SWOT Analysis

1. Excellent brand presence and marketing in India 2. Extensive research and development focus and highly experienced player in the motorcycle segment 3. Widespread distribution network across India 4. Wide product range in terms of price, quality and categories Strength 5. Featured in the Forbes Global brands list

1.Not a global brand despite high volume production 2.Lack of performance bikes like major international brands and sports Weakness bikes & cruisers

1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per liter 2. Cheaper variants for tapping more in the rural segment 3. Premium sports bikes for urban areas Opportunity 4. Constant growth in the two-wheeler segment

1. Cheaper imports from countries like China 2. Entry of international brands Threats 3.Other motorcycle players have a strong brand presence