gyeongnidan-gil see p62
Tongin Market
14
15
Shopping Areas with Traditional Culture and Art

Around Jongno
Insa-dong Street see p31 Samcheong-dong Street see p35 Bukchon Hanok Village see p35
Latest Fashion and Beauty Trends
Rising Designer Boutiques & Street Brands
Household Goods and Accessories, Food
Itaewon Comme Des Garons Street
Itaewon
Hongdae Street Korea Tourism Organization
Gwangjang Market Korea Tourism Organization
Around Dongdaemun
Dongdaemun Shopping Complex see p43 Pyounghwa Market see p47 Dongdaemun Fashion Town see p41
Samcheong-dong Street Korea Tourism Organization
Around Hongik Univ.

Hongdae Street
see p53
Around Myeong-dong
Namdaemun Market see p26 Lotte Mart (Seoul Station Branch) see p28
Around Yongsan
Itaewon Comme Des Garons Street see p63 Gyeongnidan-gil see p62
Around Gangnam
Sinsa-dong Garosu-gil see p77 Apgujeong Rodeo Street see p70
Around Jongno
Gwangjang Market see p86 Tongin Market see p86
Around Dongdaemun
Dongdaemun Shopping Complex see p43 Dongdaemun Fashion Town see p41
Around Yongsan
Insa-dong Street Korea Tourism Organization
Itaewon Comme Des Garons Street see p63 Shilla Duty Free Shop see p93
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Seoul: The Shoppers Paradise

- The No.1 Place to Shop in Seoul : City Center Myeong-dong Euljiro, Namdaemun Market - A Shopping Area Filled with History and Tradition : Palace Quarter Insa-dong, Samcheong-dong Bukchon - The Center of Koreas Fashion Industry : Dongdaemun & Around
Dongdaemun Market
- A Center of Creative Arts and Culture : University Quarter Hongik Univ. Area, Sinchon Ewha Womans Univ. Area - Seouls Cosmopolitan Town : Yongsan Itaewon - Gangnam Style Streets : Gangnam

18
Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area Other Areas

19
- Mall Complexes Nearby Subway Stations
The Main Shopping Area
The No.1 Place to Shop in Seoul:

City Center
Myeong-dong Euljiro + Namdaemun Market
A. Myeong-dong Euljiro
A
Nampo Myeonok
A. Myeong-dong Euljiro
Ferrum Tower
Namdaemun-ro
Mirae Asset Center One Bldg.
Hanbit Media Gallery
Euljiro 1-ga Underground Shopping Center
Hana
Hana
T.um
IBK
Eulji-ro Underground Shopping Center
Euljiro 1(il)ga
Myeon gdong
Line 2
Myeongdong 11gil
Lotte Lotte Duty Free Shop (2F)
Tie Holic
KEB Head Office Myeong-dong Tourist Information Center O'sulloc Tea House
ng yeo
don
g1
3-g
il
9-gil
Metro Lotte Duty Free Shop Lotte Dept. Store (9F-11F) Hallyu Souvenir Shop 10 Corso Como
10(5F)
Myeongdong Theater
Kookmin
Korea Federation of Banks Seoul YWCA

-g ong gd on e My
Hadonggwan
il
B. Namdaemun Market
Sogo n Shopg Underg ping Ce round nter
Myeo ng-d Shop ong Und ping Ce ergroun d nter
Lotte Cinema Avenuel
Ibis Ambassador Myeong-dong

14
Myeongdong Tonkatsu
Seoul Royal Olive Young Lifestyle Experience Center

18 9
Shinhan Woori
Noon Square
Myeongdong Kyoja
12 10 13
11
UNESCO House
Getting There
Lotte Young Plaza

CGV
Myeong-dongEuljiro Line 2 Euljiro 1(il)ga Station Line 4 Myeongdong Station 6001, 6015, 6701 Namdaemun Market Line 1 Seoul Station Line 4 Hoehyeon (Namdaemun Market) Station, Seoul Station A'REX Seoul Station Gyeongui Line Seoul Station 6001, 6015, 6702
Hallyu Souvenir Shop
Nanta Theater Myeong-dong
Mamonde Flagship Store Maki
This is Seouls leading shopping district. In this area are located two of the most popular destinations for tourists Myeong-dong and Namdaemun Market. There are also two department stores and malls that sell all the premium private labels and eight underground shopping arcades that offer many unique items that can be visited regardless of the weather. Myeong-dong is a shopping destination filled with inexpensive cosmetic boutiques and specialty apparel boutiques. As one of Seouls leading tourist attractions, it contains many boutiques with multilingual staff ready to guide and assist you. Myeong-dong is typically crowded, and at times there are more overseas shoppers here than Koreans. Namdaemun Market is commonly referred to as the even has the kitchen sink market. While it is small, there are countless small vendors that sell clothing, groceries, flowers, and other items both retail and wholesale all congregated in the same place. Many tourists seek out this market, which opens at night and where the lights are never switched off.
Embassy of the peoples republic of China
1
19
Myeong-dong Cathedral
Myeong-dong Street
15
t Stree qian Guan
M-Plaza
Myeongdong Kyoja

Aland
16
Haechi Hall
7
Gyeseong Girls' High School
of Ko rea Jun ctio n
Din Tai Fung

5
Overseas Chinese Primary School
Youth's Dreaming Shop Seoul Global Culture & Tourism Center (5F)

Myeongd
Myeongd
nk Ba The
Woori
Myeongdong 8ga
Gogung
-gil
Post Tower
Hallyu Souvenir Shop 6

17
Savoy Silk Button
l ong 8-gi
Myeongd
ong 8na-
gil
ong 4-gi l
Recommended Courses
Namdaemun Market Myeong-dong Street Department Stores (LotteShinsegae)
Nutrition Chicken
20 4 (B1-2F)
Migliore
Tabby Mall
Sejong
CGV
IBK

Toegye-ro
Myeongdong
Shinsegae Dept. Store

4N5
(4F-5F)
d roun derg n Un ter hyeo Cen Hoeopping Sh
Line 4
Myeongdong Station Underground Shopping Center
Prince
Nearby Attractions
Myeong-dong Cathedral Myeongdong Theater Sungnyemun Gate Namsan (Mountain) Culture Station Seoul 284
State Tower Namsan Woori
4
Namsan Elementary School Pacific
-gil o 18
Namdaemun Market
Sog ong -ro
y Toeg
ye-r
e-ro
Toe g
75m
150m
20-g il
20
21
A. Myeongdong Euljiro
4N5
Map p21
A4, Map p27 D1
4N5 is Koreas largest contemporary fashion house. All in one place, visitors can shop from a selection of over 40 Korean and international luxury brands. The breathtaking interior of the boutique was designed by Jeffrey Hutchison, who designed the sales floors of Barneys New York. Located on the fourth and fifth floors of Shinsegae Department Stores new wing.
Open 10:30pm to 8pm, Friday to Sunday until 8:30pm. Closed once a month. 1588-1234
4N5
10 Corso Como
10 Map p21
A2
An exclusive international boutique, 10 Corso Como has so far made Seoul its exclusive home in the Asian region. Carla Sozzani, the boutiques founder, once remarked that she became infatuated with the unique liveliness of Myeong-dong; leading to a new branch of 10 Corso Como in the district. Located on the fifth floor of Lotte Department Store Avenuel.
Myeong-dong Street
Open 10:30pm to 8pm, Friday to Sunday until 8:30pm. Closed once a month. 02-2118-6098
Migliore (Myeong-dong Branch) Map p21 B4

From casual to formal wear, this mall is packed with boutiques specializing in womens apparel. The fifth floor is dedicated to accessories and lingerie, while the sixth is home to hand-made shoes and leather goods. There is also a food court on the 7th floor.
Open 10:30am to 11pm. Closed Monday. 02-2124-1538
Noon Square Map p21
A2
Aland (Main Store)

Map p21
B3
A good place to find special apparel labels such as ZARA, H&M, MANGO, and MIXXO, all of which are located on the first to fourth floors. On the fourth floor, shoppers can find street fashion stores, and on the fifth, local Korean shops. This shopping center is especially good for finding unique items with a youthful flair.
Open 11am to 10pm. 02-3783-5005
B3
Aland is a multi-shop selling an enormous assortment of goods for all tastes, and in general is full of trendy and sensational clothing and accessories. From the first to fourth floors, there are famous brands aswell as new-and-upcoming brands, and also vintage goods well-presented from cornerto corner. Prices also can vary greatly.
Open 9am to 11pm. 1566-7477
B3
10 Corso Como
Mamonde Flagship Store

Map p21
B3
M-Plaza Map p21
B3
A must-visit mall for those looking to buy the American brand Forever 21 and the Spanish brand ZARA. From the first through third floors, you can find specialty apparel stores and restaurants, cafes and on the fourth and fifth floors, a tourist information center.
Open 10:30am to 10pm. 02-752-0744
Tabby Mall Map p21
This mall features Asias largest branch of Uniqlo. Many events of all sorts are regularly held here, including wedding expos.
Open 11am to 11:30pm. Closed Monday.
Maki Map p21
A specialty store offering handmade goods based on the motifs of international illustrators. The first floor houses stationery, while the second floor sells home interior goods. All of the items at this store are exquisite and make excellent gifts as well as souvenirs.
Open 10am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-757-7947
The flagship store of Amore Pacifics cosmetics line, Mamonde. Mamonde has been making beauty products for 22 years and all of its knowledge and expertise can be found at this store. Everything for sale can be tested, and the store provides assistance and information for foreign visitors, as well as operating a gift-wrapping corner.
Open 9:30am to 10:30pm. 02-318-3695
22
23
Olive Young Lifestyle Experience Center

Map p21 B2
Tie Holic
Map p21 B2
Shops Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING
Etude House (Myeong-dong No.3 Branch)

3 Map p21 B2 9 Cosmetics Open 9am to 11pm.
Shops with Top Tourism Souvenirs

Myeong-dong Tourist Information Center
Map p21
B1 Open 9am to 10pm. Closed on Lunar New Year day and the day of Chuseok.
Duty Free Shops
Olive Young is a drugstore chain, where famous beauty and health care products can be found all in one place. In addition to makeup, fragrances, health foods, body care, and accessories, there is a mens corner that is especially popular.
Open 10am to 10:30pm. 02-736-5290
Osulloc Tea House (Myeong-dong Branch)

Map p21 B2
This specialty boutique is operated by a master tiemaker with over twenty years of experience. The ties are original and made of atypical materials such as wool and knitwear, and come with unique patterns including camouflage, ethnic and paisley. The store also sells boutonnieres, bow ties, tie pins, cuff links and other accessories that make good gifts for men.
Open 11am to 9:30pm, Sunday 3pm to 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-3789-2083
Frisbee (Myeong-dong Branch)

Map p21 B3 10 Apple Reseller
Lotte Duty Free Shop Korea Tourism Organization
Open 11am to 9pm, Sunday until 8:30pm.
Its Skin (Myeong-dong UNESCO Branch) Accessorize (Myeong-dong Branch)

Map p21 B3 1 Fashion Accessories
Youth's Dreaming Shop (Myeong-dong Branch)

Map p21 C3 Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
Lotte Duty Free Shop (Main)

Map p21 Open 9:30am to 9pm.
A1
Map p21 B2 11 Cosmetics Open 11am to 8:30pm.
Lotte Duty Free Shop (Lobby Branch)

Map p21 Open 8am to 10pm.
A2
Open 11am to 10pm, Sunday noon to 9pm.
Kumkang (Myeong-dong Branch)

B2 12 Shoes Open 11am to 9pm, Saturday and Sunday until 8:30pm. Map p21
Babara (Myeong-dong Jungang Branch)

Map p21 B3 2 Cosmetics Open 11am to 10pm.
Underground Shopping Malls

Youths Dreaming Shop (Myeong-dong Branch)
Landrover (Myeong-dong Branch)

B2 13 Shoes Open 11am to 9pm, Saturday and Sunday until 8:30pm. Map p21
Euljiro 1-ga Underground Shopping Center

Map p21
A1 Open 10am to 9pm. Closed Sunday and Holiday.
Babara (Myeong-dong No.1 Branch)

1 Map p21 C3 3 Cosmetics Open 11am to 10pm
Lesmore (Myeong-dong Branch)

Map p21 B2 14 Shoes Open 10:30am to 9:30pm.
A modern teahouse operated directly by Amore Pacific. Visitors can taste and purchase tea grown and picked from Jeju-do Island.
Open 9am to 10:30pm, Friday and Saturday until 11pm. 02-774-5460
Department Stores
Lotte Department Store (Main)
Map p21
A2 Open 10:30am to 8pm, Friday to Sunday until 8:30pm. Closed once a month.
Euljiro Underground Shopping Center

Map p21
B1-C1 10am to 10pm. Closed Sunday and Holiday.
Bean Pole (Myeong-dong Flagship Store)

Map p21 B3 4 Clothing Open 11am to 8:30pm.
Levis Bodywear (Myeongdong Branch)

Map p21
B3 15 Underwear
Hoehyeon Underground Shopping Center
Map p21 A3-A4, Map p27 D1 Open 9am to 10pm. Closed 1st and 3rd Sunday.
Open 10:30am to 10pm.
Cheong Kwan Jang (Myeong-dong direct Store)

A3 5 Cosmetics Open 10:30am to 8:30pm, Saturday and Sunday 11am to 7pm. Map p21
Resportsac (Myeongdong FSS Branch)

FSS Map p21
B3 16 Bag
Lotte Young Plaza

Map p21 Open 11:30am to 9:30pm.
A2
Silk Button
Map p21 B3
Open 11:30am to 9:30pm.
A specialty store offering handmade silk accessories and scarves. There is a rich selection of gorgeous and elegant items, so the store is frequently mentioned on TV and in fashion magazines. The owner can also occasionally be seen working on her designs. Located in the Savoy Hotel.
Open 11am to 10pm. 02-778-3889
Olive Young Lifestyle Experience Center
Tonymoly (Myeong-dong Chungmuro Branch)

Map p21 B3 17 Cosmetics Open 9:30am to 11pm.
Shinsegae Department Store (Main)

Map p21 A4, Map p27 D1 Open 10:30am to 8pm. Closed once a month.
Myeongdong Station Underground Shopping Center

Map p21 B4-C4 Open 9am to 11pm.
Etude House (Myeong-dong Chungmuro Branch)

Map p21 B3 6 Cosmetics Open 9am to 11pm.
Tonymoly (Myeong-dong No.3 Branch) 3

Map p21 B2 18 Cosmetics
Myeong-dong Underground Shopping Center

A2

Open 9am to 11pm.
Tonymoly (Myeong-dong No.5 Branch) 5

Map p21 B3 19 Cosmetics Open 9:30am to 11pm.
Sogong Underground Shopping Center

Shinsegae Department Store (Main) Korea Tourism Organization
Map p21
A2 Open 8am to 10pm. Closed 1st and 3rd Sunday.

Tie Holic
Who.A.U (Myeong-dong Branch)

Map p21 B3 20 Clothing Open 11am to 10:30pm.
Lotte Department Store (Main) Korea Tourism Organization Myeongdong Station Underground Shopping Center
24
25
13
14
15
16
B
Shinhan
18 19
C
nd rgrou Unde unnog Center m e in da Nam Shopp
20
D
d roun derg r n Un ente hyeo g C Hoe Shoppin
Hana
Woori Alpha
Jungang Shopping Center Food Alleys

Samik Fashion Town
Namdaemunsijang 10-gil
B. Namdaemun Market
B. Namdaemun Market
17
L in e
Kookmin IBK
Entrance 3 1
Sungnyemun Junction
Entrance 2
Namda
emunsi
jang-gil
Mesa
Sungnyemun Gate
21
Chilpae-ro
22
23
Entrance 1
24
Woori
Sungnyemun Imported Goods Market
Daedo Shopping Tower
Payard
Shinsegae Dept. Store

Kookmin
4N5
Kookmin Shinhan
Clothing Shops
Entrance 4
(4F-5F)
Namdaemun Market
t)
25
26
27-2
NH
IBK
da ) em
Swedish Embassy Hana
Entrance 8 27-2
Entrance 6
Mano Accessories
un Ma r ke
Entrance 5
Toegye-ro 2-gil
Lotte Outlets Lotte Mart

4
Culture Station Seoul 284
284
Seoul Station
Tongil-ro
Namdaemun nsijang 4-gilMarket (Accessory) Namdaemu Entrance 7 Ladies Apparel Market
Fashion City
Namdaemun Dokkebi Imported Goods Mall
Palace Rex
a (N on ye h e Ho (
SK Namsan Bldg.
l-ro Sowo
e L in
4
Hana
Toegye-ro 4-gil
Toeg ye-r o 8-
e To gy ero 6gil
gil
all it y W lC ou Se
Sopa-ro
Seoul Station Bus Transfer Center Kookmin Seven Luck Casino
Dodong Junction
KTX
Namdaemun Market Korea Tourism Organization
Millennium Seoul Hilton
Baekbeom Square
75m
150m
Namdaemun Market Map p27

Seouls oldest traditional market. This leading tourist attraction has 500,000 daily visitors and over 10,000 vendors offering their goods, and is especially known for childrens clothing, with the overall quality of the clothes offered at this market (sold by more than 6,000 vendors) at a standard which will appeal to overseas visitors. Besides clothing, there is an assortment of kitchen goods; folk art; locally-produced goods; agricultural and marine products; everyday goods; and imported goods. Many of the items can be purchased here at wholesale prices. The small alley restaurants, part of the market since its early days, are also recommended.
Open 9am to 5pm. Womens clothing and childrens clothing stores are also open at night 10pm to 5am. Closed Sunday and during Lunar New Year day and Chuseok breaks. Please check the markets operating hours between the end of July through mid-August for summer closing times before heading out. Namdaemun Market Tourism Information Office: 02-752-1913
Alpha Map p27
C1
A specialty stationery store, housing an astonishing variety of stationery, paper, art supplies, and related products. Everyone from amateurs to professionals will find all of their supplies here, especially any items related to photography.
Open 8:30am to 8pm, Sunday and Holiday 10:30am to 7pm. Closed during Lunar New Year and Chuseok breaks. 02-752-0096
Daedo Shopping Tower Map p27
C2
This shopping arcade groups together many vendors specializing in goods for interior and kitchen supplies. It is also known for its coffee-related products.
Open 9am to 5pm. Closed Sunday.
26
27
Namdaemun Market (Accessory)

Map p27
C2
Here can be found intricately hand-crafted brooches for less than 5,000 won, earrings, rings and other accessories. Shoppers may find pretty accessories at surprisingly low prices browsing through the various tightlypacked stores.
Open 7am to 5pm, Weekend & Holiday 7am to 2pm.

