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To study consumer preferences with respect to sales promotion in FMCG sector.
To examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer.
To study the effect of sales promotions in FMCG sector
To study consumer behavior in purchase of Patanjali’s Products.
Originaltitel
Study of Consumer Oriented Sales Promotion in Fmcg Sector
To study consumer preferences with respect to sales promotion in FMCG sector.
To examine tradeoffs, relative importance of different attributes while responding to a sales promotion offer…