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VRIO framework of Abu Dhabi National Oil Company Value: In recent times, ADNOC has been very successful

in increasing its domestic reserve base and production. During 2013 alone, ADNOC produced 2.8 million barrels per day while targeting it to 3.6 bpd by 2017. These reserves coupled with high technology refineries will increase PBR portfolio. Rarity: Oil and Gas are the rarest of the resources and ADNOC being a fully government owned company with 95.6% of UAEs oil and gas production makes it difficult for competitors to acquire new oil wells, however governmental norms in UAE also play a major role in ADNOCs competitive advantage. Imitatively: The technology and the amount of capital needed, the scarcity of resources make it difficult for competitors to imitate in such a big industry. Organization: A firms other policies and procedures organized to support the exploitation of its valuable, rare, and costly-to-imitate resources? The organizational structure and ADNOCs policies are not rare as there are other major players like British Petroleum, Dolphin Energy which have valuable and rare organizational structure and policies. VRIO Analysis (Scale 1 10, 1 lowest and 10 highest in rank): Resource / Capabilities Value Rare / Scarce Easy to Imitate Organized to Exploit

OPERATIONAL EXCELLENCE GEOGRAPHIC ACCESS TO MARKET SELLING POWER MARKETING PRODUCT PRICE REFINIERIES TECHNOLOGY TO FIND RESERVES STORAGE TRANSPORTATION OIL/WELL RESERVES

10 10 9 9 9 10 8 10

8 10 10 9 10 10 10 10

3 3 2 3 4 6 7 3

6 1 2 2 2 2 3 2

Note: For value 10 1 means highest lowest, for Rare 10 1 means the highly rare not so rare, for Ease to Imitate 10 1 means very easy not so easy, for Organized to Exploit 10 1 means difficult to exploit easy to exploit.

VRIO framework of Dolphin Energy Value: Less oil and gas reserves as compared to ADNOC. Dolphin Energy has state of art technology for upstream and downstream operations. In UAE the company however emphasizes more on downstream operations. Rarity: The resource is rare but the company doesnt have much share in oil and gas reserves of UAE. Imitatively: The technology and the amount of capital needed, the scarcity of resources make it difficult for competitors to imitate in such a big industry. Organization: A firms other policies and procedures organized to support the exploitation of its valuable, rare, and costly-to-imitate resources? The organizational structure and Dolphins policies are the best in the market. The company spends substantial amount on training and development. VRIO Analysis (Scale 1 10, 1 lowest and 10 highest in rank):

Resource / Capabilities

Value

Rare / Scarce

Easy to Imitate

Organized to Exploit

OPERATIONAL EXCELLENCE GEOGRAPHIC ACCESS TO MARKET SELLING POWER MARKETING PRODUCT PRICE REFINIERIES TECHNOLOGY TO FIND RESERVES STORAGE TRANSPORTATION OIL/WELL RESERVES

10 9 7 6 6 9 10 5

3 3 3 3 3 9 10 5

3 6 7 9 7 5 1 10

2 8 8 9 9 9 2 9

Note: For value 10 1 means highest lowest, for Rare 10 1 means the highly rare not so rare, for Ease to Imitate 10 1 means very easy not so easy, for Organized to Exploit 10 1 means difficult to exploit easy to exploit.