Arirang Shopping
Map p27 C1 1 Crafts & Souvenirs Open 8am to 8pm.
OTHER TOURISM INFORMATION
Must-try Delicacies
Namdaemun Dokkebi Imported Goods Mall Map p27
Myeong-dong Street Food Korea Tourism Organization
Myeong-dong Street Food Korea Tourism Organization
C2
This shopping center specializes in offering tableware and interior goods imported from around the world, including premier brands such as Wedgwood. Visitors may spend countless hours just browsing through their immense collection of unique merchandise.
Department Stores

Namdaemun Dokkebi Imported Goods Mall Korea Tourism Organization
Myeong-dong Street Food Ice cream and fruit sticks, potato fries, fish cakes, and other seasonal street food. Kwanchenru Street Chinese Dining Including the Taiwanese Din Tai Fung Myeong-dong branch, this street offers authentic Chinese dining clustered around the Chinese Embassy. Namdaemun Galchi Jorim Fresh and meaty hairtails are simmered in a spicy and sweet broth with radish, a specialty at Namdaemun Market. Namdaemun Kalguksu Filling, hand-kneaded and chewy noodles in a smooth, clear and rich broth.
Map p21 A4, Map p27 D1 Open 10:30am to 8pm. Closed once a month.
Outlet
Lotte Outlets (Seoul Station Branch)
Map 26 A4 Open 11am to 9pm, Friday to Sunday until 10pm. Closed Monday once a month.
Events & Festivals

Global Myeong-dong Festival Held twice a year in spring and fall, the festival features traditional performances and B-Boy dance-offs. Seoul Friendship Fair Held every year in May, the festival celebrates multiculturalism, displaying foods and customs from around the world.
Lotte Mart (Seoul Station Branch) Korea Tourism Organization
Lotte Mart (Seoul Station Branch)

Map p26
A4
Mesa Map p27
D1
This gigantic shopping complex was designed for foreign tourists: signs across the mart have been posted in English, Japanese, and Chinese; simultaneous interpretation services are offered; there is a special shopping zone gathering the 100 most-popular items purchased by international tourists. International shipping is also possible for Japanese and Chinese tourists.
Open 9am to midnight. Closed 2nd and 4th Sunday. 02-390-2500
Also known as Mesa Jewelry, this shopping mall specializes in wholesale accessories. There are three floors (first floor and two basement levels) that sell various accessories made from silver, gems and other materials. Shoppers with an interest in hand-made goods should definitely pay Mesa a visit.
Open 8am to 4pm. Closed Sunday and during Lunar New Year day and Chuseok breaks. 02-2128-5000
Underground Shopping Centers

Namdaemunno Underground Shopping Center
Map p27 C1 Open 10am to 7pm. Closed 2nd and 4th Sunday.
Flea Market
Myeong-dong Myeongnang Market A market where artists not only sell their own creations, but where shoppers can also buy home-grown produce and food. Visitors can also enjoy hands-on sessions making crafts with the artists, listen to indie bands, or watch artists as they work.
May to June: Open 2nd and 4th Sunday, 1pm to 6pm July to October: Every Sunday, 1pm to 6pm. Open until 9pm during summer Myeong-dong Korea Exchange Bank (Head Office) Square; 3 minute walk from Euljiro 1(il)ga Station (Line 2) Exit 5 or 6
Namdaemunno Underground Shopping Center
Myeong-dong Myeongnang Market
Myeong-dong Myeongnang Market
28
29
A Shopping Area Filled with History and Tradition:

B. Samcheong-dong Bukchon
A
1 2
B
Beautiful Store Hana

5 6 3 4
A. Insa-dong
Public Information and Cultural Center, Japanese Embassy
Woori
Mmmg
7 uk Ang
8
Relic Museum
Pungmoon Girls' High School
e L in
3
10
The Korea-Arab Friendship Society 2

11
Seoul Senior Welfare Center Gallery Miz The Central Temple of Cheondogyo
Unhyeongung Palace
12
Unhyun Elementary School
Anguk-dong Junction
Entrance
7 8
Jogeum
Jirisan
Duksung Women's University
13
56
Hana Dongduk Art Gallery 57 Topohaus Art Center
Todok Gongbang
14
Nwijo
15
Samil-
daero
32-gil
16
Seoul Gyeongun Special School

12
Samil -daero
Ssamzie-gil
Palace Quarter
Insa-dong + Samcheong-dong Bukchon
Isae
18
58 Kyung-In Museum 10 of Fine Art
11
59
Kyodong Elementary School
Hangwachae
19 Ahwon Gongbang 20
17 Mokin Museum Balwoo Gongyang
Gallery Lux
2
16
13
A. Insa-dong
Templestay Information Center

60
Gana Insa Art Center
14 Yongjung Collection
15
Crown
Sam il-d aer o3
il 0-g Jongno
Jogyesa Temple
21
Information Center 61
Insa-dong
22
17
Knife Gallery
Mera Hatt
24
19
District Tax Office

28-gil
62 Sopri 18
23
Doore
Shinhan KEB
Insa
do
-gil ng 4
63
20
Samil
-daero
Twinkle Twinkle
Nakwon Arcade
Getting There
Haap
26
21
National Souvenir Center

27-2 22
Ujeongguk-ro
Insa-dong Line 1 Jonggak Station, Jongno 3(sam)ga Station Line 3 Anguk Station, Jongno 3(sam)ga Station Line 5 Jongno 3(sam)ga Station 6002, 6005, 6011 Samcheong-dongBukchon Line 3 Anguk Station 6002, 6011
25
27-2 Violet 23 Gallery
24
This is a tourist shopping area in Seoul where visitors can also experience the history of Korea. Visitors to the area will see numerous traditional Korean sights such as Joseon Dynasty palaces, old-style Korean houses, and traditional markets. Insa-dong in Jongno-gu, Seoul, is a shopping area full of Korean antiques such as old furniture or old books and handmade crafts. In addition, there are traditional Korean cafeterias and restaurants, and some traditional performances held on weekends. Seouls Bukchon area consists of over 900 traditional Korean houses, or hanok. There are also galleries, craftsmens workshops, traditional Korean culture programs, or hanok guesthouses on offer. Nearby Samcheong-dong is a great shopping area where new and old traditions exist in harmony. Visitors can also find Korean restaurants inside hanok, cute cafeterias, and shops selling unique design goods. Those looking for handmade shoes will also find opportunities to buy them.
Woori NH
2 4 3
Standard Chartered
56
64
Jogyesa Junction
65
L in e
5
25
Kookmin Chohyung Gallery

Insado ng 3-gil
Beautiful Tea Museum

66
26
Sachoom Theater Seoul Art Cinema
57
Sup yo-r
67
27-2 27-2
Seoul Art Center Gongpyeong Gallery
Insa-dong Street
Samil-daero
Jon
60
g -r
61
Recommended Courses
Insa-dong Street Bukchon Samcheong-dong Street
64
Tapgol Park Entrance
17
-g i
l
65
Standard Chartered
56
68
57
58
69 Jongno Tower 59 Bandi & Lunis

8
70
Insa Cultural Plaza71 Woori
Samilmun Gate
5
68 69
Nearby Attractions
National Museum of Modern and Contemporary Art, Korea Gyeongbokgung Palace The National Folk Museum of Korea Bukchon Hanok Village Unhyeongung Palace
Jongno 1-ga Junction

60 61
Jonggak
62
63
Line 1
1
Jongno 2-ga Junction
4
44 45
Jonggak Underground Shopping Center

64
44
65
NH
9
66
Bosingak Belfry
45
67
46
0
47
75m
48
150m
49
30
68
69
70
71
31
A. Insa-dong
Nakwon Arcade
Map p31
C3
Beautiful Store (Anguk Branch)

Map p31
B1
Mera Hatt
Map p31 B2
A shopping complex dedicated to musical instruments, and the largest of its type worldwide which led to it earning a place in the Guinness Book of World Records. Sound-producing items, such as speakers and amplifiers, are also available. Professionals are on hand to provide customized recommendations, and will even repair damaged instruments if asked.
Open 10:30am to 7:30pm. Closed Sunday. 02-743-4200
A recycling store in South Korea. There are several branches across the country, however the Anguk branch is especially known for the quality of its products. There is also a caf consisting of recycled facilities such as donated coffee machines, and which offers fair-trade tea and coffee.
Open 10:30am to 8pm. Closed Sunday and Holiday. 02-736-0660
A lifestyle store based on the themes of naturalism, the handmade, and fair trade. It sells clothes, fabrics, natural bar soaps, and etc.
Open 11am to 8pm, Saturday and Sunday noon to 7pm. 02-722-5592
Mmmg (Anguk Branch)

Map p31
B1
Isae (Anguk Branch)

Map p31
B2
A stationery supplies store, popular for the modern designs of its wares. Items for purchase include pens, notes, bags, places, sofas, and etc.
Open 11am to 10pm, Sunday until 9pm. Closed on Lunar New Year day and the day of Chuseok. 02-3210-1604
Ahwon Gongbang
Map p31
B2
A workshop for Korean handcrafts. These include beautiful accessories, Korean spoons, candlesticks, and etc.
Open 10:30am to 7:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-734-3482
Stop here for traditional Korean fabrics, accessories, and clothes. These include hemp or hansanmosi fabricbased items, such as quilts, dresses, T-shirts and jackets all of very high quality.
Open 11am to 8pm, Sunday and Holiday noon to 7pm. Closed on Lunar New Year day and the day of Chuseok. 02-733-7326
National Souvenir Center

Map p31 B3
Ssamzie-gil Korea Tourism Organization
Ssamzie-gil
Map p31
B2
A 6-story shopping mall consisting of about 80 shops selling handmade crafts and designer goods. Visitors can even make their own traditional Korean crafts on level B1.
Open 10:30am to 8:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-736-0088
A shopping mall full of fashion accessories 2 Various cultural events, performances, or exhibitions available 3 Traditional Korean products available for purchase 4 Authentic French food and some desserts in a hanok
1
Magazine Editors Recommend: Ssamzie-gil
A shop selling goods made exclusively by Korean craftsmen (deemed intangible cultural heritages in Korea). Visitors to the store will find various items such as traditional Korean souvenirs, foods, and etc. Duty-free purchases are also available.
Open 10am to 10:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-756-3361
Ssamzie-gil Experience Workshop This arts & crafts workshop is located inside the Ssamzie-gil shopping complex in Insa-dong. There is a total of five workshops for making Korean pottery, mother-of-pearl crafts, Korean paper (hanji), woodcraft, fragrant candles, soap, and more. The workshop is especially popular for its low-participation costs and various programs with short running times.
Open 10:30am to 8:30pm. Closed on Lunar New Year day and the day of Chuseok. Time Required: 30 minute-3 hours Fee: 7,000-30,000 won. Varies between each program. 02-2118-7093
Sopri Map p31
B2
A store selling traditional Korean wrapping cloths and sewing items. Every item is handmade, so prices are correspondingly high. The quality however is worth it.
Open 10am to 8pm. 02-725-2996
32
33
ALO Eyewear Space (Jongno-2ga Branch)

ALO 2 Map p31
1
B4 Eyewear Open 11:30am to 10pm, Sunday from noon. Closed on Lunar New Year day and the day of Chuseok.
Samcheong-dong Street
Ch
Asian Art Museum
Bukchon-ro
Shops2 Endorsed by the Korea Tourism Organization 1ST PREMIUM SHOPPING 6
A
3 4
B
Repetto

B. Samcheong-dongBukchon
Community Credit Cooperative

7
Bukchon Museum Old Fragrance Osulloc Tea House
Bukchon Hanok Village
Cheong Wa 8 Dae (Office of the President)
Choongang High School Museum of Humanities
eo ng wa da ero
12
Gallery Doll
Yido
Arirang Master Crafts Shop

Map p31
2
10
11
Han Sang Soo Embroidery Museum Sneaksoul

don gC ultu re S tree t
Sam che ong -
B3 Crafts & Souvenirs Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
13
Cha ma si neun Ddeul
Bukchon Jeotdae (flute) Workshop Woori Bitkkal Workshop Gahoe Museum
The National Folk Museum of Korea
16 15
Gallery Biim
Bizeun (Insa-dong Branch)

14 Map p31
Donglim Knot Museum Samcheong-dong Sachawon

4
C3
Rice cakes Open 9am to 10pm.
Gallery Jinsun
2
Bukchon Chogo Workshop 'Godraetdol' Bukchon Art Center (Bongsanjae) Modern Marketplace
Etude House (Insa-dong Branch)

18 19
The Restaurant
Samch
Todok Gongbang Map p31
A2
17
eong-r
Map p31 B3 4 Cosmetics Open 9:30am to 9:30pm.
Kukje Gallery
o
20
World Jewelry Museum Jeongdok Public Library
Jinjooshell

Isae
Kumkang (Jongno Branch)

Map p31
5
Hakgojae Gallery
Ssiat Myeongin Museum
A place to buy handmade stamps. Visitors can purchase stamps bearing their name or other engraved characters, all of which are very nicely-wrapped.
Open noon to 10pm, Thursday until 8pm. Closed on Lunar New Year day and the day of Chuseok. 010-8844-3812
21
C4
Shoes Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
Gyeongbokgung Palace
Chung Won San Bang Jaedong Elementary School
Ahwon Gongbang

Napcheong Bronzeware 22 Map p31 B2 Shop

Bronze ware Open 10am to 7:30pm, Sunday and Holiday 11am to 7pm.
6
Art Sonje Center

23 24
Bukchon-ro 5-gil
Dal
Bukchon Traditional Culture Center
Yongjung Collection Map p31
B2
Sells antique watches. A range of luxury brands are available, including Cartier, Patek Philippe, and Longines.
Open 10am to 7pm. Closed Sunday and Closed during Lunar New Year day and Chuseok breaks. 02-735-2700
25
Gallery Dam
Lacquer Workshop
Shinhan
The Store from Tong-In

Map p31
B2 7 Crafts & Souvenirs Open 10:30am to 6:30pm. 26 Closed Tuesday and Lunar New Year day and the day of Chuseok.
National Museum of Modern and Contemporary Art, Korea

27-2 27-2
Intangible Cultural Properties of Seoul Bukchon Center


National Souvenir Center Map p31
B3 Open 10am to 10:30pm. Closed on Lunar New Year day and the day of Chuseok.
Polish Embassy Kumho Museum of Art Gallery Hyundai
Willys (Jongno Branch)

Willy's Map p31
8
B4
Stori
Duksung Girls' Middle School
Duksung Girls' High School
Constitutional Court of Korea

Jonggak Underground Shopping Center
Map p31 B4 Open 10am to 10pm. Closed 1st and 3rd Sunday.
Apple Reseller Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
Dugahun
Beautiful Store Woori
L in
e3
Youngpoong Bookstore (Jongno Branch)

Map p31 A4 9 Bookstore Open 9:30am to 10:30pm.
Gwanghwamun Gate
Mmmg
Hana
Pungmoon Girls' High School
uk Ang
0
75m 150m
34
35
B. Samcheong-dong Bukchon
Modern Marketplace
Map p35
C2
A store for household supplies. Korean handicrafts and traditional Korean household supplies are examples of its wares.
Open 11am to 8pm. Closed Tuesday. 02-798-2231
Repetto (Samcheong-dong Branch)

Map p35
B1
A store selling various kinds of ballet wear such as silk ballet shoes or pink tutus. It also sells flat shoes in a range of colors or fabrics.
Open 11am to 8pm, Weekend and Holiday until 9pm. 02-720-2065
Samcheong-dong Sachawon
4 Map p35
A2
Samcheong-dong Sachawon
Ahwon Gongbang (Samcheong-dong Branch)

Map p35
B3
A workshop for Korean handcrafts. These include beautiful accessories, Korean spoons, candlesticks, and etc.
A bag store offering good quality leather bags in standard designs. The stores reformed hanok interior design has appeared in domestic and international media.
Open 11am to 9pm, Lunar New Year day and the day of Chuseok from 1pm. 02-737-3816
Isae (Gahoe Branch) Map p35
C3
Stop here for traditional Korean fabrics, accessories, and clothes. These include hemp or hansanmosi fabric-based items, such as quilts, dresses, T-shirts and jackets all of very high quality.
Sneaksoul
Map p35
B2
Jinjooshell (Bukchon Branch) Map p35
C2
Sells all manner of Korean pearl craft, including jewelry boxes, business card boxes, mirrors, photo frames, and etc.
Open 11am to 6:30pm. Closed Sunday and Lunar New Year day and the day of Chuseok. 02-2253-7585
A shoe store selling a wide range of choices in various brands, from Sperry Top-Sider, the worlds first boat shoe brand, to Birkenstock.
Open 11am to 9:50pm. 02-734-0755
Sneaksoul
36
37
Must-try Delicacies
Nakwon-dong Tteok Various kinds of tteok (rice cake) including sweetened tteok, chewy tteok, or decorated tteok, etc. Nakwon-dong Agwi-jjim Agwi-jjim (spicy monkfish soup with bean sprouts) originates from Masan. Insa-dong Traditional Korean Snack Numerous traditional Korean teas made from flowers, herbs, or vegetables. Jongno 3-ga Gul Bossam A gul bossam (napa wraps with fresh oysters) restaurant. Radish kimchi is free and bottomless.
Intangible Cultural Properties of Seoul

To develop and market Seouls beautiful traditional culture and technology, the city is promoting many of its intangible cultural heritages and the invaluable local experts that maintain the authenticity of these traditions. Visitors can observe and purchase products created by master artisans and craftsmen at educational exhibitions operated by the city government, and also learn how to make these products through programs run by the experts themselves.
Nakwon-dong Agwi-jjim
Jongno 3-ga Gul Bossam
Yido
Events & Festivals

Changing of the Royal Guard at Gyeongbokgung Palace Mondays and Wednesdays 11am, 2pm, 4pm. Ceremony may be canceled in the event of bad weather. Royal Wedding Ceremony of King Gojong and Queen Myeongseonghwanghu An annual royal wedding ceremony conducted every April and October. Tolling the Bosingak Bell Event Tuesdays through Sundays from 11:30am to 12:20pm. Lotus Lantern Festival An annual festival celebrating Buddhas birthday every April 8th in the lunar calendar. Insa-dong Traditional Cultural Festival An annual cultural festival held from September to October in Insa-dong. Royal Ancestral Ritual in the Jongmyo Shrine An annual royal ancestral rite held the first week of Sunday in May at Jongmyo Shrine, a UNESCO World Intangible Cultural Heritage site.
Ssiat
Map p35
C3
Yido Map p35
C1
Specialists in traditional Korean handicrafts, with everything from all kinds of small handicrafts to traditional Korean furniture. Everything is prominently displayed, making the shop worth a visit even just out of curiosity.
Open 11am to 8pm.
02-3676-1008 A4
The main store of the Yido Korean pottery brand, Yido also runs a gallery and shop in the same area. You can buy Korean pottery made by the owner or other popular designers.
Open 10am to 7pm. Closed 3rd Sunday.
02-762-0756
Craft-making and Handson Experience Programs Traditional knot-making, distilling traditional rice wine, making hwamunseok coasters, and making traditional fans.
Program Fee: Cost of materials (10,000 to 20,000 won) How to Participate: Make a phone reservation at least a week in advance
Stori Map p35
Looking for bags made by Korean designers? STORI is the place for you. Bags here come decorated with hangeul, hanbok, Korean paper, traditional Korean paintings, and etc. Unique Korean souvenirs guaranteed.
Open 11am to 7:30pm. 02-735-7101

Dar:l Map p35
A1 1 Clothing Open 11am to 10pm.
Bukchon Center Map p35 C3

Open 10am to 5pm. Closed Monday. 02-747-0303
Donhwamun Center
Open 10am to 5pm. Closed Monday. 10 minute walk from Jongno 3(sam)ga Station (Lines 1, 3, 5) Exit 7; 10 minute walk from Anguk Station (Line 3) Exit 4 02-741-1303
TNGT (Samcheong-dong Branch)

TNGT Map p35 A2 2 Clothing Open 10:30am to 10pm.

