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ROBERT BRETT LOUIS POHLMAN III

brett.pohlman@gmail.com http://about.me/BrettPohlman SUMMARY Self-motivated professional with more than six years experience in social media, public relations and marketing Proactively pursuing a challenging Masters program in Integrated Marketing Communications EDUCATION Ba ch e l o r o f Ar t s i n Pu b l i c R el a t i o n s ; Auburn University Auburn, AL; 2008 EXPERIENCE AVP, Social Media Community Manager Regions Financial Corporation Birmingham, AL; January 2013 present Create editorial calendars for Regions consumer and business social media channels including Facebook, Twitter, Google+, YouTube, LinkedIn, Foursquare, SlideShare and Pinterest while balancing marketing and branding messages. Generate Social Customer Care initiatives to support business objectives, increasing customer loyalty and engagement while supporting business group acquisition efforts. Produce weekly and monthly reports on engagement, KPI and ROI metrics from social media monitoring and analytics software (Radian6, Simply Measured and Sysomos). Monitor and listen to online conversation within Regions social media communities and external forums to build relationships, foster growth and drive loyalty. Act as primary contact for Regions Social Media Agency of Record. Manage social media budget in excess of $1.5 Million. Based on a survey fielded in November 2012, JD Power & Associates ranked Regions Top 5 Social Marketing Among Financial Institutions. According to The Financial Brand from the Q4 2013 Power 100, Regions Bank ranks in the top 50 global banks in social media. Social Care Representative; Regions Financial Corporation Birmingham, AL; November 2011 December 2012 Assisted in launching and creating editorial calendars for Regions Social Media channels including Twitter, Facebook, YouTube, Google+, Foursquare and Flickr. Managed all aspects of social media customer experience including customer service, product cross-sell opportunities and issue resolution. Monitored social media conversations and engaged with customers on issues affecting the customer experience with Regions Bank. Social Media Manager; blr | further Birmingham, AL; January 2010 November 2011 Provided strategy and direction for all client and agency social media initiatives. Planned and optimized online advertising on Facebook, Google AdWords and on ad networks Educated agency staff on the implementation of new technologies. Client Experience: Bellin Health, BJC Healthcare, GoodCents, Nisus Corporation, Progress West HealthCare Center, Subway Restaurants, United Way of Central Alabama. Social Media Coordinator; Schneider Associates Boston, MA; August 2008 December 2009 Developed the digital/social media portion of new business proposals and made new business presentations with team members. Identified and oversaw implementation of digital/social media tools as needed for production, outreach, monitoring and measurement of client/agency projects. Coordinated social media campaigns for clients including, blogger outreach, social network initiatives, social news participation, keyword optimization, press release copywriting and optimization, mobile device marketing and online contests & giveaways. Educated agency staff on the implementation of new technologies. Client Experience: Baskin-Robbins, The New England Confectionery Company (NECCO), Woolite, d-CON, Vroom, Zeo Inc., Bondera, Liquid Wrench, First Act and Stride Rite. Electronic Media Communication Intern; Auburn University-Office of Alumni Affairs Auburn, AL; May August 2008 Interacted with alumni to increase online presence of Alumni Affairs. Created and posted updates to the Auburn University Alumni and Student Alumni Association website including videos and photos. Put plans in place to launch SAAs Twitter handle (@AuburnSAA) thats still being used today. PROFESSIONAL AFFILIATIONS SocialMedia.org Orange Council (2011-present) Alabama Social Media Association (2010-present) Young Professionals of Birmingham (2010-present) Advertising Federation of Birmingham VP, Digital Communication (2010-2011) Birmingham American Marketing Association (2010-present)

COMPUTER SKILLS Microsoft Office, iLife and iWork, Radian6, Simply Measured, Sysomos, HootSuite, Google Analytics, Working knowledge of Final Cut Pro, Adobe Creative Suite 5: Photoshop, Illustrator, InDesign, Dreamweaver and Flash