Bukchon Traditional Culture Center
Map p35 C3 Open 9:30am to 6pm, Weekend & Holiday 9:30am to 5pm.
The National Folk Museum of Korea

Ssiat
Map p35 A2 Open 9am to 6pm, November to February 9am to 5pm. Closed Tuesday and January 1.
Changing of the Royal Guard at Gyeongbokgung Palace Korea Tourism Organization
Donhwamun Center
38
39
Naksa nseonggwak 1-gil
-ro
The Center of Koreas Fashion Industry:

Dongdaemun Market
A
Seoul City Wall
Dongdaemun Market
o g-r Jon
L in e4
gok Yul ro
Dongmyo Station (Lines 1, 6)
51 l -gi
Jong -ro
Dongdaemun Fortress Park
L in e
n aemu Dongd
Jon g-r o5
1
NH Kookmin
46-
gil
Jon g
-ro
Jong-ro 41-gil
Jong-ro
ng
43 -gi l
2-g
Jo
il
3
un em gda Don
Heunginjimun Gate
Dongdaemun Stationery & Toy Market

Dongdaemun & Around
KEB
Dongdaemun Underground Shopping Center
Jong-ro 40-gil
Jong-ro 50-gil
Jong-ro 54-gil
Dongdaemun Shopping Complex
Standard Chartered
Ogansugyo (Bridge)
Cheonggye 6-ga Junction
Cheonggyecheon-ro Shin Pyeong Hwa Fashion Town Cheonggyecheon (Stream)
2
Dong Pyeong Hwa Market
Pyounghwa Market
Cheonggye 6-ga Underground Shopping Center

6
Nam Pyeong Hwa Market
Art Plaza
Theot
Jeil Pyeong Hwa Market Maxtyle

Studio W
W
Techno
Dongdaemun Market
Doota
Gwanghui Fashion Mall

Shinhan Event Hall Dongdaemun Stadium Memorial Dongdaemun History & Culture Park Dongdaemun History Museum Design Gallery
()
Hyeyang Elisium Chung Pyeong Hwa Fashion Mall

()
Jangch
ungdan
Migliore
-ro 13-g il

Belpost
Majang-ro
Team 204
204
& Cu lture P
3-gil
Lotte Fitin
ark
Line 1 Dongdaemun Station Line 2 Dongdaemun History & Culture Park Station Line 4 Dongdaemun Station, Dongdaemun History & Culture Park Station Line 5 Dongdaemun History & Culture Park Station 6001, 6002
5-gil
Getting There
The Dongdaemun area consists of over 40 markets such as Dongdaemun Market, Pyounghwa Market, and Shin Pyeong Hwa Fashion Town, so it is well-known for being the hub of Koreas fashion and design industries. Korean and international shoppers flock to this area, as various kinds of fashion items are available for purchase. Many stores are wholesale vendors, so try to negotiate over the price! The markets mainly sell clothes for a wide range of ages, although there are also some places that sell accessories, shoes, toys, stationery supplies, or kitchen supplies. Seoul Folk Flea Market in Hwanghak-dong in particular is home to household supplies, local products, and traditional Korean crafts, as well as traditional Korean cultural events. The area is set for a major enhancement in 2014 with the arrival of the Dongdaemun Design Plaza, designed by acclaimed architect Zaha Hadid. It will encompass a design exhibition hall, museum, and a convention hall.
Dongdaemun Sports Underground Shopping Center

ty ul Ci Seo
2 1
Hello APM
U:US
Designer Club
3
Toegye-ro
43-gil
Goodmorning City
-ro
Eul ji-ro 4
Wall
Nuzzon
Eulji-ro
gch
ung
Megabox
Dongdaemun Design Plaza
dan
73-gil
Jan
-ro 6
Recommended Courses
Dongdaemun Shopping Complex Pyounghwa Market Dongdaemun Fashion Town
Don gdae m un Hist ory & Cult ure P ark

4
Hanyang Middle School

Eulji-
Do ng dae m un His to ry
Toeg ye
ro
Hanyang Technical High School
Seongdong Global Business High School

Toegye-ro
Line 2
4
Nearby Attractions
Dongdaemun Design Plaza Heunginjimun Gate Seoul City Wall
Toegye-r
Gwanghuimun Gate
Cheonggu-ro
Pyeongyang Myeonok
Li ne 5
100m
200m
40
41
Designer Club
Map p41
C3
Dongdaemun Stationery & Toy Market

Map p41
C1
A wholesale vendor shopping mall in the Dongdaemun area and a good place for purchasing uniquely-designed fashion items.
Open 8pm to 7am. Closed Saturday. 02-2237-2503
Dongdaemun Shopping Complex

Map p41
A2
A wholesale market for various stationery items and toys at cheap prices. Visitors to this market will find a wide range of toys like blocks, dolls, soccer balls, and also stationery goods like school supplies or party supplies.
Open 8am to 7pm in general. Each store has its own operating hours
A wholesale market best known for its accessories made with various fabrics and materials. Many stores in the mall make their own fabrics, and they sell original stones, beads, and more. If you are looking for handmade items to purchase, this mall is highly recommended.
Open 9am to 7pm, Saturday until 5pm. Closed Sunday. 02-2262-0160
Heunginjimun Gate Korea Tourism Organization
Dong Pyeong Hwa Market

Map p41
C2
A wholesale market specializing in underwear and socks made of various kinds of materials. There are also some stores that sell childrens wear at cheap prices, making them popular with young mothers.
Open 9am to 6pm. Closed Sunday. 02-2235-5881
Art Plaza Map p41
C2
A wholesale vendor specializing in clothes for middle-aged women. Many of the stores are veterans in the trade and items are cheap, but of good quality.
Open 8:30pm to 8:30am. Closed Saturday. 02-2236-1768
Belpost Map p41
B3
A shopping mall known for selling very high-quality fashion items, though this does however mean prices may be relatively expensive. Many of the items are also sold in department stores across Korea, but come here for the original shopping experience.
Chung Pyeong Hwa Fashion Mall () Map p41 C2

A wholesale market that mainly sells womens wear and is a good place to buy trendy printed T shirts at cheap prices. Prices here are generally considered the cheapest in the market.
Open midnight to noon. Closed Sunday. 02-2252-8036
Dongdaemun Market Korea Tourism Organization Dong Pyeong Hwa Market
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Doota Korea Tourism Organization
Goodmorning City
Doota Map p41
A2
Doota is one of Dongdaemuns most iconic shopping malls, offering a wide range of clothes in different styles for purchase, including the clothing creations of new, local fashion designers at reasonable prices. Unlike the wholesale vendors, prices here are fixed.
Open 10:30am to 5am, Monday 7pm to 5am, Sunday 10:30am to 11pm. Closed on Lunar New Year day and the day of Chuseok. Please check the markets operating hours between the end of July through mid-August for summer closing times before heading out. 02-3398-2386
Magazine Editors Recommend: Doota Shopping Spot
Goodmorning City
Map p41
A3
Hello APM Map p41
A3
A shopping mall that sells trendy clothes and other fashion items. Also includes a basement sauna and a Megabox movie theater on the 9th floor, famous for having Seo Taijis special hall, the latter a popular draw for his many fans.
Dooche For truly unique clothing designs, try Dooche, where new domestic brands get their debut. There are also shops run by annual fashion award winners.
Open 10:30am to 4:30am. Closed Tuesday. 02-2118-8700
A shopping mall consisting of small stores selling fashionable items for young women at a cheap price. Performances are held at the stage in front of the entrance of the mall every weekend.
Open 10:30am to 5am. Closed Tuesday. 02-6388-1369
Hyeyang Elisium Map p41
C2
Gwanghui Fashion Mall

() Map p41
B2
Doota Korea Tourism Organization
Low Classic A fashion brand created by designer Myong-sin Lee, famous for her appearances on Project Runway Korea. Popular with women in their 20s or 30s who enjoy its reasonable prices and gorgeous designs.
A wholesale vendor that mainly sells finequality products made out of various kinds of materials such as leather, fur, mustang, or fleece. Located on floors B1 to 2. Queens Square, on the 3rd through 5th floors, is famous for being the backdrop of popular local TV program Running Man.
Open 9pm to 5pm. Closed Saturday. 02-2232-2882
A wholesale seller known for its childrens clothing, found on the 1st and 2nd floors of the mall. There is also a mannequin store on the 6th floor. In addition, there are some shops in the mall that mainly deal with fashion exports to Japan, Taiwan, or China.
Jeil Pyeong Hwa Market

Map p41
B2
A wholesale market that sells high-quality business suits for women at reasonable prices. It is crowded till midnight.
Open 9am to 5:30pm and 8pm to 5am, Saturday 9am to 5pm, Sunday 9pm to 5am. 02-2252-6744
44
45
Lotte Fitin
Map p41
A4
Shin Pyeong Hwa Fashion Town Map p41
B2
Run by Lotte Group, FITIN sells international brand fashions, digital equipment, and cosmetics that shoppers may not be able to find in other malls around Dongdaemun. In addition, there are many stores run by Korean indie fashion designers.
Open 11am to midnight. Closed on Lunar New Year day and the day of Chuseok. 02-6262-4000
A wholesale market that sells underwear, household supplies, and socks at cheap prices. Unlike many other stores in the area, items here are brand goods.
Open 24 hours. Closed Saturday 5pm to Sunday 9pm. 02-2253-0714
Studio W W Map p41

C2
Maxtyle
Map p41
B2
A wholesale vendor of fashion items. There is an outlet for ZARA and Spain SPA, and the mall is conveniently-located right next to Dongdaemun Design Plaza.
Open 11am to 5am, Saturday until 2am. Closed Sunday. 02-2218-0000
Pyounghwa Market
Map p41
A2
A wholesale vendor that sells imported clothes and fashion items made from unique, good-quality fabrics.
Open 8:30pm to 5am. Closed Saturday. 02-2230-7000
Migliore (Dongdaemun Branch) Map p41

Lotte Fitin
A3
A wholesale vendor of fashion items. Each store in the mall displays and sells fashion items according to its own designs. There is also a reasonably-priced nail supplies store on the 16th floor.
Open 10:30am to 4:30am. Closed Sunday. 02-3393-0001
A wholesale market known for selling fashion items - mainly scarves, towels, and hats. Non-wholesale customers may be able to purchase fashion items at a surprisingly cheap price. Information signs in the mall are provided in Korean, English, Japanese, and Chinese.
Open 10pm to 6pm. Closed Saturday. 02-2265-35313
Team 204 204 Map p41
C3
This wholesale mall has various fashion accessories and also a lot of childrens clothing. In addition, there are also many leather bags and shoes that come in different designs and materials. The 3rd and 4th floors sell the most popular childrens clothing items.

Map p41
B2
A wholesale seller of bags in South Korea. The market sells a variety of bags from the B1 floor to the 1st floor of the mall. Over 80% of the bags sold in the mall are made in Korea and are of great quality.
Bag store open midnight to noon, Monday from 6am. Clothing store 9pm to 9am. Closed on Lunar New Year day and the day of Chuseok. 02-2237-0620
Nuzzon Map p41
C3
A mall whose 4th floor is home to a popular footwear store where the handmade shoes, boasting a wide range of design styles, are a best seller. Visitors will also find clothes, other fashion items, and imported products.
Lotte Fitin
Open 8pm to 8am. Closed Saturday.
02-6366-3100
Pyounghwa Market
46
47

LesMore (Dongdaemun Branch)
Map p41 Open 11am to 10pm. Map p41 Open 11am to 10pm.
A3 1 Casual shoes
Must-try Delicacies
Spris (Dongdaemun Branch)

A3 2 Sports shoes
Dongdaemun Saengseon-gui
Seungjin Toy
Map p41 C1 3 Toys Open 8:30am to 7pm.
Capo Sports Nike

Map p41 B4 4 Sporting goods Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok.
U:US Korea Tourism Organization
Techno Map p41
C2

Dongdaemun Design Plaza
B3
Dongdaemun Dakhanmari
This mall is best known for its knitwear. It specializes in clothing for women, and the building is not too large so it is easy to check out all the stores. Another one of its merits is that its prices are generally very low, even when compared to other stores.
Techno
Dongdaemun Saengseon-gui Briquet-grilled saury, yellow corvina, Spanish mackerel, or mackerel with steamed rice. Dongdaemun Dakhanmari A chicken soup made of a whole chicken, seasonings, and minced garlic, recommended by the Michelin Guide. Sindang-dong Topokki Topokki (stir-fried rice cake with spicy and sweet seasoning) boiled and eaten at your table.

Dongdaemun Sports Underground Shopping Center
Map p41 A3 Open 10am to 11pm. Closed Sunday.
Open 9:30pm to 6am. Closed Saturday. 02-2232-4822
Theot Map p41
C2
A shopping mall selling womens clothing, chiefly clothes for young adults in their teens or 20s. Though a wholesale vendor, many of the malls stores are open during the day.
Open midnight to noon. Closed Sunday. 02-2117-8000

Map p41 B2 Open 10am to 9pm. Closed 2nd and 4th Tuesday.
Cheonggye 6-ga Underground Shopping Center

6 Map p41 B2 Open 10am to 5pm. Closed last Monday of the month.
Sindang-dong Topokki
U:US
Map p41
C3
Theot
A wholesale vendor that mainly sells fashion items for women in their 20s or 30s, U:US consists of many stores run by brand new fashion designers. The fashion information center on the 4th floor provides fashionrelated materials such as magazines or DVDs free of charge.
Open 8:10 to 5am. Closed Saturday. 02-6270-1347
Events & Festivals

Dongdaemun Special Tourist Zone Festival A festival held annually every Spring and Fall involving bazaars and fashion shows. Sindang-dong Topokki Cultural Festival An annual festival held in October involving the making or eating of topokki.
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49
A Center of Creative Arts and Culture:

University Quarter
Hongik Univ. Area + Sinchon Ewha Womans Univ. Area
A. Hongik Univ. Area
B. Sinchon Ewha Womans Univ. Area
Getting There
Hongik Univ. Line 2 Hongik Univ. Station, Hapjeong Station AREX Hongik Univ. Station Gyeongui Line Hongik Univ. Station 6002 SinchonEwha Womans Univ. Line 2 Sinchon Station, Ewha Womans Univ. Station Gyeongui Line Sinchon Station 6002, 6011
The Hongdae and Sinchon areas are full of fashion items that fit the taste of college students in South Korea who are sensitive to the latest trends. Stores in this area reflect the characteristics of the universities around them, for example, the area near Ehwa Womans University is full of fashion items for women. There are also numerous stores in the Hongdae area that sell unique fashion or arts associated with Korean street culture as influenced by neighboring Hongik University, known nationwide for its programs in the arts. Many stores in the area are also cafeterias or restaurants that sell fashion items or display or sell local artwork. In recent times, there has been a tendency for such shops to sell a variety of goods such as fashion items, accessories, stationery supplies, furniture, and etc. A flea market is held every weekend in Hongdae, underscoring its college town atmosphere. Here can be found handmade crafts or vintage items at reasonable prices. There are also many cultural performances or exhibitions held in the area.
Mecenatpolis Mall
Mecenatpolis Mall
Map p52 A3
Aland Hongik Univ. Branch: Map p53

After Aland: Map p53 B3
A2,
A unique shopping mall consisting of a variety of stores such as domestic or international fashion brand outlets, beauty shops, and household supply stores. There is also a movie theater, restaurants, and an event zone where showcases of popular singers are often held.
Open 10am to 10pm.
02-2269-7178
A shopping mall that sells fashion goods from emerging designers such as clothing, bags, accessories, stationery, household supplies, kitchen supplies, and books. It is popular among young fans of unique designs. The Hongik Univ. branch in particular is known for its distinctive exterior design and basement theatre.
Hongik Univ. Branch Open 11am to 11pm. After Aland Open noon to 10pm. Hongik Univ. Branch 070-7820-74789 After Aland 070-7820-7485
Recommended Courses
Sinchon Ewha Universitys Street Hongdae Street Club Street
Y'Z Park Map p53
C1
Nearby Attractions
KT&G Sangsang Madang Trickeye Museum Hongdae Free Market
A shopping mall popular with young adults that consists of Korean cosmetic brands such as Innisfree, CJ Olive Young, and Aritaum, etc, other SPA brands, and fashion items. There is also a bookstore in the basement and a movie theater.
Open 11am to 10pm.
02-322-8775
Around The Corner

Map p53 B3
A shop offering a range of fashion brands, as well as clothes from new designers, accessories, candles, perfumes, and more.
Open 11am to 11pm.
02-3144-7418
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51
C
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Lotte Y'Z Park Cinema iv.

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Taste of the Moon (Wolhyang)

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Hongik Univ. Station Junction
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Standard Chartered
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Storage & Co.

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Seokyo Elementary School Mapo Lifelong Learning Center
san
-ro
Taste of the Moon (Wolhyang)

27 -gi
1
Mobssie Chocolate Cake
Seokyo Kookmin
n Ya gh wa -ro n Ho gik -ro
n Ja da riro
Shinhan
World Cup-ro 8-g
il
Menya Sandaime

Juch ajan g-g
Aland
Trickeye Museum
il
Paul & Paulina
Platform Place Alla Torre

Cacao Boom B-boy Theater
Hongdae Street
Hongik Childrens Park
Hana
an-ro Waus
Woori
Seogyo-dong Junction
The Gabriel
Music Show Wedding Theater Seoul Art Space_ Seogyo Hongdae Donburi Around The Corner
Free Bird Wildhogs
Bike Repair Shop Flagship Store
Mecenatpolis Mall Lin
e2
Kookmin Thanks Books

Ya n gh
Wausan-ro 22-gil
wa
-ro
M2
10 -g il
Club NB Jazz Club Palm Club NB2
3

Map p53
B2
g on pje a H
Castle Praha
KT&G Sangsang Madang

KT&G
Hongik University
Wau Park
Manhattans DGBD
F.ound Store
Teppen
Club Evans Snob
Aland After Aland

Club Street
Far East Broadcasting Company

0 100m 200m
The flagship store of a casual brand bicycle repair shop run by Cheil Industries. The interior design is outstanding, and patrons will find a variety of goods here such as stationery supplies, sunglasses, shoes, or new designers products.
Open 11am to 10pm. 02-332-8778
aA Design Museum
Caf aA
aA
Gourmet Market
Gourmet Market
Map p53
B3
Manhattans
Map p53
B3
F.ound Store
Map p53
B3
F.ound Store reflects the local street fashion in Seoul, offering Korean design products, CDs, or household supplies that show Korean culture. The local brands like Brown Breath and Bratson are good examples of this.
Open 1pm to 11pm. 02-333-4441
F.ound Store Gourmet Market
A market selling various imported spices, sauces, pasta, snacks, beverages, chocolate, and frozen fruit. Small purchases are possible.
Open noon to midnight. Closed Monday. 02-322-0362
A store consisting of several street fashion brands from South Korea, Japan, and America. They also sell American-style business brands along with some accessories.
Operating hours vary, so call in advance to make sure. 070-7514-6411
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53
Platform Place
Platform Place
Map p53
C2
Thanks Books
One of the leading fashion stores in Hongdae. Here, you will find various clothing, bags, socks, perfumes, candles, headphones, along with fashion goods from new designers.
02-323-2319
Thanks Books Map p53
B3
Storage & Co.

Map p53
C1
A local bookstore in the Hongdae area with a great selection of arts and design books. You will also find some stationery supplies and CDs. Though Thanks Books is fairly small in size, it also contains a cafeteria that holds a variety of events and exhibitions.
Open noon to 9:30pm. Closed the last Monday of the month. 02-325-0321
An American vintage shop selling clothes, shoes, bags, accessories, pomades, and etc. If you are a fan of American fashion items, this shop will not disappoint.
Wildhogs Map p53
B3
A shopping mall selling vintage fashion items in 4 different themes, including military, riding, mountain, and casual. Only the very best brands are represented.
Open noon to 10pm.
02-470-2859
Wildhogs
Storage & Co.
Hongdae Street
Frisbee (Hongdae Branch) Map p53

1
B2
Open 11am to 9pm, Sunday until 8:30pm. Closed on Lunar New Year day and the day of Chuseok.
Apple Reseller
Lotte Himart (Hongdae Branch)

Map p53 B1 2 Electronics Open 10:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
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Aland
Sinchon Branch: Map p56 A3, Ewha Womans Univ. Branch: Map p57 D2
Aritaum (Ewha Womans Univ. Branch)

Map p57
D1
A shopping mall that sells the fashion goods from emerging designers such as clothing, bags, accessories, stationery, household supplies, kitchen supplies, and books. It is popular among young fans of unique designs.
Sinchon Branch Open 10:30am to 10pm. Ewha Womans Univ. Branch Open 10:30am to 10:30pm. Sinchon Branch 070-7820-7487 Ewha Womans Univ. Branch 070-7820-7489
This store provides skin care programs that help test your epidermal health. Programs are free of charge to those who make advance reservations.
Open 10am to 10:30pm. 02-313-0552
Fair Lady Map p57
D2
A nail salon with professional staff. The shops interior design is outstanding, and trendy nail and skin care are guaranteed.
Ewha Womans Univ. Street Korea Tourism Organization
Open 11am to 9pm. Closed during Lunar New Year day and Chuseok breaks. 02-362-5533
B
Severance Hospital Yonsei University
-r o Seongsan
Seongsan-ro
Ewha Womans University
Gyeongui Line
Yonsei-ro 13-gil
Yonsei-ro
Sinchon (Gyeongui Line) ()

Megabox
Myeongmul Junction
1
Sinchon-dong Community Service Center
Yonsei-ro 11-gil
Yonsei-ro 9-gil
My
eon
gm
ul
il 1-g
Yonsei-ro 12-gil
Kookmin

Aritaum
Daehyeon Lucky Apt.

Ewhayeodae 8-gil
O'nl
Kookmin
Sinchon's Pedestrian-Friendly Street

gm g ulil
Hyundai Campuville
Sinchonnyeok-ro
Yonsei-ro 2da-gil
Ewha University's Street You Want to Visit

Ewhayeodae 3-gil
Yon s

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O'nl Daehyeon Culture Park
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Seoul Changseo Elementary School
gil
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Sinchon-dong Community Center
Yonsei-ro 5ga-gil
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Seobu District Office of Education

Ewhayeodae 2-gil
Daeshin Elementary School
Youths Dreaming Shop

Yon sei ro 5-g il

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Deoksan Sauna
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Changcheon Childrens Park
Hyundai Dept. Store U-Plex

(B2)
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Kookmin Aland
Fair Lady
Woori Changkwang Church CGV

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Shinhan
Aland
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Line 2
Sinchon-ro 26-gil
Sinchon-ro
Sinc
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Hyundai Dept. Store

The Stage Kookmin

1
Sinchon Posvill Standard Chartered Kyobo Life Insurance Bldg.

Sinch
Daeheung-ro 29-
gil
Hongik Bookstore Shinhan
Gosa
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-gil
3
Daeheung-ro
Sinchon
Woori
um aekb
-ro 1
-gil
Jangsu Bath Hall
Changcheon Elementary, Middle School
an Gos 5-gil
on-ro 24-gil
Gosa
n-gil
75m
150m
56
57
Must-try Delicacies
Onl
Events & Festivals
Flea Market
Hongdae Free Market & Hope Market
&
Onl
Sinchon Branch: Map p56 A2, Ewha Womans Univ. Branch: Map p57 D2
Hongdae Desserts Caf A street full of cafs in the Hongik Univ. area serving various kinds of desserts.
A beauty salon providing skin or body care programs and selling perfume, bathing supplies, aromatic candles, and household supplies. Moisturizing creams can be purchased at less than 20,000 won, and Onls cosmetic containers are fashionable and creative, all of which attract young women in their teens and 20s.
Sinchon Branch Open 10am to 10:30pm. Ewha Womans Univ. Branch Open 9am to 10pm. Sinchon Branch 02-3143-5375 Ewha Womans Univ. Branch 02-362-7880
Hongdae Street Art Exhibition Mapo-gu Seoul Fringe Festival Mapo-gu
Hongdae Desserts Caf
An artists market at the playground in front of Hongik University. Since copycat designs, ready-made, and used items cannot be sold here, shoppers will find only unique and original wares. In turn, only artists that have been preapproved through an online application process may sell their goods at both markets. Since it is the artists themselves that sell their works, prices are lower than retail and bargaining is also possible. The markets are also known for playing host to frequent street performances.
Hongdae Free Market Every Saturday 1pm to 6pm, March to November. Hope Market Every Sunday 2pm to 6pm, March to November. Hongik Childrens Park ; In front of Hongik University, 10 minute walk from Hongik Univ. Station (Lines 2, Gyeongui Line, AREX) Exit 9
Mapo Dwaeji Galbi & Jumulleok Grilled pork ribs and beef grilled sirloin with soy sauce.

Innisfree Herb Station (Sinchon Branch) ()
Map p56 A3 1 Cosmetics Open 10am to 11pm.
Mapo Dwaeji Galbi & Jumulleok
Hongdae Street Art Exhibition A festival of international foods and cultures held every September. Korea Experimental Arts Festival An annual festival of experimental and avantgarde arts held during fall. Seoul Friendship Fair An arts festival held every early May held by Hongik University students majoring in Arts. Seoul Fringe Festival An annual arts festival presenting more than a hundred individual artists and groups held in the summer. Seoul International New Media Festival A media arts festival of alternative videos held in October. Seoul Live Music Festa A musical concert held in about 10 live music clubs once a month on Saturdays. Sinchon Festival An arts festival of young artists held every May. Wowbook Festival A festival of writers and readers held every October. Zandari Festa An indie culture festival of over 400 indie musicians held every October.

Youths Dreaming Shop (Sinchon Branch)
Map p56 A2 Open 11am to 10pm. Closed during Lunar New Year and Chuseok breaks.
Yeonnam-dong Chinatown A street full of tasty restaurants serving authentic Chinese cuisine, prepared by Chinese chefs.
Hongdae Free Market Korea Tourism Organization
Department Stores
Hyundai Department Store (Sinchon Branch)
Map p56 A3 Open 10:30am to 8pm. Closed Monday once a month.
Yeonnam-dong Chinatown
Hyundai Department Store U-Plex (Sinchon Branch) Map p56 A2

Open 10:30am to 10pm. Closed Monday once a month.
Yeonnam-dong Chinatown
Hongdae Free Market
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Seouls Cosmopolitan Town:

Yongsan
Itaewon
Magazine Editors Recommend: Beaker Hannam Flagship Store

Unique interior design with recycled furniture 2 Hot fashion goods such as clothes, beauty supplies, furniture, or household supplies
1
Beaker Hannam Flagship Store

Map p63
E2
Cheil Industries multi-brand Beaker flagship store sells a variety of goods such as fashion items, stationery supplies, and furniture. It shows a different concept every season, and is a popular tourist destination for its creative structure and eco-friendly interior design, including recycled furniture.
Open 11am to 8pm. 02-543-1270
Magazine Editors Recommend: Comme Des Garons

One of the most unique fashion brands in the world 2 New designs for window shopping 3 The 9th-largest Comme Des Garons store worldwide
1
Itaewon
Yongsan is Seouls international quarter, where citizens from around the world hang out. The global community here is a product of the nearby U.S. army base, embassies, and foreign residents who have come here to make a life for themselves. Yongsan is therefore also a good place to find international shops that show the lifestyles of these residents. To some, Itaewon, a district of Yongsan, is seen as a foreign country whose liberal environment reflects its cultural diversity. Its streets contain numerous ethnic restaurants, cafeterias, and vintage shopping stores. Visitors will be able to find European antiques, large-sized clothes, and shoes that they may not see elsewhere in Korea. It is also home to Seouls only mosque, around which can be found many halal restaurants. In recent times, nearby Gyeongnidan-gil and Hannam-dong have become increasingly popular, the former for its many chef-owned restaurants and fashion designer shops, and the latter as a place to enjoy brunches or desserts. The area is also good for buying hard-to-find international ingredients.
Getting There
Line 6 Itaewon Station, Hangangjin Station, Noksapyeong (Yongsan-gu Office) Station
6030, 6702
Comme Des Garons Flagship Store
Recommended Courses
Itaewon Street Itaewon Antique Street Gyeongnidan-gil
Comme Des Garons Flagship Store

Map p63
E1
Nearby Attractions
Leeum, Samsung Museum of Art Seoul Central Mosque
A fashion flagship store of Japanese designer Rei Kawakubos brand Comme Des Garons. A landmark of the Itaewon fashion scene, the store is one of the few places that sells all 14 branches of Comme Des Garons.
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C
Grand Hyatt Seoul
D
Comme Des Garons Flagship Stores Mo Jain Song

E
Hangangjin Station (Line 6)
Itaewon
Gyeongnidan-gil
Kyotofu
n oe
u am
-ro
44
na
l -gi
Leeum, Samsung Museum of Art

Decade Shop
-ro 55ra
-gil
Itaewon
Itaewon-ro 27ra-gil
Noksapyeong-daero 40na-gil
Ita
ewon-ro 55na-gil

Trevia
40d a-g i
Woori
Itaewon-ro 27da-gil
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Series; Corner

e6
Ocean Restaurant
Hannam Foreigners' Apt
dae ro
Belgian Embassy May Bell Bakery

-ro
Monday Edition Post Poetics

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Itae
ew
Muntaro
IP Boutique The Bungalow Moghul

Ita
on
Le Saint-ex
Tartine
1
Hamilton Smoky Saloon
Itaewon Street
Between
Saudi Arabian Culture Center En Pleine Nuit

Hana La Bocca
La Tabola
PBAB
Standard Chartered
Neals Yard Agra
Ha
Noksapyeong (Yongsan-gu Office) Station (Line 6)
Okitchen
Itaewon-ro
Itaewon
Kookmin Kervan Restaurant
Itaewon Fire House Dubai Restaurant
nn Un am 2 der -do pas ng s
Product Seoul

Hannam-dong Community Service Center Tailrable & Co
Unknown People

Sultan Kebab Jonny Dumpling

Marakech Night
Foreign Restaurant
Itaewon Antique Street

Seoul Central Mosque
Taj Palace
75m
150m
Decade Shop Map p63
E1
A mens wear store offering modern American casual fashion goods. Also contains a cafeteria and a Brick Seoul pants store.
Open 11am to 8pm. Closed Monday. 02-511-0677
E3
En Pleine Nuit Map p63
A Paris-style designer shop run by two siblings and known for its chic design. Prices are high, though the fashion items are of good quality.
Open 11am to 8pm, Saturday and Sunday from 1pm. Closed on Lunar New Year day and the day of Chuseok. 02-792-9419
Decade Shop
Decade Shop
En Pleine Nuit
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63
Series; Corner
Map p63
E2
Kolon Industries male brand Series flagship store. Visitors will find in here a wide range of choices such as Series products, handmade accessories, eco-friendly beauty brands, vintage wristwatch collections, household supplies, furniture, cosmetics, and stationery supplies.
Open 11am to 9pm. 02-797-0710
A store selling various kinds of goods including furniture and household supplies 2 All kinds of interesting items for purchase
1
Magazine Editors Recommend: Series; Corner
Mo Jain Song
Mo Jain Song Map p63
E1
Monday Edition Map p63
E2
The flagship store of designer Song Ja-in. Contains a contemporary fashion store on the 1st floor, a caf and a section for interior design items on the 2nd, and a garden on the 3rd floor.
Open 11am to 8pm. Closed during Lunar New Year day and Chuseok breaks. 02-797-6231
A store specializing in creative jewelry, with its message-engraved pearls being especially popular. Staff can also act as guides in helping shoppers find what they are looking for.
Open 10:30am to 8pm, Saturday 11am to 6pm. Closed Sunday and Holiday. 070-4412-5922
PBAB Map p62
Series; Corner
A3
A fashion store selling American work wear. It has a relaxed atmosphere, and sells relativelylarge fashion items at affordable prices.
Open noon to 8pm, Saturday and Sunday until 7pm. 070-7787-4752
Post Poetics Map p63
E2
A bookstore specializing in design, architecture, arts, and magazines. It also sells indie label CDs and unique small goods.
Open 1pm to 8pm. Closed on Sunday.
02-322-7023 D3
Product Seoul Map p63
A store selling the products of charismatic designers such as clothes, shoes, accessories, socks, and etc. Come here for new fashion trends.
Monday Edition
Open 11am to 8pm. Closed Holiday. Closed on Lunar New Year day and the day of Chuseok. 02-790-0797
Series; Corner
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Must-try Delicacies
Halal Foods The Itaewon area has many places where one can try food that is made under the criteria set by the religion of Islam. Itaewons International Foods American, Asian, European, or African restaurants and cafeterias.
Tailrable & Co
Tailrable & Co Map p63
E3
A high-quality suit shop where you can request both the fabrics and styles that you want. The store itself has a very trendy design and it is worth visiting the small terrace cafeteria upstairs for their chocolato.
Open noon to 9pm. Closed on Lunar New Year day and the day of Chuseok. 070-7651-7801
Events & Festivals
Unknown People Map p62
A3
Itaewon Global Festival
An American-style fashion store selling various goods including casual clothes, hats, bags, wallets, pomade, and accessories for men.
Open 11am to 9pm, Sunday and Holiday noon to 8pm. 070-8635-2512
Unknown People
Itaewon Global Festival

Ferrara Korea
Map p62 B3 1 Shoes Open 9am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
Itaewon Culture Festival A festival dedicated to fusion-traditional Korean music or B-boy performances for tourists North Beach
Map p62 B3 2 Clothes & Leather goods Open 9:30am to 9pm.
YH.Kim
Map p62 C3 3 Leather goods Open 9am to 10:30pm. Closed during Lunar New Year day and Chuseok breaks.
Itaewon Flea Market A flea market held in a staircase in the Usadan-ro street the last Saturday of the month Itaewon Global Festival A festival full of international culture programs, Korean singing performances, and parades held every October
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Gangnam
Gangnam Style Streets:
A. Apgujeong-dong Cheongdam-dong
Apgujeong-dong Cheongdam-dong + Sinsa-dong Garosu-gil Area
10 Corso Como
10 Corso Como 10 Map p71
D2
Addicted Shop
Map p71
C2
B. Sinsa-dong Garosu-gil Area
Getting There
Apgujeong-dong Cheongdam-dong Line 3 Apgujeong Station Bundang Line Apgujeong Rodeo Station 6006 Sinsa-dong Garosu-gil Area Line 3 Sinsa Station 6006, 6009
A great place for shopping, Gangnam is full of famous highclass international brands. Fashion lovers come here specifically to find new and stylish fashion items. However, the area is broad, and every street has its own style. Apgujeong-dong and Cheongdam-dong are home to original luxury brands and the boutiques of famous designers, with the Galleria Department Store at their center. Most shops in this area are large in size and have a gorgeous interior design. In addition, there are many hair and makeup salons where you may run into some Korean celebrities. Garosu-gil in Sinsa-dong is a street full of design studios and galleries, as well as being a place to find numerous designers boutiques and fashion stores. It is also a good place to find a unique selection of luxury brand goods not available in Apgujeong-dong, and there has been a trend in recent times for new stores to open behind Garosu-gils main street.
The third 10 Corso Como store to open worldwide, the Milanese concept outlet sells fashion items in a manner that showcases the craftsmanship of the designer, as well as photography, beauty items, and household supplies. Prices however are high.
Open 11am to 8pm. 02-3018-1010
Sells various international fashion brands such as KTZ, FAM, WOODWOOD, Henrik Vibskov, and etc. The store is well known for its selection of outstanding artistic designers, many of whom are experimental or adventurous in their creations.
Open noon to 9pm. 02-547-7332
Recommended Courses
Cheongdam-dong Fashion Street Apgujeong Rodeo Street Sinsa-dong Garogu-gil
Nearby Attractions
Dosan Park Space*C Simone Handbag Museum 'Bagstage'
Addicted Shop
68
69
A
Apg ujeo n g-ro
Kookmin Kare
46-gil
Elbon The Style
Kookmin
Hana Woori
Bunda ng Lin e
Cheongdam High School
The Galleria Luxury Hall West

West
Cecil Art Hall Woori Pop Green
Apguje ong-r o
Hyundai Dept. Store

The Galleria Luxury Hall East

East
Apguje ong R o deo
Apgujeong Rodeo Street

Jaseng Hospital of Oriental Medicine
Eonju -ro 17 0-gil
Gaehwaok
Elbon The Style

East(3F)
Cheongdam Elementary School
Mealtop
KDB
Bon Nuvel
Assouline Lounge
East(3F)
Jamie & Bell

S.M. Entertainment 10 Corso Como Caf

10
Gallery Won Yoo Art Space

C h eo
ngd
Apgujeong
Ganga
Gangnam Tourist Information Center
Shingu Middle School
Beaker Cheongdam Flagship Store Danuri

Gamjabawoo
What I Want
IBK Sawore Boribap
Addicted Shop

10 Corso Como
10
SK Gas Station
Ce Soir Boy+
1 24/7
a m-
John White
don
gL

Unipair
Mik 24/7
ux
Bistro De Yountville
ur
yS
t re
et
Eonju-ro
o 60-g
The Love Comes Highkickz San Francisco Market

il
Flow

4
Bbanzzac
Apguje
Standard Chartered
Cheongdam-dong Fashion Street

3
Tutto Bene
ong-r
Gourmet Eo
Central Post
L'amitie
L'espoir Du Hibou
Sandang
Nonhyeon-ro
Samwon Garden
Mue
D.Nue
CGV
CGV
Non hye onro 1
Dosan Park
Blush
Muimui
Guilaume
Seolleung
-ro 152-gil
Apgu
-gil jeong-ro 80
Space*C
[Ho;ya] And More

ung-r o
Caf T
T
Grill H
H
Seomi & Tuus Gallery
Kumsu Bokguk
Seolle
Msk
68-
gil
Buona Sera Ceci Cela Assouline Lounge

Boulangerie Le Alaska Min's Kitchen

Paper Garden
Ahnsei Hospital
Dosan-daer o
Dongduk Women's Cheongdam Junction University Design Research Center Cheongdam Human Starville
My Boon
Kookmin
Hak-dong Junction
IBK
Line 3
Dure Noodles
Maison Hermes Dosan Park

Riviera Maison

Daily Projects

100m
200m
Assouline Lounge Dosan Park Branch: Map p70

Galleria Department Store Branch: Map p71 D1
B3,
The Seoul flagship store of French publisher Assouline, and the first to open in Asia. The complex includes a galleria, bookstore, and a caf. Visitors will be able to find books on luxury fashion brands such as Chanel, Dior, and Cartier.
Dosan Park Branch Open 10:30am to 11pm, Saturday 11am to 10pm, Sunday 11am to 9pm. Closed 3rd Sunday. Galleria Department Store Branch Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed Tuesday once a month. Dosan Park Branch 02-517-0316 Galleria Department Store Branch 023449-4114
Beaker Cheongdam Flagship Store

Map p71
D1
Bbanzzac Map p71
C2
A customized jewelry shop housing collections of contemporary designers such as Shourouk and Ek Thongprasert. Items range from 100,000 won to 2,000,000 won.
Bbanzzac
Open 12:30pm to 8pm, Saturday until 7pm. Closed Sunday. Closed on Lunar New Year day and the day of Chuseok. 02-3446-5681
Beaker Cheongdam Flagship Store
A fashion item complex run by Cheil Industries. Here you will find domestic and international fashion brands, cosmetics, books, and various other goods. The interior design is noteworthy for its water tank-shaped fitting rooms and faucet-shaped hangers. Various regular events are also held in-store, such as eco-friendly recycled fashion promotions, pet parties, flea markets, and music concerts.
Open 11am to 8pm.
02-543-1270
70
71
Daily Projects Map p71
D3
A complex consisting of a caf, lounge, and fashion stores, where the latest creations of new designers are available to purchase. The lounge is also full of arts magazines that may not be found elsewhere in Korea.
Open 11am to 8:30pm. 02-3218-4075
E3
D. Nue Map p71
A fashion and beauty store selling various domestic or international fashion brands. There is also a cafeteria, London Tea, on site for when shoppers feel like taking a break.
Open 10:30am to 8:30pm.
Blush
02-3444-4756
Blush Map p70
Elbon The Style

Hyundai Department Store Apgujeong Branch: Map p70 A1, Galleria Department Store Branch: Map p71 D1
C3
An outlet selling various fashion brand items, so visitors will have a good chance of finding their favorite.
Open noon to 9pm, Sunday from 2pm. Closed on Lunar New Year day and the day of Chuseok. 02-542-8328
The place to go for luxury brand bags and shoes. Run by a Korean celebrity, visitors will find various fashion brands including Zanellato, Anniel, Zagliani, and more.
Hyundai Department Store Apgujeong Branch: Open 10:30am to 8pm. Closed once a month, Galleria Department Store Branch: Open 10:30am to 8pm. Hyundai Department Store Apgujeong Branch 023449-5924 Galleria Department Store Branch 02-69053740
Boy+ Map p71
C2
Boy+ Daily Projects
Sells fashion items with highly-unique designs. Has recently become more famous for its joint-collection with Push Button.
Open 11am to 10pm. 02-548-5379
C2
Central Post Map p71
A shoe store offering various brands such as Toms, Victoria, Izoia, Goody Grams, and more. Toms in particular is a good purchase at this time because of their current 2-for-1 pair of shoes campaign.
Central Post
Ce Soir Map p71
D2
Sells vintage fashion items, accessories, European fashion items, and others. Some Korean celebrities often visit for Ce Soirs unique fashion items not found in other stores across the country.
Open 10:30am to 8pm, Saturday until 7pm. Closed Sunday. Closed on Lunar New Year day and the day of Chuseok. 02-543-1117
Ce Soir Elbon The Style
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Msk Map p70
A3
A menswear shop that fashion bloggers in South Korea visit every season. The store is full of basic fashion items, and if you area fan of East Harbor Surplus, Used Future, BLANKOF, Labor Day, Our Legacy, or Spectator, this is the place to go.
Open 11am to 8pm, Sunday and Monday from 1pm. Break time noon to 1pm. Closed during Lunar New Year day and Chuseok breaks. 070-8233-3107
My Boon Map p71
E3
Flow (Cheongdam Branch)
A fashion shop in Cheongdam-dong in which internationally-prominent designer Milan Vukmirovic, a mutual founder of Colette in Paris, has overseen as Director. Many fashion lovers visit regularly, and the newlyopened juice bar on the premises is proving quite popular.
Open 10:30am to 10pm. Closed on Lunar New Year day and the day of Chuseok. 02-6947-1270
Flow (Cheongdam Branch)

Map p71
D2
Jamie & Bell Map p71
D2
Mik 24/7
Sells domestic and international designerbrand fashion items. Caters to both male and female fashion brands, local designers collections, and etc. Their international brand items are well priced.
Open 11am to 9:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-511-4074
A vintage fashion store selling jewelry mainly from Paris. Korean celebrities usually visit for its unique, well-designed items.
Open noon to 10pm.
070-8247-7834 E2
Riviera Maison Map p70
C3
Mik 24/7 24/7 Map p71
D2
John White Map p71
Highkickz Map p70
C2
A fashion store selling international designer brands such as Markus Lupfer which have not been officially launched in South Korea. There is also a caf on the first floor.
Open 10am to 9pm, Sunday until 8:30pm. 02-3440-5317
A fashion store run by Chae Hansuk, a prominent stylist. Here, shoppers will find various international or local fashion brands like Nohant, Viatory, and Surreal but Nice, and etc.
Open noon to 9pm. Closed Sunday. 02-3446-8556
A store selling goods made by the Dutch lifestyle brand Riviera Maison. Visitors will find wooden furniture, eco-friendly colored fabrics, plates, kitchen supplies, bathing supplies, and other household items.
A fashion store selling mainly Americanbrand outdoor wear and boots such as Red Wing, Danner, Thorogood, and more. Also sells leather goods and military-style wear.
Open 10am to 8pm. Closed Sunday. 02-545-0044
Kare Map p70
B1
A German household supplies store selling colorful furniture and interior supplies in charismatic designs reminiscent of pop art.
Open 10am to 7:30pm, Saturday and Sunday 10am to 6pm. Closed on Lunar New Year day and the day of Chuseok. 02-545-9871
[Ho;ya] And More

Map p71
C3
Sells fashion items such as jewelry, leather goods and indoor ware like aromatic candles and similar. Luxury items are a specialty.
Open noon to 8pm. Closed Sunday.
02-517-0991
Mue Map p71
E3
A fashion store selling international-brand items. Visitors to this store will see a unique display of fashion items that appear almost as if they were works of art.
My Boon
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B
Hyundai High School

Accessorize (Apgujeong Rodeo Branch)
Map p71
C2
1
B. Sinsa-dong Garosu-gil Area

uje ong -ro
Shinhan Han Chu
Sinsa Middle School
Apg
Sinsa-dong Community Service Center Accessorize (Garosu Outlet)

No
on hye
-ro
175
-gi
l u Apg n jeo g -r o1 8-g il
Accessories
Gallery Cola
Apgujeong-ro
Open 11am to 10pm, Sunday 12pm to 9pm.
LOccitane Korea (Apgujeong Branch)

Unipair
San Francisco Market

Map p70
C2
Map p71 A2 2 Cosmetics Open 10:30am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
Ap
Elbon The Style

gu jeo

Singu Elementary School

-r eon o1 61gil
14-gil
Shinhan 5Cijung
ng
-ro
8-g
Mucha
Map p71
E2 3 Jewelry Open 10am to 7pm.
il
Gallery Street
UM Gallery
1
No
nhy
A menswear store consisting of various fashion brands from Italy, France, Japan, the United States, Spain, and elsewhere. Classic casual wear is the specialty.
Around The Corner
Gallery SP
D2 4 Shoes
Repetto (Cheongdam Flagship Store)

Map p71
Open 11am to 8pm.
2 3
No
eo nhy
n-r
o1
59-
gil
Koon With A View
Epoca
No
nhy
-r eon
o1
57-
gil
Flow
Gallery AM
N onh

Danuri (Gangnam Branch)
Map p71 D2 Open 10am to 10pm. Closed 1st Monday and during Lunar New Year day and Chuseok breaks.
nyeo
ro 1
55-
gil
Apgujeong-ro 12-gil
Deux Cremes
e da nsa Do
The Love Comes Map p71
C2
Tommer & Jeffer

&
A shop located on Apgujeong Rodeo Street selling several fashion brands. If it is trendy and stylish, you will find it here, with selections made by the owner through their long expertise in public relations. The accessories are especially outstanding.
Open 11am to 9pm, Sunday 2pm to 6pm. Closed during Lunar New Year day and Chuseok breaks. 070-4184-8316
Erl Gallery, Urban Art Gallery Vintage Hollywood
ro 19 -g il
Gangnam Tourist Information Center

Map p70 A2 Open 10am to 8pm. Closed on Lunar New Year day and the day of Chuseok.
da mero 162 -gi l
Ourthings
Maison De Parfum Soul
Marimekko Flagship Store Premium Outlet Raum

Brown Breath
Gan
gna
Chapter 1
5
Dosan-daero
Department Stores
Galleria Department Store Luxury Hall East
East Map p71 Open 10:30am to 8pm.
D1
gn Gan
am
-da
ero
160
gil
Ilmo Outlet Seoul Mode Fashion Institute

-gi l
u Apg

Nonhyeon-ro
151-gil
Bell & Nouveau
Dosa
Unipair Map p70
8 Seconds
C2
A handmade footwear store selling gorgeous shoes for men and women and other footwear items. The stylish shoe care shop within the store is known for providing the best shoe care in South Korea.
Open 11am to 9pm, Sunday 11am to 8pm. 02-542-0370
Galleria Department Store Luxury Hall West

West Map p71 D1 Open 10:30am to 8pm, Sunday until 8:30pm
Gan
gna
m-
ro dae
158
Simone Handbag Museum 'Bagstage'

4
Sinsa-dong Garosu-gil

13-gil
n-da ero 1
Hyundai Department Store (Apgujeong Branch)

Map p70 A1 Open 10:30am to 8pm. Closed once a month.
Gan
Gan
gna
m-d
o1 aer
gna
ae m-d
ro 1
54-
jeon gil g-ro
L in
e3
7-gil
56-
il 2-g
gil
Kookmin IBK Villa De Bailey

and o aer
Topten 10

What I Want
Map p70
C2
NH
nam -da ero 1 gil 52-
Dos
Young Dong
A shoe store for womens footwear. Sells different types of shoes in various designs from basic to feminine and unique.
Open 11:30am to 9pm, Sunday until 7pm. 070-7778-5923
Galleria Department Store Luxury Hall West Korea Tourism Organization
g Gan
Gwangmyeong Bldg. Shinhan Lotte Cinema
a Sins
0 75m 150m
76
77
B. Sinsadong Garosu-gil Area
Brown Breath Map p77
B3
Sells casual menswear and imported fashion items, most especially bags. Also sells domestic brand fashion items.
Open 1pm to 10pm 02-518-2190
C3
Elbon The Style (Garosu-gil Main Store) Map p77 B1

The place to go for luxury brand bags and shoes. Run by a Korean celebrity, visitors will find various fashion brands including Zanellato, Anniel, Zagliani, and more.
Chapter 1 Map p77
A place to buy quality household supplies. On sale are artists products such as small household goods or some customized handmade furniture, and etc.
Open 10:30am to 8pm, Saturday and Sunday 1pm to 7pm. Closed Monday. Closed on Lunar New Year day and the day of Chuseok. 02-517-8001
Flow (Sinsa Branch)

Map p77 B2
Sells domestic and international designerbrand fashion items. Caters to both male and female fashion brands, local designers collections, and etc. Their international brand items are well priced.
Open noon to 10:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-515-9050
Ilmo Outlet Map p77

Around The Corner
B3
8 Seconds (Garosu-gil Branch)

Map p77
B3
Bell & Nouveau Map p77
An outlet selling luxury fashion brand 10 Corso Como items at 50-70% off. There are also many footwear brands.
Chapter 1
B3
Specializes in the Korean SPA fashion brand launched by Cheil Industries. Offers the brands main line fashion items, loungewear, and accessories, as well as high-class imported fashion brands.
Open 11am to 10pm. 070-7090-1144
Sells various kinds of vintage fashion items from around the world, from reformed Chanel vintage goods to antique accessories and customized jewelry.
Accessorize (Garosu Outlet)

Map p77
B1
An outlet of the Accessorize Jewelry brand headquartered in London. Specializes in popular jewelry with creative designs.
Open 11am to 10pm. 02-3446-4657
Around The Corner

Map p77 B2
A fashion complex selling fashion items and household supplies run by LG Fashion. Both domestic and international brands are stocked for IT-related goods, stationery supplies, aromatic candles, books, CDs, jewelry, and etc.
Open 10:30am to 10pm, Saturday and Sunday until 10:30pm. 02-545-5325
Bell & Nouveau Ilmo Outlet
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Koon With A View Map p77
B2
Epoca Map p77
B2
Sells various fashion items and household supplies from a wide range of domestic and international brands such as MSSG, Kenzo, Kalhartt, Balmain, and more.
Sells unique design stationery supplies. If you are a fan of pens or notebooks, be sure to pay a visit.
Open 1pm to 9:30pm. Closed on Lunar New Year day and the day of Chuseok. 02-3446-1520
Must-try Delicacies
Nonhyeon-dong Pojangmacha Food Serves Korean street food such as grilled shellfish, Korean pancakes, gamjatang (pork bone stew), and more. Seorae Village French Food All kinds of French cuisine including omelets, croque monsieurs, and baguettes made by French patissiers.
Vintage Hollywood
Marimekko Flagship Store

Map p77
B3
Premium Outlet Raum

Map p77 B3
The flagship store of the Marimekko Nordic design brand, selling various kinds of items such as fabrics, kitchen supplies, table sets, and fashion items. Visitors to the store will save on their shopping time by being able to pick from a wide range of choices.
Open 11am to 10pm. 02-515-4757
An outlet run by LG, selling fashion brand goods made by Isabel Marant, Nogg, Joseph, or Vanessa Bruno, and more for up to 80% off.
Vintage Hollywood
Map p77
B3
Tommer & Jeffer
& Map p77
B2
Maison de Parfum Soul

Map p77
C3
A perfume store selling Niche-brand items both perfume and perfume-related. Visitors here will find rare perfumes not commonly available elsewhere.
Open noon to 9pm. 070-4158-1205 B3
Childrens casual wear, vintage telephones, lighting, furniture, household supplies, and etc.
A jewelry showroom consisting of gorgeous customized jewelry items with unique designs.
02-6224-2203
Seorae Village French Food
Topten 10 (Garosu-gil Branch)

Map p77
B4
Sinsa-dong Ganjang Gejang Ganjang Gejang is a Korean dish made out of soy sauce marinated female crabs with orangecolored eggs.
Ourthings Map p77
A jewelry brand store headquartered in Seoul specializing in contemporary urban designs at prices ranging between 200,000 and 300,000 won.
Open noon to 8pm. Closed Monday. 070-4112-9263
Specializes in the SPA fashion brand launched by Lotte. Visitors will find the 10 basic fashion items common to every season including menswear, womens wear, and childrens wear.
Open 10am to 10pm. 02-511-3808

LOccitane Korea (Garosu-gil Branch)
Map p77 B2 1 Cosmetics Open 10am to 11pm Closed on Lunar New Year day and the day of Chuseok.
Events & Festivals

Gangnam Fashion Festival A fashion festival consisting of fashion shows, contests, markets, and more held every October. International Peace Marathon Organized by residential diplomats in South Korea and the U.S. military as part of a campaign for world peace. Held every October.
Babara (Garosu-gil Branch)

Map p77 B2 2 Cosmetics Open 11am to 10pm. Sunday and Holiday 11am to 9:30pm. Closed on Lunar New Year day and the day of Chuseok.
Flea Market
Seocho Saturday Culture Flea Market

Melvita (Garosu-gil Branch)

Map p77 B2 3 Cosmetics Open 11am to 9pm. Closed on Lunar New Year day and the day of Chuseok.
ALO Eyewear Space (Garosu-gil Branch)

ALO Map p77
Open 11:30am to 10pm. B3 4 Eyewear
This large-scale flea market takes place every Saturday at the public parking lot around Sadang Station. About 700 vendors who have been selected from an online draw sell used clothing, accessories, household appliances and the like. The vendors may only sell used goods at this market, but because of its sheer size, there is a wide selection of almost-new items available for purchase.
Open Saturday 9am to 3pm. Closed on holidays and days of extreme weather (summer heat waves, cold snaps, rain etc) Bangbaecheon-ro, Seocho-gu (2 minute walk from Sadang Station (Lines 2, 4) Exits 11-14
TNGT (Garosu-gil Branch)

Tommer & Jeffer
TNGT Map p77

Open 11am to 10pm.
B3 5 Clothes
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81
Mall Complexes Nearby Subway Stations: Other Areas

ound ergr Und tary er o Ro ent ngp ing C gdeu Shopp Yeon
Jamsil Station Underground Shopping Center

Gimpo International Airport

e) Offic a-gu ) p g n il (So Jams (
Sky City
Shilla Duty Free Shop Lotte Duty Free Shop

ark oP uid o e Y
ui ss Yeoerpa d Un
One IFC
CGV
CGV
Parc1 (Opening Scheduled, 2014)
Chungmu Hospital
Line 2
Gimpo Airport Outlet Lotte Duty Free Shop Lotte Dept. Store

L in e
ic-ro Olymp
Two IFC
Conrad Seoul
Lotte City
Lotte Cinema
IFC Mall
Lotte Mart

L in
uin aru -ro
e5
CGV
Courtyard Marriott Seoul Times Square
Times Square
o Int'l Airport imp
Lotte World
Lotte Hotel World

Seokchon Lake Junction
Line 9
Wooridul Hospital
Lotte Mall

Yeo
E-mart

Dept. Store

nd grou nder ion U r t e a t t S en ngpo ing C Shinsegae eongdeu Shopp Lotte Y
L in e8
Haneul-gil
L in e9
Cinema
Lotte Mart
Lotte Cinema
Seoul Norimadang Junction Magic Island
Seokchon Lake
Jamsil (Songpa-gu Office) Station Area
Gimpo Intl Airport Station Area
The Jamsil area includes Lotte World (an amuseWithin easy reach of Gimpo Intl Airport are several Similar to Wall Street, Yeouido is Seouls financial Yeongdeungpo is a must-visit area for shopping, ment park), department stores, duty free shops, shopping areas worth a visit, and translation or interdistrict. Stores here are generally youth-oriented in particular the clean and modern Times Square, 140219_()__.indd 14. 2. 19. 3 markets, outlets, and a theater. Visitors to the area pretation for and full of trendy fashion items popular with the which is a center of shopping and entertainment, 19_()__.indd 14. 140219_()__.indd 2. 19. 1 8:28 services are available in the area. Good 14. 2. 19. 2 8:28 140219_()__.indd 14. 2. 19. 5 8:28 will also find luxury shopping malls along with other quick shopping expeditions before and after a trip, districts white-collar workers. The area is also containing a shopping mall, mart, bookstores, theaccommodations, as well as trendy fashion items there are two duty free shops selling luxury items and home to the National Assembly of the Republic of ater, and hotels. It is also conveniently connected at reasonable prices in the underground shopping two markets offering various essential items at afKorea, broadcast stations, and business hotels. to Yeongdeungpo Station on Subway Line 1. center. Most facilities are connected to Jamsil fordable prices. These can all be reached via Subway IFC Mall Times Square station, making it super-convenient for tourists. Lines 5 and 9, the AREX or airport limousine buses.
Jamsil Station Underground Shopping Center

Open 10am to 10pm. Closed 1st and 3rd Monday.
Gimpo Airport Outlet

Open 10:30am to 9pm, Friday and Weekend 10:30am to 9:30pm. 02-6343-3114
Lotte Department Store (Jamsil Branch)

Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed once a month. 02-411-2500
Sky City
Varies between each store.
Lotte Duty Free Shop (Gimpo Intl Airport Branch)

Open 6:30am to 8:30pm. 02-2669-6700
Lotte Duty Free Shop (Jamsil Branch)

Open 9:30am to 9pm.
02-411-7565
Shilla Duty Free Shop (Gimpo Intl Airport Branch)

Open 6:30am to 8:30pm. 02-2661-3100
Lotte Mart (Jamsil Branch)

Open 10am to midnight, Saturday from 9am. Closed 2nd and 4th Sunday. 02-411-8025
Lotte Mall (Gimpo Intl Airport Branch)

02-6116-4000
Lotte Mart (Gimpo Intl Airport Branch)

Open 10:30am to midnight. Closed 2nd and 4th Monday. 02-6124-2500
E-mart (Gimpo Intl Airport Branch)

IFC Mall
82
E-mart
AREX
Jinjujip
Lotte Dept. Store

G g yeon in-ro

gpo eun ngd 1 Yeo in e
Yeouido Station Area
Open 10am to 10pm.
Subway: Mall is conveniently connected by moving walkway to Yeouido Station (Line 5 and 9) Events: DJ shows or indie music band performances from 7:30pm Mondays through Saturdays Shopping: Various global brands like Hollister, ZARA, H&M, Uniqlo, and more Restaurants: Korean, Mexican, Italian, Asian fusion and more on the 3rd floor of the mall
o uid Yeo
02-6137-5001
Yeongdeungpo Station Area
02-2638-2100
Yeongdeungpo Rotary Underground Shopping Center

Open 10am to 10pm. 02-2631-1248
Yeongdeungpo Station Underground Shopping Center

Open 9am to 11:30pm. 02-2290-6559
Lotte Department Store (Yeongdeungpo Branch)

Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed once a month. 02-2632-2500
Shinsegae Department Store (Yeongdeungpo Branch)

Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed Monday once a month. 1588-1234
E-mart (Yeongdeungpo Branch)

Open 9am to midnight. Closed 2nd and 4th Wednesday. 02-3468-1211
83
Sindorim Junction

Lotte Cinema
Home Plus
Lotte Cinema
ETLand
Yongsan Electronic Shopping Mall Junction

Cheon
D-Cube City
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Yongsan Electronic Shopping Mall
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D-Cube Art Center
Sheraton Seoul D-Cube City
Cheon
20-gil
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Themed Shopping
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Techno Mart

Regional Korea Railroad Office
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CGV
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CGV
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E-mart

E-mart
I Park Mall
Sindorim Station Area
Yongsan Station Area
At the center of Sindorim is a subway station The Yongsan area is the place to shop for varithat has the highest floating population in Seoul. ous electronic and electrical devices. One such There are also two large shopping malls nearby, venue to 2. 19. 6 8:28 9_()__.indd 14. 140219_()__.indd 2. 19. 4 8:28for this is the IPark Mall, connected 14. two markets, department stores, the D-Cube Yongsan Station and consisting of a department City multi-complex, and a number of restaurants. store, a shopping mall, E-mart, and electronics There is also a childrens park, making the area stores. Visitors are strongly recommended to an ideal shopping destination for families. shop around for the best prices before committing to a purchase. D-Cube City Open 11am to 9:30pm, Friday and Weekend until Yongsan Electronics Market
10pm. 02-2211-04278
Techno Mart (Sindorim Branch)

Open 10:30am to 9pm, Friday, Weekend and Holiday until 9:30pm. Closed Tuesday once a month. 02-2111-0474
Open 9am to 7pm, Saturday until 3pm. Closed Sunday.
ETLand
Open 10am to 7:30pm, Saturday and Sunday until 8pm. Closed 1st, 3rd and 5th Tuesday. The 1st Floor is open all year round. 02-707-4700
- Traditional Markets to Visit in Seoul - Socially Responsible Products
E-mart (Sindorim Branch)

IPark Mall
Open 10:30am to 8:30pm. 02-2012-0101
E-mart (Yongsan Branch)

Open 9am to midnight. Closed 2nd and 4th Wednesday. 02-2012-1212
Home Plus (Sindorim Branch)

D-Cube City
84
85
FEATURE 1
Seoul Yangnyeong Market
This traditional market offers quality traditional Eastern herbal medicine at great value. This largescale market handles about 70% of all the sales on herbal medicine in the country. Ginseng and red ginseng (insam and hongsam) are highly sought after, but there are countless other herbs on sale here. The market also offers various tools and cookware needed to prepare the herbs.
Suyu Market Korea Tourism Organization
Suyu Market
This large-scale market features both street vendors and larger vendors located inside buildings. Usually the alley vendors sell food related items, and the ones inside the building sell manufactured goods. The most popular dish here is hongeo muchim, made with raw skate, dried radish, and water parsley mixed with spicy sauce. It is especially popular with those who enjoy spicy flavors.
10 minute walk from Mia (Seoul Cyber Univ.) Station (Line 4) Exit 8 Open 10am to 9pm, closed on 2nd and 4th Sundays of the month. 02-989-4730
Traditional Markets to Visit in Seoul

At traditional markets, visitors can shop and experience Seouls traditions and culture all in one place. A wide range of inexpensive foods and household goods not often found at department stores or shopping complexes can be bought here. A special feature of the markets is their many food alleys, giving each market its own unique charm and atmosphere.
Gwangjang Market Korea Tourism Organization
3 minute walk from Jegidong Station (Line 1) Exit 3 Open 9am to 7pm. 02-969-47934
Nammun Market
This traditional market holds various events and festivals for its visitors, including night festivals, onsite performances and tour programs. This market was also one of the 16 winners of the countrys highly competitive project to vitalize traditional markets.
25 minute walk from Doksan Station (Line 1) Exit 1 Open 8am to 10pm, closed on every fourth Tuesday of the month. 02-868-9727
Gwangjang Market
A myriad of Korean dishes can be tried out at this traditional market. Inexpensive and filling, the popular dishes here are nokdujeon (mung bean pancakes), yukhoe (beef tartare), mayak gimbap (addictive rice rolled in seaweed), and wang sundae (gigantic blood sausages). Besides the food, there are over a hundred vendors offering inexpensive quality design and imported vintage wares. The market is also known for its leading selection of hanbok (traditional Korean dress) as well as bed linens, among other goods on offer.
5 minute walk from Jongno 5(o)ga Station (Line 1) Exits 7 or 8 Open 9am to 11pm. 02-2269-8855
Tongin Market
This traditional market is famous for its Dosirak Caf. The Dosirak Caf sells coins worth 500 won each that can be used to purchase various side dishes on offer at all participating vendors at the market. Visitors stack up on the side dishes they want, and then return to the caf for both rice and soup and to eat with their side dishes. The most popular dishes here are gireum topokki (crispy spicy rice cakes) and tteokgalbi (beef rib patties). Another specialty at Tongin Market is their carpentry studios, where visitors can try making their own pencil cases, bookends, storage boxes and the like.
10 minute walk from Gyeongbokgung (Government ComplexSeoul) Station (Line 3) Exit 2 The market is open from 8am to 10pm every day except on the third Sunday of the month; the Dosirak Caf is open for lunch from 11am to 4pm and is closed on Mondays and the third Sunday of the month. 02-722-0911
Amsa Market
This traditional market is famous for its steamed pigs feet (jokbal), sweet and crispy chicken (dakgangjung) and addictive stuffed dumplings (mayak mandu). There are over ten butchers here that offer high quality meats at competitive prices. Delivery is also available on reservation to nearby locations.
3 minute walk from Amsa Station (Line 8) Exit 1 Open 8am to 10pm, delivery center 9am to 7pm, closed on Sundays. Amsa Market 02-442-1040 / Delivery Center 023426-8383
Urim Market
Shoppers will be able to use large carts at this traditional market as if they were at supermarkets, making the shopping experience convenient and hassle-free. Home delivery is also possible to nearby locations. The market mainly sells fresh vegetables, fruit, meat and fish. The markets dishes are served with large portions and are inexpensive, making them very popular. Some of the popular dishes here are hand-made noodle soup (son kalguksu), tripe (gopchang), and sweet and crispy chichen (dak gangjeong).
10 minute walk from Mangu Station (Gyeongchun and Jungang Line) Exit 1 Open 9am to 9pm. 02-436-3598
Tongin Market
Tongin Market
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87
FEATURE 2
Socially Responsible Products
Socially-conscious consumerism and entrepreneurship is the practice of making purchases that will benefit society as a whole rather than simply consuming for personal gratification. With the movement on the rise worldwide, Seoul is playing its part through the creation of opportunities for consumers to become aware of high-quality products that contribute to social well-being. Consumers can trust in the quality of these products all the while contributing to the betterment of society, as well as with the knowledge that they are paying fair prices.
Eco-friendly and Socially Responsible Stores
Beautiful Store
The Beautiful Store tidies up donated goods and resells them inexpensively. Open since 2002, all of the proceeds from this nonprofit civic organizations sales are donated to the needy. Through reusing goods, the environment benefits, and through donations and charity, beautiful consumption is made possible. There are currently 51 branches of the Beautiful Store in Seoul.
www.beautifulstore.org
Eco Shop
This eco-friendly store was jointly created by Lotte Department Store and the Korea Green Foundation. The Korea Green Foundation which handles merchandising, makes sure that only goods that are friendly to the environment are sold. All proceeds from the Eco Shop are donated to save and protect critically endangered birds. An excellent selection of healthy cuisine made only with the finest organic ingredients, as well as dolls of endangered birds and related products to raise funds for the environment is on offer.
Lotte Department Store Main Branch 8th floor see p25 Lotte Department Store Jamsil Branch 8th floor see p82
Socially Responsible Products Supported by the City of Seoul
Danuri Seoul Citys Quality and Socially Responsible Products

Danuri sells Seoul Citys sociallyconscious products of outstanding quality, including handicrafts, childrens goods, stationery, wallets, bags, household items, natural cosmetics and various other items. All of the profits from Danuri are reinvested into the developing of small businesses.
blog.naver.com/danurilove
Main Locations Anguk Branch

Open 10:30am to 8pm. Closed on Sundays and holidays 5 minute walk from Anguk Station (Line 3) Exit 2
Seoul Station Branch

Open 10:30am to 6pm. Closed on national holidays Seoul Station (Lines 1, 4, Gyeongui Line, AREX) 3 minute walk from exit 14
Hongik Univ. Branch Hours:

Open 10:30am to 6pm. Closed on Sundays and holidays 3 minute walk from Hongik Univ. Station (Line 2, Gyeongui Line, AREX) Exit 8

Seoul City Hall Branch

Open 9am to 9pm. Closed Monday. 5 minute walk from City Hall Station (Lines 1, 2) Exit 5 (First basement floor of Seoul City Hall) 02-2038-2114
Products Created by Young Start-ups

This store offers products made by winners of Seoul Citys Young Start-Ups 1000 Project. Over 200 products that integrate unique ideas by the young - in fashion, electronics, beauty, stationery, and other products that improve daily life - are featured at this shop.
www.dnistore.co.kr
Apgujeong Branch
Open 11am to 7pm. Closed on Sundays and holidays 5 minute walk from Apgujeong Station (Line 3) Exit 2
Beautiful Store
Gangnam Branch
Open 10am to 10pm. Closed 1st Monday and during Lunar New Year day and Chuseok breaks. 2 minute walk from Apgujeong Station (Bundang Line) Exit 4 02-20383114
Seongbuk Branch
Open 10am to 10pm. Closed 1st Monday and Lunar New Year day and the day of Chuseok. 5 minute walk from Sungshin Womens Univ. (Donam) Station (Line 4) Exit 4 02-2038-7114
Myeong-dong Branch
Open 10am to 9pm. Closed on Lunar New Year day and the day of Chuseok. 5 minute walk from Myeongdong Station (Line 4) Exit 9 02-778-6678
Goods Made Seongsu-dong Shoe Street by Artisan Visitors will know they have found this area when they see a mural with shoes as its subject near the entrance. Painted by over forty shoe designCooperaers, volunteers, and district public servants, the mural is a symbol of tives
Seongsu-dong, where over 80% of the shoes made in Korea are produced. There are over 350 shoe manufacturers and leather merchants on this street, selling exquisite handmade shoes produced by master artisans at affordable prices.
Seongsu-dong Sujehwa Town (SSST- Splendid Stylish Shoe Trend) Joint Market
Open 10am to 8pm. Closed Holidays. 5 minute walk from Seongsu Station (Line 2) Exit 1, 1st floor of Yeongdong Techno Building 02-2118-7090
Sinchon Branch
Open 11am to 10pm. Closed during Lunar New Year day and Chuseok breaks. 5 minute walk from Sinchon Station (Line 2) Exits 2 or 3 02-6925-2110
Danuri
88
89
Seoul Travel Information

Getting to Seoul
Transportation between Incheon International Airport or Gimpo International Airport and downtown Seoul is very convenient. You can check distances, fares and other information on limousine buses, taxis and airport railroad trains and choose which form of transportation you will use.
Transportation cards available in Seoul

How to use T-money Transportation card that can be used on buses and subway in Seoul and the metropolitan area; you should touch the card to the card reader both when you board and alight to receive the transfer discount. The card combines T-money and Seoul Citypass Plus a discount service for designated performances, exhibitions, tourist attractions and restaurants. You get a 5% discount when you use Seoul City Tour Bus using this card. M-PASS Public transportation card exclusively for international visitors, M-Pass can be rented and used to take up to 20 city bus and subway rides in Seoul and metro area. Like T-money, you can refill cash and use the card to pay for your purchases at convenient stores and taxis that accept Tmoney card. Where to buy Fare Subway stations in \2,500 for a regular card and Seoul, convenience charge amount of \1,000 and stores with T-money up signs
Airport Limousine
Airport
Incheon Intl Airport Gimpo Intl Airport
Boarding location
To Seoul: Bus stops 3B-6B, 10A-13A out of the entrance area on the 1st floor [Domestic terminal] To Seoul; Exits 3-5 To Incheon Intl Airport; Exits 13-15 [Intl terminal] To Seoul; Exit 6 To Incheon Intl Airport; Exit 7
Ticket offices
Next to Exits 4, 6-8, 11 and 13 on the 1st floor of the passenger terminal / bus stop 9C 1st floor of the passenger terminal Payment with cash after boarding without ticketing
GS25 convenience stores, tourist information centers, train stations
\3,000 for the purchase of the card, Mobile phone strap type: \5,000 Refillable up to \500,000
AREX (Airport Railroad)

5:20am to midnight (10-15 mins intervals) Incheon Intl Airport Railroad 032-745-7788 http://www.arex.or.kr
Incheon International Airport Tourist Information Center, Seoul Global Culture & Tourism Center (Myeong-dong), Gangnam Tourist Information Center
Public Transportation
Buses Seoul city buses can be distinguished by their colors. Blue buses cover longdistance routes within Seoul, green buses run short-distance routes within the city, yellow buses run circular routes in central Seoul, and red buses run express routes between the city and the metropolitan area. Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line, Bundang Line and Gyeongui Line, form the metropolitan railroad network. Each line has its own designated color, which is used on subway maps and signs in subway stations to enable not only Seoul citizens but also foreign visitors to use the subway without difficulty. Single journey ticket for subway: If you dont have a T-money or Seoul Citypass, you should purchase a single journey ticket every time you use the subway. If you insert a deposit of \500 and your fare into the vending machine installed at each subway station, a ticket is dispensed. After you arrive at the destination, you can return the ticket using the Deposit Refund Device and have the \500 deposit refunded. A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in numerous corners in Seoul, and you can catch a taxi anywhere on the streets by holding out your hand. There are regular taxis, deluxe taxis and van taxis. International taxi: The city government's official taxi for international tourists. Just visit the website or call to make a reservation for the taxi. Make sure to ask for a driver who speaks either English, Chinese or Japanese. Please note! The reservation must be booked 24 hours before the pickup time. 1644-2255 http://intltaxi.co.kr
1 Day Pass : \10,000 2 Day Pass : \18,000 3 Day Pass : \25,500 5 Day Pass : \42,500 7 Day Pass : \59,500 Not including the \5,000 rental fee. (Upon returning, \4,500 is refunded after a \500 deduction.)
Easy and Convenient Seoul Tour Information

Visit Seoul Homepage www.visitseoul.net Seoul city government-run official Seoul tour information portal, the Visit Seoul website offers information about major tourist attractions and accommodations in Seoul, as well as recommended themed tours. You can make reservations for walking tours, performances, and even movies. Use your smartphone for convenient access to the website (http://m.visitseoul.net) at anytime, anywhere. An application for accessing Seoul tour information made for easy and convenient use during your stay in Seoul, it provides real-time information about nearby tourist attractions and public transportation all based on the current location of the user. The app supports Korean, English, Japanese, and both simplified and traditional Chinese. How to Use: Search iTourSeoul at app stores and android markets and download the app. Or scan the QR code on the right for immediate download. Smartphone Rental Service: Smartphone with the pre-installed iTourSeoul is available for rental for international visitors. Reservation at least three days before arrival is required. Rental fee \3,000 per day Domestic call \11 per second Unlimited Wi-Fi data \5,000 a day KT Olleh Roaming Centers at Incheon International Airport, Gimpo International Airport, Korea City Air Terminal 02-1588-0608(when calling from Korea), +82-2-2190-0901(when calling from overseas) 91
Subway
iTourSeoul App
Taxi
90
Tourist Information Centers

Tourist information center
Incheon Intl Airport Myeong-dong Tourist Information Center Gangnam Tourist Information Center Korea Tourism Organization Gyeongbokgung Palace Gwanghwamun Namdaemun Market Naminsa Dongdaemun Mapo Tourist Information Center Myeong-dong Myeong-dong (Seoul Global Culture and Tourist Center) Bukinsa
Shopping Information
Phone
Phone
032-743-3270, 3272 032-743-2600, 2602 02-778-0333 02-3445-0111 02-729-94969 02-738-9171 02-735-8688 02-752-1913 02-737-7885 02-2236-9135 02-334-7878 02-774-3238 02-3789-79613 02-734-0222
Tourist information center
02-720-0872 Samilgyo Bridge Seoul Station (full information service) 02-3149-3333 02-579-0290 Seoul Meeting Square Citizens Hall Sinchon Station (Gyeongui Line) Yeongdeungpo Station (full information service) Yongsan Station (full information service) Itaewon Itaewon Station Jamsil Jaedong Elementary School Jeongdok Public Library Cheonggye Plaza Hongik Univ. 02-739-7755 02-363-7833 02-2639-3320 02-3780-5555 02-794-5579 02-3785-0942 02-2143-7007 02-2148-4160 02-2148-4161 02-2290-7126 02-323-2240
Duty Free Shops

Name
Donghwa Duty Free Lotte Duty Free (Main) Lotte Duty Free (Lobby Branch) Lotte Duty Free (Jamsil Branch) Lotte Duty Free (Coex) Lotte Duty Free (Gimpo Int'l Airport Branch) Shilla Duty Free (Seoul Branch) Shilla Duty Free (Gimpo Intl Airport Branch) Walker Hill Duty Free
Phone
02-399-3000 02-759-6600 02-759-6870 02-411-7565 02-3484-9600 02-2669-6700 1688-1100 1688-1110 02-450-6363
Getting There
Gwanghwamun (Sejong Center for the Performing Arts) staion (Line 5) Exit 6 Euljiro 1(il)ga Station (Line 2) Exit 7 Euljiro 1(il)ga Station (Line 2) Exit 7 Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3 or 4 Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Gimpo Intl Airport Station (Lines 5, 9, AREX) Dongguk Univ. Station (Line 3) Exit 4 Gimpo Intl Airport Station (Lines 5, 9, AREX) Take the free Walker Hill Shuttle Bus from Gangbyeon (Dongseoul Bus Terminal) Station (Line 2) Exit 1
Department Stores
Name
Galleria East & West Hyundai Mok-dong Hyundai Trade Center Hyundai Mia Hyundai Sinchon Hyundai Apgujeong (Main) Hyundai Cheonho Lotte Gangnam Lotte Geondae Star City Lotte Gwanak Lotte Gimpo Airport Lotte Nowon Lotte Mia Lotte (Main) Lotte Yeongdeungpo Lotte Jamsil Lotte Cheongnyangni Shinsegae Gangnam Shinsegae (Main) Shinsegae Yeongdeungpo
Look for the red vests in Seoul

If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon, Itaewon, Samcheong-dong, Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Bukchon, you should look for red shirts with the symbol. These people are so called mobile tourist information centers. They are fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.
GwanghwamunNamdaemun MarketSamcheong-dong 9:30am-6:30pm, Myeong-dong 9:30am-7:30pm, SinchonInsa-dong, ItaewonSinsa-dong Garosu-gil 10am-7pm, DongdaemunHongdae 12pm-8pm, Bukchon 9:30am6:30pm (Summer season) 9am-6pm (Winter season) For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the mobile app iTourSeoul. Information in this guide book is current as of January 2014.
Phone
02-3449-4114 02-2163-2233 02-552-2233 02-2117-2233 02-3145-2233 02-547-2333 02-488-2233 02-531-2500 02-2218-2500 02-833-2500 02-6116-2500 02-950-2500 02-944-2500 02-771-2500 02-2632-2500 02-411-2500 02-3707-2500 1588-1234 1588-1234 1588-1234
Getting There
Apgujeong Rodeo Station (Bundang Line) Exits 1, 2, 7 Omokgyo (Mokdong Stadium) Station (Line 5) Exit 2 Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Gireum Station (Line 4) Exit 9 Sinchon Station (Line 2) Exit 1 Apgujeong Station (Line 3) Exit 6 Cheonho (Pungnaptoseong) Station (Lines 5, 8) Exits 3 or 4 Hanti Station (Bundang Line) Exits 1 or 2 Konkuk Univ. Station (Lines 2, 7) Exits 4 or 5 Sillim Station (Line 2) Exits 5 or 6 Gimpo Intl Airport Station (Lines 5, 9, AREX) Exit 1 Nowon Station (Lines 4, 7) Exits 3 or 4 Miasageori Station (Line 4) Exit 1 Euljiro 1(il)ga Station (Line 2) Exit 7 Yeongdeungpo Station (Line 1) Exit 3 Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3 or 4 Cheongnyangni (University of Seoul) Station (Line 1, Jungang Line) Exits 1 or 4 Express Bus Terminal Station (Lines 3, 7, 9) Exit 8 Hoehyeon Station (Line 4) Exit 7 Yeongdeungpo Station (Line 1) Exits 3, 5, 6
Useful Phone Numbers

Information on Seoul Phone interpretation service Emergency medical service Lost articles Dasan Call Center 02-120 Interpretation service BBB (Before Babel Brigade) 1588-5644 Emergency Medical Information Center 119 Lost and Found Center at Seoul Metropolitan Police Agency 02-2299-1282 KTO TT Call Center 1330 Dasan Call Center 02-120+9 Tourist Complaint Center at Korea Tourism Organization 1330
Large Shopping Complexes

Name
Bitplex Central City
Tourist information Tourist complaint report
Phone
02-2200-1003 02-6282-0114
Getting There
Wangsimni Station (Lines 2, 5, Bundang Line, Jungang Line), Exit 4 Express Bus Terminal Station (Lines 3, 7, 9)
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93
Index
Name
Coex Mall D-Cube City Garden 5 IFC Mall IPark Mall Lotte Fitin Mario Outlet Mecenatpolis Mall Starcity Mall Times Square
Phone
02-6000-0114 02-2211-1000 02-2157-0100 02-6137-5000 02-2012-0101 02-6262-4000 02-2109-7000 02-6357-0108 02-2024-1500 02-2638-2000
Getting There
Samseong (World Trade Center Seoul) Station (Line 2) Exits 5 or 6 Sindorim Station (Lines 1, 2) Exit 1 Jangji Station (Line 8) Exit 3 Yeouido Station (Lines 5, 9) Exit 3 Yongsan Station (Line 1, Jungang Line) Dongdaemun History & Culture Park Station (Lines 2, 4, 5) Exits 12 or 13 Gasan Digital Complex (Lines 1, 7) Exit 4 Hapjeong Station (Lines 2, 6) Exits 9 or 10 Konkuk Univ. Station (Lines 2, 7) Exit 4 Yeongdeungpo Station (Line 1)
City Center (Myeong-dong Euljiro, Namdaemun Market)

Aland (Main Store) 23 Alpha 27 Daedo Shopping Tower 27 Euljiro Underground Shopping Center 25 Euljiro 1-ga Underground Shopping Center 25 Hoehyeon Underground Shopping Center 25 Lotte Department Store (Main) 25 Lotte Duty Free Shop (Lobby Branch) 25 Lotte Duty Free Shop (Main) 25 Lotte Mart (Seoul Station Branch) 28 Lotte Outlets (Seoul Station Branch) 29 Lotte Young Plaza 25 Maki 23 Mamonde Flagship Store 23 Mesa 28 Migliore (Myeong-dong Branch) 22 M-Plaza 22 Myeongdong Station Underground Shopping Center 25 Myeong-dong Tourist Information Center 25 Myeong-dong Underground Shopping Center 25 Namdaemun Dokkebi Imported Goods Mall 28 Namdaemun Market 26 Namdaemun Market (Accessory) 28 Namdaemunno Underground Shopping Center 29 Noon Square 22 Olive Young Lifestyle Experience Center 24 Osulloc Tea House (Myeong-dong Branch) 24 Shinsegae Department Store (Main) 25, 29 Silk Button 24 Sogong Underground Shopping Center 25 Tabby Mall 22 Tie Holic 24 Youths Dreaming Shop (Myeong-dong Branch) 25 4N5 23 10 Corso Como 23
Stori 38 The National Folk Museum of Korea 38 Todok Gongbang 34 Yido 38 Yongjung Collection 34
Dongdaemun & Around (Dongdaemun Market)

Art Plaza 42 Belpost 42 Cheonggye 6-ga Underground Shopping Center 49 Chung Pyeong Hwa Fashion Mall 42 Designer Club 43 Dongdaemun Design Plaza 49 Dongdaemun Shopping Complex 43 Dongdaemun Sports Underground Shopping Center 49 Dongdaemun Stationery & Toy Market 43 Dongdaemun Underground Shopping Center 49 Dong Pyeong Hwa Market 43 Doota 44 Goodmorning City 45 Gwanghui Fashion Mall 45 Hello APM 45 Hyeyang Elisium 45 Jeil Pyeong Hwa Market 45 Lotte Fitin 46 Maxtyle 46 Migliore (Dongdaemun Branch) 46 Nam Pyeong Hwa Market 46 Nuzzon 46 Pyounghwa Market 47 Shin Pyeong Hwa Fashion Town 47 Studio W 47 Team 204 47 Techno 48 Theot 48 U:US 48
Business Hours (Normal Operations)

Type of Business
Bank Boutique Department Store Government Hospital Post Office Shopping Mall/Outlet Traditional Market
Hours
9am-4pm 11am-10pm 10am-8:30pm 9am-6pm 9am-6pm 9am-6pm 11am-9pm 4am-varies by market.
* In general, banks and government offices are closed on weekends and holidays. Post offices and hospitals are open only in the morning during weekends.
Korean Standard Clothing Sizes

Sex
Women
Clothing Size
75 (S) 80 (S) 85 (M) 90 (L) 95 (L) 100 (XL) 105 (XL)
Chest (cm)
75 80 85 90 95 100 105
Waist (cm)
64 66.5 70.9 76.2 81.9 87.1 89.3
Hips Sex (cm)

88.3 Men 89.5 91.5 93.7 95.4 97 95.8
Clothing Size
80 (S) 85 (M) 90 (M) 95 (L) 100 (L) 105 (XL) 110 (XL)
Chest (cm)
80 85 90 95 100 105 110
Waist (cm)
69.4 71.6 76.1 81.9 86.4 91.3 95.8
Hips (cm)
85.9 87.6 90.6 93.9 97.1 100.1 103.5
Palace Quarter (Insa-dong, Samcheong-dong Bukchon)

Ahwon Gongbang (Head Office, Samcheong-dong Branch) 33, 36 Beautiful Store (Anguk Branch) 33 Bukchon Traditional Culture Center 38 Isae (Anguk Branch, Gahoe Branch) 33, 36 Jinjooshell (Bukchon Branch) 36 Jonggak Underground Shopping Center 34 Mera Hatt 33 Mmmg (Anguk Branch) 33 Modern Marketplace 37 Nakwon Arcade 33 National Souvenir Center 33, 34 Repetto (Samcheong-dong Branch) 37 Samcheong-dong Sachawon 37 Sneaksoul 37 Sopri 33 Ssamzie-gil 32 Ssiat 38
University Quarter (Hongik Univ. Area, Sinchon Ewha Womans Univ. Area)
Aland (After Aland, Ewha Womans Univ. Branch, Hongik Univ. Branch, Sinchon Branch) 51, 56 Aritaum (Ewha Womans Univ. Branch) 57 Around The Corner 51 Bike Repair Shop Flagship Store 52 Fair Lady 57 F.ound Store 52 Gourmet Market 53 Hyundai Department Store (Sinchon Branch) 58 Hyundai Department Store U-Plex (Sinchon Branch) 58 Manhattans 53 Mecenatpolis Mall 51 Onl (Ewha Womans Univ. Branch, Sinchon Branch) 58 Platform Place 54 Storage & Co. 54 Thanks Books 55 Wildhogs 55
Foreign Exchange Rates

Dollar Euro Yen Yuan Hong Kong Dollar Taiwan Dollar
* As of January 2014
1,075 won 1,466 won 1,030 won 178 won 139 won 36 won
94
95
Choansan (Mt.)
A
Youths Dreaming Shop (Sinchon Branch) YZ Park 58 51 Ourthings Premium Outlet Raum Riviera Maison San Francisco Market The Love Comes Tommer & Jeffer Topten 10 (Garosu-gil Branch) Unipair Vintage Hollywood What I Want 8 Seconds (Garosu-gil Branch) 10 Corso Como 80 80 75 76 76 80 80 76 81 76 78 69
C
Mia (Seoul Cyber Univ)
Bukhansan National Park Dream Forest
D Nowon-gu
Royal Tomb Museum of the Joseon Dynasty
Eunpyeong-gu
Yongsan (Itaewon)
Beaker Hannam Flagship Store Comme Des Garons Flagship Store Decade Shop En Pleine Nuit Mo Jain Song Monday Edition PBAB Post Poetics Product Seoul Series; Corner Tailrable & Co Unknown People 61 61 63 63 64 64 64 64 64 65 66 66
Bus Terminal
Train Station Tunnel Ferry Boat Quay Swimming Pools
Water Taxi Stop Univ. Hotel Others
Seokgye Bulgwang
Palgakjeong Park
Taereung
Lin
Seongbuk-gu
Gireum
eo ort ul City W all ress wal l)
e6
Bonghwasan (Mt.)
Gye ong chu nL ine
7 Line
[ Subway Railroad ]
Jongno-gu
Sinbundang Line Jungang Line Gyeongui Line Gyeongchun Line Railway Not Open
Jamsil (Songpa-gu Office) Station Area

Jamsil Station Underground Shopping Center Lotte Department Store (Jamsil Branch) Lotte Duty Free Shop (Jamsil Branch) Lotte Mart (Jamsil Branch) 82 82 82 82
Line 1 Line 2 Line 3 Line 4 Line 5 Line 6
Line 7 Line 8 Line 9 AREX (Airport Railroad) Bundang Line
Baengnyeonsan (Mt.) Grand Hilton Seoul

Seo
ul C
it y
ll Wa
(F o
ss rtre
l) wal
Holiday Inn Seoul Seongbuk Kyung Hee Univ. Korea Univ.
e g Lin gan Jun
Sangbong (Intercity Bus Terminal)
Sanbong Bus Terminal
Samcheong-dong Bukchon
35p
S (F
Hoegi
Jungnang-gu
Gangnam (Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area)

Accessorize (Garosu Outlet) 78 Addicted Shop 69 Around The Corner 78 Assouline Lounge (Dosan Park Branch, Galleria Department Store Branch) 70 Bbanzzac 70 Beaker Cheongdam Flagship Store 71 Bell & Nouveau 78 Blush 72 Boy+ 72 Brown Breath 79 Central Post 72 Ce Soir 72 Chapter 1 79 Daily Projects 73 Danuri (Gangnam Branch) 76 D.Nue 73 Elbon The Style (Galleria Department Store Branch, Garosu-gil Main Store, Hyundai Department Store Apgujeong Branch) 73, 79 Epoca 80 Flow (Cheongdam Branch, Sinsa Branch) 74, 79 Galleria Department Store Luxury Hall East 76 Galleria Department Store Luxury Hall West 76 Gangnam Tourist Information Center 76 Highkickz 74 [Ho;ya] And More 74 Hyundai Department Store (Apgujeong Branch) 76 Ilmo Outlet 79 Jamie & Bell 74 John White 74 Kare 74 Koon With A View 80 Maison De Parfum Soul 80 Marimekko Flagship Store 80 Mik 24/7 75 Msk 75 Mue 74 My Boon 75
Gay ag d (Brin dgeaegyo )
Gimpo Intl Airport Station Area

E-mart (Gimpo Intl Airport Branch) Gimpo Airport Outlet Lotte Duty Free Shop (Gimpo Intl Airport Branch) Lotte Mall (Gimpo Intl Airport Branch) Lotte Mart (Gimpo Intl Airport Branch) Shilla Duty Free Shop (Gimpo Intl Airport Branch) Sky City 82 82 82 82 82 82 82
Noeul Park Seoul World Cup Stadium Haneul Park Pyeonghwa Park
Digital Media City
Ansan (Mt.)
Seodaemun-gu
Gye ong ui L ine
Yonsei Univ. Ewha Womans Univ.
Insa-dong 31P Myeong-dongEuljiro Namdaemun 21p Market32 Chungjeongno 26p (Kyonggi Univ.)
Seoul Station
28
Dongdaemun 29 Market
41p
Dongmyo
Sinseoldong
30
Cheongnyangni (University of Seoul) 31
Dongdaemun-gu
Achasan (Mt.)
Sindang
33
Hongik Univ. Area

Gimpo International Airport
Line 9
Seo ngs (Bridandaeg ge) yo
Cheonggu Yaksu
Wangsimni
34 35
Gwangjin-gu
Gunja (Neungdong)
Children's Grand Park Sheraton Grande Walkerhill W SeoulWalkerhill
Hongik Univ.
Hongik Univ.
56p
Sinchon
52p
dae Yang g h D yo(B wa (Ra angsa ridge ilroa nch ) d B ealg ridg yo e)
Seo gan gda (Brid ge) egyo
Yeouido Station Area

IFC Mall 83
Gimpo Int'l Airport Station Area 82p

Seonyudo
Mok-dong Stadium
Seonyudo Park
SinchonEwha Womans Univ. Area

Mapo-gu
gyo dae
Lotte City
Hanyang Univ.
Seongdong-gu
Namsan Park 37 Seoul Grand Hyatt
38 Seoul Forest
Gongdeok
36
Han ga (Brid ge) ngdae gyo
Any ang che on ( Stre am)
E-mart (Yeongdeungpo Branch) 83 Lotte Department Store (Yeongdeungpo Branch) 83 Shinsegae Department Store (Yeongdeungpo Branch) 83 Times Square 83 Yeongdeungpo Rotary Underground Shopping Center 83 Yeongdeungpo Station Underground Shopping Center 83
Dongjakda (Bridge)egyo
Sindorim Station Area

D-Cube City E-mart (Sindorim Branch) Home Plus (Sindorim Branch) Techno Mart (Sindorim Branch) 84 84 84 84
Samgakji National po ) Ma ridge Assembly Yongsan Station (B Mok-dong The Lexington o y Rodeo Street Area aeg Yeouido Park yod e) 40 Yongsan 84P onh(Bridg o Yeouido Marriott Executive W y Station g Yeongdeungpo-gu Office Apartments Yeouido Yongsan Park eol ge) h Station Area c Park Centre - Seoul Yangcheon-gu ng Brid Ichon (National Yeouido P Singil Yeouido83 nga ad Museum of Korea) Saetgang Ha Railro ( Ecological Park Courtyard Marriott Seoul Times Square Hangang (River) Noryangjin Noryangjin Yeongdeungpo Station Fisheries 44 Sindorim Yeongdeungpo Wholesale Market Dangsan
Capital
Apgujeong-dong Cheongdam-dong
Apgujeong 42
Yeon gdo (Bridngdaegy ge) o Cheo ngd mdae (Brida ge) gyo
Yeongdeungpo Station Area
Bamseom (Islet)
Best Western Premier Seoul Garden
Itaewon 62p
Oksu
Seongsu39
Geondae Rodeo Street
Konkuk Univ.
Konkuk Univ.
Gwangnaru (Presbyterian College & Theological Seminary)

yo aeg ic-d e) mp ridg yo Oly (B eolgridge) silch dB Jam lroa (Rai
Seongsudaegy (Bridge) o
yo daeg gho e) Don (Bridg

gyo dae ) nam idge Han (Br
Dongseoul Bus Terminal
o egy silda e) Jam(Bridg
41
70p
Ellui
43
Sinsa-dong 77p Garosu-gil Area

Best Western Premier Gangnam The Ritz-Carlton Express Bus Terminal Provista
49 45 46
Imperial Palace Ramada Seoul
Gangnam-gu Office Cheongdam
gyo odaee) Banp (Bridg
Lin
Yongsan Station Area
E-mart (Yongsan Branch) ETLand IPark Mall Yongsan Electronics Market 84 84 84 84
Sindorim Station Area Station Area 83P 84P Yeongdeungpo-gu Incheon Guro International Airport Guro-gu e1
Daerim
Express Bus Terminal

JW Marriot
47
(Songpa-gu Office) Station Area Sports Complex 82p Samseong

Tanc heon (Stre am)
Jamsil Sports Complex Jamsil
2 Line
Jamsil
Lotte Seokchon Lake
Chungang Univ.
Dongjak (Seoul National Cemetery)

Seoul National Cemetery
48
Seolleung Gangnam
50
Songpa-gu
Seokchon-dong Ancient Baekje-era Stone Mound Tombs Garak Market
Dongjak-gu
Seoul Palace
Renaissance Seoul
Gangnam-gu
51
Boramae Park
Seocho-gu
Line 4
Seoul Nat'l Univ. of Education

Nambu Bus Terminal
Gasan Digital Complex
Geumcheon Fashion Town
Best Western Premier Guro
Sillim
Gwanak-gu
Line 2
Nakseongdae Park
52
Chongshin Univ.(Isu) Sadang
Seoripul Park
53
Geumcheon-gu
96 A
Novotel Ambassador Doksan
Umyeonsan (Mt.)
Yangjae Citizens' Forest Seoul Grand C Park
54
Dogok m) Yangjae a e (Seocho-gu Office) (Str n eo ch jae g n Ya
Suseo
3 Line Bu nd an gL ine
The-k Seoul
Line Sinbundang
55
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1I 59A 158 157 156 155 154 153 151 150 149
I138
Int C Ge
A071 A11 A10 A09 A07
Gyeongui
SUBWAY MAP
I137
161 310
Inc heo n Do
7I AI
Bu pye Bu pye on g-g on g u Of Mar fic ke e t Ga eh wa

K335
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I136
I119
I117
I116
I115
I114
I113
I112
I111
160 901 311
Do
K333

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K331 312 758 757 756 755
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K258
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754
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Je
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Ju
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B uch eo n
511
510
Int Gim 'l A po i So rport ng jeo ng
K330
I133
513
148
313
753
I121
514
K329
903
amp u sT ow n
752
515
147
I122
I129
I125
I124
I126
I123
I K
I132 U112
I131
I128
I127
K327
314
516
904
751
K326
146
517
K256
905
25
K323
K324
K325
3G
17
749
906
Hangang (River)
K255
K254
K253
234-3
519
316
907
K252
144
K321
234-2
748
520
143
908
317
234-1
K320
K4
455
453
452
454
451
521
747
Wo llo ng Ge Je um on ch gb on als an Ge um ne Ma du Un ung jeo ng Tan B hye aek on s Da eo Ils eg k an ok P G B ung oksa aen n gm san a Hw aje on g Wo nd an g
318
142
909
522
K318
450
17
P145
P144
P143
910
319
25
235
745
P146
449 719
911
K317
320
27
P147
12
232
912
448
524
139
36
P148
231
743
29
615
15
14
444
Subway Line 1
Subway Line 5
Subway Line 3
Subway Line 2
Subway Line 4
447
445
446
617
616
610
6GA
620
619
613
742
137
611
230
442
K315
621 2 A G
P150
914
36
26
741
59
916
19
P151
441
240
241
K313
323
229
740
P152
527
P314
242
440
324
918
5A 623 624 625 6 5AG
P153
739
25
530
532
528
228
439
P154 427
325
627
738
919
438
326
Subway Line 9
Subway Line 8
Subway Line 7
Subway Line 6
Incheon Line 1
P155
533
1J
14 GA
227
134
12
737
327
437
K240
Bundang
P156 429
131
202
328
K240
425
46
49
4J
47
435
436
24
434
P157
23
135
K241
629
Jungang Line
Gyeongui Line
Sinbundang Line
Bundang Line, Suin Line
P158
Hangang (River)
424
225
921
K112
K240
630
P159
735
34
129
922
631
224
25
P160
K240
K113
332
632
P161 P551
K240
420
419
418
56
334
3J
36
14
245
338
337
336
379
23
P162
K238
2D
417
Ever Line
Not Open
Uijeongbu Line
Transfer Station
Gyeongchun Line
P163
341
538
BY
924
16
637
638
26
733
K115
P164
Y111
221
3D
D09
416
K236
539
639
12
207
Y112
925
P165
732
343
640
211-3
K235
415
25JB
Y113
125
P166
K211
641
211-2
Y114
2B
K216
3B
K234
209
414
D10
731
K212
P167
541
642
Y115
1J
210
K214
K233
P168
413
K218
7B
643
211-1
211
Y116
219
345
K232
542
P169
119
122
121
118
117
115
114
112
1J
17
14
16
U110
729
D11
Y117
P170
K219
K231
711
543
1U
728
K119
218
Y118
712
346
P171
DB
110
47
67
57
7JG
726
724
723
722
721
718
716
715
714
27
Y119
P172
U113
109
K229
JG
217
Y120
K220
U114
Sinbundang
P122 P123 P124 P125 P126 P127 P128 P129 P130 P131 P132 P133 P134 P135
P173 P174 P175
K122
213
108
K228
347
U115
Jungang
Y121
K123
545
107
U117
348
K227
214
K124
215
2B
646
Y123
410
106
U118
K137
3B
815
K125
546
K226
Y125
U119
105
K136
813
709
816
K126
K135
U120
8B
Y126
104
38
K127
812
K134
K224
U121
818
647
825
103
K128
K133
K223
819
U122
409
58
810
351
8B
102
K132
K131
K130
K129
824
Ever Line
U123
821
101
823
U124
648
550
35
P555
P554
P553
P550
548
549
551
552
553
P549
822
100
U125
P140
P139
P138
P137
P136
Gyeongchun
Uijeongbu
Tourist Police
Phone Seoul City Call Center 02-120 Korea Tourism Organization 1330
Tourist Complaint Centers
E-mail Seoul Transportation Complaint Center (i.e. excessive taxi fares, call vans): happyride@seoul.go.kr Korea Tourism Organization Tourist Complaint Center: tourcom@knto.or.kr
* When registering a complaint via e-mail, please report the subject of the incident (name of service, name of establishment, taxi license plate number, etc.), time and date of the incident, location of the incident, and any other relevant details, including your name and contact information.
T he tourist police offer a variety of services for the benefit of tourists, including preventing crime, cracking down on illegal activity, and addressing tourist complaints. They are on patrol at Seouls most popular tourist destinations, including Myeong-dong, Itaewon, Dongdaemun, Insa-dong, Hongdae, Cheonggyecheon (Stream), and around Seoul City Hall. Hours on duty: 9am to 11pm every day Phone: Tourist Information Call Center, 1330 (no area code)

The Official Shopping Guide To Seoul

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CONTENTS Seoul, All About Shopping .............................................. 4 Top 10 Items to Buy In Seoul ............................................

A Shopping Area Filled with History and Tradition : Palace Quarter.................................... 30

The Center of Koreas Fashion Industry : Dongdaemun & Around................................................................. 40

A Center of Creative Arts and Culture : University Quarter... 50

Seouls Cosmopolitan Town : Yongsan................................... 60 Gangnam Style Streets : Gangnam........................................... 68

Mall Complexes Nearby Subway Stations............................ 82 Themed Shopping ........................................................... 85

Seoul Travel Information ............................................... 90 Index .................................................................................. 95

Seoul: The Shoppers Paradise

Seoul, All About Shopping

Four Seasons and Four Big Sales

Smart Shopping in Seoul

VAT (Value Added Tax) Refund Service for Foreigners

How to receive refunds

Refund Counters at Incheon International Airport

Yongsan Electronics Market Korea Tourism Organization

Top 10 Items to Buy in Seoul

Korea Tourism Organization

Hanbok and Traditional Korean Accessories

Clothing and Shoes

Korea Tourism Organization

Korea Tourism Organization

Korea Tourism Organization

Postcards and Stationery

Must Visit Shopping Destinations in Seoul

Luxury Brand Goods

Traditional Markets Full of History and Culture

Shilla Duty Free Shop

Cheongdam-dong Fashion Street Korea Tourism Organization

Shopping Areas with Traditional Culture and Art

Latest Fashion and Beauty Trends

Rising Designer Boutiques & Street Brands

Household Goods and Accessories, Food

Itaewon Comme Des Garons Street

Hongdae Street Korea Tourism Organization

Gwangjang Market Korea Tourism Organization

Around Hongik Univ.

Seoul: The Shoppers Paradise

Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area Other Areas

- Mall Complexes Nearby Subway Stations

The Main Shopping Area

The No.1 Place to Shop in Seoul:

Mirae Asset Center One Bldg.

Hanbit Media Gallery

Euljiro 1-ga Underground Shopping Center

Eulji-ro Underground Shopping Center

Lotte Lotte Duty Free Shop (2F)

Korea Federation of Banks Seoul YWCA

Sogo n Shopg Underg ping Ce round nter

Myeo ng-d Shop ong Und ping Ce ergroun d nter

Lotte Cinema Avenuel

Ibis Ambassador Myeong-dong

Seoul Royal Olive Young Lifestyle Experience Center

Lotte Young Plaza

Hallyu Souvenir Shop

Nanta Theater Myeong-dong

Mamonde Flagship Store Maki

Embassy of the peoples republic of China

t Stree qian Guan

Gyeseong Girls' High School

of Ko rea Jun ctio n

Din Tai Fung

Overseas Chinese Primary School

Hallyu Souvenir Shop 6